Business Transformation Today

What Business Transformation Today does

Business Transformation Today (BTT) is a private Wisconsin-based digital publishing and SaaS distribution company founded in 2017 by Rick Felt, headquartered in Lake Geneva, WI, with 11-50 employees. The company operates the In-Memory Apps Institute and holds exclusive North American distribution rights for the West Trax KPI Analyzer, an SAP Certified SaaS application built on the SAP Business Technology Platform that performs automated As-Is assessments of SAP ERP systems (ECC and S/4HANA) at the transaction code level, completing analyses in one day versus traditional workshop-based methods. BTT also distributes the Security Pathfinder widget, which produces compliance documentation for new IAASB/AICPA audit standards (SAS 145 and ISA 315), addressing fraud and authorization risks in custom SAP code.

BTT's core technology proposition is the West Trax KPI Analyzer's automated methodology and the proprietary KPI Scan Methodology, including the West Trax Maturity Model, which benchmarks customer systems against a dataset of 1,904+ migration assessments and approximately 2,000 unique SAP ECC analyses spanning 15 industries. The platform claims 99% time reduction and greater than 70% cost reduction versus workshop-based assessments. Distribution combines direct enterprise sales, the SAP Store marketplace, and a partner ecosystem that includes Red Hat (Value Discovery Roundtable co-selling), PwC, ASUG, Straten Consulting, Human Investment Advisory, and Nomad CIO.

Commercially, BTT operates on subscription-based SaaS pricing with annual and multi-year contracts. Standalone Security Pathfinder is offered from $15,000, and the Deep Dive KPI Analyzer uses active-user tiered pricing with volume discounts for multi-instance deployments and repeated scans at no additional cost. The company targets SAP customer decision-makers (CFOs, CIOs, transformation teams) and SAP system integrators, and publishes digital transformation content via the BTT Xpressions blog and CFO/CIO Synopsis white papers to support top-of-funnel demand generation.

Name

Business Transformation Today

Legal name

Business Transformation Today, LLC

Website

https://biztrantoday.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Business Transformation Today (BTT) is a private Lake Geneva, Wisconsin SaaS and digital publishing company that exclusively distributes the West Trax KPI Analyzer and Security Pathfinder to SAP enterprise customers across North America, enabling automated SAP system assessments and IAASB/AICPA audit compliance.

Ownership category

akta.pro rank

Headquarters

HQ city

Lake Geneva

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Software Subscriptions (SaaS): BTT offers the West Trax KPI Analyzer as a subscription-based SaaS app. Customers pay for access to the automated assessment platform with license allowing repeated scans at no additional cost. Volume discounts available for companies running multiple SAP ERP instances.
2. App-as-a-Service (Security Pathfinder): The KPI Analyzer Security Pathfinder is offered as a standalone app-as-a-service, currently available for as low as $15k in limited time special offers. Volume pricing for multi-system deployments.
3. Digital Publishing Content: BTT provides digital transformation intelligence content through its website, including research, white papers (CFO Synopsis, CIO Synopsis), and blog content (BTT Xpressions). Content serves to support customer decision-making and drive product awareness.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Business Transformation Today distributes and supports the West Trax KPI Analyzer, an AI-driven automated SaaS application built on SAP Business Technology Platform that delivers 1-day As-Is assessments of SAP ECC and S/4HANA systems across six levels of analysis down to transaction code level. Its Security Pathfinder widget adds audit-compliance analysis aligned with new IAASB/AICPA standards (SAS 145, ISA 315) for SAP customers preparing for S/4HANA migration, optimization, and financial-statement audits. BTT also operates the In-Memory Apps Institute, which curates extensible apps for SAP and publishes digital transformation intelligence content.

Product overview

Business Transformation Today (BTT) offers a portfolio of SaaS applications curated by its In-Memory Apps Institute for SAP customers undergoing digital transformation. The core offering is the West Trax KPI Analyzer, an SAP-certified application built on SAP Business Technology Platform that delivers automated As-Is assessments of SAP ERP systems in one day. The Security Pathfinder is an add-on module or standalone widget that focuses on audit compliance and financial security analysis for IAASB/AICPA standards. Together, these tools help organizations assess system maturity, identify custom code risks, optimize migrations to S/4HANA, and achieve audit compliance. The company also publishes the BTT Xpressions blog as a content platform for digital transformation insights.

Differentiator

Problem solved

Functional benefit

Brands

• In-Memory Apps Institute: BTT's institute that helps SAP customer decision-makers enhance organizational value through digital transformation strategies. Curates extensible apps for SAP solutions.

Products and services

• West Trax KPI Analyzer

Quantifiable outcome

• 99% reduction in time to value vs. traditional workshop-based assessments
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• West TraxcoreChannel Partner/ Reseller/ DistributorBTT is the exclusive North American Partner for the West Trax KPI Analyzer and Security Pathfinder. West Trax provides the AI-driven automated assessment technology built on SAP BTP that BTT distributes and implements for SAP customers across North America.
• SAPcoreTechnology or IntegrationSAP is the enterprise software vendor whose platforms BTT's solutions operate on. The West Trax KPI Analyzer is SAP Certified and built on SAP Business Technology Platform. BTT curates extensible apps for SAP solutions and products are available on SAP Store.
• Red HatflagshipStrategic or Co-development PartnerRed Hat partners with BTT in the Value Discovery Roundtable, providing joint demonstrations of the West Trax KPI Analyzer and Security Pathfinder. The partnership serves SAP customers on their journey to SAP S/4HANA.
• PricewaterhouseCoopers (PwC)minorImplementation/ SI/ Consulting PartnerPwC is listed as a strategic alliance partner offering comprehensive business services. The partnership provides experienced help for business needs related to SAP transformations and migrations.
• Straten ConsultingminorImplementation/ SI/ Consulting PartnerStraten Consulting is a San Jose, California based privately held company specializing in design and development of innovative software solutions in support of SAP applications. Founded in 2007.
• Human Investment AdvisorycoreGTM or Marketing PartnerHIA partners with West Trax, BTT, and the sales agent network in North America to dramatically accelerate SAP ERP As-Is Assessments to one day while significantly lowering SAP customer costs and risks through the West Trax KPI Analyzer App. Jim Villwock serves as KPI Analyzer Leader.
• Nomad CIOminorGTM or Marketing PartnerNomad CIO is a globally focused company experienced in developing integrated business and technology strategies for successful deliveries. David Berry, NomadCIO contributes thought leadership content on SAP topics.
• ASUG (Americas SAP Users Group)minorGTM or Marketing PartnerASUG is the North America SAP Users Group that BTT collaborates with for research and article contributions. Information shared between organizations is governed by ASUG's privacy policy.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Basis Technologies: SAP DevOps, change automation and testing platform supporting S/4HANA transitions, targeting the same SAP IT and transformation buyers.
• SNP Group: Specialist in SAP transformation, data migration, and S/4HANA readiness analysis, competing on the same SAP optimization and migration-assessment value proposition.
• LiveCompare (Tricentis): AI-driven SAP impact analysis that assesses code, transactions, and risk before S/4HANA changes, serving the same SAP migration-planning buyers as BTT's KPI Analyzer.
• smartShift Technologies: Automated analysis and remediation of SAP custom ABAP code for S/4HANA migrations, overlapping BTT's custom-code identification and optimization focus.
• Panaya (Infosys): Provides SAP change intelligence and impact analysis for migrations and upgrades, including custom code and testing scope analysis, directly overlapping BTT's automated SAP As-Is assessment use case.

Broad incumbents

• Celonis: Process mining leader that analyzes SAP transaction data to reveal process inefficiencies, overlapping BTT's KPI/usage benchmarking though with a broader analytics platform.
• SAP LeanIX: Enterprise architecture and technology roadmapping tool used to plan SAP transformation, comparable to BTT's maturity-model and migration-readiness roadmapping angle.

Emerging players

• SecurityBridge: SAP-native security platform detecting code vulnerabilities and authorization risks, overlapping BTT's IAASB/AICPA fraud-and-audit compliance positioning.
• Onapsis: SAP application security and compliance vendor scanning custom code and authorizations for risk, comparable to BTT's Security Pathfinder audit-compliance module.

Others

• West Trax: The technology vendor whose KPI Analyzer and Security Pathfinder BTT resells exclusively in North America; a supplier/enabler rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/WestTrax_BTT
• LinkedInlinkedin.com/company/business-transformation-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Transformation Today