HME News

What HME News does

HME News is a privately held B2B trade media company that serves the U.S. home medical equipment (HME) industry. It publishes a monthly print and digital newspaper reaching a qualified circulation of 16,100 HME service providers — including traditional HME dealers, suppliers, hospital- and pharmacy-owned HMEs, mass-market retailers, distributors, and manufacturers — alongside a continuously updated website (HMENews.com), the weekly HME Newswire email, segment-focused newsletters, the HME News in 10 podcast, sponsored webcasts, and the HME News+ content portal. The company also operates the HME Databank statistical repository, the HME State of the Industry White Paper, the HME Excellence Awards program, and the flagship annual HME News Business Summit, which brings together C-level decision-makers for education and networking.

The underlying technology is a conventional digital publishing platform supporting interactive digital editions, web properties, email distribution, podcast hosting, and webcast delivery; web infrastructure is provided by VGM Forbin. There is no indication of proprietary AI/ML or advanced technical differentiation beyond standard publishing CMS, email, and event-marketing tooling. The business model is advertising- and sponsorship-led across print, website, email (Newswire plus dedicated Brand Spotlight sends), webcasts, podcasts, remarketing, sponsored content/white papers, and Business Summit sponsorships; subscriptions are complimentary to qualified industry professionals.

Revenue is not publicly disclosed. The company is headquartered in Yarmouth, Maine, operates with 11–50 employees, and was actively publishing editorial content through July 2026. Its competitive position is anchored in being the long-standing dedicated news brand for the HME vertical, with deep editorial coverage of regulation, reimbursement, M&A, and product trends, and recurring relationships with industry trade associations such as AAHomecare and major industry participants like VGM Group.

Name

HME News

Legal name

HME News

Website

https://hmenews.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HME News is a privately held B2B trade media company that publishes news, a monthly print/digital newspaper, newsletters, podcasts, webcasts, and an annual Business Summit for the U.S. home medical equipment industry. It monetizes primarily through advertising, sponsorships, and dedicated-email products aimed at HME providers, manufacturers, distributors, and trade associations.

Ownership category

akta.pro rank

Headquarters

HQ city

Yarmouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising - Print: Monthly print issue advertising reaching 16,100 qualified home medical equipment service providers including traditional HME dealers, suppliers, hospital and pharmacy-owned HMEs, mass outlets, distributors, and manufacturers.
2. Website Advertising: Digital advertising on HMENews.com targeting decision-makers accessing critical industry information.
3. Email Marketing - Newswire: Weekly email newsletter (Newswire) delivering breaking HME news stories, emerging trends, and links to content.
4. Email Marketing - Newsletters: Various email newsletters including Most Read, Top 5s, NewsPolls, and segment-focused communications.
5. Webcasts and Podcasts: Sponsored webcasts and podcasts allowing companies to position as thought leaders and generate leads through HME News branding.
6. Event Sponsorships: Sponsorship of HME News Business Summit providing face-to-face interaction with C-level decision-makers, onsite branding, eMedia messaging, and print advertising.
7. Sponsored Content/White Papers: Sponsored content opportunities including homepage stories and downloadable special reports for industry expertise and brand credibility.
8. Dedicated Emails: Brand Spotlight dedicated email allowing custom messaging delivery to up to 10,000 HME subscribers.
9. Web Remarketing: Retargeting ads served to HME News audience across the web while they read news, social media, and other sites.
10. Subscription (Complimentary): Complimentary monthly subscription to both print and digital versions offered to HME industry professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

HME News is a trade media company serving the home medical equipment (HME) industry. It publishes a monthly print and digital newspaper, operates the HMENews.com news website, distributes a weekly email newsletter, produces the HME News in 10 podcast and webcasts, and organizes the annual HME News Business Summit. Its primary revenue comes from advertising, sponsorship, and event-related sales targeting HME providers, manufacturers, distributors, and suppliers.

Product overview

HME News operates as a unified media platform offering multiple channels for the home medical equipment industry. The core offering consists of the HME News Monthly Issue (print and digital), HMENews.com website for real-time news, and the weekly HME Newswire email. Supporting products include HME News in 10 podcasts and webcasts for multimedia content, the HME News Business Summit as an annual industry event, and HME State of the Industry White Paper for data-driven insights. Additional offerings include HME News+ quick-access portal, Sponsored Content/White Papers for thought leadership, Web Remarketing and Dedicated Emails for advertising, HME Excellence Awards for industry recognition, and HME Databank as a statistical resource. The portfolio functions as an integrated media ecosystem serving the HME industry through print, digital, events, and data products.

Differentiator

Problem solved

Functional benefit

Products and services

• HME News Monthly Issue The company's flagship monthly print newspaper delivering news, analysis, regulatory coverage, and industry trends to home medical equipment providers, manufacturers, distributors, and suppliers.
• HME News Digital Edition An interactive digital replica of the monthly print newspaper providing online access to editorial content for the HME industry audience.
• HMENews.com The company's daily-updated news website covering breaking news, regulatory developments, reimbursement, and M&A activity in the home medical equipment industry.
• HME Newswire A weekly email newsletter delivering curated industry news and updates to subscribers across the HME industry.
• HME News in 10 A podcast series featuring interviews and discussions with industry leaders and coverage of home medical equipment topics.
• HME News Business Summit An annual industry conference providing C-level HME executives with education, networking, and face-to-face access to industry leaders and thought leadership.
• HME Excellence Awards An awards program recognizing outstanding providers and companies in the home medical equipment industry.
• Sponsored Content / White Papers Sponsored editorial content and white papers produced in partnership with advertisers to reach HME industry audiences, including the HME State of the Industry Digital White Paper.
• Webcasts Editorially designed online webcasts delivering thought leadership and industry education to the HME audience.

Quantifiable outcome

• Monthly qualified circulation reaches 16,100 home medical equipment service providers
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VGM GroupcoreGTM or Marketing PartnerVGM Group is listed as an advertiser directory partner on hmenews.com and is referenced in editorial coverage of HME industry advocacy efforts. VGM Government Relations is noted as a key stakeholder in regulatory advocacy.
• HME DatabankminorGTM or Marketing PartnerExternal partner offering industry benchmarking data and analytics. Listed in advertiser directory as a resource for HME industry professionals.
• MedtrademinorGTM or Marketing PartnerMajor HME industry trade show listed in advertiser directory. HME News provides editorial coverage of Medtrade events.
• American Association for Homecare (AAHomecare)coreGTM or Marketing PartnerLeading HME industry trade association listed as advertiser directory partner. HME News provides extensive editorial coverage of AAHomecare's advocacy efforts and regulatory initiatives.
• HME News Business SummitcoreGTM or Marketing PartnerPremier annual industry event organized by HME News for C-level decision-makers in HME, combining business education and networking. Sponsorship provides face-to-face access to potential customers with branding opportunities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HomeCare Magazine: The other leading trade publication serving the home medical equipment and home care industry, covering providers, manufacturers, and distributors with a print magazine, digital content, and industry events — the closest direct competitor to HME News.
• Home Health Care News: Trade media outlet covering the home health and home care industries, including HME-adjacent providers. Overlaps with HME News on audience (home-based care operators) and on B2B advertising-driven business model.
• Repertoire Magazine: Trade publication serving DME/HME distributors and the medical supply distribution channel, covering products, vendors, and industry trends. Competes with HME News for the attention of distributors and manufacturers in the DME ecosystem.
• McKnight's Home Care: B2B media brand covering home care, home health, and HME operators with news, analysis, and events. Directly comparable in audience (home-based care providers) and monetization (advertising plus events).
• Healthcare Purchasing News: Long-running trade publication serving healthcare supply chain, materials management, and equipment purchasing decision-makers — a comparable advertising-supported trade media model overlapping with HME News's vendor/manufacturer audience.

Broad incumbents

• Becker's Healthcare: Larger multi-title B2B healthcare media company covering hospitals, payers, and post-acute care with extensive digital, event, and sponsorship monetization. Operates in adjacent healthcare verticals with an overlapping advertising-driven playbook.
• Medical Device and Diagnostic Industry (MD+DI): Established trade media brand covering medical device and diagnostics manufacturers. Comparable B2B media model and reaches HME News's manufacturer and vendor advertisers, but covers the broader medtech industry rather than HME specifically.
• MedCity News: Digital-first healthcare business news outlet covering providers, payers, and healthtech with advertising, events, and sponsored content. Comparable B2B healthcare media business model, though broader in scope than HME News.

Others

• American Association for Homecare (AAHomecare): Leading HME industry trade association and HME News core partner; while not a commercial media company, it is an ecosystem participant that produces industry content, advocacy, and events that overlap with HME News's editorial coverage.
• Medtrade: Premier annual HME industry trade show and an HME News partner. Comparable in audience (HME providers, manufacturers, distributors) and event-driven monetization, but operates as a trade show rather than a media publisher.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/hme_news
• YouTubeyoutube.com/@hmenews2763
• Facebookfacebook.com/HME-News-99883262212
• LinkedInlinkedin.com/company/hme-news/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HME News