Moon Sport

What Moon Sport does

Moon Sport is a Hong Kong-domiciled, privately held manufacturer and seller of bicycle lighting and outdoor illumination products, founded in 1996. The company designs, produces, and distributes front lights, rear lights, e-bike lights, headlamps, and cycling accessories under the 'MOON' brand, with a product portfolio spanning entry-level urban lights (VELA 200 at $27.90) through ultra-high-lumen MTB headlights (CANOPUS PRO at 6000LM). Technical differentiators include proprietary features such as DUAL RANGE BEAM, Variable Lumen System, motion and brightness sensing (HELIX SENSE, Cerberus Sense, Nebula 2 Sense), RIDER SYNC intra-product wireless synchronization within 30m, IPX7 waterproof construction, CNC aluminum heat-sink bodies, and USB-C charging. The E POWER series is specifically engineered for e-bike integration with cables compatible with Shimano, Bosch, Bosch BES3, Giant, and Yamaha motor systems.

The business operates a hybrid direct-to-consumer and distributor-led go-to-market. The company-owned Shopify storefront (moon-sport.com) supports 30+ country localizations and English/Simplified Chinese languages, while distribution is executed through 30+ exclusive regional distributors covering 35+ countries across Asia Pacific, Europe, North America, LATAM, and the Middle East (e.g., SERFAS in the USA, EXTRA UK and CYCLEWEST AGENCIES in the UK, MESSINGSCHLAGER in Germany, JETBLACK PRODUCTS in Australia, ASAHI CO. in Japan). Domestic Hong Kong distribution runs through roughly 10 named local dealers. Pricing is unit-based across a four-tier front-light ladder plus a rear-light and accessory lineup, with no subscription, freemium, or service-based revenue component.

The customer base is three-segment: cycling enthusiasts (mountain bikers, road cyclists, urban commuters, e-bike riders) as the primary segment, outdoor recreation users (hiking, camping, pet walking) as a secondary segment, and e-bike manufacturers and riders seeking motor-system-compatible lighting. Moon Sport holds international design recognition including the 2018 Taipei Cycle D&i Award, a 2019 iF Award for the CERBERUS product, and a 2020 iF Award for the U headlamp series, supported by a two-year limited warranty. The company is privately held with no disclosed funding rounds, institutional investors, or M&A activity in the available data.

Name

Moon Sport

Legal name

moonsport store

Website

https://moon-sport.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Moon Sport, founded in 1996 and headquartered in Hong Kong, designs and manufactures MOON-brand bicycle lights, e-bike lights, headlamps, and cycling accessories, selling globally via its moon-sport.com Shopify storefront and a 35-country distributor network.

Ownership category

akta.pro rank

Product category

Bicycle Lighting

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

akta.pro secondary industry

Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)

Keywords

• Bicycle lighting products
• Cycling safety equipment
• E-bike lights
• Outdoor headlamps
• Bicycle accessories

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Bicycle Lights Sales: Primary revenue stream from designing, manufacturing, and selling bicycle lighting products including front lights, rear lights, E-bike lights
2. Accessories Sales: Sales of complementary products including mounts, brackets, pumps, and replacement parts
3. Outdoor Lighting Products: Headlamps and versatile lights for outdoor activities

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Moon Sport designs, manufactures, and sells high-performance bicycle lighting products including front lights, rear lights, and e-bike integrated lights, along with complementary outdoor headlamps, bicycle pumps, and mounting accessories. The company sells its MOON-branded products direct-to-consumer via its Shopify-powered e-commerce site and through a network of 35+ regional distributors worldwide.

Product overview

Moon Sport is a specialist manufacturer of high-performance bicycle lights and outdoor illumination products, established in 1996. The company offers a comprehensive portfolio organized into cycling lights (front lights, rear lights, e-bike lights) and outdoor products (headlamps, versatile lights, pumps). The cycling lineup features the TITAN, RIGEL, CANOPUS, VELA, and HELIX SENSE series for front and rear illumination, complemented by the E POWER series for e-bike integration and ZIRCON versatile lights for urban use. Outdoor offerings include the U series headlamps and AIOLOS pump line. Products are distributed globally through appointed distributors and dealers, with headquarters and operations in Hong Kong. The company holds multiple design awards including iF Awards and D&I Awards, and maintains a two-year limited warranty policy.

Differentiator

Problem solved

Functional benefit

Products and services

• TITAN Series Front Lights High-power front bicycle lights featuring DUAL RANGE BEAM technology with outputs up to 1700LM, intelligent motion sensing, and IPX7 water resistance, aimed at cyclists needing reliable road or trail illumination.
• RIGEL Series Front Lights

Quantifiable outcome

• Products tested to FL-1 standards for lumen output and runtime performance
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

32 partnerships are on record, tiered primary and secondary.

• SERFASprimaryChannel Partner/ Reseller/ DistributorSERFAS is the authorized distributor for Moon Sport products in the USA market, providing local sales and distribution of Moon bicycle lights and accessories to American consumers and retailers.
• EXTRA (UK) LTD.primaryChannel Partner/ Reseller/ DistributorEXTRA UK LTD. serves as the authorized distributor for Moon Sport products in the United Kingdom, managing local market distribution and sales operations.
• CYCLEWEST AGENCIESsecondaryChannel Partner/ Reseller/ DistributorCYCLEWEST AGENCIES is an additional distributor covering UK market for Moon Sport products.
• JETBLACK PRODUCTS PTY LTDprimaryChannel Partner/ Reseller/ DistributorJETBLACK PRODUCTS PTY LTD is the authorized distributor for Moon Sport products in Australia, managing local Australian market distribution.
• ASAHI CO. LTD.primaryChannel Partner/ Reseller/ DistributorASAHI CO. LTD. is the authorized distributor for Moon Sport products in Japan, serving the Japanese cycling market.
• MESSINGSCHLAGER GMBH & CO. KGprimaryChannel Partner/ Reseller/ DistributorMESSINGSCHLAGER GMBH & CO. KG is the authorized distributor for Moon Sport products in Germany, one of Europe's largest cycling markets.
• MANUFACTURAS GES, S.A.primaryChannel Partner/ Reseller/ DistributorMANUFACTURAS GES, S.A. is an authorized distributor for Moon Sport products in Spain.
• COMET DISTRIBUCIONES COMERCIALES, S.L.U.secondaryChannel Partner/ Reseller/ DistributorAdditional distributor for Moon Sport products in Spain.
• GL & CO CO. LTDprimaryChannel Partner/ Reseller/ DistributorGL & CO CO. LTD is the authorized distributor for Moon Sport products in Korea (South Korea).
• BIKE31 SG PTE LTD.primaryChannel Partner/ Reseller/ DistributorBIKE31 SG PTE LTD. is the authorized distributor for Moon Sport products in Singapore.
• WOW SPORTS CO. LTD.primaryChannel Partner/ Reseller/ DistributorWOW SPORTS CO. LTD. is the authorized distributor for Moon Sport products in Thailand.
• JUVIN ENT. CO. LTD.primaryChannel Partner/ Reseller/ DistributorJUVIN ENT. CO. LTD. is the authorized distributor for Moon Sport products in Taiwan.
• NGEE CYCLE TRADING SDN BHD.primaryChannel Partner/ Reseller/ DistributorNGEE CYCLE TRADING SDN BHD. is the authorized distributor for Moon Sport products in Malaysia.
• PERFORMANCE RECREATION VELO LTD.primaryChannel Partner/ Reseller/ DistributorPERFORMANCE RECREATION VELO LTD. is the authorized distributor for Moon Sport products in New Zealand.
• VELLO GMBHprimaryChannel Partner/ Reseller/ DistributorVELLO GMBH is the authorized distributor for Moon Sport products in Austria.
• OY DUELL BIKE-CENTER ABprimaryChannel Partner/ Reseller/ DistributorOY DUELL BIKE-CENTER AB covers Finland and Sweden markets for Moon Sport products.
• CYCLE SERVICE NORDIC APSprimaryChannel Partner/ Reseller/ DistributorCYCLE SERVICE NORDIC APS is the authorized distributor for Moon Sport products in Denmark.
• ALZA.CZ A.S.primaryChannel Partner/ Reseller/ DistributorALZA.CZ A.S. covers Czech, Slovakia, Hungary, and Austria markets for Moon Sport products.
• PROFIL BICYCLES CZ, S.R.O.secondaryChannel Partner/ Reseller/ DistributorAdditional distributor for Moon Sport products in Czech Republic.
• ORIGOS GROUP, S.R.O.primaryChannel Partner/ Reseller/ DistributorORIGOS GROUP, S.R.O. is the authorized distributor for Moon Sport products in Slovakia.
• COMERCIAL CICLO SPAprimaryChannel Partner/ Reseller/ DistributorCOMERCIAL CICLO SPA is the authorized distributor for Moon Sport products in Chile.
• MWORLD TRADINGprimaryChannel Partner/ Reseller/ DistributorMWORLD TRADING is the authorized distributor for Moon Sport products in Philippines.
• APG CO. SP. J.primaryChannel Partner/ Reseller/ DistributorAPG CO. SP. J. is the authorized distributor for Moon Sport products in Poland.
• RASEN SPORTS CO.primaryChannel Partner/ Reseller/ DistributorRASEN SPORTS CO. is the authorized distributor for Moon Sport products in Qatar.
• ALJARIYAT ESTprimaryChannel Partner/ Reseller/ DistributorALJARIYAT EST is the authorized distributor for Moon Sport products in Saudi Arabia.
• PT. BUMI AGUNG SUKSESprimaryChannel Partner/ Reseller/ DistributorPT. BUMI AGUNG SUKSES is the authorized distributor for Moon Sport products in Indonesia.
• DZ SYSTEMS LTD.primaryChannel Partner/ Reseller/ DistributorDZ SYSTEMS LTD. is the authorized distributor for Moon Sport products in Israel.
• SCHMID BIKE PASRTS AGprimaryChannel Partner/ Reseller/ DistributorSCHMID BIKE PASRTS AG is the authorized distributor for Moon Sport products in Switzerland.
• ASLI BISIKLETprimaryChannel Partner/ Reseller/ DistributorASLI BISIKLET is the authorized distributor for Moon Sport products in Turkey.
• ACCELL BISIKLETsecondaryChannel Partner/ Reseller/ DistributorAdditional distributor for Moon Sport products in Turkey.
• HANDSHAKE TRADING OYprimaryChannel Partner/ Reseller/ DistributorHANDSHAKE TRADING OY is the authorized distributor for Moon Sport products in Finland.
• POSADA DE MI ABUELO, SOCIEDAD ANONIMAprimaryChannel Partner/ Reseller/ DistributorPOSADA DE MI ABUELO, SOCIEDAD ANONIMA is the authorized distributor for Moon Sport products in Guatemala.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bontrager (Trek): Bontrager, Trek's accessory brand, offers a comprehensive bicycle lighting and accessories portfolio that competes with Moon Sport across front lights, rear lights, and pumps. As part of Trek's vertically integrated bicycle business, Bontrager has substantial OEM channel access that Moon Sport lacks.
• Garmin: Garmin is a broad incumbent offering the Varia radar tail light and Edge bike computer ecosystem that overlaps Moon Sport's rear light category. While not Moon Sport's primary competitor, Garmin's vertical integration of lighting + cycling electronics represents a strategic threat and dictates Moon Sport's Garmin Edge mount compatibility.

Direct peers

• Knog: Knog is an Australian designer and manufacturer of bicycle lights, bells, and locks with strong design-led branding. Both Moon Sport and Knog compete in the premium bicycle light category with award-winning designs (Knog has also won iF and Red Dot awards) and similar DTC-plus-distributor GTM models.
• Cateye: Cateye is one of the most established Japanese bicycle light and cycling computer manufacturers, directly competing with Moon Sport's front and rear light portfolio. Both companies serve similar cycling retailers and offer comparable USB-rechargeable lighting across entry to premium tiers.
• Exposure Lights: Exposure Lights is a UK-based manufacturer of high-performance mountain bike and road bike lights, directly competing with Moon Sport's CANOPUS and RIGEL premium lines. Both companies target professional and enthusiast cyclists with high-lumen, durable lighting systems.
• Lezyne: Lezyne is a direct competitor designing and manufacturing high-performance bicycle LED lights, GPS bike computers, and hand pumps. Both companies compete head-to-head in front lights, rear lights, and multi-tools across the same cycling enthusiast segment and global distributor channels.
• NiteRider: NiteRider specializes in high-performance bicycle lights for mountain biking and road cycling, directly overlapping Moon Sport's RIGEL and CANOPUS product positioning. Both target enthusiast cyclists requiring high-lumen output and durable, weather-resistant designs.
• Blackburn Design: Blackburn Design manufactures bicycle lights, pumps, and cycling accessories, overlapping Moon Sport's portfolio in front lights, rear lights, and pumps. Both brands are distributed through similar cycling retailer channels in North America and globally.
• Sigma Sport: Sigma Sport is a German manufacturer of bike computers, heart rate monitors, and bicycle lights with a strong European distribution presence similar to Moon Sport's. Both compete in cycling safety lighting and serve cycling specialty retailers.
• Lupine Lighting Systems: Lupine is a German premium manufacturer of high-lumen bicycle and outdoor headlamps, directly competing with Moon Sport's CANOPUS MTB and U series headlamp lines. Both target performance-focused users with high-output, durable, premium-priced lighting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Moonsportltd
• YouTubeyoutube.com/user/wwwmoonsport/featured
• Facebookfacebook.com/moonsportltd
• Instagraminstagram.com/moon.sport
• Pinterestpinterest.com/moonsportltd/_saved

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moon Sport