Magnus Home Products

What Magnus Home Products does

Magnus Home Products is a privately held, online retailer specializing in premium bathroom, kitchen, and household hardware products, founded in 2017 and headquartered in Northern Kentucky. The company operates a Shopify-powered e-commerce storefront offering more than 1,200 products across its flagship Wesley Collection (an exclusive curated line backed by a 10-year warranty) alongside broader catalog offerings spanning bathtubs, sinks, faucets, vanities, showers, plumbing supplies, and home hardware. Its proprietary technologies include the MagnaAir air bath system, which uses warmed air jets with ceramic heating elements for full-body massage, and the MagnaWarmth pre-insulation system for energy-efficient heat retention in bathtubs.

The company serves two primary customer segments: individual homeowners undertaking bathroom and kitchen renovation projects, and trade professionals (plumbers, contractors, builders, architects, interior designers) who receive a 15% discount on Wesley Collection items after federal EIN or SSN verification. Bulk discounts are available for large-volume trade orders. Magnus generates revenue through one-time direct-to-consumer and trade product sales, supplemented by financing options via Shop Pay Installments (0% APR for four biweekly payments) and Affirm (0-36% APR), with orders up to $17,500 supported. The company maintains a multi-channel content marketing presence including buying guides, video content, and organic social media on YouTube, TikTok, Pinterest, Instagram, Facebook, and LinkedIn.

Magnus is bootstrapped and independently owned, founded by a group of friends and family with no disclosed institutional investors, parent company, or subsidiaries. The founding team includes an in-house licensed plumber providing expert technical support, and the company positions itself as offering personalized service combined with premium product selection. Differentiated offerings include the Wesley Collection exclusives, a USA Collection of American-made products, handcrafted Mexican copper fixtures, and specialized wellness categories such as cold plunge and Japanese soaking bathtubs.

Name

Magnus Home Products

Legal name

Magnus Home Products

Website

https://magnushomeproducts.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnus Home Products is a privately held, Northern Kentucky-based online retailer founded in 2017 that sells premium bathroom, kitchen, and household hardware products through a Shopify-powered storefront. It serves individual homeowners and trade professionals with a 1,200+ product catalog centered on the exclusive Wesley Collection.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAFADAE

Home, Furniture & Home Improvement Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAIADAA

General Home Improvement & Hardware Stores

Consumer Products & Retail/Home & Furniture Retail/Home Improvement & Hardware Retail

Keywords

• Bathroom fixtures
• Kitchen sinks
• Bathtubs retail
• Home hardware
• Faucets vanities

Headquarters

HQ city

Erlanger

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of bathroom and kitchen hardware products including bathtubs, sinks, faucets, vanities, and accessories. Revenue generated through direct e-commerce transactions with consumers and trade professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Magnus Home Products is an online retailer that sells premium bathroom, kitchen, and household hardware products directly to consumers and trade professionals through a Shopify-powered e-commerce storefront. Its catalog of 1,200+ products spans bathtubs, sinks, faucets, vanities, showers, toilets, plumbing parts, range hoods, and home hardware, with the Wesley Collection serving as a flagship exclusive offering. The company supplements product sales with a trade professional discount program, financing options, free shipping over $79, and educational buying guides.

Product overview

Magnus Home Products is an e-commerce retailer specializing in premium bathroom, kitchen, and household hardware products. The company operates primarily as an online store powered by Shopify, offering over 1,200+ products across its flagship Wesley Collection (exclusive premium line) alongside standard catalog offerings. Product portfolio spans bathtubs (clawfoot, freestanding, air jet, massage therapy, Japanese soaking, cold plunge, extra-wide), bathroom sinks (vessel, pedestal, console, undermount), kitchen sinks (farmhouse, fireclay, copper, cast iron, stainless steel, granite composite), faucets (kitchen and bathroom in various styles), vanities, bathroom furniture, showers, toilets, plumbing supplies, hardware (floor registers, door hardware), and accessories. The company differentiates through curated exclusive products (Wesley Collection), USA-made options (57 products), specialty lines like MagnaAir massage therapy and MagnaWarmth pre-insulation technology, and handcrafted Mexican copper products. Services include trade discounts (15% for professionals), financing via Shop Pay/Affirm, free shipping over $79, 10-year warranty on Wesley Collection items, and educational buying guides with video content.

Differentiator

Problem solved

Functional benefit

Brands

• Wesley Collection: Exclusive collection of unique, high quality products selected and manufactured locally and from around the globe, available only from Magnus Home Products. Includes over 1200+ premium products such as bathtubs, sinks, vanities, faucets, and bathroom accessories.
• Wesley

Products and services

• Wesley Collection Exclusive flagship collection of 1,200+ premium bathroom, kitchen, and household hardware products curated and manufactured locally and globally, sold only through Magnus Home Products with a 10-year warranty.
• Bathtubs Wide range of bathtubs in multiple materials and configurations for homeowners and trade professionals.
• Bathroom Sinks Bathroom sinks in multiple styles and mounting configurations for residential and trade buyers.
• Kitchen Sinks Kitchen sinks in farmhouse, fireclay, copper, cast iron, stainless steel, granite composite, and other configurations.
• Faucets Kitchen and bathroom sink faucets in various mounting and style configurations.
• Bathtub Fillers & Faucets Bathtub fillers and faucets available in freestanding, deck-mount, and wall-mount configurations.
• Bathroom Furniture Bathroom furniture including vanities, linen cabinets, vanity mirrors, and makeup mirrors.
• Bathroom Showers Complete shower solutions including enclosures, panels, systems, heads, hand showers, drains, and accessories.
• Toilets & Toilet Seats Toilets and toilet seats, including corner toilet configurations.
• Plumbing Parts & Supplies Plumbing supplies including bathroom drains and general plumbing supplies.
• Bathroom Accessories Accessories including bathroom hardware, bathtub accessories, towel warmers, and bath products.
• Kitchen Accessories Kitchen accessories including sink drains, disposer flanges, wire sink grids, and soap dispensers.
• Range Hoods Kitchen range hoods including hammered copper options.
• Hardware Home hardware including floor registers, door hardware, and related accessories.
• USA Collection Sub-brand of 57 products manufactured 100% in the USA, including bathtubs, consoles, and vanities.
• Cold Plunge Bathtubs Wellness-focused cold plunge tubs with acrylic shells, ergonomic seating, optional hydrotherapy, and included spa cover.
• Japanese Soaking Tubs Japanese-style soaking bathtubs with space-efficient designs and integral seat options in solid surface stone resin.
• Fireclay Farmhouse Sinks Handcrafted fireclay farmhouse sinks with decorative lip options in single and double-bowl configurations.
• Mexican Copper Products Handcrafted copper products from Mexico including copper kitchen sinks, copper bathtubs, and hammered copper range hoods.
• Trade Discounts Program 15% discount program for verified trade professionals including plumbers, contractors, builders, architects, and interior designers on Wesley Collection items, requiring federal EIN or trade documentation.
• Financing Installment payment options through Shop Pay (0% APR for 4 equal biweekly payments) and Affirm (0-36% APR), with a $17,500 USD order limit.

Quantifiable outcome

• Products backed by 10-year guarantee for manufacturing and mechanical defects
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wayfair: Largest pure-play online home goods retailer in the US, selling furniture, decor, and kitchen/bath fixtures across a massive catalog. Competes with Magnus for the same online renovation shopper but at far greater scale and price breadth.
• Build.com: Online specialist in kitchen, bath, and plumbing products owned by Ferguson. Directly overlaps Magnus's bathroom/kitchen fixture assortment and serves both consumers and trade professionals with similar pricing structures.
• Signature Hardware: Online retailer specializing in premium bathroom, kitchen, and home hardware including farmhouse sinks, clawfoot tubs, and faucets — a near-identical niche to Magnus's Wesley Collection. Competes head-to-head on exclusive-design bathtubs and fixtures.
• Houzz: Online home renovation marketplace combining inspiration content with product sales for kitchen, bath, and home goods. Competes with Magnus for renovation-intent traffic and trade professional relationships.
• Ferguson Home: Consumer-facing arm of Ferguson Enterprises selling bath, kitchen, and lighting fixtures directly to homeowners. Overlaps Magnus's premium plumbing and fixture assortment with similar trade and DIY positioning.
• Rejuvenation: Williams-Sonoma-owned retailer of premium bath, lighting, hardware, and home furnishings, with strong emphasis on classic and crafted design. Directly comparable to Magnus's premium Wesley Collection positioning and exclusive assortment strategy.
• Overstock: Online value-oriented retailer of furniture, home decor, and kitchen/bath products. Competes with Magnus on broad home goods assortment but at lower price points than Magnus's premium focus.

Broad incumbents

• The Home Depot: Largest US home improvement retailer with deep kitchen/bath fixture assortment and strong pro customer program. Competes with Magnus across price points and on trade professional relationships, but at vastly greater scale.
• Lowe's: Major US home improvement chain with comparable bath/kitchen fixture assortment and a dedicated pro loyalty program. Comparable broad-line competitor to Magnus, though Magnus's premium handcrafted assortment sits above Lowe's core mid-market positioning.
• Amazon Home: Dominant online marketplace selling virtually every category Magnus carries, often at lower prices and with Prime delivery. Sets the price-discovery baseline for online bath/kitchen shoppers and is the largest competitive threat by traffic and assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@magnushomeproducts
• Facebookfacebook.com/MagnusHomeProducts
• LinkedInlinkedin.com/company/magnus-home-products
• Instagraminstagram.com/magnushomeproducts
• TikToktiktok.com/@magnus_home_products
• Pinterestpinterest.com/magnushomeproducts
• Xx.com/Magnus_Home

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnus Home Products