StarTV
StarTV is a Turkish free-to-air commercial television channel, founded in 1989 and based in Istanbul, broadcasting drama series, daily news, and lifestyle programming to mass-market Turkish audiences via satellite, cable, web streaming, and mobile apps.
- Company typePrivate
- Founded1989
- HeadquartersIstanbul
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What StarTV does
StarTV is a major Turkish free-to-air commercial television channel, founded in 1989 and headquartered at Ahi Evran Cad. No:4 Maslak Sarıyer, Istanbul. The channel is legally organized as STARTV MEDYA HİZMETLERİ A.Ş., a Turkish joint stock company wholly owned by Doğuş Yayın Grubu (Doğuş Media Group), a diversified media conglomerate that also controls NTV, Euro Star, Kral Pop TV, multiple radio stations, and digital platforms including puhutv.com.
The channel's programming slate is anchored by high-rated Turkish-language drama series — including Yalı Çapkını (Turkey's most Googled TV series in 2023, concluded April 2025 after 101 episodes), Sahipsizler (5.67 rating, 20.57 share on premiere), Doğanın Kanunu, Çirkin, Sevdiğim Sensin, and Kral Kaybederse — supplemented by the daily news program Star Haber (19:00), lifestyle talk shows (Asuman Krause ile Hayat Güzeldir, Songül ve Uğur ile Sana Değer), and comedy programming. Distribution covers Türksat 4A satellite, all major Turkish pay-TV platforms (Digiturk, D-Smart, Teledünya, KabloTV, Tivibu), free live streaming at startv.com.tr, and native mobile applications on iOS, Android, and Huawei AppGallery.
The business model is advertising-funded: as a free-to-air commercial broadcaster with no viewer subscription fees, revenue is generated through advertising placements during programming. The company serves a horizontal mass-market segment — general Turkish-speaking viewers seeking entertainment, news, and lifestyle content in their native language — and operates with a stated headcount of 5,001–10,000 employees.
StarTV firmographics
Firmographics- Name
- StarTV
- Legal name
- STARTV MEDYA HİZMETLERİ A.Ş.
- Website
- https://startv.com.tr
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- StarTV is a Turkish free-to-air commercial television channel, founded in 1989 and based in Istanbul, broadcasting drama series, daily news, and lifestyle programming to mass-market Turkish audiences via satellite, cable, web streaming, and mobile apps.
- Ownership category
- akta.pro rank
StarTV industry classification
Industry- Product category
- Broadcast Television
- NAICS
- Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- National General-Entertainment Broadcast Networks (MPABAAAA)
- akta.pro secondary industries
- International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ), International News & Current Affairs Broadcasters (MPABAEAD)
Keywords
Where StarTV is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
StarTV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Television Advertising: Commercial broadcast television channel generating revenue through advertising placements during program breaks and sponsored content slots.
Go-to-market motion1 record
Distribution channels8 records
Marketing channels2 records
StarTV product offering
Product offeringCore offering
Star TV is a free-to-air commercial Turkish television channel that broadcasts a diverse slate of Turkish-language programming including drama series, daily news, talk shows, comedy programs, and films. The channel distributes its content nationally through satellite (Türksat 4A), cable platforms (Digiturk, D-Smart, Teledünya, KabloTV, Tivibu), live streaming on its website, and mobile applications, targeting mass-market Turkish audiences.
Product overview
Star TV is a major Turkish broadcast television channel operated by StarTV Medya Hizmetleri A.Ş., part of Doğuş Media Group (DYG). The channel offers a diverse content portfolio including drama series (such as Yalı Çapkını, Sahipsizler, Doğanın Kanunu, Çirkin, Sevdiğim Sensin, Kral Kaybederse), daily news programming (Star Haber), talk shows (Asuman Krause ile Hayat Güzeldir, Songül ve Uğur ile Sana Değer), entertainment programs (Çok Güzel Hareketler 2), and films. The channel distributes content through satellite broadcast (Turksat 4A), cable providers (DIGITURK, D-SMART, TELEDÜNYA, KABLOTV, TİVİBU), and a mobile application for iOS, Android, and Huawei devices.
Differentiator
Problem solved
Functional benefit
Brands
- Star Haber: Daily news program broadcast at 19:00 every day on Star TV.
Products and services
- Yalı Çapkını A romantic drama series centered on the love story between Seyran and Ferit within the Korhan family. Aired on Star TV for three seasons with 101 episodes, concluding in April 2025. Targeted mass-market Turkish viewers; ranked as Turkey's most searched series on Google in 2023.
- Sahipsizler A drama series following six siblings who fight against all forms of desperation with hope. The story begins in Mardin with an innocent love story that puts the siblings through rigorous tests in Istanbul. Produced by OGM Pictures. Season premiere in September 2025 achieved 5.67 rating and 20.57 share, ranking #1 in Total audience category.
- Doğanın Kanunu A drama series starring Alperen Duymaz and Özge Yağız, airing Wednesdays at 20:00. The show consistently ranked #1 in ratings across all categories.
- Çirkin A drama series about Meryem, who lost her family at a young age and is known as 'Çirkin' (Ugly), and her childhood love Kadir. Produced by 25 Film. Aired Sundays at 20:00.
- Sevdiğim Sensin A drama series starring Aytaç Şaşmaz and Helin Kandemir, airing Thursdays at 20:00. The show topped ratings across all categories during its run.
- Kral Kaybederse A drama series on Star TV featuring an ambitious storyline with successful debut.
- Star Haber Star TV's daily news program airing every day at 19:00, providing Turkish viewers with daily news coverage and current affairs reporting.
- Songül ve Uğur ile Sana Değer A daily talk show airing weekdays at 09:30 on Star TV, targeting morning Turkish viewers.
- Asuman Krause ile Hayat Güzeldir A daily lifestyle talk show airing weekdays at 12:00 on Star TV.
- Çok Güzel Hareketler 2 A comedy entertainment program airing Mondays at 20:00 on Star TV.
- Olanlar Oldu
Quantifiable outcome
- Yalı Çapkını was ranked #1 as Turkey's most searched series on Google in 2023.
- +1 more outcomes
Companies that use StarTV
Customer profileSegments1 record
Ideal customer profiles1 record
StarTV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
StarTV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Doğuş Yayın Grubu (Doğuş Media Group)coreStar TV is operated by StarTV Medya Hizmetleri A.Ş., which is part of the Doğuş Yayın Grubu media conglomerate. The group operates multiple television channels (NTV, Star TV, Euro Star, Kral Pop TV), radio stations (NTV Radyo, Kral FM, Kral Pop, Eksen, Voyage), and digital platforms (ntv.com.tr, ntvspor.net, puhutv.com).
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
StarTV competitors and assessment
Company assessmentBroad incumbents
- ITV plc: ITV is a UK-listed mass-market commercial broadcast network combining free-to-air linear TV, ad-funded streaming (ITVX), and in-house drama production — functionally analogous to Star TV at greater scale and with a public market valuation reference.
- Mediaset (MFE - Media for Europe): MFE operates Mediaset's portfolio of Italian and Spanish free-to-air commercial broadcast networks (Canale 5, Italia 1, etc.) with the same ad-supported mass-market drama/entertainment model as Star TV, but at significantly greater European scale.
Direct peers
- Kanal 7: Kanal 7 is a Turkish national free-to-air commercial broadcast network serving mass-market Turkish viewers with drama, news, and entertainment programming under an advertising-revenue model directly comparable to Star TV.
- TRT 1: TRT 1 is Turkey's flagship public broadcaster, the state-owned counterpart competing for the same mass-market Turkish-language drama, news, and entertainment audience as Star TV across satellite and cable distribution.
- TV8: TV8 is a Turkish national commercial broadcast channel carried on satellite and cable platforms, competing in the same mass-market entertainment/drama genre with an ad-supported revenue model comparable to Star TV.
- ATV: ATV (Kalyon Group) is a top-tier Turkish national free-to-air commercial broadcast network directly competing for the same prime-time drama and entertainment audiences and advertising budgets as Star TV.
- Show TV: Show TV is a major Turkish national commercial broadcaster carrying the same mix of mass-market drama series, entertainment shows, and news programming funded by advertising, distributed via Türksat and cable platforms head-to-head with Star TV.
- NOW TV (Fox TV Turkey): NOW TV is the rebranded Fox Turkey channel, a Turkish national general-entertainment broadcaster operating with the same free-to-air ad-supported model and overlapping drama/entertainment programming slate as Star TV.
- Kanal D: Kanal D is one of Turkey's largest national commercial broadcast networks, owned by Demirören Medya. It competes directly with Star TV in the same prime-time Turkish drama and entertainment slot, with similar ad-supported free-to-air distribution via satellite, cable, and digital streaming.
Emerging players
- Puhu TV: Puhu TV is the AVOD streaming platform owned by the same parent (Doğuş Yayın Grubu) as Star TV, competing in adjacent on-demand digital video while sharing content IP — directly comparable for cross-platform strategy even though the distribution mechanism differs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
StarTV social profiles
Digital presenceStarTV compliance and trust
Trust signalCompliance1 record
StarTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
StarTV leadership team
Management profileNumber of profiles
Profiles1 record
StarTV subsidiaries and ownership
Company hierarchySubsidiaries9 records
StarTV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StarTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StarTV
What does StarTV do?
Star TV is a free-to-air commercial Turkish television channel that broadcasts a diverse slate of Turkish-language programming including drama series, daily news, talk shows, comedy programs, and films. The channel distributes its content nationally through satellite (Türksat 4A), cable platforms (Digiturk, D-Smart, Teledünya, KabloTV, Tivibu), live streaming on its website, and mobile applications, targeting mass-market Turkish audiences.
Is StarTV a public or private company?
StarTV is a private company. It is classified as corporate owned and is currently operating.
When was StarTV founded?
StarTV was founded in 1989. It employs 5,001 to 10,000 people.
Where is StarTV based?
StarTV is headquartered in Istanbul.
How does StarTV make money?
One revenue line is on record: television Advertising.
Who are StarTV's main competitors?
Broad incumbents on record are ITV plc and Mediaset (MFE - Media for Europe). Direct peers are Kanal 7, TRT 1, TV8, ATV, Show TV, NOW TV (Fox TV Turkey) and Kanal D. Puhu TV is listed as an emerging player.
Does StarTV have an API?
No public API is recorded for StarTV.
What industry is StarTV in?
StarTV's product category is Broadcast Television. Its primary akta.pro industry code is MPABAAAA, National General-Entertainment Broadcast Networks, with a secondary code of MPABAEAJ, International TV Broadcasters (Free-to-Air/Satellite/Cable). Its NAICS code is 51612 and its SIC code is 4833.