What Rosaprima International does

Rosaprima International is a privately held, family-owned luxury rose grower founded in 1995 and headquartered in Miami, Florida, with all production assets concentrated on 600 acres of farmland in the Guachalá region of Ecuador's Andes Mountains. The company cultivates more than 250 rose varieties, including a proprietary 'RP Exclusive' line (RP Moab, RP Black Pearl, RP Aspen, RP Flamingo, RP Lady Eva, RP Copper Kiss) plus David Austin Garden Rose partnerships and a specialty Ranunculus 'Elegance Collection'; the product is positioned for florists serving weddings, events, and luxury retail. Operations are supported by computerized irrigation systems that save over 80 million gallons of water annually, integrated pest control using biological methods, traditional in-house composting, manual individual-rose inspection, and 150 hectares of protected reforestation.

Rosaprima sells exclusively through a curated network of vetted wholesale distributors who are responsible for cold-chain transport, reaching more than 25,000 florists weekly across five continents; the company explicitly does not sell direct and instead uses distributor strength as a brand-amplification channel. The company is Rainforest Alliance certified (since 2013), FlorEcuador certified (since 2013), and SMETA-audited (since 2019), and won 11 ribbons including Best in Class at the 2021 Society of American Florists convention. Headcount is 3,000+ employees split between Ecuadorian farm operations and a Miami corporate team.

The commercial model is wholesale transaction-based, with pricing non-transparent and routed through distributors; supporting go-to-market assets include a digital catalog, florist care guides, arrangement-creation videos, a Florist Spotlight editorial series, and a Rose Stories blog. Related sister brands Floraprima (specialty flowers), Tavola, and Greenrose extend the family's floral portfolio but are structured as parallel brands rather than integrated channels. The legal entity is Rosaprima International, LLC, domiciled in Florida, privately held with no disclosed institutional investors or funding rounds.

Name

Rosaprima International

Legal name

Rosaprima International, LLC

Website

https://rosaprima.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rosaprima International is a family-owned luxury rose grower cultivating 250+ varieties on 600 acres in Ecuador's Andes Mountains, distributing exclusively through vetted wholesale partners to more than 25,000 florists weekly across five continents.

Ownership category

akta.pro rank

Product category

Premium Cut Roses

NAICS

Floriculture Production (111422), Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industries

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE), Organic Floriculture & Nursery Crop Production (Ornamentals, Seedlings) (AFAGAKAJ)

Keywords

• Luxury rose growing
• Premium cut flowers
• Wholesale flower distribution
• Rose cultivation
• Specialty flower farming

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale rose and specialty flower sales: Rosaprima grows and curates luxury roses and specialty flowers that are sold exclusively through a network of vetted wholesale distributors globally. The company reaches more than 25,000 florists weekly through this channel.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rosaprima grows and distributes luxury roses and specialty flowers from 600 acres in the Ecuadorian Andes, offering 250+ varieties including proprietary RP Exclusive roses, Garden Roses, Standard Roses, and a Ranunculus Elegance Collection. The company sells exclusively through a vetted network of wholesale distributors that supply more than 25,000 florists weekly across five continents.

Product overview

Rosaprima International is a luxury rose grower and distributor operating from Ecuador's Guachalá region in the Andes Mountains. The company offers a portfolio of 250+ rose varieties as its core product, encompassing Standard Roses, Garden Roses, and proprietary RP Exclusive Roses. Beyond roses, the portfolio includes specialty Ranunculus under the Elegance Collection. The company distributes exclusively through a network of quality-oriented wholesale partners to florists worldwide. Supporting resources include a Digital Catalog, Care Guides, and Arrangement Creation Videos. The Rosaprima family also includes sub-brands Floraprima (specialty flowers), Tavola, and Greenrose.

Differentiator

Problem solved

Functional benefit

Products and services

• Rosaprima Luxury Roses Curated collection of 250+ individually selected luxury rose varieties known for exceptional beauty, longevity, and craftsmanship, sold to wholesale distributors for resale to florists worldwide.
• Standard Roses Classic rose varieties with standard stem lengths and traditional bloom forms, suitable for general floral arrangements and events.
• Garden Roses Luxurious garden-style rose varieties featuring abundant petals, ruffled forms, and garden-inspired aesthetics, available in extended stem lengths including 60cm grades.
• RP Exclusive Roses Proprietary rose varieties exclusively grown by Rosaprima, including RP Moab, RP Black Pearl, RP Aspen, RP Flamingo, RP Lady Eva, and RP Copper Kiss.
• Ranunculus Elegance Collection Specialty ranunculus flowers including Elegance Rosa, Elegance Bianco, and Elegance Salmone varieties, featuring paper-like petals and distinctive color combinations.
• Floraprima Sub-brand offering expanded specialty flower collections including ranunculus and other varieties at floraprima.com.
• Tavola Sister floral brand operating in the floral industry at tavolaflowers.com.
• Greenrose Sister floral brand operating in the floral industry at greenrose.com.

Quantifiable outcome

• Reaches more than 25,000 florists weekly
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SMETA (Sedex Members Ethical Trade Audit)coreStrategic or Co-development Partner · 1 January 2019Successfully achieved the Sedex Members Ethical Trade Audit (SMETA) in 2019, demonstrating ethical business practices throughout their operations.
• Rainforest AlliancecoreStrategic or Co-development Partner · 1 January 2013Partnership with Rainforest Alliance provides guidelines on important social and environmental responsibility aspects of the industry. Rosaprima has been Rainforest Alliance certified since 2013, demonstrating commitment to sustainable farming practices.
• FlorEcuadorcoreStrategic or Co-development Partner · 1 January 2013Partnership with FlorEcuador certification organization ensures compliance with Ecuadorian flower industry sustainability standards. Rosaprima has maintained this certification since 2013.
• BASCminorStrategic or Co-development PartnerPartnership with BASC (Business Alliance for Secure Commerce) provides guidelines for secure and responsible business operations.
• FloraprimaminorOthersRelated brand focused on specialty flowers including ranunculus and other varieties, available at www.floraprima.com
• TavolaminorOthersRelated floral brand, sister company operating in the floral industry
• GreenroseminorOthersRelated floral brand, sister company operating in the floral industry

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oserian Development Company: One of Kenya's largest flower growers with extensive rose operations serving the European wholesale market. Comparable as a major non-Ecuadorian rose exporter targeting premium florists.
• Subati Flowers: Premium Kenyan rose grower with large-scale greenhouse operations supplying wholesale florists globally. Comparable as a non-Dutch large-scale rose producer competing in the same premium wholesale channel.
• Hoja Verde Flowers: Ecuadorian rose grower specializing in premium and fresh-cut roses for the wholesale market. Directly comparable in geography, premium positioning, and B2B distribution approach.
• Royal Flowers Group: Large-scale Ecuadorian rose and cut flower producer with global wholesale distribution. Comparable in production region, B2B distribution model, and scale of operations.
• Alexandra Farms: Specialty garden rose grower based in Ecuador, also a David Austin partner and known for premium wedding and event roses. Closely comparable in target customer (luxury florists), product (garden roses), and exclusive variety strategy.
• Esmeralda Farms: One of the largest rose and cut flower growers in Ecuador, operating from the same Andean growing region as Rosaprima and supplying wholesale distributors worldwide. Directly comparable in scale, geography, and B2B distribution model.
• De Ruiter Roses: Major rose breeder and propagator (now part of Dümmen Orange) supplying rose varieties to growers worldwide. Comparable as a player in the rose genetics and supply chain that competes for premium florist mind-share.

Broad incumbents

• 1-800-Flowers.com: Large floral retail and gifting platform that sources premium flowers for delivery. Comparable as a downstream player in the luxury floral channel that interacts with the same end consumer.
• Dümmen Orange: Global leader in floricultural breeding and propagation, with a large rose and cut flower portfolio. Comparable as a major industry player in rose genetics and supply, though much broader across ornamentals.

Emerging players

• Bloomia: Sustainable flower grower operating in multiple geographies, with DTC and wholesale channels. Comparable in flower production and movement toward branded, sustainable floral offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rosaprimaroses
• Xx.com/rproses
• Pinterestpinterest.com/pin/create/link/?url=https://www.rosaprima.com
• LinkedInlinkedin.com/company/rosaprima

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosaprima International