Acacia Energy
Acacia Energy is a Texas Retail Electric Provider offering prepaid, no-deposit, no-credit-check residential electricity service to credit-challenged and budget-conscious Texas households under multiple brands including Snap Energy, Now Power, and Vital Power.
- Company typePrivate
- Founded2011
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Acacia Energy does
Acacia Energy, operating under the legal entity Brooklet Energy Distribution LLC, is a Texas-based Retail Electric Provider (REP #10137) headquartered in Houston, Texas. Founded in 2011, the company delivers prepaid residential electricity service to customers throughout Texas's deregulated electricity markets under a no-deposit, no-credit-check, no-long-term-contract model. The company operates under multiple trade names including Snap Energy, Now Power, and Vital Power, suggesting a multi-brand approach to capturing distinct residential customer segments within the state.
The company's core product is prepaid electricity service priced per kilowatt-hour consumed. Acacia offers tiered rate plans including a Free Nights Plan (no charge for electricity consumption between 9pm and 5:59am) and the Valtricity Plan. Service is supported by smart meter integration, a mobile application for iOS and Android launched in 2016, and a multi-channel payment infrastructure spanning the mobile app, web portal, mail, phone, and third-party networks including Fidelity Express and MoneyGram. Customer acquisition is distributed across direct phone sales, online enrollment, a four-tier broker/agent network, the mobile application, and a referral program ("Energize Your Friends and Family").
Acacia's revenue model combines usage-based charges per kWh consumed, ancillary transactional fees (including a $2.95 Premium Contact Fee), and broker commissions. The target customer is the credit-challenged, budget-conscious Texas resident who lacks the creditworthiness or liquidity required for traditional postpaid utility service. The company also maintains a Critical Care Residential Status program for medically dependent customers, a Burned Veterans' Discount, and the Acacia Customer Assistance Program, indicating targeted positioning within underserved residential segments of the Texas market.
Acacia Energy firmographics
Firmographics- Name
- Acacia Energy
- Legal name
- Brooklet Energy Distribution LLC
- Website
- https://acaciaenergy.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Acacia Energy is a Texas Retail Electric Provider offering prepaid, no-deposit, no-credit-check residential electricity service to credit-challenged and budget-conscious Texas households under multiple brands including Snap Energy, Now Power, and Vital Power.
- Ownership category
- akta.pro rank
Acacia Energy industry classification
Industry- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Prepay, Pay-As-You-Go & Credit-Constrained Retail Supply (EUAGABAG)
Keywords
Where Acacia Energy is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Acacia Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Prepaid Electricity Sales: Primary revenue from selling prepaid electricity to residential customers in Texas. Customers pay in advance for electricity usage based on consumption (kWh) tracked via smart meters. Revenue is usage-based and recurring as customers top up their accounts.
- Premium Contact Fee: $2.95 fee charged for payments processed via live agent, generating additional transaction revenue.
- Referral Program (Broker Commissions): Revenue from broker network including Authorized Brokers, Independent Agents, and Referral Agents who earn commissions for customer enrollments, creating a distribution cost channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Free Nights Plan - Prepaid electricity with free energy from 9pm to 5:59am nightly |
| Other | Pay-as-you-go | Refer-a-Friend Program - Earn credits for referring new customers |
| Usage-based | Pay-as-you-go | Standard Prepaid Plans - Pay-as-you-go electricity without contracts |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels6 records
Acacia Energy product offering
Product offeringCore offering
Acacia Energy is a Texas-based Retail Electric Provider (REP #10137) selling prepaid electricity plans to residential customers. Its core offering is pay-as-you-go electricity service with no security deposit, no credit check, no ID/SSN requirement, and no long-term contract. The company operates in the Texas deregulated electricity market and supports its prepaid service with smart meter integration, a mobile app (iOS/Android), interactive SMS account management, and a multi-tier broker/agent distribution network.
Product overview
Acacia Energy is a Texas-based electricity provider operating as Brooklet Energy Distribution LLC (DBA Acacia Energy), offering prepaid electricity plans for residential customers. The core product is a prepaid electricity service with no deposit, no credit check, and no long-term contracts. The portfolio includes the standard Prepaid Electricity Plans, the Free Nights plan (free electricity from 9pm-5:59am), and the Valtricity plan as alternatives. The company provides a mobile app for account management, smart meter technology for real-time usage tracking, and multi-channel payment options via online, phone, mail, and retail payment centers (Fidelity Express, MoneyGram). Acacia also operates broker programs including Authorized Brokers, Lead Generators, Independent Agents, and Referral Agents, plus a customer referral program (Energize Your Friends and Family). Critical Care Residential Status is available for customers dependent on electrical medical devices.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 30 years of combined experience in prepaid electricity services
- +1 more outcomes
Companies that use Acacia Energy
Customer profileNamed customers3 records
Segments4 records
Acacia Energy technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Acacia Energy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Fidelity ExpresscoreAuthorized payment center network allowing Acacia Energy customers to make in-person bill payments at Fidelity Express locations throughout Texas.
- MoneyGramcoreAuthorized payment center network using MoneyGram Receiver Code 15562, allowing Acacia Energy customers to make in-person bill payments at MoneyGram agent locations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Acacia Energy competitors and assessment
Company assessmentDirect peers
- Chariot Energy: Chariot Energy is a Texas retail electricity provider offering residential plans including prepaid and fixed-rate options with a renewable energy emphasis. As a mid-sized Texas REP competing in overlapping customer segments, it is a relevant direct peer to Acacia.
- Payless Power: Payless Power is a Texas-based retail electricity provider focused on prepaid, no-deposit, no-credit-check electricity plans for residential customers. It is the closest direct competitor to Acacia Energy given the identical prepaid/no-credit-check value proposition and Texas-only geographic focus.
- Frontier Utilities: Frontier Utilities is a Texas retail electricity provider offering residential plans including fixed-rate and prepaid options. As an independent Texas REP competing in the same deregulated market, it is a directly comparable peer to Acacia.
- Rhythm Energy: Rhythm Energy is a Texas-based retail electricity provider serving residential customers with fixed-rate and variable plans. As another independent Texas REP of similar scale competing for the same deregulated residential market, it is a directly comparable peer to Acacia.
- Express Energy: Express Energy is a Texas REP focused on residential prepaid and no-deposit electricity plans, closely mirroring Acacia's no-credit-check positioning. It is a direct competitive peer within the prepaid sub-segment of the Texas market.
- Discount Power: Discount Power is a Texas REP offering residential electricity plans including prepaid and budget-oriented options. Its focus on affordable residential plans and Texas-only footprint makes it a direct competitive peer to Acacia Energy.
Broad incumbents
- Reliant Energy: Reliant Energy is a major Texas REP offering residential and business electricity plans across fixed, variable, and prepaid tiers. As a large incumbent with broad plan coverage including prepaid options, it competes with Acacia for the same residential customer base.
- TXU Energy: TXU Energy is one of the largest incumbent Retail Electric Providers in Texas, serving residential and commercial customers with a broad portfolio of fixed, variable, and prepaid plans. It competes with Acacia across customer segments and dwarfs it in scale, making it the dominant broad incumbent peer.
- Green Mountain Energy: Green Mountain Energy is a large Texas REP specializing in renewable and conventional residential electricity plans. It competes with Acacia for residential customers in Texas while emphasizing a sustainability angle not central to Acacia's prepaid positioning.
- Direct Energy: Direct Energy is a large multi-state retail electricity provider with significant Texas operations across residential plans, including prepaid offerings. It competes with Acacia in the deregulated Texas market while also serving broader geographies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Acacia Energy social profiles
Digital presenceAcacia Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acacia Energy leadership team
Management profileNumber of profiles
Acacia Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acacia Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acacia Energy
What does Acacia Energy do?
Acacia Energy is a Texas-based Retail Electric Provider (REP #10137) selling prepaid electricity plans to residential customers. Its core offering is pay-as-you-go electricity service with no security deposit, no credit check, no ID/SSN requirement, and no long-term contract. The company operates in the Texas deregulated electricity market and supports its prepaid service with smart meter integration, a mobile app (iOS/Android), interactive SMS account management, and a multi-tier broker/agent distribution network.
Is Acacia Energy a public or private company?
Acacia Energy is a private company. It is currently operating.
When was Acacia Energy founded?
Acacia Energy was founded in 2011. It employs 11 to 50 people.
Where is Acacia Energy based?
Acacia Energy is headquartered in Houston, United States, in the North America region.
How does Acacia Energy make money?
Three revenue lines are on record. Prepaid Electricity Sales are the primary driver. The others are premium Contact Fee and referral Program (Broker Commissions).
Who are Acacia Energy's main competitors?
Direct peers on record are Chariot Energy, Payless Power, Frontier Utilities, Rhythm Energy, Express Energy and Discount Power. Broad incumbents are Reliant Energy, TXU Energy, Green Mountain Energy and Direct Energy.
Does Acacia Energy have an API?
No public API is recorded for Acacia Energy.
What industry is Acacia Energy in?
Its primary akta.pro industry code is EUAGABAG, Prepay, Pay-As-You-Go & Credit-Constrained Retail Supply. Its NAICS code is 2211 and its SIC code is 4911.