Light Electric Vehicle Association

What Light Electric Vehicle Association does

The Light Electric Vehicle Association (LEVA) is a US-based non-profit trade association founded around 2011 by Chairman Edward Benjamin to represent light electric vehicle (LEV) retailers, dealers, distributors, manufacturers, and suppliers. LEVA LLC is incorporated in New Mexico with operational presence in Fort Myers, Florida, and operates a sister organization, LEVA-EU, in Brussels under Managing Director Annick Roetynck. The association serves a global membership of 650+ companies and individuals, providing industry advocacy, networking, market intelligence, and technical training. Activities include a weekly newsletter to 500+ members, an E-Bike Hall of Fame induction ceremony held annually at Eurobike, and representation at Taipei Cycle.

LEVA's core technical offering is a four-level LEV Technician Certification program, originally developed in 2008 by Dr. Don Gerhardt in collaboration with manufacturers and member companies. The curriculum covers safety, battery systems, motors, controllers, troubleshooting, soldering, and diagnostics for e-bikes and micro-mobility vehicles, delivered through live online sessions and in-person courses at partner institutions including Danville Community College, Forsyth Technical CC, and Appalachian State University. Graduates receive the proprietary Electric Bike Maintenance Manual (EBMM) and are listed in a public database of certified technicians that retailers and consumers use to find qualified service. LEVA also maintains a member directory, publishes industry research through its affiliate eCycleElectric Consultants, and engages in legislative advocacy in both the US and EU.

The revenue model rests on three pillars: recurring company membership dues ($350/year), individual/student memberships ($40/year), and one-time technician training and certification fees, supplemented by industry partner sponsorships from companies such as Bafang, Phylion, Gates Carbon Drive, Currie Technologies, Lishen, ProdecoTech, and A2B/Eco Ltd. The organization operates with approximately nine staff, led by Chairman Edward Benjamin and Executive Director Martin Massuh, with no institutional PE/VC funding disclosed. LEVA-EU runs a parallel membership structure focused on EU regulatory engagement, including advocacy around the 25 km/h and 250W power limits and type-approval requirements affecting the European LEV market.

Name

Light Electric Vehicle Association

Legal name

LEVA LLC

Website

https://levassociation.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

LEVA is a US-based non-profit trade association serving the light electric vehicle industry with 650+ member companies and individuals worldwide. It delivers a four-level e-bike technician certification program, an industry member directory, a weekly newsletter, regulatory advocacy, and the E-Bike Hall of Fame held annually at Eurobike.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Architectural, Engineering, and Related Services (5413)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection) (TLAKAGAJ)

Keywords

• Trade association services
• Technician certification programs
• Industry membership dues
• E-bike training courses
• Micro-mobility advocacy

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Company Membership Dues: Annual membership dues for companies in the LEV industry (retailers, dealers, distributors, manufacturers, suppliers). Members receive a directory listing, press release posting, networking/introductory requests to other member companies, industry resources, and ongoing support.
2. Individual/Student Membership Dues: Annual membership dues for individuals and students in the LEV industry at a lower price point than company memberships.
3. Technician Training and Certification Fees: Revenue from LEVA's four-level e-bike technician training and certification program, available online and in-person. The course includes the Electric Bike Maintenance Manual and associated training files.
4. Newsletter and Publication Reach: LEVA's weekly newsletter reaches over 500 members worldwide. The association posts member press releases and company introductions through its newsletter, website, and social media channels as a membership benefit.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

LEVA is a trade association that represents light electric vehicle (LEV) retailers, dealers, distributors, manufacturers, and suppliers. Its core commercial offerings are a four-level LEV Technician Training and Certification program (delivered online and in-person, supported by the proprietary Electric Bike Maintenance Manual), and annual membership services that include a member directory, weekly newsletter, networking/press-release distribution, and legislative/regulatory advocacy in the USA and (via sister organization LEVA-EU) in Europe.

Product overview

LEVA is a trade association representing the light electric vehicle (LEV) industry, operating as a membership-based organization rather than a product company. Its core offerings center on technician training and certification programs for e-bike professionals, structured as a four-level certification curriculum (Level 1-4) delivered through online courses. The association provides a certified technicians database, a comprehensive Electric Bike Maintenance Manual (EBMM), and hosts the E-Bike Hall of Fame. LEVA membership services include a member directory, weekly newsletter, industry advocacy, and networking resources. LEVA-EU operates as a separate organization with distinct membership, focusing on EU legislative matters.

Differentiator

Problem solved

Functional benefit

Brands

• LEVA Technician Training: Comprehensive training and certification program for light electric vehicle technicians covering battery systems, motors, controllers, and safety.
• E-Bike Hall of Fame by LEVA

Products and services

• Online e-Bikes Tech Training (Level 1 of 4) Entry-level online training course covering light electric vehicle fundamentals, safety, motors, battery systems, and controllers; the first of four certification levels for e-bike technicians.
• Online e-Bikes Tech Training (Levels 2 to 4) Advanced online training levels (2-4) covering deeper technical knowledge, troubleshooting, hands-on connector and soldering exercises, and comprehensive examination for advanced LEV technician certification.
• eBikes Certified Technicians Database Searchable public database of LEVA-certified e-bike technicians that employers and consumers can use to find qualified professionals for e-bike service and repair.
• LEVA Membership Annual association membership offering networking, member directory visibility, press release distribution, weekly industry newsletter, and legislative/regulatory advocacy for LEV retailers, dealers, distributors, manufacturers, and suppliers.
• LEVA Member Directory Publicly browsable directory listing LEVA member companies including LEV retailers, dealers, distributors, manufacturers, and suppliers worldwide.
• E-Bike Hall of Fame by LEVA Annual recognition program honoring pioneers, engineers, and entrepreneurs in the electric mobility industry, with an induction ceremony held at Eurobike in Frankfurt.

Quantifiable outcome

• Over 2,000 technicians trained and certified through the LEVA program since its inception in 2008
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• E-CellsminorOthers · 10 May 2021E-Cells was featured by LEVA as the company that introduced the first dual motor, dual battery, dual suspension e-bike in the US. Currently the leader in the AWD (all-wheel drive) e-bike marketplace with its E-Cells Super Monarch AWD e-bikes. Seeking investors in its third year.
• ACT LABminorImplementation/ SI/ Consulting Partner · 6 February 2020ACT LAB joined LEVA in February 2020. ACT LAB is an ISO/IEC 17025 independent third-party accredited laboratory conducting consumer product safety and compliance testing, including mechanical and chemical testing. They serve a critical role in the LEV industry work chain by testing and helping to fix products.
• FREY BikeminorOthers · 22 November 2019FREY Bike joined LEVA as a member company in November 2019. FREY focuses on high-end electric mountain and commuter bicycles with Bafang mid drive motors (500W M600 and 1000W M620) targeting the US e-bike community. Core principles: Passion, Cooperation, Sharing, Co-creation. Slogan: Free Ride Enjoy Yourself!
• PhylionminorOthersBattery manufacturer listed as an Industry Partner of LEVA, displayed on the LEVA website homepage as a logo partner. Phylion is a Chinese lithium-ion battery manufacturer for e-bikes and LEVs.
• BAFANGminorOthersE-bike motor system manufacturer listed as an Industry Partner of LEVA on the website homepage. BAFANG is a leading Chinese e-bike drive system manufacturer (motors, controllers, displays).
• A2B / Eco LtdminorOthersListed as an Industry Partner of LEVA on the website homepage. A2B (also known as Eco Ltd) is an e-bike brand/manufacturer.
• Currie TechnologiesminorOthersListed as an Industry Partner of LEVA on the website homepage. Currie Technologies is a US-based e-bike manufacturer known for the IZIP and Currie brand electric bikes.
• LishenminorOthersListed as an Industry Partner of LEVA on the website homepage. Lishen is a Chinese lithium-ion battery manufacturer for consumer electronics and electric vehicles.
• ProdecoTechminorOthersListed as an Industry Partner of LEVA on the website homepage. ProdecoTech is a US-based e-bike manufacturer.
• LEVA-EUcoreStrategic or Co-development PartnerLEVA-EU is LEVA's sister organization based in Brussels, Belgium, managed by Annick Roetynck. It operates with a separate membership structure and focuses on EU legislative and regulatory advocacy, standards development, and providing correct information for the EU market. Membership in either LEVA or LEVA-EU provides some benefits in both organizations.
• eCycleElectric ConsultantscoreStrategic or Co-development PartnereCycleElectric Consultants, led by LEVA Chairman Edward Benjamin and Dr. Jonathan Weinert, provides LEVA with market data, import analysis, industry reports, and consulting. The firm has been studying the electric bicycle and LEV market since 1997 and publishes the 'Electric Bike World Report – North America.' This firm provides the research backbone for LEVA's market intelligence.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Bicycle Dealers Association (NBDA): US trade association representing bicycle retailers and dealers. NBDA's primary retail-dealer member segment mirrors LEVA's largest primary customer segment, making it a directly comparable association serving overlapping US IBDs and e-bike retailers.
• PeopleForBikes: The leading US bicycle industry trade association representing riders, retailers, suppliers, and manufacturers. Like LEVA, PeopleForBikes provides industry advocacy, networking, and policy engagement for the broader bike ecosystem that overlaps significantly with the e-bike industry LEVA serves.
• Cycling Industries Europe (CIE): European industry association for cycling businesses covering bicycles, e-bikes, and light electric mobility. CIE shares LEVA-EU's EU advocacy mission and overlapping membership base among manufacturers and suppliers.
• Bicycle Products Suppliers Association (BPSA): US trade association for bicycle product suppliers and component manufacturers. BPSA's supplier-manufacturer member focus closely mirrors one of LEVA's two primary membership segments, including industry partners like Phylion, Lishen, and BAFANG.
• European Two-Wheel Retailers' Association (ETRA): European trade association for bicycle and LEV retailers, where LEVA-EU Managing Director Annick Roetynck previously worked. ETRA is the most direct European retail-focused peer to LEVA-EU and serves overlapping dealer and policy missions.
• Confederation of the European Bicycle Industry (CONEBI): The European-level confederation representing bicycle industry manufacturers and suppliers. CONEBI is the closest direct peer to LEVA-EU, focusing on EU-level policy, standards, and market data for the bicycle and e-bike industry that LEVA-EU also targets.

Others

• ACT LAB: ISO/IEC 17025 accredited third-party testing laboratory that joined LEVA in 2020. ACT LAB complements LEVA's technician training mission by providing product safety and compliance testing across the same LEV supply chain.
• eCycleElectric Consultants: Electric bicycle consulting firm chaired by LEVA Chairman Edward Benjamin. It publishes the Electric Bike World Report—North America and provides the market intelligence backbone for LEVA, making it a closely allied ecosystem participant rather than a direct competitor.

Emerging players

• Light Electric Vehicle Education and Research Network (LEVER): A community resource hub for light electric vehicle information and education. While not a formal trade association, LEVER's educational and informational mission overlaps with LEVA's technician-training and industry-intelligence functions in the LEV space.

Regional players

• Bicycle Association (UK): The UK national trade association for the bicycle industry, covering manufacturers, distributors, and retailers including the e-bike market. It is a regional peer to LEVA's global mission, serving a key UK market where LEVA also trains technicians (e.g., Bike Barn Workshop).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LEVAssoc
• LinkedInlinkedin.com/company/light-electric-vehicle-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Light Electric Vehicle Association