What EIOM does

EIOM (Ente Italiano Organizzazione Mostre) is a privately held Italian event organization company that has operated industrial trade shows and conferences since 1956 and has published the technical-scientific magazine La Termotecnica since 1947. Headquartered in Milan with origins in Asiago, the company runs a portfolio of vertical exhibition-conference brands covering industrial maintenance and asset management (MCMA), automation and instrumentation (SAVE), energy efficiency and renewables (mcTER, mcTER EXPO), oil & gas and process safety (mcT), hydrogen (Fiera Idrogeno), AI applications for industry (AI for Industry), and smart buildings (SAVE Building), alongside the 81st edition of the Congresso ATI. Each brand is supported by a dedicated website, pre-registration system, and a hybrid physical plus web-edition format that runs across Fiera Bergamo, Veronafiere, and Milan venues, attracting 6,000-6,400+ attendees at flagship Verona events and over 300 high-level speakers annually.

The underlying platform combines online registration, webinar streaming, and the Verticale.net digital content repository (over 100,000 downloadable documents) with editorial output from La Termotecnica, PLC Forum, and industrial guides. EIOM also offers turnkey corporate event organization services for associations and enterprises, including program design, website build, registration management, venue sourcing, streaming, and post-production.

EIOM earns revenue through four primary streams: exhibition and conference fees paid by exhibiting companies, event sponsorship packages, corporate event organization services, and recurring publishing and subscription income from La Termotecnica and technical guides. Go-to-market is event-driven and B2B, targeting industrial professionals, engineering managers, and technical decision-makers in Italy through a combination of direct email marketing to a registered professional database, social media, association partnerships (50+ industry associations including ADACI, ATI Nazionale, CTI, ENEA, Italcogen, ENIA, and ANIE Automazione), and earned media through the company's own publishing network. Pricing for exhibition spaces, sponsorship packages, and event attendance is not publicly disclosed and corporate event quotes are customized by scope.

Name

EIOM

Legal name

EIOM - Ente Italiano Organizzazione Mostre

Website

https://eiomfiere.it

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

EIOM (Ente Italiano Organizzazione Mostre) is a privately held Italian B2B event organizer, active since 1956, that runs vertical industrial trade shows and conferences (MCMA, SAVE, mcTER, mcT, Fiera Idrogeno, AI for Industry) across Italian venues and serves industrial professionals, engineering managers, and technical decision-makers in manufacturing, energy, and automation sectors.

Ownership category

akta.pro rank

Product category

Industrial B2B Trade Shows and Conferences

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), Manufacturing, Quality & Industrial Operations Reference (Lean, Six Sigma, QA/QC) (EDAGAGAI)

Keywords

• Industrial trade shows
• B2B exhibitions
• Industrial conferences
• Event management services
• Technical publishing

Headquarters

HQ city

Asiago

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition and Conference Fees: Revenue from companies paying to exhibit at trade shows and conferences organized by EIOM
2. Event Sponsorship: Sponsorship revenue from companies supporting specific events or event categories
3. Corporate Event Organization Services: Turnkey organization of corporate events, congresses, and meetings for associations and companies
4. Publishing and Editorial: Publishing of La Termotecnica magazine since 1947 and industrial guides

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

EIOM organizes B2B vertical trade shows and conferences for industrial sectors including automation, instrumentation, industrial maintenance, energy efficiency, renewables, hydrogen, oil & gas, ATEX, cyber security, smart building, and AI for industry. The company also provides turnkey corporate event organization services and publishes La Termotecnica, a technical-scientific magazine running since 1947, distributed alongside the Verticale.net digital content platform.

Product overview

EIOM (Ente Italiano Organizzazione Mostre) operates as a comprehensive event organization company that manages a portfolio of specialized trade shows and conferences. The portfolio includes: MCMA for industrial maintenance and asset management; SAVE for automation and instrumentation; mcTER for energy efficiency and renewables; mcT specialized events for Oil & Gas, ATEX, cybersecurity, and hydrogen; Fiera Idrogeno for the hydrogen supply chain; AI for Industry for AI solutions; and SAVE Building for smart buildings. The company also publishes 'La Termotecnica' magazine (since 1947) and manages the Verticale.net digital content platform. Corporate event organization services are offered on a turnkey basis.

Differentiator

Problem solved

Functional benefit

Brands

• MCMA: Industrial Maintenance and Asset Management, Condition Monitoring, 4.0 exhibition-conference
• SAVE
• mcTER
• mcT
• FIERA IDROGENO
• Congresso ATI
• La Termotecnica
• Verticale.net
• PLC Forum
• Energia e Dintorni
• AI for Industry

Products and services

• MCMA (Manutenzione Industriale e Asset Management) International trade show covering industrial maintenance, asset management, condition monitoring, predictive maintenance, and Industry 4.0 technologies. Held annually at Italian venues (Bergamo and Verona) targeting industrial manufacturers and solution providers.
• SAVE (Automazione, Strumentazione, Sensori) Trade show dedicated to automation, instrumentation, sensors, industrial software, Industry 4.0 solutions, and AI for industry. Held annually at Italian venues with major exhibitors including Siemens, Schneider Electric, ABB, Seneca, and TESTO.
• mcTER (Energy Efficiency and Renewables) Trade show and exhibition series covering energy efficiency, cogeneration, renewables (heat pumps, photovoltaics, biomethane, biogas, biomass), hydrogen, and smart efficiency solutions. Single-day focused events at Milan plus biennial mcTER EXPO at Veronafiere.
• mcT (Oil & Gas, ATEX, Cyber Security, Hydrogen, Fire Safety) Series of specialized one-day events covering Oil & Gas technologies, ATEX explosion-risk solutions, industrial cyber security, fire safety, hydrogen, and nuclear technologies. Held at Italian venues including Fiera Bergamo.
• Fiera Idrogeno Trade show covering the entire industrial hydrogen supply chain, from production to applications. Held at Veronafiere targeting hydrogen technology providers, energy companies, and industrial end users.
• AI for Industry Event focused on artificial intelligence solutions and technologies for industry applications. Held at Veronafiere under the patronage of ENIA (National AI Entity), targeting industrial AI solution providers and adopters.
• SAVE Building Trade show featuring solutions and technologies for smart building applications, including building automation, energy management, and integrated building systems.
• Congresso ATI Annual congress of the Italian Thermal Engineering Association (ATI Nazionale), now in its 81st edition. Covers thermal engineering, energy efficiency, and energy topics. Held in Milan in 2026.
• Web Edition Events Online webinar series covering topics including AI for energy efficiency, industrial maintenance, data centers, food and pharma energy, and heat pumps. Provides remote participation alternative to physical events.
• Corporate Event Organization Services Turnkey corporate event organization services for associations and companies, including conference panel creation, website development, online registration, location selection, printing, streaming, and video post-production. Custom-priced based on scope.
• La Termotecnica Technical-scientific magazine published since 1947 covering thermal engineering and energy topics. Distributed via subscription to industrial engineers, plant managers, and technical professionals in Italy.
• Verticale.net Online platform for distribution of technical-scientific content, forums, editorial content, and conference proceedings. Hosts over 100,000 downloadable technical documents covering industrial automation, energy, and thermal engineering.
• mcTER EXPO International trade fair dedicated to energy efficiency and renewables, held at Veronafiere. Launched in 2024 as an expanded biennial exhibition consolidating the mcTER brand portfolio of energy and renewables events.

Quantifiable outcome

• Over 6,400 qualified operators at SAVE 2023 Verona event
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered minor and core.

• ADIminorOthersItalian Design Institute - partnership for design and innovation events
• ADACI - Associazione Italiana Acquisti e Supply ManagementcoreStrategic or Co-development PartnerItalian Association of Purchasing and Supply Management - collaboration for industrial events and professional development. Agreement renewed in 2026 and previously in 2024 and 2023.
• AIPI - Associazione Italiana di Probabilità e StatisticaminorOthersPartnership for MCMA Bergamo 2026 events
• ATI Nazionale - Associazione Termotecnica ItalianacoreStrategic or Co-development PartnerItalian Association of Thermal Technics - organizes the annual ATI Congress (81st edition in 2026). Major partnership for energy sector events.
• CTI - Comitato Termotecnico Italiano Energia e AmbientecoreStrategic or Co-development PartnerItalian Technical Committee for Energy and Environment - co-organizes technical conferences on thermal technology
• ENEA - Agenzia Nazionale per le Nuove Tecnologie, l'Energia e lo Sviluppo Economico SostenibilecoreStrategic or Co-development PartnerItalian National Agency for New Technologies - provides patronage and support for energy efficiency events
• ANIE AutomazioneminorOthersItalian federation for automation technologies - collaboration for SAVE events
• ANIPLAminorOthersItalian Association for Automation - co-organizes SAVE conferences
• CIB - Consorzio Italiano BiogasminorOthersItalian Biogas Consortium - partnership for bioenergy and biogas events
• FIPER - Federazione Italiana Produttori di Energia da Fonti Rinnovabili e AlternativeminorOthersItalian Federation of Renewable Energy Producers - partnership for renewable energy events
• G.I.S.I. - Associazione Italiana StrumentazioneminorOthersItalian Instrumentation Association - organizes instrumentation congresses
• ItalcogencoreStrategic or Co-development PartnerCogeneration industry group - co-organizes institutional cogeneration conferences at mcTER events
• Camera di Commercio di VeronaminorOthersChamber of Commerce of Verona - institutional support for Veronafiere events
• ENIA - Ente Nazionale per l'Intelligenza ArtificialecoreStrategic or Co-development PartnerNational AI Entity - provides patronage for SAVE 2026 events focusing on AI applications

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fiera Milano: Italy's largest exhibition venue operator and trade fair organizer. Fiera Milano runs multiple industrial and consumer events, directly competing with EIOM for industrial exhibitor budgets and venue partnerships, though it operates at significantly larger scale and owns its venues.

Regional players

• Veronafiere: Italian trade fair venue and organizer in Verona. EIOM rents Veronafiere space for several of its largest events (MCMA Verona, SAVE Verona, mcTER EXPO, Fiera Idrogeno), making Veronafiere simultaneously a venue partner and a competitor for organizing industrial trade fairs in the same territory.
• BolognaFiere: Major Italian exhibition organizer hosting industrial and consumer trade fairs. Competes with EIOM for industrial exhibitor marketing budgets in Italy and serves as an alternative venue option for B2B event organizers targeting the same customer base.

Broad incumbents

• Informa Markets: Global B2B events and exhibitions division of Informa plc. Operates hundreds of industrial trade shows worldwide, including automation and energy events that overlap with EIOM's MCMA, SAVE, and mcTER brands at much larger scale and with deeper international reach.
• RX (Reed Exhibitions): One of the world's largest B2B event organizers, part of RELX. Operates industrial and technology trade fairs globally that compete for the same enterprise exhibitor and visitor audience as EIOM's vertical shows.
• Messe Frankfurt: German-headquartered global trade fair organizer with strong industrial automation and lighting technology portfolios. Competes with EIOM in adjacent verticals and has deeper resources to expand into Italian industrial event segments.
• Deutsche Messe: Organizer of HANNOVER MESSE and other major industrial trade fairs. A dominant force in factory automation, energy, and industrial digitalization events globally, competing with EIOM for industrial exhibitor mindshare in overlapping verticals.
• GL Events: French-headquartered global event organizer operating venues and trade fairs across Europe. Provides venue and event management services comparable to EIOM's corporate event organization business while also organizing its own industrial exhibitions.

Emerging players

• Easyfairs: European event organizer specializing in vertical B2B trade fairs with a similar niche-vertical strategy to EIOM. Operates industrial and technology events across multiple European countries, representing a comparable scale-up trajectory in the same business model.
• Fiera Idrogeno organizers (e.g., Hydrogen Expo): Other emerging Italian hydrogen-focused trade fairs such as Hydrogen Expo Piacenza. Direct competitor to EIOM's Fiera Idrogeno brand within the same geography and emerging vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eiom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EIOM