New LifeStyles Online

What New LifeStyles Online does

New LifeStyles Online operates a free, web-based directory platform that connects seniors, families, and care professionals with senior living and care providers across the United States. Founded in 1987 and live online since 1995 as one of the first senior housing sites on the internet, the company maintains a searchable database organized by city, state, and zip code across ten care categories: Independent Living, Assisted Living, Care Homes, Respite Care, Memory Care, Nursing Homes, Home Care, Hospice Care, Continuing Care Retirement Communities, and Rehabilitation. Core products include a search-enabled directory platform, a digital/print guide for offline reference, detailed community and provider listings with licensing information, an online payment system for providers, and an educational blog covering senior care topics.

The company is headquartered in Fort Collins, Colorado, operates as a privately held for-profit business with 11–50 employees, and runs entirely through its self-service website at newlifestyles.com with no native mobile app or public API. Its business model is freemium at the consumer level: seniors, families, and care professionals access search tools, save favorites, and view listings at no cost, while the company monetizes through advertising and promotional services sold to senior care providers and communities seeking to reach prospective residents. Additional commercial offerings include web design, email hosting, and online marketing services bundled with advertising packages. Distribution is exclusively via the website, relying on organic search and content marketing rather than a sales-led motion, which keeps the operating footprint small relative to its national coverage.

Name

New LifeStyles Online

Legal name

New LifeStyles Online

Website

https://newlifestyles.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

New LifeStyles Online operates a free, web-based U.S. directory connecting seniors, families, and care professionals with senior living and care providers across ten care categories, monetizing through advertising and promotional services sold to senior care providers.

Ownership category

akta.pro rank

Product category

Senior Living Directory

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

akta.pro primary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

akta.pro secondary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Senior living directory
• Senior care listings
• Assisted living search
• Elder care platform
• Senior housing options

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising Services for Senior Care Providers: The platform offers advertising and promotional options to senior living communities, care facilities, and service providers. Providers can list their communities, advertise services, and connect with prospective residents and families searching for care options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

New LifeStyles Online operates a free online directory platform that helps seniors, families, and senior care professionals locate senior living and care providers across the United States. The platform provides searchable listings organized by city, state, or ZIP code and covers care categories such as independent living, assisted living, memory care, nursing homes, home care, hospice care, continuing care retirement communities, and rehabilitation. The company monetizes by selling advertising and promotional services to senior living communities, care facilities, and other senior care providers.

Product overview

New LifeStyles Online operates as a comprehensive senior living and care directory platform that connects seniors, families, and professionals with care providers across the United States. The core offering consists of a searchable directory platform with detailed provider listings, a Digital Print Guide for offline reference, and an extensive category system covering all senior care types (Independent Living, Assisted Living, Care Homes, Respite Care, Memory Care, Nursing Homes, Home Care, Hospice Care, Continuing Care Retirement Communities, and Rehabilitation). Additional modules include an Online Payment system for provider billing, Advertising Services for providers to market their communities, a Blog Content Hub with educational resources, and State Licensing Information resources. The platform serves both consumers seeking care and providers seeking to advertise their services.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Living and Care Directory Platform A comprehensive online directory and search platform that helps users find senior living and care providers across the United States, including assisted living, nursing homes, memory care, and continuing care retirement communities. Users can search by city, state, or ZIP code.
• Digital Print Guide Online and printable digital directories organized by city and state that allow users to view comprehensive guides for senior living options in specific geographic areas.
• Advertising Services Marketing and advertising services for senior care providers to promote their communities and services on the New LifeStyles platform, including print and online advertising, web design, online marketing, and email hosting options.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• WellSky: Large healthcare technology platform offering referral management, care coordination, and post-acute provider software. Comparable as an established broader incumbent helping match and manage senior care referrals at a different layer of the stack.
• Care.com: Broad consumer marketplace for in-home care, senior care, and other caregiving services. Comparable as a free-to-consumer, ad/subscription-funded directory spanning adjacent senior care categories such as home care.

Direct peers

• Caring.com: Senior care directory with reviews, articles, and listings across assisted living, home care, memory care, and hospice. Directly comparable as a free-to-consumer, ad-supported senior care information platform.
• Family Assets: Senior living search and comparison platform with state licensing, pricing data, and tools for evaluating assisted living and memory care communities. Comparable as an ad-supported directory of senior housing options.
• SeniorAdvisor.com: A Place for Mom's review-driven directory of senior living communities and in-home care providers with verified reviews. Comparable as a free consumer directory monetising senior care provider advertising and leads.
• A Place for Mom: The largest senior living referral service in the US, connecting families to assisted living, memory care, and other senior care options via a high-touch advisor model. Directly comparable as an advertising/referral-funded directory monetising provider leads.
• SeniorLiving.org: Editorial-led senior living directory and review site covering communities, costs, and care categories nationwide. Directly comparable as an ad-driven, free-to-consumer senior housing directory.
• Assisted Living Locators: Senior placement/advisory franchise helping families find assisted living, memory care, and in-home care. Comparable as a placement service monetising provider referrals, though delivered via local advisors rather than a self-serve directory.
• CarePatrol: Senior care placement service with a national network of local advisors helping families evaluate assisted living, memory care, and in-home care options. Comparable as a referral-driven competitor in senior placement.
• Oasis Senior Advisors: Franchise-based senior placement advisory helping families compare senior living and care options. Comparable as a provider-funded senior placement service competing for the same lead-gen wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/New_LifeStyles
• Facebookfacebook.com/newlifestyles
• LinkedInlinkedin.com/company/154894

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New LifeStyles Online