JetBlack Products
JetBlack Products designs and manufactures branded indoor cycling equipment — notably the VICTORY Smart Trainer V2 with integrated Zwift compatibility — and distributes 15+ global cycling brands across six regional e-commerce markets (Australia, USA, UK, New Zealand, EU, Canada), serving consumer cyclists from entry-level to competitive performance segments.
- Company typePrivate
- Founded2005
- HeadquartersRous Mill, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What JetBlack Products does
JetBlack Products (legal name: JetBlack Cycling) is an Australia-based cycling equipment company founded in 2005 that designs and manufactures its own branded indoor cycling products while simultaneously acting as a multi-brand distributor of global cycling labels. The company employs between 11 and 50 people and operates from Rous Mill, Australia, with dedicated regional e-commerce storefronts serving Australia, the United States, the United Kingdom, New Zealand, the European Union, and Canada, plus a global storefront. Distribution extends through owned e-commerce, selected physical retail and local bike shops, and third-party online marketplaces.
The company's core product is the VICTORY Smart Trainer V2, a smart indoor cycling trainer featuring integrated Zwift Cog and Click technology, 1,800-watt maximum power output, 16% maximum gradient simulation, and accurate power measurement. The VICTORY line received three independent accolades in 2025 — Best Overall Smart Trainer from Bike Radar, The Best Smart Trainer from Road.cc, and an in-depth review from DC Rainmaker — establishing third-party credibility. The proprietary product portfolio is complemented by an extensive catalog of distributed third-party brands including Pivot Cycles (premium bikes), Cruzee (balance bikes), Stan's No Tubes (tubeless systems), WTB (trail components), GU Energy (nutrition), ESI Grips, Nutcase (protection), Weldtite (maintenance), Moon Sport (lights), Token, Bar Fly Bike, 661, Legion, and Bone Collection. The company holds patents on cycling training equipment referenced via its website.
The business model is hardware sales through direct-to-consumer e-commerce, physical retail partnerships, and third-party marketplaces, with publicly listed pricing, bundle discounts of up to 15% on accessories when purchased with a trainer, and a 30-day return policy. Pricing is one-time/perpetual rather than subscription, with the VICTORY V2 listed at A$599 inc GST (reduced from A$749) in Australia and £399 in the UK. Customer segments are entirely B2C, spanning indoor cycling enthusiasts, mountain/trail cyclists, kids/youth cyclists, and competitive/performance cyclists. No management team, funding history, M&A activity, or revenue figures were disclosed in the source data.
JetBlack Products firmographics
Firmographics- Name
- JetBlack Products
- Legal name
- JetBlack Cycling
- Website
- https://jetblackproducts.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JetBlack Products designs and manufactures branded indoor cycling equipment — notably the VICTORY Smart Trainer V2 with integrated Zwift compatibility — and distributes 15+ global cycling brands across six regional e-commerce markets (Australia, USA, UK, New Zealand, EU, Canada), serving consumer cyclists from entry-level to competitive performance segments.
- Ownership category
- akta.pro rank
JetBlack Products industry classification
Industry- Product category
- Cycling Equipment
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911)
- SIC
- Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where JetBlack Products is headquartered
LocationHeadquarters
- HQ city
- Rous Mill
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
JetBlack Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hardware product sales: JetBlack generates revenue primarily through the sale of physical cycling products including smart trainers, wheels, tyres, bike parts, accessories, protection gear, nutrition, and bikes. Products are sold at both full and discounted prices through owned e-commerce channels and retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | VICTORY Smart Trainer V2 – flagship smart trainer |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
JetBlack Products product offering
Product offeringCore offering
JetBlack Products designs and manufactures its own branded indoor cycling equipment, with the VICTORY Smart Trainer V2 as its flagship smart trainer, and distributes a comprehensive portfolio of own-brand and third-party cycling products including wheels, tyres, bike parts, accessories, protection gear, nutrition, and bikes. The company sells directly to consumers worldwide through six regional e-commerce storefronts, physical retail partners, and online marketplaces.
Product overview
JetBlack Products is a cycling equipment company that designs and manufactures its own branded indoor cycling products while also distributing top global cycling brands. The core product portfolio centers on the Victory Smart Trainer V2, a smart trainer with integrated Zwift Cog technology, complemented by a comprehensive range of cycle trainers, smart trainers, traditional trainers, and trainer accessories including device holders, riser blocks, and essential accessories. Beyond their own branded trainers, JetBlack distributes an extensive cycling product catalog including wheels and tyres (27.5" and 29" wheels, carbon and alloy rims, various tyre sizes), bike parts (brakes, pedals, grips, saddles), bike accessories (bags, lights, pumps, security), protection gear (helmets, eyewear, pads), nutrition products (energy gels, chews, hydration tablets), tools and workshop equipment, and kids bikes. The company operates as both a manufacturer of proprietary indoor cycling technology and a multi-brand distributor representing brands like WTB, Stans No Tubes, Cruzee, Pivot Cycles, GU Energy, ESI Grips, Nutcase, and Weldtite.
Differentiator
Problem solved
Functional benefit
Products and services
- Victory Smart Trainer V2 A smart trainer with integrated Zwift Cog and Click technology for wireless connectivity to indoor cycling platforms. Features accurate power readings, quiet operation, 1,800 watt max power output, and 16% max gradient simulation. Designed for indoor cycling enthusiasts using Zwift and similar platforms.
- Cycle Trainers Indoor cycling trainers for stationary bike training, including both smart and traditional trainer variants.
- Traditional Trainers Non-connected trainers for basic indoor cycling training without app integration.
- Wheels & Tyres Complete range of wheels including 27.5-inch and 29-inch wheels, wheel parts, wheel sets, and valves with valve extensions, plus tyres in sizes 700x36c through 700x50c and rims in 24-inch to 29-inch sizes (alloy and carbon fiber).
- Bike Parts Bicycle components including brakes (pads and rotors), bottom brackets, pedals, bicycle bells, grips and bar tape (BMX, gel, lock-on, MTB, silicone, slip-on), and saddles (comfort, rocket, solano, speed, volt models).
- Bike Accessories Bicycle accessories including bags (frame and saddle), bike mounts and phone holders, bike locks and security products, bike racks, bottles and bottle cages (600ml to 900ml), lights (front, tail, headlamps, combo), and pumps (floor, hand, CO2 inflators).
- Protection Gear Protective cycling gear including helmets (full face MTB, kids, spares), eyewear (sunglasses, goggles, goggle accessories, lens options), and elbow and knee pads (including youth-specific protective pads).
- Nutrition Products Energy and hydration products including energy chews, energy gels, Roctane Energy Gel, and hydration tablets for cyclists, distributed under the GU Energy brand.
- Tools & Workshop Equipment Bicycle maintenance tools including chain tools, workstands, bike wash, degreaser, chain lube, grease, gripper paste, suspension oil, rim tape, tire sealant, and tubeless kits.
- Cruzee Balance Bikes Kids balance bikes and balance bike parts for young cyclists learning to ride, distributed from Cruzee and prominently featured on the JetBlack homepage as a best-seller category.
- Pivot Cycles Bikes Premium mountain and road bicycles distributed through JetBlack in Australia, with a dedicated brand page redirecting to pivotcycles.com.au.
- Gift Voucher Digital gift cards available for purchase to give as presents or store credit for JetBlack cycling products.
Quantifiable outcome
- 1,800 watt max power output and 16% max gradient simulation on the VICTORY smart trainer
- +1 more outcomes
Companies that use JetBlack Products
Customer profileSegments4 records
Ideal customer profiles4 records
JetBlack Products technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
JetBlack Products partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- ZwiftcoreJetBlack's VICTORY smart trainer is designed with integrated Zwift compatibility, featuring the Zwift Cog and Click system for seamless indoor cycling platform connectivity. This integration is a core feature of the VICTORY product line and is prominently marketed to consumers.
- 661 SIX SIX ONEminorJetBlack distributes 661 SIX SIX ONE cycling protection and gear products through its e-commerce platform and retail network in Australia.
- Stan's No TubesminorJetBlack distributes Stan's No Tubes tubeless sealant and wheel/tubeless products through its e-commerce platform and retail network.
- WTBminorJetBlack distributes WTB (Winebrenner Tire) trail bikes and components through its Australian platform and retail network.
- WeldtiteminorJetBlack distributes Weldtite bike cleaning and maintenance products (cleaners, lubes, degreasers) through its platform.
- GU EnergyminorJetBlack distributes GU Energy nutrition products including energy gels, energy chews, and hydration tablets.
- Pivot CyclesminorJetBlack represents and distributes Pivot Cycles bikes in Australia, with a dedicated brand page and redirect to pivotcycles.com.au.
- CruzeeminorJetBlack distributes Cruzee balance bikes and kids bikes, with Cruzee being prominently featured on the homepage and as a best-seller.
- ESI GripsminorJetBlack distributes ESI Grips cycling grips and bar tape products.
- NutcaseminorJetBlack distributes Nutcase helmets and eyewear, prominently featured in the protection category.
- TokenminorJetBlack distributes Token bike components in Australia.
- Moon SportminorJetBlack distributes Moon Sport cycling lights and accessories.
- Bar Fly BikeminorJetBlack distributes Bar Fly Bike device mounts and phone holders.
- LegionminorJetBlack distributes Legion cycling products.
- Bone CollectionminorJetBlack distributes Bone Collection cycling accessories.
- Love To RideminorJetBlack's Australian website (jetblackcycling.com.au) is co-branded with 'Love To Ride', indicating a community and marketing partnership focused on cycling encouragement and engagement.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
JetBlack Products competitors and assessment
Company assessmentDirect peers
- Wahoo Fitness: Wahoo is the leading direct competitor in smart trainers (KICKR line) and indoor cycling accessories. It competes head-to-head with JetBlack's VICTORY in Zwift-integrated smart trainers and broader cycling electronics, with global retail presence and a stronger subscription software layer (SYSTM).
- Garmin (Tacx): Garmin acquired Tacx, the European smart-trainer incumbent, making it a primary competitor in Zwift-compatible smart trainers. Comparable in offering Zwift Cog integration and a global premium-brand distribution footprint, with the additional scale of Garmin's broader fitness electronics portfolio.
- Elite (cycling): Italian manufacturer of smart and traditional indoor trainers (Elite Justo, Direto, Suito). Direct competitor to JetBlack's trainer line with broad European distribution and similar mid-to-high-end positioning, including Zwift compatibility.
- Saris (CycleOps / PowerBeats): US-based manufacturer of indoor trainers (Hammer, H3, M2) and outdoor cycling equipment. Directly comparable as a Zwift-compatible smart trainer competitor with a multi-channel US/global distribution model similar to JetBlack's.
Broad incumbents
- Zwift: The dominant indoor-cycling platform with which JetBlack's VICTORY is natively integrated via Zwift Cog and Click. Zwift is the upstream ecosystem owner — both a partner and a potential competitive threat if it vertically integrates hardware.
- Decathlon: Global sporting goods retailer with extensive cycling assortment including own-brand smart trainers and bikes. Comparable as a multi-brand cycling retailer at much larger scale, though Decathlon does not focus specifically on indoor cycling trainers as its core.
Regional players
- Chain Reaction Cycles: Large online cycling retailer with global shipping from the UK/Ireland. Comparable as a multi-brand cycling parts and accessories distributor, though it does not manufacture proprietary trainers.
- Wiggle: Major UK-headquartered online cycling and tri-sports retailer. Comparable as a multi-brand cycling distributor with global shipping and a broad accessory catalog, but no proprietary smart trainer product line.
- 99 Bikes: Australian specialty cycling retailer with national footprint. Comparable as a domestic (AU) cycling retailer overlapping with JetBlack on bikes, parts, and accessories, but without proprietary smart trainer manufacturing.
Emerging players
- BikeExchange: Australian cycling marketplace connecting consumers with retailers, brands, and services. Comparable as an Australian cycling ecosystem participant but operates as a marketplace rather than a vertical retailer/manufacturer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
JetBlack Products social profiles
Digital presenceJetBlack Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
JetBlack Products leadership team
Management profileNumber of profiles
JetBlack Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JetBlack Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JetBlack Products
What does JetBlack Products do?
JetBlack Products designs and manufactures its own branded indoor cycling equipment, with the VICTORY Smart Trainer V2 as its flagship smart trainer, and distributes a comprehensive portfolio of own-brand and third-party cycling products including wheels, tyres, bike parts, accessories, protection gear, nutrition, and bikes. The company sells directly to consumers worldwide through six regional e-commerce storefronts, physical retail partners, and online marketplaces.
Is JetBlack Products a public or private company?
JetBlack Products is a private company. It is classified as unknown and is currently operating.
When was JetBlack Products founded?
JetBlack Products was founded in 2005. It employs 11 to 50 people.
Where is JetBlack Products based?
JetBlack Products is headquartered in Rous Mill, Australia, in the Oceania region.
How does JetBlack Products make money?
One revenue line is on record: hardware product sales.
Who are JetBlack Products's main competitors?
Direct peers on record are Wahoo Fitness, Garmin (Tacx), Elite (cycling) and Saris (CycleOps / PowerBeats). Broad incumbents are Zwift and Decathlon. Regional players are Chain Reaction Cycles, Wiggle and 99 Bikes. BikeExchange is listed as an emerging player.
Does JetBlack Products have an API?
No public API is recorded for JetBlack Products.
What industry is JetBlack Products in?
JetBlack Products's product category is Cycling Equipment. Its primary akta.pro industry code is CRAMADAG, Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms), with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 3751.