Custom Signs
Custom Signs is a Jacksonville, Florida-based e-commerce manufacturer (founded 1998) selling customizable plastic, metal, yard, ADA, and safety signage direct to consumers and SMBs across the United States via a self-serve online design platform.
- Company typePrivate
- Founded1998
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Custom Signs does
Custom Signs is a privately held US e-commerce manufacturer of custom signage, founded in 1998 and headquartered at 2021 St. Augustine Rd E, Suite 5, Jacksonville, Florida. The company produces and sells a broad catalog of customizable signs across plastic (acrylic, engraved, printed, ADA-Braille), metal (aluminum, brass, plaques), corrugated plastic yard signs, decals, stencils, banners, A-frames, magnets, and vehicle signage. Its core technology stack combines in-house UV LED printing, engraving processes, vinyl overlay lamination on aluminum, and corrugated plastic processing for outdoor yard signs; manufacturing is conducted in the USA.
The company operates a direct-to-consumer e-commerce model via customsigns.com, supported by a free browser-based design wizard and a bulk-order wizard that lets customers self-serve customization at unit prices of roughly $3.79-$124.88 with tiered discounts up to 30% at 100+ units. Customer segments span individual consumers (graduation, holiday, real-estate, political, personal event signs), small and medium businesses (ADA, break-room, directional, parking, restroom signage), and vertical-specific buyers in pool safety, school zones, road safety, and property management. The GTM motion is product-led growth through self-service design and bulk-order tooling, with human support via live chat and phone (M-Th 10am-4pm ET) and zero reliance on third-party retail channels; all orders ship domestically within one week.
Revenue is generated exclusively through one-time purchases at unit pricing with quantity discounts. No subscription, recurring, or enterprise-contract revenue streams are disclosed. The company has no publicly disclosed revenue, no funding history, no institutional ownership, no parent company, and no M&A activity; ownership is described as independent and private, with management team details not publicly available. Operationally, the firm runs a lean organization (11-50 employees) shipping nationwide from a single Jacksonville facility with no international distribution or app, API, or ecosystem integrations.
Custom Signs firmographics
Firmographics- Name
- Custom Signs
- Legal name
- Custom Signs
- Website
- https://customsigns.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Custom Signs is a Jacksonville, Florida-based e-commerce manufacturer (founded 1998) selling customizable plastic, metal, yard, ADA, and safety signage direct to consumers and SMBs across the United States via a self-serve online design platform.
- Ownership category
- akta.pro rank
Custom Signs industry classification
Industry- Product category
- Custom Sign Manufacturing
- NAICS
- Sign Manufacturing (339950)
- SIC
- Pens, Pencils & Other Artists' Materials (3950), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Event Signage, Props & Custom Installations (HSACAOAG)
- akta.pro secondary industries
- Corporate Event Decor, Branding & Signage (HSACADAJ), Office, Stationery & Craft Supplies DTC (CRAFACAL), Promotional Products & Branded Merchandise Retail (CRALAJAM)
Keywords
Where Custom Signs is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Custom Signs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Sign Products: One-time purchase model for custom signs. Products include yard signs, safety signs, property signs, business signs, ADA signs, vehicle signs, and decorative signs. Bulk quantity discounts available (5-30% off for orders of 2+ units).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 18 x 24 Custom Yard Sign |
| Unit Pricing | Pay-as-you-go | 12x12 Notice No Loitering Aluminum Sign |
| Unit Pricing | Pay-as-you-go | Pool Safety Signs |
| Unit Pricing | Pay-as-you-go | No Loitering Engraved Plastic Sign |
| Unit Pricing | Pay-as-you-go | Low Flying Reindeer Slow Down Sign |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Custom Signs product offering
Product offeringCore offering
Custom Signs manufactures and sells custom signage products direct to consumers and small businesses through an e-commerce storefront. The company offers customizable signs in plastic, aluminum, brass, and acrylic materials across categories including yard signs, business signs, ADA-compliant signs, safety signs, property signs, vehicle signs, decals, banners, and custom stencils. Customers design products online through a free browser-based design wizard with bulk quantity discounts.
Product overview
Custom Signs is a custom sign manufacturing and e-commerce company offering a comprehensive portfolio of customizable signage products. The core offering is the Custom Signs Collection which provides fully customizable signs in various materials including plastic (acrylic, engraved, printed), metal (aluminum, brass), and specialty displays (A-Frame, banners, decals, magnets). The product line spans multiple categories: Business Signs (internal operations and customer-facing signage), ADA Signs (compliance-compliant restroom, room, entrance/exit, parking, and Braille signage), Property Signs (restrictions, conduct/etiquette, and pet/home signage), Safety Signs (hazard/compliance, workplace safety, and emergency/environmental signage), Yard Signs (personal events and business/property applications), Vehicle Signs (license plates, magnets, decals), and Custom Stencils (letters, safety, and holiday themes). The company operates primarily as an e-commerce platform with online design tools for customization, shipping signs throughout the United States with a stated manufacturing and customization process in the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Yard Signs Outdoor corrugated plastic yard signs for personal events (graduations, holidays, political) and business/property uses (for sale, real estate, now hiring). Single or double-sided with optional H-stake and UV laminate.
- Business Signs Signs for business environments including internal operations (break room, hours, directional, door, funny office) and customer-facing signage (lobby, name plates, parking, restroom).
- ADA Signs Americans with Disabilities Act compliant signage including restroom, room, entrance/exit, handicap parking, and Braille tactile lettering signs. Available in custom and modern styles.
- Safety Signs Hazard and compliance signage (caution, danger, warning, notice, chemical, GHS, flammable), workplace safety signs (employees only, do not touch, out of order), and emergency signs (AED, fire safety, eye wash, pool safety, road safety, school safety).
- Property Signs Property restriction and warning signs (no trespassing, no loitering, no soliciting, private property, no firearms), conduct/etiquette signs (no smoking, no vaping, no cell phone, no dumping, surveillance), and pet/home signs (beware of dog, pet signs, house numbers, recycling).
- Decals Adhesive decals and stickers including door decals, bumper stickers, car decals, parking decals, floor decals, and window clings.
- Custom Signs Collection Core product line offering fully customizable signs across plastic (acrylic, engraved, printed, layered, ADA Braille, projection), metal (aluminum, engraved brass, printed brass, brass plaques), and display (A-Frame, custom banners, chalkboard, vinyl decals, magnets) materials.
- Vehicle Signs Custom vehicle signage including license plates, car magnets, car decals, and bumper stickers.
- Custom Stencils Reusable stencils for painting and marking including letters and symbols, safety stencils, and holiday stencils.
Quantifiable outcome
- All orders ship in 1 week or less
- +1 more outcomes
Companies that use Custom Signs
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Custom Signs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Custom Signs partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Custom Signs competitors and assessment
Company assessmentBroad incumbents
- FedEx Office: Large established retail and online print/sign business offering custom signs, banners, posters, and marketing materials through physical retail and online channels. Overlapping on custom sign and print products with national-scale brand recognition and walk-in retail access.
- Vistaprint: Large multinational DTC printing platform (Cimpress-owned) offering custom signs, banners, yard signs, and signage as part of a wide print/marketing product portfolio. Directly comparable custom-sign SKUs and self-serve design tool, but at vastly greater scale and broader product breadth than Custom Signs.
Direct peers
- SmartSign: Online retailer of regulatory and property signage including no trespassing, no parking, ADA, safety, and traffic signs. Highly comparable on the compliance/property sign SKU set that makes up a meaningful slice of Custom Signs' catalog.
- 4over: Online wholesale printing marketplace that offers custom signs, banners, and decals alongside a broad print product catalog. Comparable on the DTC custom-sign SKUs and on bulk/B2B-style pricing, though rooted more in wholesale than consumer-direct.
- Signs.com: Direct e-commerce competitor focused exclusively on custom signs, including yard signs, ADA signs, safety signs, banners, and decals. Operates the same self-serve design/bulk-order model serving SMBs and consumers - a near one-to-one comparable to Custom Signs' product set and GTM.
- Signs365: DTC custom sign retailer offering yard signs, real estate signs, political signs, and decals with online design tools. Near-identical product surface and customer segments as Custom Signs.
- BannerBuzz: E-commerce custom vinyl banner and sign retailer covering yard signs, event signage, and trade show displays. Directly comparable on banner and outdoor sign SKUs and on the bulk-discount DTC model.
- BuildASign: Custom-sign e-commerce retailer specializing in yard signs, real estate signs, political signs, and event signage with online design tools and bulk ordering. Highly comparable SKU mix and SMB/consumer customer base, established as one of the leading online custom-sign brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Custom Signs social profiles
Digital presenceCustom Signs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Signs leadership team
Management profileNumber of profiles
Custom Signs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Signs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Signs
What does Custom Signs do?
Custom Signs manufactures and sells custom signage products direct to consumers and small businesses through an e-commerce storefront. The company offers customizable signs in plastic, aluminum, brass, and acrylic materials across categories including yard signs, business signs, ADA-compliant signs, safety signs, property signs, vehicle signs, decals, banners, and custom stencils. Customers design products online through a free browser-based design wizard with bulk quantity discounts.
Is Custom Signs a public or private company?
Custom Signs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Custom Signs founded?
Custom Signs was founded in 1998. It employs 11 to 50 people.
Where is Custom Signs based?
Custom Signs is headquartered in Jacksonville, United States, in the North America region.
How does Custom Signs make money?
One revenue line is on record: custom Sign Products.
Who are Custom Signs's main competitors?
Broad incumbents on record are FedEx Office and Vistaprint. Direct peers are SmartSign, 4over, Signs.com, Signs365, BannerBuzz and BuildASign.
Does Custom Signs have an API?
No public API is recorded for Custom Signs.
What industry is Custom Signs in?
Custom Signs's product category is Custom Sign Manufacturing. Its primary akta.pro industry code is HSACAOAG, Event Signage, Props & Custom Installations, with a secondary code of HSACADAJ, Corporate Event Decor, Branding & Signage. Its NAICS code is 339950 and its SIC code is 3950.