What GarageFloorCoating.com does

GarageFloorCoating.com is a Phoenix, Arizona-based flooring contractor and product manufacturer specializing in commercial-grade epoxy, polyurethane, and polyurea-polyaspartic concrete floor coating systems for residential and commercial customers. The company is a Certified Installer of Eco-CorFlex Industrial Polymers and applies these coatings over a multi-day (typically two-day) process that incorporates moisture-mitigating primers, multi-layer build-ups, and proprietary blends designed to address the delamination and moisture-transmission failures associated with single-day polyurea systems. The product portfolio spans solid epoxy, flake epoxy (Deluxe, Premium, Ultra, and Artisan Collection tiers), mica flake systems (Earth Effects, Bagari SE, Vintage Mica, Diamond Effects, Liquid Minerals, and Stone Silicate), metallic epoxy, and a commercial Poly Enhance seal-and-stain line, with anti-skid aggregate options ranging from polypropylene spheres to aluminum oxide.

The company operates a hybrid revenue model with three principal streams: professional installation services performed by its dealer and franchise network, private-label product sales into that same network, and franchise/dealership fees. Pricing is quote-based, generally ranging from $2.50 to over $10 per square foot depending on coating system, concrete conditions, repair scope, and UV or moisture-mitigating requirements. GarageFloorCoating.com is the corporate brand, also operating under the DBA "GFC," and is a privately held, founder-owned business led by President and founder Robert Hanson. The company holds ISO 9001:2015 certification, is an EPA Lead-Safe Certified Firm, an Angie's List Super Service Award recipient, a Gold Member of the Society for Protective Coatings (SSPC), and holds an A+ BBB rating.

The go-to-market combines company-owned sales operations with a franchise and authorized dealer network of more than 35 locations across the United States, supported by in-home free-estimate sales specialists, a zip-code dealer locator, and the Live Coatings Visualizer on the company website. Customers are primarily residential homeowners (garages, basements, driveways, patios), with secondary segments in commercial/industrial (warehouses, parking garages, retail, food service, airplane hangars) and design-conscious consumers seeking decorative metallic and mica finishes for hospitality and interior spaces. The company reports a cumulative installed base of over 70 million square feet of proprietary coatings and a 99% customer satisfaction rate, alongside a true lifetime warranty that materially differentiates it from limited-warranty 1-day coating competitors.

Name

GarageFloorCoating.com

Legal name

GarageFloorCoating.com

Website

https://garagefloorcoating.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

GarageFloorCoating.com is a Phoenix-based, founder-owned flooring contractor that designs, installs, and supplies proprietary Eco-CorFlex epoxy and polyaspartic floor coating systems through a 35+ location U.S. franchise and dealer network serving residential, commercial, and industrial customers.

Ownership category

akta.pro rank

Product category

Concrete Floor Coatings and Installation Services

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Floor Coating, Sealing & Protective Finishes (Polyurethane/Epoxy/Urethane) (HSAGAFAN)

akta.pro secondary industries

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG), Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric) (HSAGADAJ)

Keywords

• Epoxy floor coatings
• Concrete floor coatings
• Floor coating installation
• Garage floor refinishing
• Commercial epoxy flooring

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Floor Coating Installation Services: The company generates revenue primarily through professional installation of epoxy, polyurethane and polyurea-polyaspartic floor coatings for residential and commercial customers. Installation is performed by company-owned operations and franchisees.
2. Proprietary Product Sales to Dealer Network: Company develops and sells private-labelled epoxy, polyurethane, polyurea-polyaspartic products to its network of franchisees and authorized dealers across the United States.
3. Franchise/Dealership Fees: Company offers dealership and franchise opportunities, generating revenue from授权 dealers and franchisees located throughout the United States.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GarageFloorCoating.com professionally installs commercial-grade epoxy, polyurethane, and polyurea-polyaspartic concrete floor coating systems for residential, commercial, and industrial customers. The company applies its proprietary Eco-CorFlex Industrial Polymers products over a 2-day installation process with moisture-mitigating primers, and operates through a network of over 35 certified franchisees and authorized dealers across the United States. It also develops and sells private-labelled coating products, including exclusive mica flake blends, exclusively to its dealer network.

Product overview

GarageFloorCoating.com offers a comprehensive portfolio of industrial-grade concrete floor coating systems built on Eco-CorFlex technology. The core product lineup centers on three main categories: Solid Epoxy Flooring (seamless solid color coatings), Flake Epoxy Flooring (with Deluxe, Premium, Ultra, and Artisan Collection tiers using PVA or mica flakes), and Mica Flake Epoxy Flooring (premium proprietary blends including Earth Effects, Liquid Minerals, Stone Silicate, Diamond Effects, Bagari Stone Effects, and Vintage Mica). These are complemented by Metallic Epoxy Flooring for decorative 3-D marbled effects and Poly Enhance Concrete Seal & Stain for clear or pigmented sealing of concrete and masonry surfaces. The company positions itself as a full-service provider offering both product sales and professional installation through its network of certified dealers and franchisees across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Solid Epoxy Flooring Seamless solid color epoxy floor coating providing durable, moisture-resistant surfaces with chemical and stain resistance, for residential, commercial, and industrial applications. Installed by certified GarageFloorCoating.com applicators.
• Flake Epoxy Flooring Decorative epoxy flooring with thermoplastic (PVA) or mica flakes broadcast into the epoxy for added color, texture, and slip resistance, offered in Deluxe, Premium, Ultra, and Artisan Collection tiers.
• Mica Flake Epoxy Flooring Premium flooring system using proprietary mica mineral blends for a sparkling, natural stone appearance, including sub-products Earth Effects, Liquid Minerals, Stone Silicate, Diamond Effects, Bagari Stone Effects, and Vintage Mica.
• Metallic Epoxy Flooring Decorative 3-component metallic epoxy coating producing flowing, marbled 3-D effects with iridescent accents, composed of epoxy resin, hardener/catalyst, and metallic coloring pigments.
• Poly Enhance Concrete Seal & Stain Commercial-grade 2-component moisture-mitigating, UV-stable, chemically-resistant clear sealing and staining coating for concrete, decorative concrete, pavers, exposed aggregate, and brick surfaces.
• Basement Floor Coating Specialized moisture-mitigating floor coating service for basements, providing moisture barrier protection to address humidity, Sick Building Syndrome, and indoor air quality concerns.
• Commercial Epoxy Floor Industrial-grade epoxy, polyurethane, and polyurea-polyaspartic floor coating installation service for commercial and retail spaces including warehouses, restaurants, parking garages, and airplane hangars.
• Industrial Epoxy Floor Heavy-duty industrial floor coating installation service designed for high-traffic, heavy-load, and high-impact environments, providing flexural strength, abrasion resistance, and chemical resistance.
• Residential Epoxy Floor Floor coating installation service for residential interior and exterior spaces including driveways, walkways, patios, and garages.

Quantifiable outcome

• 99% customer satisfaction rate, officially tracked and measured
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Eco-CorFlex Industrial PolymerscoreTechnology or IntegrationGarageFloorCoating.com is a Certified Installer of Eco-CorFlex Industrial Polymers products. The company applies commercial-grade Eco-CorFlex concrete coatings as the foundation of their coating systems. This partnership provides access to industrial-grade coating technology that the company installs for residential and commercial customers through their dealer network.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ArmorPoxy: ArmorPoxy is a direct competitor selling DIY and professional-grade epoxy, polyaspartic, and urethane floor coating kits to residential and commercial customers via online and dealer channels. Highly comparable product portfolio (solid color, flake, metallic systems) targeting the same garage floor use case as GarageFloorCoating.com.
• Leggari Products: Leggari Products is a direct peer specializing in metallic epoxy flooring kits and training programs, with both a DIY consumer channel and a certified installer network. Their metallic and decorative systems compete head-to-head with GFC's metallic epoxy and mica flake lines.
• Penntek Industrial Coatings: Penntek Industrial Coatings manufactures polyurea and epoxy floor coating systems and operates through a dealer/franchise installation network similar to GarageFloorCoating.com. Directly comparable business model combining proprietary product manufacturing with certified local installers.
• Florock: Florock manufactures resinous floor coating systems (epoxy, urethane, polyaspartic) for commercial, industrial, and residential applications and supports an installer network. Comparable as a specialty coatings manufacturer with overlapping technology stack and customer use cases.

Broad incumbents

• Stonhard (StonGroup): Stonhard is a long-established broad incumbent in industrial and commercial resinous flooring, offering epoxy, polyurethane, and methyl methacrylate systems installed through regional teams. Comparable on product category and commercial/industrial customer base, but serves larger enterprise projects rather than residential garages.
• Rust-Oleum: Rust-Oleum is a broad incumbent coatings manufacturer offering consumer and professional floor coating products, including epoxy garage floor kits sold through retail channels. Comparable on product category (floor coatings) but operates at massive retail scale and is not a specialist installer.
• Sherwin-Williams (General Industrial / Protective & Marine): Sherwin-Williams is a broad incumbent paint and coatings giant with industrial floor coating systems serving commercial and industrial customers. Comparable on coatings technology and industrial customer segments but operates across the full paint/coatings spectrum rather than specializing in residential garage floors.
• Sika AG: Sika is a global broad incumbent in construction chemicals, including resinous and epoxy-based industrial flooring systems sold through commercial contractors. Comparable on industrial flooring technology and customer base; differs in scale, geographic reach, and B2B-only positioning.
• PPG Industries (Protective & Marine Coatings): PPG is a global broad incumbent coatings company with industrial and protective floor coating systems used in commercial, marine, and infrastructure applications. Comparable on coatings chemistry and protective surface treatment use cases; much larger and more diversified than GarageFloorCoating.com.

Regional players

• Surface Solutions (regional epoxy installer): Surface Solutions is a regional installer of epoxy, polyaspartic, and polished concrete flooring in the Midwest US, with a similar in-home sales and free-quote model. Comparable service offering and customer experience but lacks GFC's national franchise footprint and proprietary product exclusivity.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/garagefloorcoating
• Xx.com/GarageCoating
• Facebookfacebook.com/GarageFloorCoating
• LinkedInlinkedin.com/company/garagefloorcoating-com

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GarageFloorCoating.com