HomeCare Magazine

What HomeCare Magazine does

HomeCare Magazine is a B2B trade media brand serving the home medical equipment (HME/DME), home health, and caregiver markets. It is published by Cahaba Media Group, Inc., a privately held Alabama corporation headquartered in Birmingham (PO Box 530067, Birmingham, AL 35253). The brand's product portfolio centers on a monthly HomeCare magazine available in print and digital form, the HomeCare Now e-newsletter distributed three times per week, and the monthly HomeCare Product Watch e-newsletter. Supporting surfaces include the homecaremag.com website (with topic verticals spanning Aging in Place, CMS/Medicare, HME Products, Home Health, Home Infusion, Legislation & Regulation, Operations, Providers, and Telehealth), a Sponsored Content Library of white papers and case studies, an ongoing educational webinar program, and a podcast archive. Distribution extends globally through a Foleon-based digital magazine reader and standard social channels (LinkedIn, Facebook, X).

The publication serves HME/DME providers, home health agencies, hospice and palliative care organizations, and professional caregivers as readers, providing regulatory and legislative coverage, business management best practices, and product information. Revenue is generated primarily through advertising — display, sponsored webinars, and sponsored content — sold to industry suppliers including software vendors (Brightree, Viventium, Gridlex, Knack Health), revenue cycle management providers (ACU-Serve), and manufacturers (Bestbath, Geriatric Medical, Tactical Back Office). Print subscriptions are free for qualified U.S. readers and paid for international and non-qualified readers. The business operates with no proprietary technology platform or AI/ML capabilities disclosed, relies on conventional media production workflows, and is actively publishing through July 2026.

Name

HomeCare Magazine

Legal name

Cahaba Media Group, Inc.

Website

https://homecaremag.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeCare Magazine is a B2B trade media brand serving home medical equipment providers, home health agencies, and caregivers via a monthly print/digital magazine, e-newsletters, webinars, and a sponsored content library, monetized primarily through advertising.

Ownership category

akta.pro rank

Product category

Trade Media and Healthcare Publishing

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Home medical equipment media
• Trade publishing services
• Healthcare industry news
• Home health business resources
• Caregiver industry publications

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Advertising: HomeCare Magazine generates revenue by selling advertising space to quality companies who want to reach the publication's audience of HME providers, home health agencies, and caregivers. Advertisers include medical equipment manufacturers, software providers, staffing services, and healthcare solution companies.
2. Paid Print Subscriptions: The publication offers free subscriptions to qualified U.S. readers while charging for paid print subscriptions to international readers and non-qualified U.S. readers who want physical magazine copies.
3. Sponsored Webinars: HomeCare hosts educational webinars sponsored by industry partners such as Brightree, Tactical Back Office, Gridlex, Viventium Software, and others, generating revenue through sponsored content.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

HomeCare Magazine is a B2B trade media publication serving the home medical equipment (HME/DME), home health agency, hospice, and caregiver markets. It distributes a monthly print and digital magazine, two e-newsletters (HomeCare Now three times weekly and HomeCare Product Watch monthly), a topic-organized website, webinars, podcasts, a Buyer's Guide directory, and a sponsored content library. Revenue is generated through advertising, sponsorships, and paid international print subscriptions.

Product overview

HomeCare Magazine operates as a multi-platform publishing company offering a unified portfolio of industry-specific publications and resources for the HME (Home Medical Equipment) provider, home health agency, and caregiver markets. The core products include the monthly HomeCare Magazine publication, the HomeCare Now daily e-newsletter (three times weekly), and the monthly HomeCare Product Watch newsletter. These are complemented by the Homecaremag.com website offering comprehensive content including news, topics, a Buyer's Guide directory, webinars, and podcasts. The company also maintains a Sponsored Content Library featuring industry partner resources. All products serve the same professional audience of homecare business owners and operators seeking industry-specific information on business management, regulations, products, and trends.

Differentiator

Problem solved

Functional benefit

Brands

• HomeCare Now: Daily industry news e-newsletter published three times a week, covering Washington updates and industry trends.
• HomeCare Product Watch
• HomeCare Magazine

Products and services

• HomeCare Magazine (monthly publication) Monthly industry publication (print and digital) covering HME providers, home health agencies, and caregiver markets with business management best practices, industry news, regulatory updates, and product information. Distributed free to qualified U.S. readers and via paid print subscription to international and non-qualified U.S. readers.
• HomeCare Now e-newsletter Daily e-newsletter providing industry news including Washington/regulatory updates, company growth announcements, and breaking industry events and trends, published three times per week for HME and home health professionals.
• HomeCare Product Watch e-newsletter Monthly e-newsletter providing a concise roundup of top products, services, and technologies for the homecare market, targeted at HME providers and home health agencies.
• homecaremag.com website Comprehensive online resource featuring industry news, articles, topical categories (Aging in Place, CMS/Medicare, HME Products, Home Health, Home Infusion, Legislation, Operations, Providers, Telehealth), a Buyer's Guide directory, webinars, podcasts, and digital issue archives for homecare professionals.
• HomeCare Webinars Educational webinar content covering topics such as HME operations, AI marketing for home health, caregiver hiring, software transitions, CMS accreditation, and revenue cycle management, sponsored by industry partners and offered to homecare professionals.
• Sponsored Content Library Resource library featuring sponsored white papers, case studies, e-books, and quick chat content from industry partners covering topics including home safety, scaling homecare, HME referrals, cash flow, and pediatric monitoring for homecare professionals.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Industry Dive: B2B digital media company publishing vertical-specific newsletters and websites across healthcare and other industries. Comparable business model (vertical B2B newsletters + advertising) at much larger scale, including healthcare verticals adjacent to HomeCare's audience.
• MedCity News: B2B healthcare media outlet covering healthcare innovation, providers, payers, and digital health. Comparable as a healthcare-focused B2B digital media brand monetized through advertising and events, though with a broader (less home-care-specific) scope.
• Relias Media: Healthcare media company producing multiple clinical and operational trade publications across nursing, long-term care, and home health. Comparable as a broader multi-title healthcare B2B publisher with overlapping audience in home health and post-acute care.

Direct peers

• HME News: Trade publication covering the home medical equipment (HME) industry. Directly comparable to HomeCare Magazine as it serves the same HME/DME provider audience with news, regulatory coverage, and product information.
• Home Health Care News: Digital B2B news outlet covering the home health industry. Highly comparable to HomeCare Magazine in target audience (home health agencies, operators) and topic mix (regulatory, M&A, reimbursement).
• Home Health Line: Subscription newsletter serving home health agencies with regulatory and clinical updates. Comparable to HomeCare Magazine in audience (home health agencies) and revenue model (subscription plus advertising).
• Skilled Nursing News: B2B trade media covering the skilled nursing facility industry. Comparable as a peer vertical healthcare B2B news brand serving operators of post-acute/long-term care facilities with regulatory and operational coverage.
• McKnight's Home Care: B2B media brand focused on the home care sector, covering home health, hospice, and private duty. Comparable to HomeCare Magazine in audience (home health agencies and caregivers) and editorial coverage of operations, regulation, and workforce.
• Hospice News: B2B trade publication serving the hospice and palliative care industry. Comparable to HomeCare Magazine in that hospice providers are one of HomeCare's named segments, with overlapping advertiser base and editorial focus on regulation and reimbursement.

Emerging players

• Behavioral Health Business: B2B digital media brand covering the behavioral health industry. Comparable as a vertical-specific healthcare B2B media outlet with similar digital-led GTM and advertiser base (software, services, operators).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HomeCareMag
• Facebookfacebook.com/homecaremag
• LinkedInlinkedin.com/company/homecaremag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeCare Magazine