Ben Burgess

What Ben Burgess does

Ben Burgess & Co. Ltd is a privately held, family-owned agricultural, construction, and grounds care machinery dealership founded in 1931 and headquartered in Norwich, United Kingdom. The company operates 12-13 branch locations across East Anglia and the East Midlands, employing over 300 staff, and holds a Royal Warrant as supplier of agricultural machinery to His Majesty The King, having supplied the Royal Estate at Sandringham since its founding. Its core activity is the sale, hire, and aftersales support of multi-brand machinery, with John Deere as the primary franchise and complementary OEM partnerships covering Väderstad, KUHN, Kramer, Grimme, Yanmar, Laski, Wiedenmann, and a long tail of grounds care brands (STIHL, Husqvarna, Trimax, Hayter, McConnel, Club Car, Timberwolf, Redexim, Mazzotti).

The underlying technology stack is built around John Deere's precision agriculture ecosystem — ExpertConnect, Connected Support, JDLink M-Modem telematics, RTK signal, guidance and machine automation, displays and receivers, and agronomics — which Ben Burgess deploys, integrates, and supports on behalf of customers. The company does not develop proprietary AI or machine learning models; its technical differentiation lies in being a regional channel for precision farming adoption, including a stated capability to reduce fuel use and fertiliser input for end users.

The business model is multi-stream: one-time sales of new and used machinery across agricultural, construction, and grounds care categories; usage-based hire of short- and long-term equipment rentals; transaction-based parts and accessories sales (including via an online shop); professional services covering servicing, repairs, John Deere Expert Check, compliance testing, PowerGard protection plans, crop storage, Greencrop pumps and irrigation, FC Walker metal engineering, BB Finance in-house financing, and fireworks services; plus a dedicated international shipping and export service operating across 45 countries. Customer segments span farmers, agricultural contractors, construction firms, golf courses, sports turf facilities, local authorities, and grounds maintenance contractors across the UK, with export sales extending reach globally.

Name

Ben Burgess

Legal name

Ben Burgess & Co. Ltd

Website

https://benburgess.co.uk

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

251–500 employees

Short description

Ben Burgess is a family-owned UK agricultural, construction, and grounds care machinery dealership, founded 1931 in Norwich, operating 12-13 branches across East Anglia and the East Midlands with 300+ staff and a Royal Warrant, distributing John Deere and complementary OEM brands with full sales, hire, and aftersales support.

Ownership category

akta.pro rank

Product category

Agricultural and Grounds Care Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084), Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)

akta.pro secondary industries

Hay & Bale Handling Equipment (IMAHACAF), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Agricultural machinery dealership
• Construction equipment supply
• Grounds care equipment
• Precision farming technology
• Equipment hire and repairs

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Machinery Sales: Sales of new agricultural, construction, and grounds care machinery from franchise brands including John Deere, Väderstad, KUHN, Kramer, Grimme, Yanmar and others
2. Used Machinery Sales: Sales of pre-owned machinery across all three equipment categories with comprehensive BB ServiceGuard quality approval
3. Equipment Hire: Short-term and long-term rental of agricultural, construction, and grounds care machinery
4. Parts & Aftersales: Parts supply, preventative maintenance, PowerGard protection plans, and aftersarket support services
5. Servicing & Repairs: Maintenance, repairs, John Deere Expert Check, and compliance testing services
6. Specialist Services: Crop Storage, Greencrop pumps & irrigation, FC Walker metal engineering, BB Finance, and fireworks services
7. Shipping & Export: International shipping services to 45 countries with dedicated export team managing purchase and delivery

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ben Burgess is an agricultural, construction, and grounds care machinery dealer that sells new and used equipment from leading manufacturers (anchored by John Deere with complementary franchises such as KUHN, Väderstad, Kramer, Grimme, and Yanmar), together with short- and long-term equipment hire, genuine parts supply, maintenance and repair services, extended warranty protection (PowerGard), precision farming technology support, in-house finance (BB Finance), crop storage, irrigation (Greencrop) and metal engineering (FC Walker). The company operates 12 branches across East Anglia and the East Midlands, employs over 300 staff, and runs an international shipping service exporting machinery to 45 countries.

Product overview

Ben Burgess is an agricultural, grounds care, and construction machinery dealer operating across East Anglia and the East Midlands with 13 branch locations. The company offers a multi-brand portfolio built around a core of new and used equipment sales, flexible hire options, and comprehensive after-market support services. The primary product lines are the John Deere agricultural equipment range (tractors from 1 to 9 Series, combines, sprayers, Gator utility vehicles, and precision ag technology) complemented by specialty equipment from brands including KUHN (implements and spreaders), Väderstad (seed drills and tillage), Grimme (potato equipment), Kramer (telehandlers and loaders), Yanmar (mini-excavators), Laski (stump grinders), and various grounds care brands (Club Car, STIHL, Timberwolf, Husqvarna, Trimax, Hayter, McConnel). The service ecosystem includes maintenance and repairs, parts supply, Powergard extended warranty protection, precision technology services (guidance systems, telematics, RTK signal), crop storage solutions, Greencrop irrigation systems, FC Walker metal engineering, BB Finance financing options, and international shipping and export services. The company holds Royal Warrant as suppliers of agricultural machinery to His Majesty The King, having supplied the Royal Estate at Sandringham since 1931.

Differentiator

Problem solved

Functional benefit

Brands

• Greencrop: Pumps & Irrigation division specializing in intelligent water use for farming needs
• FC Walker
• BB Finance

Products and services

• New Agricultural Machinery New tractors, combines, and agricultural equipment primarily from John Deere, including the 6R, 6M, 7R, 8R, and 9 Series tractors, supplied to farmers and contractors.
• New Grounds Care Machinery Commercial and professional grounds care equipment including golf course machinery, commercial mowing equipment (John Deere ZTrak, Trimax, Hayter), utility vehicles (Gator, Club Car), and landscaping power tools (STIHL, Husqvarna).
• New Construction Machinery Construction industry machinery and accessories including Kramer telehandlers and wheel loaders (including the electrically-driven KL25.5e) and Yanmar mini-excavators and compact construction equipment.
• Used Machinery Pre-owned agricultural, grounds care, construction, and grain handling machinery available for purchase across multiple equipment categories including tractors, combines, telehandlers, and attachments, supplied with BB ServiceGuard quality approval.
• Hire Machinery Short-term and long-term rental options for agricultural, grounds care, and construction machinery across all major equipment types via the Ben Burgess hire desk.
• Precision Technology Services Advanced technology services including John Deere ExpertConnect, Connected Support, displays and receivers, RTK signal, guidance and machine automation, precision farming, agronomics and telematics for agricultural machinery customers.
• Maintenance and Repairs Servicing, repairs, John Deere Expert Check, and compliance testing for all makes and models of agricultural machinery across the 12-branch network.
• Parts Supply Genuine and aftermarket parts for all equipment sold, available through the online shop and at all 12 branch locations.
• PowerGard Protection Extended warranty and protection plans for John Deere equipment covering maintenance, repair, and unexpected failures.
• Online Shop E-commerce platform for purchasing parts, accessories, tools, and selected equipment with home delivery to UK mainland.
• Shipping and Export International shipping services with 15+ years experience exporting to 45+ countries worldwide, including quality checks and dedicated customer service.
• Crop Storage Specialized equipment and services for grain handling and crop storage solutions for farming customers.
• Greencrop - Pumps & Irrigation Water management solutions including pumps and irrigation systems for agricultural applications, delivered via the Greencrop sub-brand.
• FC Walker - Metal Engineering Custom metal fabrication and engineering services for agricultural machinery modifications and repairs delivered via the FC Walker sub-brand.
• BB Finance Financing solutions and flexible payment options for purchasing machinery and equipment from Ben Burgess.

Quantifiable outcome

• Over 15 years experience shipping to 45 different countries worldwide
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• LaskiminorChannel Partner/ Reseller/ Distributor · 4 September 2024Official importer of Laski (formerly Predator) stump grinders and related products in the UK.
• YanmarcoreChannel Partner/ Reseller/ Distributor · 1 November 2020Dealer for Yanmar mini-excavators and construction equipment at multiple UK branches.
• KramercoreChannel Partner/ Reseller/ Distributor · 9 April 2020Full dealer for Kramer telehandlers and wheel loaders at Coates and Ellington branches, with Oakham branch following. Products include four wheel steer compact loaders, agricultural telehandlers, and the electrically-driven KL25.5e compact wheel loader.
• VäderstadcoreChannel Partner/ Reseller/ Distributor · 20 March 2020Full Väderstad dealer appointed at Norwich, Aylsham, Beeston, Newmarket and Ellington branches. Products include cultivation, drilling and planting technology including Spirit 600C InLine, and the award-winning Proceed system.
• John DeerecoreChannel Partner/ Reseller/ DistributorPrimary franchise supplier of agricultural machinery including tractors, combines, sprayers and precision technology. Ben Burgess is an authorised John Deere dealer supplying equipment and providing aftersales support, maintenance and precision technology services including ExpertConnect and Connected Support.
• GrimmecoreChannel Partner/ Reseller/ DistributorAgricultural machinery dealer for Grimme potato and vegetable equipment including Varitron 220 self-propelled potato harvester.
• KUHNcoreChannel Partner/ Reseller/ DistributorDealer for KUHN agricultural equipment including AXIS spreaders, Merge Maxx belt mergers, ploughs, telescopic arm hedge cutters, and haybob mowers.
• WiedenmannminorChannel Partner/ Reseller/ DistributorDealer for Wiedenmann grounds care equipment announced in April 2026.
• RedeximminorChannel Partner/ Reseller/ DistributorDealer for Redexim (formerly Charterhouse) grounds care equipment including turf maintenance machinery.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Ernest Doe & Sons: Long-established (founded 1890s) multi-branch UK agricultural machinery dealer offering new and used equipment, parts and servicing — the archetypal UK ag-dealer comparable to Ben Burgess in breadth and tenure.
• Carrs Billington: UK agricultural and groundcare machinery dealer with branches across Northern England and Scotland — comparable multi-vertical dealer operation covering sales, service, and parts.
• Ripon Farm Services: UK agricultural machinery dealer with branches in Yorkshire and the North — comparable multi-brand farm equipment sales, service, and parts operation.
• Morris Leslie Group: UK-based agricultural and plant machinery dealer and auction business with multi-branch operations — directly comparable in the equipment retail and used-machinery disposition model.
• Farol Ltd: Multi-branch UK John Deere agricultural equipment dealer operating a similar sales, service, parts, and hire model across Berkshire and surrounding counties — directly comparable business model and franchise profile to Ben Burgess.
• Chandlers Farm Equipment: UK Case IH and Steyr agricultural machinery dealer with multiple branches across the Midlands and South — competing farm-equipment dealer with similar full-service (sales, service, parts) model.
• Lister Wilder: UK agricultural, groundcare and construction equipment dealer with branch network across southern England — direct competitor in the same machinery categories and customer segments served by Ben Burgess.

Broad incumbents

• Deere & Company (John Deere): Global manufacturer of John Deere agricultural machinery — Ben Burgess is a territorial authorised dealer of this OEM's products, making the OEM the upstream incumbent counterpart.
• CNH Industrial: Global manufacturer of Case IH, New Holland and Steyr agricultural equipment — broader incumbent whose UK dealer networks (e.g., Chandlers) compete with Ben Burgess for farm machinery share.
• AGCO Corporation: Global farm equipment manufacturer of Massey Ferguson, Fendt, Valtra and other brands — broader incumbent player operating in the same equipment category Ben Burgess distributes through third-party franchises (e.g., KUHN).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BenBurgessAg
• Facebookfacebook.com/sharer.php?app_id=764901237244554
• LinkedInlinkedin.com/shareArticle?mini=true&url=https://www.benburgess.co.uk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ben Burgess