Moon Sport
Moon Sport, founded in 1996 and headquartered in Hong Kong, designs and manufactures MOON-brand bicycle lights, e-bike lights, headlamps, and cycling accessories, selling globally via its moon-sport.com Shopify storefront and a 35-country distributor network.
- Company typePrivate
- Founded1996
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Moon Sport does
Moon Sport is a Hong Kong-domiciled, privately held manufacturer and seller of bicycle lighting and outdoor illumination products, founded in 1996. The company designs, produces, and distributes front lights, rear lights, e-bike lights, headlamps, and cycling accessories under the 'MOON' brand, with a product portfolio spanning entry-level urban lights (VELA 200 at $27.90) through ultra-high-lumen MTB headlights (CANOPUS PRO at 6000LM). Technical differentiators include proprietary features such as DUAL RANGE BEAM, Variable Lumen System, motion and brightness sensing (HELIX SENSE, Cerberus Sense, Nebula 2 Sense), RIDER SYNC intra-product wireless synchronization within 30m, IPX7 waterproof construction, CNC aluminum heat-sink bodies, and USB-C charging. The E POWER series is specifically engineered for e-bike integration with cables compatible with Shimano, Bosch, Bosch BES3, Giant, and Yamaha motor systems.
The business operates a hybrid direct-to-consumer and distributor-led go-to-market. The company-owned Shopify storefront (moon-sport.com) supports 30+ country localizations and English/Simplified Chinese languages, while distribution is executed through 30+ exclusive regional distributors covering 35+ countries across Asia Pacific, Europe, North America, LATAM, and the Middle East (e.g., SERFAS in the USA, EXTRA UK and CYCLEWEST AGENCIES in the UK, MESSINGSCHLAGER in Germany, JETBLACK PRODUCTS in Australia, ASAHI CO. in Japan). Domestic Hong Kong distribution runs through roughly 10 named local dealers. Pricing is unit-based across a four-tier front-light ladder plus a rear-light and accessory lineup, with no subscription, freemium, or service-based revenue component.
The customer base is three-segment: cycling enthusiasts (mountain bikers, road cyclists, urban commuters, e-bike riders) as the primary segment, outdoor recreation users (hiking, camping, pet walking) as a secondary segment, and e-bike manufacturers and riders seeking motor-system-compatible lighting. Moon Sport holds international design recognition including the 2018 Taipei Cycle D&i Award, a 2019 iF Award for the CERBERUS product, and a 2020 iF Award for the U headlamp series, supported by a two-year limited warranty. The company is privately held with no disclosed funding rounds, institutional investors, or M&A activity in the available data.
Moon Sport firmographics
Firmographics- Name
- Moon Sport
- Legal name
- moonsport store
- Website
- https://moon-sport.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moon Sport, founded in 1996 and headquartered in Hong Kong, designs and manufactures MOON-brand bicycle lights, e-bike lights, headlamps, and cycling accessories, selling globally via its moon-sport.com Shopify storefront and a 35-country distributor network.
- Ownership category
- akta.pro rank
Moon Sport industry classification
Industry- Product category
- Bicycle Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
- akta.pro secondary industry
- Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)
Keywords
Where Moon Sport is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
Moon Sport business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Bicycle Lights Sales: Primary revenue stream from designing, manufacturing, and selling bicycle lighting products including front lights, rear lights, E-bike lights
- Accessories Sales: Sales of complementary products including mounts, brackets, pumps, and replacement parts
- Outdoor Lighting Products: Headlamps and versatile lights for outdoor activities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level front lights |
| Unit Pricing | Pay-as-you-go | Mid-range front lights |
| Unit Pricing | Pay-as-you-go | High-performance front lights |
| Unit Pricing | Pay-as-you-go | Premium/Professional front lights |
| Unit Pricing | Pay-as-you-go | Rear lights and taillights |
| Unit Pricing | Pay-as-you-go | Headlamps |
| Unit Pricing | Pay-as-you-go | Mounts and accessories |
| Unit Pricing | Pay-as-you-go | Pumps |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Moon Sport product offering
Product offeringCore offering
Moon Sport designs, manufactures, and sells high-performance bicycle lighting products including front lights, rear lights, and e-bike integrated lights, along with complementary outdoor headlamps, bicycle pumps, and mounting accessories. The company sells its MOON-branded products direct-to-consumer via its Shopify-powered e-commerce site and through a network of 35+ regional distributors worldwide.
Product overview
Moon Sport is a specialist manufacturer of high-performance bicycle lights and outdoor illumination products, established in 1996. The company offers a comprehensive portfolio organized into cycling lights (front lights, rear lights, e-bike lights) and outdoor products (headlamps, versatile lights, pumps). The cycling lineup features the TITAN, RIGEL, CANOPUS, VELA, and HELIX SENSE series for front and rear illumination, complemented by the E POWER series for e-bike integration and ZIRCON versatile lights for urban use. Outdoor offerings include the U series headlamps and AIOLOS pump line. Products are distributed globally through appointed distributors and dealers, with headquarters and operations in Hong Kong. The company holds multiple design awards including iF Awards and D&I Awards, and maintains a two-year limited warranty policy.
Differentiator
Problem solved
Functional benefit
Products and services
- TITAN Series Front Lights High-power front bicycle lights featuring DUAL RANGE BEAM technology with outputs up to 1700LM, intelligent motion sensing, and IPX7 water resistance, aimed at cyclists needing reliable road or trail illumination.
- RIGEL Series Front Lights
Quantifiable outcome
- Products tested to FL-1 standards for lumen output and runtime performance
- +2 more outcomes
Companies that use Moon Sport
Customer profileSegments3 records
Ideal customer profiles3 records
Moon Sport technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature8 records
Moon Sport partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered primary and secondary.
- SERFASprimarySERFAS is the authorized distributor for Moon Sport products in the USA market, providing local sales and distribution of Moon bicycle lights and accessories to American consumers and retailers.
- EXTRA (UK) LTD.primaryEXTRA UK LTD. serves as the authorized distributor for Moon Sport products in the United Kingdom, managing local market distribution and sales operations.
- CYCLEWEST AGENCIESsecondaryCYCLEWEST AGENCIES is an additional distributor covering UK market for Moon Sport products.
- JETBLACK PRODUCTS PTY LTDprimaryJETBLACK PRODUCTS PTY LTD is the authorized distributor for Moon Sport products in Australia, managing local Australian market distribution.
- ASAHI CO. LTD.primaryASAHI CO. LTD. is the authorized distributor for Moon Sport products in Japan, serving the Japanese cycling market.
- MESSINGSCHLAGER GMBH & CO. KGprimaryMESSINGSCHLAGER GMBH & CO. KG is the authorized distributor for Moon Sport products in Germany, one of Europe's largest cycling markets.
- MANUFACTURAS GES, S.A.primaryMANUFACTURAS GES, S.A. is an authorized distributor for Moon Sport products in Spain.
- COMET DISTRIBUCIONES COMERCIALES, S.L.U.secondaryAdditional distributor for Moon Sport products in Spain.
- GL & CO CO. LTDprimaryGL & CO CO. LTD is the authorized distributor for Moon Sport products in Korea (South Korea).
- BIKE31 SG PTE LTD.primaryBIKE31 SG PTE LTD. is the authorized distributor for Moon Sport products in Singapore.
- WOW SPORTS CO. LTD.primaryWOW SPORTS CO. LTD. is the authorized distributor for Moon Sport products in Thailand.
- JUVIN ENT. CO. LTD.primaryJUVIN ENT. CO. LTD. is the authorized distributor for Moon Sport products in Taiwan.
- NGEE CYCLE TRADING SDN BHD.primaryNGEE CYCLE TRADING SDN BHD. is the authorized distributor for Moon Sport products in Malaysia.
- PERFORMANCE RECREATION VELO LTD.primaryPERFORMANCE RECREATION VELO LTD. is the authorized distributor for Moon Sport products in New Zealand.
- VELLO GMBHprimaryVELLO GMBH is the authorized distributor for Moon Sport products in Austria.
- OY DUELL BIKE-CENTER ABprimaryOY DUELL BIKE-CENTER AB covers Finland and Sweden markets for Moon Sport products.
- CYCLE SERVICE NORDIC APSprimaryCYCLE SERVICE NORDIC APS is the authorized distributor for Moon Sport products in Denmark.
- ALZA.CZ A.S.primaryALZA.CZ A.S. covers Czech, Slovakia, Hungary, and Austria markets for Moon Sport products.
- PROFIL BICYCLES CZ, S.R.O.secondaryAdditional distributor for Moon Sport products in Czech Republic.
- ORIGOS GROUP, S.R.O.primaryORIGOS GROUP, S.R.O. is the authorized distributor for Moon Sport products in Slovakia.
- COMERCIAL CICLO SPAprimaryCOMERCIAL CICLO SPA is the authorized distributor for Moon Sport products in Chile.
- MWORLD TRADINGprimaryMWORLD TRADING is the authorized distributor for Moon Sport products in Philippines.
- APG CO. SP. J.primaryAPG CO. SP. J. is the authorized distributor for Moon Sport products in Poland.
- RASEN SPORTS CO.primaryRASEN SPORTS CO. is the authorized distributor for Moon Sport products in Qatar.
- ALJARIYAT ESTprimaryALJARIYAT EST is the authorized distributor for Moon Sport products in Saudi Arabia.
- PT. BUMI AGUNG SUKSESprimaryPT. BUMI AGUNG SUKSES is the authorized distributor for Moon Sport products in Indonesia.
- DZ SYSTEMS LTD.primaryDZ SYSTEMS LTD. is the authorized distributor for Moon Sport products in Israel.
- SCHMID BIKE PASRTS AGprimarySCHMID BIKE PASRTS AG is the authorized distributor for Moon Sport products in Switzerland.
- ASLI BISIKLETprimaryASLI BISIKLET is the authorized distributor for Moon Sport products in Turkey.
- ACCELL BISIKLETsecondaryAdditional distributor for Moon Sport products in Turkey.
- HANDSHAKE TRADING OYprimaryHANDSHAKE TRADING OY is the authorized distributor for Moon Sport products in Finland.
- POSADA DE MI ABUELO, SOCIEDAD ANONIMAprimaryPOSADA DE MI ABUELO, SOCIEDAD ANONIMA is the authorized distributor for Moon Sport products in Guatemala.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Moon Sport competitors and assessment
Company assessmentBroad incumbents
- Bontrager (Trek): Bontrager, Trek's accessory brand, offers a comprehensive bicycle lighting and accessories portfolio that competes with Moon Sport across front lights, rear lights, and pumps. As part of Trek's vertically integrated bicycle business, Bontrager has substantial OEM channel access that Moon Sport lacks.
- Garmin: Garmin is a broad incumbent offering the Varia radar tail light and Edge bike computer ecosystem that overlaps Moon Sport's rear light category. While not Moon Sport's primary competitor, Garmin's vertical integration of lighting + cycling electronics represents a strategic threat and dictates Moon Sport's Garmin Edge mount compatibility.
Direct peers
- Knog: Knog is an Australian designer and manufacturer of bicycle lights, bells, and locks with strong design-led branding. Both Moon Sport and Knog compete in the premium bicycle light category with award-winning designs (Knog has also won iF and Red Dot awards) and similar DTC-plus-distributor GTM models.
- Cateye: Cateye is one of the most established Japanese bicycle light and cycling computer manufacturers, directly competing with Moon Sport's front and rear light portfolio. Both companies serve similar cycling retailers and offer comparable USB-rechargeable lighting across entry to premium tiers.
- Exposure Lights: Exposure Lights is a UK-based manufacturer of high-performance mountain bike and road bike lights, directly competing with Moon Sport's CANOPUS and RIGEL premium lines. Both companies target professional and enthusiast cyclists with high-lumen, durable lighting systems.
- Lezyne: Lezyne is a direct competitor designing and manufacturing high-performance bicycle LED lights, GPS bike computers, and hand pumps. Both companies compete head-to-head in front lights, rear lights, and multi-tools across the same cycling enthusiast segment and global distributor channels.
- NiteRider: NiteRider specializes in high-performance bicycle lights for mountain biking and road cycling, directly overlapping Moon Sport's RIGEL and CANOPUS product positioning. Both target enthusiast cyclists requiring high-lumen output and durable, weather-resistant designs.
- Blackburn Design: Blackburn Design manufactures bicycle lights, pumps, and cycling accessories, overlapping Moon Sport's portfolio in front lights, rear lights, and pumps. Both brands are distributed through similar cycling retailer channels in North America and globally.
- Sigma Sport: Sigma Sport is a German manufacturer of bike computers, heart rate monitors, and bicycle lights with a strong European distribution presence similar to Moon Sport's. Both compete in cycling safety lighting and serve cycling specialty retailers.
- Lupine Lighting Systems: Lupine is a German premium manufacturer of high-lumen bicycle and outdoor headlamps, directly competing with Moon Sport's CANOPUS MTB and U series headlamp lines. Both target performance-focused users with high-output, durable, premium-priced lighting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moon Sport social profiles
Digital presenceMoon Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moon Sport leadership team
Management profileNumber of profiles
Moon Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moon Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moon Sport
What does Moon Sport do?
Moon Sport designs, manufactures, and sells high-performance bicycle lighting products including front lights, rear lights, and e-bike integrated lights, along with complementary outdoor headlamps, bicycle pumps, and mounting accessories. The company sells its MOON-branded products direct-to-consumer via its Shopify-powered e-commerce site and through a network of 35+ regional distributors worldwide.
Is Moon Sport a public or private company?
Moon Sport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moon Sport founded?
Moon Sport was founded in 1996. It employs 11 to 50 people.
Where is Moon Sport based?
Moon Sport is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Moon Sport make money?
Three revenue lines are on record. Bicycle Lights Sales are the primary driver. The others are accessories Sales and outdoor Lighting Products.
Who are Moon Sport's main competitors?
Broad incumbents on record are Bontrager (Trek) and Garmin. Direct peers are Knog, Cateye, Exposure Lights, Lezyne, NiteRider, Blackburn Design, Sigma Sport and Lupine Lighting Systems.
Does Moon Sport have an API?
No public API is recorded for Moon Sport.
What industry is Moon Sport in?
Moon Sport's product category is Bicycle Lighting. Its primary akta.pro industry code is CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags), with a secondary code of CRAMAAAG, Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail. Its NAICS code is 33513 and its SIC code is 3640.