Soul Care

What Soul Care does

Soul Care is a privately held faith-based content, services, and community company founded in 1998 and headquartered in Boulder, Colorado, that addresses burnout, spiritual dryness, and vocational fatigue among Christian leaders and ministry staff. It organizes its offerings around a stated three-pillar framework of "Pathways, Practices, and Guides," with named Pathways including the Strengthening Our Souls self-paced course ($29) and its cohort variant ($79–$99), the What's Next? Vocational Discernment Journey, and the Confronting Burnout course (free, English and Spanish). Practices include a monthly retreat guide, the Lent 2026 devotional, journaling and silent-prayer guides, and a Soul Care Journal iOS app launched in late 2024. Guides consist of one-on-one services — Spiritual Direction, Leadership Coaching, and Sabbatical Support — alongside a free Soul Care Collective community platform that houses courses, monthly Semi-Silent Retreats via Zoom, and weekly Friday Check-in emails, with a paid membership tier branded Soul Care Rhythms.

The company's proprietary instrumentation centers on the Soul Health Index, a 1–100 scoring system that categorizes respondents into Healing, Strengthening, or Flourishing across five dimensions of flourishing (Spiritual, Mental/Physical, Vocational, Relational, Financial), delivered through free individual assessments and a free team/organization assessment for groups of 25 or more. Physical products include the 90-Day Soul Care Journal and the Ignite Your Soul book (ISBN 978-1-6418-855-3), both available through a proprietary Shopify-style storefront at shop.soulcare.com and Amazon, with the book also distributed via Barnes & Noble; branded apparel (Profusely Rooted hoodie and tee) extends the merchandise line. The technology stack is a HubSpot-hosted marketing site plus an own-branded community platform (rhythms.soulcare.com) and a single iOS app — no public API, SDK, or AI/ML capability is disclosed.

Soul Care operates a dual go-to-market: a community-led, content-driven funnel aimed at individual Christian leaders (Soul Care Collective, Friday Check-in emails, blog, podcast, social) layered with a sales-led motion targeting churches, parachurch, and Christian non-profit organizations via event-inquiry forms, contact forms, and team-assessment requests. Customer logos span large evangelical non-profits and denominations — Compassion International, Mountain Christian Church, Canyon Creek Church (CCV), Stadia, South East Christian Church, Hope International, Young Life, YWAM, Mission Aviation Fellowship, and Barna Group — supported by a co-development partnership with the Evangelical Council for Financial Accountability (ECFA) that produced the ECFA Leader Care Plan. The company is founder-led by Mindy Caliguire (President & Co-Founder, author of Ignite Your Soul), with 11–50 total employees, no disclosed funding, and no parent company; revenue is not publicly disclosed.

Name

Soul Care

Legal name

Soul Care Ltd

Website

https://soulcare.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Soul Care is a Boulder, Colorado-based faith platform founded in 1998 that delivers soul health assessments, courses, coaching, and spiritual direction to Christian leaders, pastors, and faith-based organizations across the US evangelical and parachurch non-profit segment.

Ownership category

akta.pro rank

Product category

Spiritual Wellness and Faith-Based Leadership Development

NAICS

Other Individual and Family Services (624190), Human Resources Consulting Services (541612)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYEDAAAHAD

Mindfulness, Meditation & Stress Management Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYHSADAJAF

Meditation Retreats, Workshops & Immersive Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYTHAJAHAF

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Spiritual formation services
• Faith-based wellness
• Leadership coaching
• Burnout prevention
• Soul health assessments

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Online Courses: Self-paced foundational courses like Strengthening Our Souls ($29) and cohort-based programs ($79-99) delivered through the Soul Care Collective platform. Includes curriculum with videos, audio scripture, and spiritual practices.
2. Coaching and Direction Services: Leadership coaching and spiritual direction services offered as one-on-one engagements for individuals and teams seeking personalized soul care support.
3. Team Assessments: Free team soul health assessments for organizations with 25+ people, with custom private pages, PDF readouts, and recommended next steps.
4. Product Sales: Physical and digital products including the 90-Day Soul Care Journal (available on Amazon and own shop), 'Ignite Your Soul' book (available on Amazon and Barnes & Noble), and merchandise (hoodies, t-shirts).
5. Soul Care Plan: Digital interactive workbook with 24 questions, gap analysis on five dimensions of flourishing, and video content. Offered at $29 with occasional promotional discounts.
6. Free Content and Resources: Free resources include Confronting Burnout course, monthly retreat guides, Lent guides, Advent guides, journaling prompts, and various PDF downloads to drive engagement and lead generation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Soul Care provides soul health and spiritual formation products and services for individual Christian leaders and faith-based organizations. Its core offerings include free individual and team Soul Health Assessments, online courses (Strengthening Our Souls and Confronting Burnout), one-on-one spiritual direction and leadership coaching, sabbatical support, journaling resources (90-Day Journal and iOS app), digital workbooks, and a community membership platform. The company sells physical books, journals, and branded apparel, and delivers group workshops and semi-silent retreats via Zoom.

Product overview

Soul Care operates as a soul health platform organized around three pillars — Pathways, Practices, and Guides — supported by individual services and a membership program. Core offerings include the Soul Health Assessment (individual and team/organization versions), the Strengthening Our Souls course and its cohort variant, and the What's Next? Vocational Discernment Journey as named Pathways; a monthly retreat rhythm and spiritual practices as Practices; and downloadable guides (Spiritual Friendship, Leader Care Plan, Sabbatical Starter, Structuring Your Sabbatical, Silent Prayer, 21-Day Journaling Jumpstart, Write For Your Soul, The Essential Five, and the Lenten Guide) as Guides. Individual services include Spiritual Direction, Leadership Coaching, and Sabbatical Support. Physical products include the 90-Day Journal, the Ignite Your Soul book (ISBN 978-1-64158-855-3), branded apparel (Profusely Rooted Hoodie and Tee), and the Soul Care Journal iOS App. Membership is delivered through Soul Care Rhythms and the Soul Care Collective digital community platform, which also houses all courses, events (including monthly Semi-Silent Retreats), and the Confronting Burnout free course. The Soul Care Plan workbook ($29) serves as a standalone interactive planning tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Soul Health Assessment A free, anonymous self-evaluation tool that provides a Soul Health Index score (1-100), categorizes respondents into Healing, Strengthening, or Flourishing, and delivers personalized next steps and reflection guides for individuals.
• Soul Health Assessment for Teams & Organizations An anonymous team/organization assessment (minimum 25 people) measuring five dimensions of flourishing (Spiritual, Mental/Physical, Vocational, Relational, Financial), providing a Soul Health Index score and PDF readouts with recommended next steps and individual reflection guides.
• Soul Care Journal iOS App A guided 90-day journaling journey available on iOS, designed to help users slow down, reflect with God, and care for their soul one day at a time.
• Strengthening Our Souls Course A self-paced foundational course ($29) for leaders to learn practices and teaching for soul care, featuring 6 sessions with 30+ videos, auditory Scripture, the Soul Health Assessment (before and after), a Soul Care Plan, reflection journals, and 8 spiritual practices.
• Strengthening Our Souls Cohorts A 6-week guided cohort experience ($79 individual, $99 with guide) for the Strengthening Our Souls course, including 4 live Zoom calls, a private group space in the Soul Care Collective, and full course content.
• What's Next? Vocational Discernment Journey A course and coaching pathway for vocational discernment, helping individuals explore Christ-centered vocational identity through narratives, healthy frameworks, and one-on-one meetings with a Soul Care Vocation Guide.
• Confronting Burnout A free 30-minute video course with reflection questions and spiritual exercises to help users name burnout, understand its roots, and take first steps toward healing. Available in English and Spanish.
• 90 Day Journal A 90-day guided journal with one thought-provoking question per day, designed to help users slow down, reflect, and reconnect with what matters most. Available for purchase on Amazon.
• Ignite Your Soul Book A book by Mindy Caliguire (ISBN 978-1-64158-855-3) addressing burnout, exhaustion, and isolation, offering hope and a path to renewed spiritual, emotional, and mental well-being. Available on Amazon and Barnes & Noble.
• Soul Care Plan A digital interactive workbook ($29, includes video content on the Five Dimensions of Flourishing) that guides users through 24 reflection questions, a gap analysis across five dimensions of flourishing, and the creation of a personalized printable soul care plan.
• Soul Care Rhythms Membership A membership program offering ongoing access to the Soul Care platform, courses, community discussions, and events including monthly Semi-Silent Retreats.
• Spiritual Direction One-on-one spiritual direction sessions where a trained director creates a non-anxious space for individuals to listen to what God is up to in their everyday life, including discernment around vocational questions.
• Leadership Coaching Individual coaching engagements focused on helping leaders live out their vocation without losing their souls, engaging around gifts, abilities, and values.
• Sabbatical Support Services helping leaders plan, rest, and return well from sabbaticals, including defining goals, stepping into rhythms of rest and reflection, and returning with fresh perspective.

Quantifiable outcome

• 72% of workers have endured burnout in the last two years, indicating significant market need for soul care solutions.
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ECFA (Evangelical Council for Financial Accountability)coreStrategic or Co-development PartnerECFA partnered with Soul Care to create the ECFA Leader Care Plan, a free resource designed to help leaders reflect on key areas of well-being that contribute to overall soul health. The partnership leverages ECFA's credibility in the evangelical financial accountability space to reach church and ministry leaders. The resource includes a three-step framework for creating personalized care plans for individual or team use.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Halftime Institute: Halftime Institute coaches leaders through career transitions and sabbaticals, including 1:1 coaching and structured programs. Directly comparable to Soul Care's sabbatical support, leadership coaching, and vocational discernment offerings serving the same evangelical leader audience.
• Renovaré: Renovaré, continuing the spiritual formation tradition of Dallas Willard, offers conferences, cohorts, books, and resources for Christian spiritual formation. Overlaps with Soul Care's courses, retreats, and formation content serving pastors and committed Christians.
• C12 Group: C12 Group operates peer advisory groups and coaching for Christian CEOs and business leaders. Comparable in targeting Christian leaders with coaching, peer community, and formation-oriented programming, though its center of gravity is marketplace leaders rather than pastors.
• Transforming Center: Founded by Ruth Haley Barton, Transforming Center provides spiritual formation retreats, cohorts, and resources for church leaders. Overlaps directly with Soul Care's Strengthening Our Souls cohorts, spiritual direction, and leader-focused formation content.
• Emotionally Healthy (Scazzero): Peter Scazzero's Emotionally Healthy discipleship resources, courses, and church certifications target the same pastor/leader burnout and inner-life formation space as Soul Care, with comparable assessment-driven frameworks and cohort-based offerings.
• PastorServe: PastorServe provides coaching, crisis care, and restoration services specifically for pastors and ministry leaders. Directly comparable to Soul Care's spiritual direction and leadership coaching services for the same pastor audience.

Broad incumbents

• RightNow Media: RightNow Media is a large streaming video library serving churches and Christian organizations. It overlaps as a broad content platform competing for the same church-leader attention and budget, though its scope is video-first rather than assessment-and-coaching-led.
• Christianity Today: Christianity Today is the largest evangelical media brand and parent of the Barna Group research arm. It serves as a broad incumbent competing for the same evangelical leader audience through content, conferences, and research — and already overlaps with Soul Care via the Barna partnership.

Others

• Barna Group: Barna Group is a research and insights firm studying the church and faith community, and is itself a Soul Care customer/partnership. While not a direct competitor, Barna's research underpins the data narrative Soul Care uses and represents an adjacent ecosystem player.

Regional players

• ReFrame Ministries: ReFrame Ministries produces Christian devotional, video, and digital formation content with a denominational (Christian Reformed) footprint. Comparable as a content-and-formation provider but narrower in audience and primarily ministry-of rather than B2B-led.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SoulCareNow
• Facebookfacebook.com/4SoulCare
• LinkedInlinkedin.com/company/soulcare101
• Instagraminstagram.com/soul_care
• Xx.com/soulcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Care