Blue Daisy Media

What Blue Daisy Media does

Blue Daisy Media is a boutique, full-service integrated media agency founded in 2001 by Jennifer Ford and Diana Fleming-Lorenzo and headquartered in Coral Gables, Florida. The firm designs and executes strategic media plans across nine interconnected capability modules: market and audience research, advertising strategy, media planning and buying, traditional advertising (broadcast, cable, streaming, radio, print), out-of-home advertising (billboards, transit, airport, guerrilla), digital and online advertising (programmatic, social, SEM/SEO, remarketing), personalized direct marketing, campaign setup and management, and tracking and reporting. Services are sold consultatively, with the firm positioning itself as a strategic long-term partner rather than a transactional media buyer.

The company's primary customers are South Florida luxury real estate developers, supported by a diversified mix of cultural institutions, travel and hospitality brands, healthcare, higher education, senior living, and nonprofit organizations. The customer base includes named relationships with Related Group, Douglas Elliman Development Marketing, Fortune International Group, Pérez Art Museum Miami, Frost Museum of Science, Miami Film Festival, Modern Luxury, TravelHost Media, and The Wall Street Journal Barron's Group, among others, with multiple clients retained for 15-45 years. The agency operates with a lean team structure and has no proprietary technology platform, relying instead on deep vendor relationships (notably with Clear Channel Outdoor and OUTFRONT Media) and founder-led expertise.

Blue Daisy Media generates revenue through professional services fees tied to the media budgets it manages on behalf of clients. Pricing is not publicly disclosed and is structured around campaign scope, media budget size, and service requirements. Go-to-market is sales-led and relationship-driven, combining direct enterprise field sales, industry reputation, and long-standing client referrals. The firm has been profitable and self-sustaining for over two decades with no external funding rounds disclosed, operating as a private LLC under Florida jurisdiction.

Name

Blue Daisy Media

Legal name

Blue Daisy Media, LLC

Website

https://bluedaisymedia.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Daisy Media is a boutique, full-service integrated media agency founded in 2001 in Coral Gables, Florida, providing strategic media planning and buying across digital, traditional, and out-of-home channels to South Florida luxury real estate developers, cultural institutions, travel brands, and select nonprofits.

Ownership category

akta.pro rank

Product category

Media Planning and Buying Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

akta.pro secondary industry

Radio Media Buying (MPAAABAI)

Keywords

• Media planning services
• Media buying agency
• Integrated media campaigns
• Out-of-home advertising
• Digital advertising services

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Media Planning and Buying Services: Blue Daisy Media generates revenue through professional media planning and buying services. They charge fees for strategic media campaigns that integrate with clients' broader marketing goals, negotiating placements across digital, traditional, and out-of-home channels. Revenue is derived from service fees based on media budgets managed and the scope of strategic services provided.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Blue Daisy Media is a full-service, integrated media agency that plans and buys advertising placements across digital, traditional (broadcast, cable, streaming TV, radio, print), and out-of-home channels. The firm combines market and audience research, advertising strategy, negotiation with media vendors, campaign setup and management, and performance tracking/reporting to deliver audience-first media campaigns for clients in real estate, cultural institutions, travel, healthcare, education, senior living, and nonprofit sectors.

Product overview

Blue Daisy Media is a full-service, integrated media agency founded in 2001, offering a comprehensive suite of media planning and buying services. The company operates a unified service architecture combining nine interconnected modules: Market & Audience Research, Advertising Strategy, Media Planning & Buying (core service), Traditional Advertising, Out-of-Home Advertising, Digital & Online Advertising, Personalized Direct Marketing, Campaign Setup & Management, and Tracking & Reporting. The company blends digital, traditional, and out-of-home channels to create strategic media campaigns that reach target audiences and inspire action. Services span broadcast/cable/streaming TV, radio, print, out-of-home (billboards, transit, guerrilla marketing, airport ads), programmatic digital display, social media advertising, search engine marketing/SEO, email and direct mail marketing, with full campaign execution support including tagging, trafficking, optimization, and performance reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Planning & Buying Audience-first media planning and buying combining data, market insight, and experience with expert negotiation for premium placements, competitive rates, and added-value opportunities across digital, traditional, and out-of-home platforms. Designed for brands seeking a trusted long-term media partner.
• Traditional Advertising Broadcast, cable and streaming television placements, terrestrial and streaming radio advertising, print ads in national and local newspapers, premium magazines, and custom print inserts. For brands seeking to reach audiences through established offline and television channels.
• Digital and Online Advertising Programmatic and direct digital display marketing, social media advertising (Facebook, Instagram, YouTube), Search Engine Marketing & Optimization, mobile advertising, in-app ads, and remarketing. For brands seeking targeted online audience reach.
• Out-of-Home Advertising

Quantifiable outcome

• 20-fold increase in annual media impressions (from hundreds of millions to billions)
• +1 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Clear Channel OutdoorcoreGTM or Marketing PartnerClear Channel Outdoor has partnered with Blue Daisy Media for more than 20 years. They are professional, exceptionally easy to work with, and fair negotiators who also give back to the community through campaigns like supporting a Florida lab rescue group.
• OUTFRONT MediacoreGTM or Marketing PartnerOUTFRONT Media has worked with Blue Daisy Media for many years. Their media expertise, especially in out-of-home, consistently leads to strategic, high-impact campaigns with thoughtful, collaborative approach.
• The New York TimesminorGTM or Marketing PartnerThe New York Times values working with Blue Daisy Media for understanding national reach and niche products, streamlining communications for effective win-win-win partnerships.
• Antenna GroupminorGTM or Marketing PartnerNearly decade-long collaboration developing seamless, high-impact approach blending paid and earned media for targeted campaigns in US and Latin America markets.
• Kreps PR & MarketingminorStrategic or Co-development PartnerKreps PR & Marketing values Blue Daisy Media for strong relationships with varied outlets and expertise in maximizing client budgets in the changing paid and earned media landscape.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Horizon Media: Horizon Media is the largest US-owned independent media agency, offering full-service planning and buying across digital, traditional, and OOH channels. It is a directly comparable independent peer with similar integrated media capabilities, though significantly larger in scale than Blue Daisy.
• Butler/Till: Butler/Till is an independent, employee-owned media and communications agency headquartered in Rochester, NY, serving mid-market and enterprise clients with planning, buying, analytics, and creative services. It is one of the closest size and operating-model analogues to Blue Daisy in the US independent media agency landscape.
• Good Apple: Good Apple is a boutique, full-service media agency focused on independent-minded clients across retail, CPG, and QSR categories. Like Blue Daisy, it positions itself against larger holding-company agencies with personalized service and integrated channel-agnostic buying.
• Crossmedia: Crossmedia is an independent, female-led media agency offering planning, buying, and analytics across digital, video, print, OOH, and emerging channels. It directly mirrors Blue Daisy's independent boutique model and integrated paid-media service architecture.
• The Shipyard: The Shipyard is an independent, full-service media, content, and creative agency built around integrated campaigns. Comparable to Blue Daisy as a mid-sized independent offering channel-agnostic media planning and buying alongside creative services.
• Tinuiti: Tinuiti is a large independent performance marketing and digital media agency covering programmatic, search, social, and Connected TV buying. It overlaps with Blue Daisy's digital/CTV capabilities but skews more digital-first and data-driven.
• Empower Media Group: Empower Media Group is an independent, women-owned media agency offering media planning, buying, and analytics across digital, traditional, and OOH channels. Comparable to Blue Daisy in its independent boutique positioning and integrated full-service approach.

Broad incumbents

• Wavemaker: Wavemaker is a WPP-owned global media, content, and technology agency operating across all paid channels including broadcast, digital, and OOH. It is a broad incumbent that competes for the same enterprise media budgets as Blue Daisy but with global scale and proprietary tooling.
• PHD Worldwide: PHD is Omnicom's global media planning and buying network, offering integrated campaigns across traditional, digital, and emerging channels. It competes for the same upper-tier clients Blue Daisy serves in Florida but with substantially greater scale and analytics infrastructure.
• Mindshare: Mindshare is a WPP-owned global media agency network operating across all paid media channels and verticals including real estate and luxury. It is a broad incumbent that competes for the same enterprise clients Blue Daisy targets, but with significantly greater global scale and technology investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bluedaisymedia
• Facebookfacebook.com/bluedaisymedia
• LinkedInlinkedin.com/company/blue-daisy-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Daisy Media