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Health Media Network

Full company profile

uuid000l4ny

Namestring
Health Media Network
Websiteurl
hmnads.com
Company typeenum
Private
Founded yearint
2007
Descriptiontext

Health Media Network (HMN) operates as a Point of Care (POC) media company in the United States, founded in 2007 and headquartered in Darien, Connecticut. The firmographic profile identifies HMN as a private, for-profit company with 11–50 employees positioned in the U.S. POC media market — a sub-sector in which operators deliver health-related content, patient-education programming, and pharmaceutical/healthcare advertising on screens located in physician offices, clinics, pharmacies, and other clinical waiting environments. HMN's stated self-positioning is that it is the "fastest growing Point of Care media company in the U.S."

The company is led by founder Christopher Culver, who serves as Chief Executive Officer and President, with Joe Petrosino as Chief Revenue Officer. In May 2014, HMN received a funding event from Saratoga Partners, with the disclosed transaction amount recorded as $0 — almost certainly an undisclosed/withheld figure rather than a literal zero-dollar investment. HMN's web presence is anchored at hmnads.com. The underlying media-network technology, screen inventory footprint, contractual inventory partners, advertiser roster, and revenue mechanics are not disclosed in the available source materials.

Note on data hygiene: a substantial volume of the aggregated source material describes a separately named entity ("KEY4D"), an Indonesian-language digital documentation portal whose content (Rupiah-denominated member win/withdrawal postings, jackpot-archive pages, Indonesian-language FAQs) is unrelated to HMN's healthcare media business. This material has been excluded from the analytical assessment as a data-attribution error. As a result, several HMN-specific fields (technology stack, named customers, product catalog, geographic footprint beyond "U.S.," pricing, headcount detail) are not directly observable in the supplied evidence.

Short descriptiontext

Health Media Network is a U.S. Point of Care media company founded in 2007, headquartered in Darien, Connecticut, that delivers healthcare-focused content and advertising within clinical waiting-room environments to pharmaceutical and health-advertiser clients.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersDarien, United States
HQ citystring
Darien
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
point of care media, healthcare advertising network, medical office media, patient engagement advertising, pharmacy media network
SIC code1 code
  • Services-Health Services8000
Product category
Point of Care Healthcare Media
Social media profiles2 records
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Health Media Network (HMN) operates a Point of Care media network that delivers advertising and health-related content to patients and caregivers inside medical office waiting rooms and healthcare facilities across the U.S. The company sells this captive audience inventory to brand advertisers—primarily pharmaceutical and consumer health marketers—seeking to reach patients at the point of care.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Point of Care Media Network
CategoryPoint of Care Media
2Daily Updated Digital Content & Archive Platform
CategoryDigital Content Platform
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers5 records
1PatientPoint
TypeDirect peer
Description

PatientPoint is the largest U.S. Point of Care media network, placing digital and print health content and advertising in physician offices and other care settings — directly comparable to Health Media Network's core POC media business and the primary competitive benchmark.

2Outcome Health
TypeDirect peer
Description

Outcome Health (formerly ContextMedia) operates a national Point of Care advertising and content platform across physician practices and hospitals, competing with HMN for the same pharma ad budgets in the same clinical moments.

3Staywell
TypeDirect peer
Description

Staywell delivers patient engagement, health content, and Point of Care media solutions to provider organisations and employers, overlapping directly with HMN's model of monetising captive patient audiences in clinical settings.

4WebMD
TypeBroad incumbent
Description

WebMD operates a broad consumer health media platform with both online and Point of Care offerings; it is a much larger incumbent that competes for pharma advertising budgets, including the POC segment where HMN operates.

5Everyday Health Group
TypeBroad incumbent
Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Health Media Network

Point of Care Healthcare Mediahmnads.com

Health Media Network is a U.S. Point of Care media company founded in 2007, headquartered in Darien, Connecticut, that delivers healthcare-focused content and advertising within clinical waiting-room environments to pharmaceutical and health-advertiser clients.

What Health Media Network does

Health Media Network (HMN) operates as a Point of Care (POC) media company in the United States, founded in 2007 and headquartered in Darien, Connecticut. The firmographic profile identifies HMN as a private, for-profit company with 11–50 employees positioned in the U.S. POC media market — a sub-sector in which operators deliver health-related content, patient-education programming, and pharmaceutical/healthcare advertising on screens located in physician offices, clinics, pharmacies, and other clinical waiting environments. HMN's stated self-positioning is that it is the "fastest growing Point of Care media company in the U.S."

The company is led by founder Christopher Culver, who serves as Chief Executive Officer and President, with Joe Petrosino as Chief Revenue Officer. In May 2014, HMN received a funding event from Saratoga Partners, with the disclosed transaction amount recorded as $0 — almost certainly an undisclosed/withheld figure rather than a literal zero-dollar investment. HMN's web presence is anchored at hmnads.com. The underlying media-network technology, screen inventory footprint, contractual inventory partners, advertiser roster, and revenue mechanics are not disclosed in the available source materials.

Note on data hygiene: a substantial volume of the aggregated source material describes a separately named entity ("KEY4D"), an Indonesian-language digital documentation portal whose content (Rupiah-denominated member win/withdrawal postings, jackpot-archive pages, Indonesian-language FAQs) is unrelated to HMN's healthcare media business. This material has been excluded from the analytical assessment as a data-attribution error. As a result, several HMN-specific fields (technology stack, named customers, product catalog, geographic footprint beyond "U.S.," pricing, headcount detail) are not directly observable in the supplied evidence.

Health Media Network firmographics

Firmographics
Name
Health Media Network
Website
https://hmnads.com
Company type
Private
Founded year
2007
Headcount range
11–50 employees
Short description
Health Media Network is a U.S. Point of Care media company founded in 2007, headquartered in Darien, Connecticut, that delivers healthcare-focused content and advertising within clinical waiting-room environments to pharmaceutical and health-advertiser clients.
Ownership category
akta.pro rank

Where Health Media Network is headquartered

Location

Headquarters

HQ city
Darien
HQ country
United States
HQ region
North America

Markets served

Health Media Network business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels1 record

Health Media Network product offering

Product offering

Core offering

Health Media Network (HMN) operates a Point of Care media network that delivers advertising and health-related content to patients and caregivers inside medical office waiting rooms and healthcare facilities across the U.S. The company sells this captive audience inventory to brand advertisers—primarily pharmaceutical and consumer health marketers—seeking to reach patients at the point of care.

Differentiator

Problem solved

Functional benefit

Products and services

  • Point of Care Media Network
  • Daily Updated Digital Content & Archive Platform

Companies that use Health Media Network

Customer profile

Segments1 record

Ideal customer profiles2 records

Health Media Network technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Health Media Network partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Health Media Network competitors and assessment

Company assessment

Direct peers

  • PatientPoint: PatientPoint is the largest U.S. Point of Care media network, placing digital and print health content and advertising in physician offices and other care settings — directly comparable to Health Media Network's core POC media business and the primary competitive benchmark.
  • Outcome Health: Outcome Health (formerly ContextMedia) operates a national Point of Care advertising and content platform across physician practices and hospitals, competing with HMN for the same pharma ad budgets in the same clinical moments.
  • Staywell: Staywell delivers patient engagement, health content, and Point of Care media solutions to provider organisations and employers, overlapping directly with HMN's model of monetising captive patient audiences in clinical settings.

Broad incumbents

  • WebMD: WebMD operates a broad consumer health media platform with both online and Point of Care offerings; it is a much larger incumbent that competes for pharma advertising budgets, including the POC segment where HMN operates.
  • Everyday Health Group:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Health Media Network social profiles

Digital presence

Health Media Network financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Health Media Network leadership team

Management profile

Number of profiles

Profiles2 records

Health Media Network funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Health Media Network M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Media Network

What does Health Media Network do?

Health Media Network (HMN) operates a Point of Care media network that delivers advertising and health-related content to patients and caregivers inside medical office waiting rooms and healthcare facilities across the U.S. The company sells this captive audience inventory to brand advertisers—primarily pharmaceutical and consumer health marketers—seeking to reach patients at the point of care.

When was Health Media Network founded?

Health Media Network was founded in 2007. It employs 11 to 50 people.

Where is Health Media Network based?

Health Media Network is headquartered in Darien, United States, in the North America region.

Who are Health Media Network's main competitors?

Direct peers on record are PatientPoint, Outcome Health and Staywell. Broad incumbents are WebMD and Everyday Health Group.

Does Health Media Network have an API?

No public API is recorded for Health Media Network.

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Live signals
PR NewswireMeredith Corporation and Health Media Network Join Forces to Launch Strategic Advertising and Content AllianceMeredith Corporation and Health Media Network announced a strategic alliance on November 10, 2020, to distribute Meredith's lifestyle and entertainment content across doctors' office waiting rooms throughout the United States. The partnership combines Meredith's media brands including PEOPLE, Better Homes & Gardens, and Allrecipes with HMN's point-of-care video networks, creating a new national advertising distribution channel targeting healthcare consumers. Both companies frame this as a transformative opportunity to scale their point-of-care businesses during pandemic-driven disruption in the healthcare advertising sector.PR NewswireHealth Media Network Expands Digital Advertising Footprint with Spectrio DealHealth Media Network (HMN) announced a strategic partnership with Spectrio, naming HMN as the exclusive content management and advertising revenue partner for Spectrio's network of lab locations. The partnership will expand HMN's Point of Care advertising footprint by nearly 2,000 screens across lab locations in the U.S., with full rollout expected to be complete by Q1 2021. HMN's CEO cited COVID-19 as accelerating demand for testing and wellness resources as a driver for the partnership.PR NewswireHealth Media Network Expands Leadership Team Fueling Growth of Core Business OperationsHealth Media Network (HMN) announced three new executive hires and one internal promotion, with Carlo DiMarco joining as EVP Corporate Development, Pete Thomas as SVP PetCareTV Sales, and Bhandavi Sangaru as Director Data Analytics, while Ann Brown takes over all marketing duties. HMN and its PetCareTV division operate point-of-care media networks in physician and veterinarian waiting rooms across the top 204 US DMAs, generating over 325 million annual impressions. The leadership expansion is framed as an investment in growth for the company's core business operations.PR NewswireZS, Health Media Network, and the Wellness Network Take a Closer Look at Point of Care Messaging in HospitalsHealth Media Network, ZS, and The Wellness Network jointly surveyed patients and caregivers in acute care settings to examine the impact of Point of Care messaging on patient experience and engagement. Survey findings show that 87% noticed waiting room TV content, 64% trusted in-room TV information, and 55% intend to become more proactive in managing their health as a result of the messaging. The announcement also provides background on each company's services and reach in the Point of Care advertising market.PR NewswireHealth Media Network (HMN) Expands Practice Recruitment Division Under Leadership By Point of Care Industry Veteran Donna Turgeon - Based In Tampa, FLHealth Media Network (HMN) announced the expansion of its Practice Recruitment Division, establishing new facilities in Tampa, Florida with a team of 25+ provider services professionals. The division will be led by Donna Turgeon, appointed as Chief Provider Officer, who brings over 20 years of point of care industry experience from previous roles at KnowBe4, Inc. and AccentHealth, LLC. HMN expects the expansion to strengthen engagement with physicians and grow its network of hospitals, health systems, physician practices, and veterinary offices.PR NewswireHealth Media Network (HMN) And The Wellness Network (TWN) Announce Strategic Alliance- Partnership Creates Largest Physician Office And Hospital Media Footprint In The U.S.Health Media Network (HMN) and The Wellness Network (TWN) announced an exclusive strategic alliance on March 8, 2017, linking physician offices and hospitals to extend educational health content to healthcare consumers. The combined entity operates 300,000 screens with 30 million monthly impressions, creating the largest physician office and hospital media footprint in the United States. The partnership includes a strategic sales alliance combining their digital platforms to deliver broader reach and deeper patient engagement for healthcare providers and advertisers.PR NewswireHealth Media Network (HMN) Acquires Waiting Room Digital Screens from Elite Sampling & Media Group - Leading Point of Care Company Continues to Drive Steady, Strategic GrowthHealth Media Network (HMN) has acquired the waiting room digital screens previously operated by Elite Sampling & Media Group, a transaction announced on December 6, 2016. Elite Sampling & Media Group, founded in 1996 and a leading provider of targeted sampling and out-of-home programs, decided to divest the digital screens business to focus on its longstanding core business at the Point of Care. The acquisition enables HMN to expand its network reach to high-prescribing physicians while advancing its long-term strategic growth objectives in the Point of Care media sector.GlobeNewswireSaddle Ranch Media Sells Interests in PetCARE TV Network to Health Media NetworkSaddle Ranch Media sold developed interests in PetCARE TV, a veterinary digital waiting room network, to Health Media Networks. The network, launched in 1989, provides educational programming to pet parents. The sale aims to strengthen Saddle Ranch's balance sheet and support its next growth phase.PR NewswireHealth Media Network (HMN) Acquires The Rights To PetCARE TV, The Newest Addition To A Growing Point Of Care 'Family'Health Media Network (HMN) announced the acquisition of PetCARE Television Network, LLC from Saddle Ranch Media, Inc. on July 12, 2016. This transaction expands HMN's portfolio by adding a veterinary waiting room media network to its existing digital Point of Care platforms. The move is intended to drive scale and revenue for HMN by reaching millions of pet owners.PR NewswireHealth Media Network Announces Partnership with Gimbal, Inc., Creating the First and Largest Healthcare Proximity Beacon Network In the U.S.Health Media Network and Gimbal, Inc. announced a partnership on June 23, 2016, to create the first and largest healthcare proximity beacon network in the United States, deploying Gimbal's beacon technology across HMN's 12,000+ physician office locations. The network will deliver hyper-targeted mobile messaging to patients during healthcare visits, with the goal of improving healthcare outcomes while enabling pharmaceutical marketers and other advertisers to reach patients at critical points in their health journey. Both companies expressed positive outlooks on the strategic alliance as a major step in transforming Point of Care media.