Legend eBikes

What Legend eBikes does

Legend eBikes is a privately held Spanish eBike manufacturer founded in 2012 and headquartered in Ripollet, Barcelona, with hand-assembly operations in Portugal. The company designs, sells, and supports a portfolio of smart folding and urban electric bicycles — the Monza (20"), Siena (24"), Milano (26"), and Etna (27.5", available in 250W and 500W variants) — all powered by the MAHLE SmartBike System integrating a brushless hub motor (250W/500W, up to 70Nm torque), SANYO-PANASONIC lithium-ion batteries with BMS (374Wh and 504Wh capacities, up to 100 km range), and the My SmartBike companion app with Bluetooth and ANT+ connectivity, Strava and Apple Watch integration, and the iWoc joystick control interface (iWoc 5 pre-2023; iWoc TRIO+ with RGB LEDs and ANT+ from 2023). All models carry EN 15194:2017 CE certification, with the Etna 500W separately classified under EU Regulation 168/2013 as L1e-B.

Revenue is generated through direct-to-consumer e-commerce on legendebikes.com (operated in 9 languages and 30+ country currencies), European showroom sales, the "Try a Legend" 30-day/50km home trial program, German employer-leasing partnerships (JobRad, BusinessBike, Mein Dienstrad), and marketplace channels including Amazon. Pricing ranges from €1,399 (sale) to €1,999.95 (regular), with 12-installment payment options and a 3-year warranty on frame, motor, battery, and electronics. Ancillary revenue comes from accessories, spare parts, batteries and chargers, and a refurbished/outlet program. The company serves urban commuters and corporate/fleet customers, with geographic reach across most of Europe plus Uruguay and New Zealand through certified partners in more than 10 countries.

Name

Legend eBikes

Legal name

Legend eBikes

Website

https://legendebikes.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Legend eBikes is a Spanish privately held manufacturer of smart folding and urban electric bicycles (Monza, Siena, Milano, Etna), powered by the MAHLE SmartBike System and sold direct-to-consumer across 30+ European countries plus Uruguay and New Zealand, with B2B leasing in Germany.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), E-Bike Retail (CRAMAHAE), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Used & Refurbished Bike Retail (CRAMAHAK)

Keywords

• Electric bicycles
• Folding e-bikes
• Urban mobility
• Smart cycling
• Corporate bike leasing

Headquarters

HQ city

Ripollet

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. e-Bike Hardware Sales: Primary revenue from selling smart folding electric bicycles. Four models: Monza (20"), Siena (24"), Milano (26"), and Etna (27.5") with 250W and 500W variants. Direct online sales and showroom purchases.
2. Accessories and Spare Parts: Accessories including batteries, chargers, locks, lights, and spare parts for maintenance and repairs. Sold through same e-commerce platform.
3. Employer Leasing: B2B revenue through leasing partnerships with German providers (JobRad, BusinessBike, Mein Dienstrad). Employers provide bikes to employees as benefit.
4. Rental: Short-term e-bike rental services mentioned as available offering.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Legend eBikes designs, assembles, and sells smart folding and urban electric bicycles for individual consumers and B2B fleet customers. Its core lineup consists of four MAHLE SmartBike-powered models — Monza (20"), Siena (24"), Milano (26"), and Etna (27.5" in 250W and 500W variants) — complemented by spare parts, batteries, displays, e-bike leasing, short-term rental, and fleet services delivered across Europe, Uruguay, and New Zealand.

Product overview

Legend eBikes is a Spanish eBicycle manufacturer offering four distinct smart folding and urban eBike models: Monza (compact 20-inch folding), Siena (classic comfort 24-inch folding), Milano (elegant 26-inch with folding handlebar), and Etna (all-terrain 27.5-inch available in 250W and 500W variants). All models are powered by the MAHLE SmartBike System featuring integrated motors, batteries, and app connectivity with Strava and Apple Watch integration. The product portfolio includes proprietary battery systems (INFrame, DTube, Rack), display units (iWoc 5, iWoc TRIO+, PULSAR ONE), and complementary services such as e-bike leasing, rental programs, and fleet solutions. Accessories include spare parts, batteries, chargers, and performance upgrades. The company operates from Barcelona with manufacturing in Portugal, serving markets across Europe, Uruguay, and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Monza smart folding eBike Smart folding eBike with 20-inch wheels designed for compact urban storage. Features INFrame battery, built-in USB port, MAHLE SmartBike system, rear rack, and folding frame. Delivers up to 100 km range with 14 Ah battery.
• Siena smart folding eBike Classic comfort-focused folding eBike with 24-inch wheels and a Rack battery system. Includes rear rack, folding mechanism, and MAHLE SmartBike system for reliable urban commuting.
• Milano smart urban eBike Urban eBike with 26-inch wheels, DTube battery integration, and folding handlebar for compact storage. Front wheel and pedals require assembly on delivery. Designed for comfort and control in city riding.
• Etna all-terrain eBike All-terrain eBike available in 250W (36V) and 500W (48V) variants with 27.5-inch MTB wheels, INFrame battery, USB port, SRAM drivetrain, and 11-speed gearing. The 500W variant requires license, registration, and insurance (EU L1e-B classification). Requires 90% assembly on delivery.
• Accessories and spare parts Range of add-ons including iWoc 5 and iWoc TRIO+ displays, PULSAR ONE display, INFrame/DTube/Rack replacement batteries, chargers, super charger (halves charging time), locks, lights, and other spare parts for maintenance and upgrades.
• E-Bike Leasing Fleet and corporate leasing solution delivered through German partner providers JobRad, BusinessBike, and Mein Dienstrad, enabling businesses to offer Legend eBikes as employee benefits with potential tax savings through Cycle to Work schemes.
• E-Bike Rental Short-term rental program allowing customers to lease Legend eBikes for specified periods, with included maintenance and support services.
• Fleet Services Business and fleet solutions for organizations requiring multiple eBikes across more than 10 countries, with LEVA-trained engineers and technicians delivering certified partner support.
• Outlet & Refurbished eBikes Second-hand and refurbished Legend eBike program that resells bikes returned within the 30-day/50km home trial window, provided they show minimal wear and include original packaging and accessories.

Quantifiable outcome

• Up to 100 km battery range on 504Wh battery at support level 1
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, major, minor and supporting.

• MAHLE GroupcoreTechnology or IntegrationGerman technology partner providing SmartBike system including motor, battery, and app integration. MAHLE's technology enables connected e-bike experience with Bluetooth/ANT+ connectivity, smartphone app, and diagnostic capabilities.
• JobRadmajorChannel Partner/ Reseller/ DistributorGerman employer bike leasing provider. Employees receive e-bikes as benefit through salary sacrifice arrangements.
• BusinessBikemajorChannel Partner/ Reseller/ DistributorGerman employer bike leasing provider operating B2B model for company bicycle programs.
• Mein DienstradminorChannel Partner/ Reseller/ DistributorGerman employer bike leasing provider offering company bike schemes for employees.
• Panasonic / SANYOcoreTechnology or IntegrationBattery cell suppliers providing high-quality lithium-ion cells for Legend e-bike batteries. SANYO-PANASONIC cells used for 374Wh and 504Wh battery packs with up to 80% efficiency.
• Light Electric Vehicle Association (LEVA)minorOthersUS-based association providing training and certification for Legend engineers and technicians. Ensures technical staff have latest technologies and diagnostic tools.
• Component Suppliers (Shimano, SRAM, Maxxis, RockShox, Velo)supportingTechnology or IntegrationQuality component suppliers for drivetrain, tires, suspension, and other bike parts. Shimano for most models, SRAM for Etna Monoplate.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cowboy: Belgian connected urban e-bike startup selling premium-priced smart e-bikes DTC across Europe. Directly comparable to Legend on smart/connected feature positioning, urban target customer, and DTC-plus-showroom distribution, though at a higher price point.
• Ampler Bikes: Estonian DTC smart e-bike brand focused on lightweight urban commuter bikes with connected features. Closely comparable to Legend on customer segment (urban commuters), DTC model, and European footprint.
• Riese & Müller: German premium e-bike manufacturer offering urban, folding and cargo models across Europe. Comparable on premium European e-bike positioning and broad European dealer/showroom reach, though positioned at a higher price tier and with own-brand motor sourcing rather than MAHLE partnership.
• Gazelle: Dutch heritage bicycle brand with a sizable e-bike lineup sold across Europe via IBDs and own channels. Comparable on urban e-bike focus, European mass-market positioning, and multi-country distribution, though primarily dealer-led rather than DTC-first.
• Kalkhoff: German mainstream e-bike brand (part of Pon/Biketec group) selling urban and trekking e-bikes through European dealers. Comparable on mid-price urban/commuter positioning and broad European dealer footprint.

Regional players

• Orbea: Spanish bicycle manufacturer with a growing e-bike range, headquartered in the Basque Country. Comparable as a Spanish bicycle/e-bike peer operating from the same domestic market, though primarily bike-shop distributed and broader in product mix (road, MTB).

Broad incumbents

• Specialized: Global premium bicycle brand with extensive e-bike (turbo) lineup across road, mountain and urban segments. Comparable as a major e-bike competitor with strong brand recognition and broad IBD network, though not folding/urban-specialist.
• Trek: Global premium bicycle and e-bike brand with deep IBD presence across Europe. Comparable as a broad-line incumbent competing for the same urban/leisure e-bike buyer, with substantially larger scale and dealer network.
• Decathlon (Btwin / Van Rysel e-bikes): French global sporting goods retailer with an own-brand e-bike range (Btwin, Van Rysel). Comparable on European mass-market urban e-bike distribution and aggressive pricing, though channel (big-box retail) and brand strategy differ.

Others

• Bosch eBike Systems: German automotive-tier supplier of e-bake motors, batteries and connected systems (e.g., Flow app), used by most premium European e-bike brands. Comparable as the dominant ecosystem Legend's MAHLE partnership is competing against, and a key adjacent supplier/category shaper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LegendeBikes
• YouTubeyoutube.com/c/LEGENDEBIKES-feelnolimits
• Facebookfacebook.com/BicicletasElectricasLegendEBikes
• Instagraminstagram.com/legendebikes
• LinkedInlinkedin.com/company/legend-ebikes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legend eBikes