What Dim does

Dim is a French intimate apparel and underwear brand founded around 1965, headquartered in Autun, France, with manufacturing facilities based in France. The company designs, produces, and sells a broad portfolio of intimate wear spanning women's lingerie (bras, briefs, hosiery, shapewear, post-surgery bras, period panties, maternity), men's underwear and homewear, and children's apparel for ages 4–16, plus swimwear, sportswear (DIM Move), thermal underwear (DIM Thermal), and a set of differentiated sub-brands (DIM Silhouette, Body Touch, Generous, Les Pockets, Daily Dentelle, DIM Up, DIM Icons). Distribution is omnichannel: direct-to-consumer e-commerce powered by Shopify with international shipping to over 100 countries, supplemented by physical retail stores under the DIM brand and seasonal promotional campaigns (e.g., SOLDES) offering up to 50% off; pricing is unit-based, with pay-in-3-installments available as a flexible payment option.

The business model centers on direct product sales to consumers (hardware/apparel sales) across the categories above, with horizontal segmentation across women (primary), men (primary), and children (secondary) and supporting marketing through the DIM'MAG content blog, Instagram, email/newsletter promotions, and influencer/model collaborations. The brand emphasizes its 60-year heritage, Made-in-France manufacturing with reduced resource consumption in French factories, and use of sustainable inputs such as organic cotton. The customer base is heavily consumer/retail and broadly distributed globally rather than enterprise-anchored, with no disclosed B2B anchor customers and no revenue figures in the available data.

From a technology and external partnership standpoint, Dim operates a standard e-commerce stack (Shopify storefront, mainstream payment integrations including PayPal, Shop Pay, Visa, Mastercard, American Express, Apple Pay, and pay-in-3-installments) and has recently engaged Lemrock, a Paris-based agentic-commerce middleware provider, to manage its presence across AI conversational agents in response to shifting discovery and purchase journeys. The company is privately held, employs 1,001–5,000 people, and has not disclosed ownership structure, investors, funding rounds, or management team in the available data.

Name

Dim

Legal name

DIM

Website

https://dim.fr

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dim is a French intimate apparel brand selling lingerie, underwear, hosiery, shapewear, sportswear, and swimwear directly to consumers across women, men, and children via a global Shopify-powered e-commerce platform shipping to 100+ countries, supported by physical retail and a portfolio of specialized sub-brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Autun

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: DIM generates revenue through direct sales of intimate wear, underwear, hosiery, shapewear, sportswear, and swimwear products to consumers via their e-commerce platform (dim.com) and physical retail stores. The company sells across multiple categories for women, men, and children with a focus on both everyday essentials and premium collections.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Dim is a French intimate apparel brand that designs, manufactures, and sells lingerie, underwear, hosiery, shapewear, sportswear, swimwear, and nightwear for women, men, and children. The company distributes its products worldwide through its Shopify-powered e-commerce platform (dim.com) and a network of physical retail stores, with seasonal promotional campaigns offering discounts up to 50% off.

Product overview

DIM is a French lingerie and underwear brand with 60 years of history, offering a comprehensive product portfolio organized as a multi-category consumer goods brand rather than a software platform. The core offering spans women's lingerie (bras, briefs, hosiery, socks, nightwear), men's underwear and homewear, and children's underwear. Specialized collections include post-surgery bras, maternity wear, period panties, thermal underwear, and shapewear under the DIM Silhouette sub-brand. The brand also offers activewear (DIM Move sportswear), swimwear (including Timeless, Silhouette, and Swimwear lines), and various technology-enhanced lines such as DIM 3D Flex and DIM Coton Stretch for men's underwear. Sub-brands like Body Touch, Generous, Les Pockets, Daily Dentelle, DIM Up, and DIM Icons target specific needs and aesthetics within the broader portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• DIM Silhouette: Shapewear collection for women
• DIM Move
• DIM Icons
• Body Touch
• Daily Dentelle
• Generous
• Les Pockets
• Dim-Up
• DIM Thermal

Products and services

• DIM Women's Lingerie Comprehensive women's lingerie collection including bras (wireless, underwire, full cup, push-up, bralettes, minimizer, invisible, plus size), briefs and panties (briefs, boxers, thongs, seamless, period panties, shaping knickers, bodysuits), and accessories for everyday wear and special occasions.
• DIM Men's Underwear Men's underwear collection featuring boxer shorts (regular, long, loose fit), briefs, and cotton options, plus socks, homewear including nightwear, slippers, T-shirts, and swimwear.
• DIM Kids Collection Children's underwear and clothing for boys and girls ages 4-16, including bras, bralettes, briefs, boxers, T-shirts, socks, and menstrual panties for teens.
• DIM Hosiery Extensive tights and hosiery range including warm and opaque, sheer, fishnet and fancy patterns, stay-ups, support and compression tights, leggings, and plus size options.
• DIM Shapewear (DIM Silhouette) Shapewear collection including bras, shaping briefs, bodysuits, and shorts with varying support levels (light, moderate, firm) designed to contour and shape the body.
• DIM Sportswear (DIM Move) Activewear collection for women and men including sport bras, T-shirts, tank tops, leggings, trousers, shorts, thermoregulating clothing, and sport-specific socks and swimwear.
• DIM Swimwear Collection Swimwear for women and men including bikinis, one-piece swimsuits (Timeless, Silhouette, Swimwear lines), with various styles featuring underwired tops, triangle tops, and pattern options.
• DIM Thermal (DIM Thermal Range) Thermal underwear and clothing designed for warmth, including thermal lingerie for women and thermal homewear for men, featuring thermoregulating properties.
• DIM Post-Surgery Bras Specialized post-surgery bras designed for recovery, offering comfort and support for women after surgical procedures.
• DIM Period Panties Absorbent underwear designed for menstrual protection, available for women and teens, offering an alternative or supplement to traditional period products.
• DIM Maternity Collection Maternity-specific lingerie including maternity bras and underwear designed for comfort during pregnancy and nursing.
• DIM Nightwear Sleepwear and nightwear for women, men, and children including pajamas, providing comfort for home and sleep.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LemrockcoreTechnology or Integration · 17 March 2026Lemrock is a Paris-based startup providing middleware infrastructure that connects retailers to AI conversational agents for agentic commerce. DIM is one of their 60+ clients, using Lemrock's platform to manage their presence across multiple AI agents and adapt to shifting purchase journeys where traffic moves into AI platforms. Lemrock processes over 100 million AI interactions monthly across its client base.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Etam: French heritage lingerie and intimate apparel brand operating own retail stores and DTC e-commerce across Europe. Direct comparable to DIM on geography, category focus (lingerie/underwear), and omnichannel model.
• Princesse Tam Tam: French lingerie and loungewear brand specializing in everyday intimate apparel and homewear for women, with growing men's and kids lines. Closely mirrors DIM's portfolio breadth and French brand positioning.
• Chantelle: Long-established French intimate apparel brand (founded 1876) offering bras, briefs, shapewear, and swimwear globally through DTC and wholesale. Comparable heritage positioning and product mix to DIM.
• Aubade: French premium lingerie house known for sophisticated design and corsetry heritage. Comparable as a French-origin intimate apparel brand with international distribution and category focus.
• Wolford: Austrian hosiery and premium bodywear brand with European manufacturing and global DTC. Comparable to DIM on European-made positioning, hosiery heritage, and intimate apparel specialization.
• Hanro: Swiss premium basics and intimate apparel brand with European manufacturing and heritage positioning. Comparable to DIM on European-made, heritage-led premium positioning in underwear/nightwear.
• Calzedonia: Italian intimates, hosiery, and swimwear brand with strong global DTC and own-store footprint. Directly comparable to DIM's hosiery heritage, swimwear offering, and family-category positioning.

Broad incumbents

• Calvin Klein (PVH) Intimates: Global intimates and apparel brand under PVH Corp., selling underwear, bras, and sleepwear across mass and premium channels. Overlaps with DIM's core categories at significantly larger scale.
• Hanesbrands: US-listed intimates and activewear conglomerate (Hanes, Champion, Bonds, DIM's US competitors in basics). Competes with DIM's everyday underwear and hosiery at scale.
• Victoria's Secret: Largest US lingerie and intimates retailer/brand, recently restructured around DTC. Direct overlap with DIM's women's lingerie category at global scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dim
• Xx.com/DIMparis
• LinkedInlinkedin.com/company/dim

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dim