AM/PM Podcast

What AM/PM Podcast does

AM/PM Podcast is a weekly e-commerce podcast and video series founded in 2015 by Manny Coats and operated as an owned media property of Helium 10, an Amazon seller software company. Hosted by Helium 10's VP of Education and Strategy Bradley Sutton, with co-hosts Carrie Miller, Shivali Patel, and Tim Jordan, the show produces 535+ weekly episodes covering Amazon FBA private label strategies, TikTok Shop, and Walmart Marketplace topics, distributed across YouTube, Apple Podcasts, Spotify, Stitcher, Google Play, and other aggregators. The editorial format combines breaking-news 'Weekly Buzz' segments with deeper expert interviews, product demonstrations, and actionable strategy breakdowns targeted at e-commerce sellers from beginners to 7–9 figure operators.

The podcast is the primary top-of-funnel demand-generation channel for Helium 10's software suite — including Black Box (product research), Cerebro (reverse-ASIN keyword research), Xray (Chrome extension), Keyword Tracker, Follow-Up (review automation), Helium 10 Audience (split testing via PickFu), and the newer Helium 10 MCP AI integration — and consistently features Helium 10 tool demonstrations and discount codes (e.g., SSP10, SSP20). Distribution is augmented by active social channels (Twitter/X, Instagram, Facebook community group) and a companion Resources page on ampmpodcast.com.

The business model is affiliate/sponsorship-driven: the podcast itself is free to access and carries no direct subscription or advertising business of its own, with monetisation flowing through promotion of Helium 10's paid software products and adjacent paid training such as the Elite Mastermind ($99/month above the Diamond plan), Freedom Ticket, and Ads Academy. The company is privately held, headquartered in Irvine, California, operates with 11–50 employees, and serves a global audience concentrated in the United States, United Kingdom, Canada, Mexico, and key European and Asian e-commerce markets.

Name

AM/PM Podcast

Legal name

AM/PM PODCAST

Website

https://ampmpodcast.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

AM/PM Podcast is a free weekly e-commerce podcast and video series by Helium 10, hosted by Bradley Sutton, that educates Amazon FBA, TikTok Shop, and Walmart sellers on marketplace strategy and drives demand for Helium 10's seller software tools.

Ownership category

akta.pro rank

Product category

E-commerce Education Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Podcast Networks & Multi-Show Publishers (MPACADAB)

akta.pro secondary industries

Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Audio Production & Podcasting (BPAFAIAE), Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)

Keywords

• Ecommerce podcast content
• Amazon seller education
• TikTok Shop education
• Marketplace seller strategies
• Private label training

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Sponsorship Revenue: The podcast generates revenue through affiliate relationships with Helium 10 and promotional content for software tools. The show consistently features discount codes and links to Helium 10 products, functioning as a top-of-funnel marketing channel for the software company.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

AM/PM Podcast publishes a free weekly audio and video podcast covering Amazon FBA private label selling, TikTok Shop strategies, and Walmart Marketplace tactics for individual e-commerce entrepreneurs. The show features expert guests, product demonstrations, and immediately actionable playbooks, and operates as the primary content marketing and education channel for Helium 10 software products, with consistent promotional features, discount codes, and tool walkthroughs that drive demand for the parent company's subscription software suite.

Product overview

AM/PM Podcast is a weekly e-commerce podcast and video series by Helium 10, hosted by Bradley Sutton, exploring Amazon, TikTok Shop, and Walmart selling strategies. The podcast discusses and promotes Helium 10's product suite including Black Box (product research), Cerebro (keyword research), Xray Chrome Extension (browser-based analytics), Keyword Tracker (rank monitoring), Follow-Up (review automation), Helium 10 Audience (split testing), TikTok tools, and the Helium 10 MCP AI integration. Related offerings include Ads Academy (free PPC training), Freedom Ticket (beginner course), and the Serious Sellers Podcast. AM/PM Podcast serves as both educational content and a gateway to Helium 10's software ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• AM/PM Podcast

Quantifiable outcome

• More than 80% of Mindful Goods clients saw 20% to 2,500% increase in sales through optimized listings

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Tim JordanminorOthers · 11 June 2026Tim Jordan co-hosts the AM/PM Podcast, handling 'ecommerce questions' segment. He is referenced as a voice for listener questions and appears on the 'send Tim Jordan a question' feature on the website.
• Carrie MillerminorOthers · 6 June 2026Carrie Miller serves as host and contributor to AM/PM Podcast, particularly covering TikTok Shop strategies, Helium 10 MCP announcements, and Ads Academy training content. She also appears as Helium 10 VP of Education and Strategy.
• Shivali PatelminorOthers · 6 June 2026Shivali Patel appears as regular contributor on AM/PM Podcast episodes, covering strategies for TikTok Shop, brand protection, and Helium 10 tool demonstrations including keyword tracking and marketplace hijacker detection.
• Helium 10coreGTM or Marketing PartnerAM/PM Podcast is branded as 'AM/PM Podcast by Helium 10.' Host Bradley Sutton serves as VP of Education and Strategy at Helium 10. The podcast functions as the primary content marketing channel for Helium 10 software products, consistently featuring Helium 10 tools, features, and promotional discount codes (SSP10, SSP20) throughout episodes.
• PickFucoreTechnology or IntegrationPickFu is integrated into Helium 10 as 'Helium 10 Audience' for split testing. Justin Chen, co-founder of PickFu, appears as expert guest on Episode 532 discussing consumer feedback testing for Amazon listings. PickFu provides digital focus group capabilities for testing main images, A+ content, and other creatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• My Wife Quit Her Job Podcast: Long-running e-commerce podcast hosted by Steve Chou, covering Amazon FBA, Shopify, and online business strategies. Directly comparable in audience (aspiring and established e-commerce entrepreneurs), topic coverage, and host-as-expert format.
• eCommerce Fuel Podcast: Long-running e-commerce operator podcast featuring interviews with 7-9 figure store owners. Directly comparable in audience (established sellers), topic depth, and practitioner-led format.
• Serious Sellers Podcast (Helium 10): Helium 10's second podcast hosted by Bradley Sutton, focusing on advanced Amazon strategies and seller interviews. Most direct peer — same parent, same host, overlapping e-commerce seller audience, and complementary format.
• The Amazing Seller Podcast: Scott Voelker's long-form podcast covering Amazon FBA selling strategies. Direct peer targeting similar private-label Amazon sellers with educational, how-to content and a community component.
• The Ecom Crew Podcast: Andrew Fox's e-commerce operations and growth podcast targeting 7-8 figure store owners. Comparable as a long-running e-commerce operator-focused show with practitioner guests, addressing similar Amazon and DTC seller pain points.
• Jungle Scout Momentum Podcast: Jungle Scout's podcast focused on Amazon FBA seller education and brand-building stories. Comparable as a competitor software company's content channel aimed at the same Amazon seller audience with expert interviews and strategy content.
• 2X eCommerce Podcast: Long-running e-commerce operator podcast hosted by Kunle Campbell covering DTC, Amazon, and growth strategies. Directly comparable in targeting growth-stage e-commerce entrepreneurs with operator interviews and tactical advice.

Emerging players

• Marketplace Pulse: Independent research and media firm covering Amazon, eBay, Walmart, and other marketplaces. Comparable as a content-first commerce intelligence brand covering the same marketplace seller audience with news and analysis.
• Future Commerce: Multi-format commerce media property covering the intersection of retail, technology, and consumer brands. Comparable as a content-led commerce education platform with podcast, written, and event components targeting commerce operators.

Broad incumbents

• Seller Central by Amazon: Amazon's official seller education and news hub. Comparable as the canonical marketplace publisher covering Amazon policy, tools, and seller education — overlapping content category but with first-party marketplace authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ampmpodcast
• YouTubeyoutube.com/channel/UC34AYD6is66Xpv6HPRB0Miw
• Facebookfacebook.com/ampmpodcast
• Instagraminstagram.com/ampm.podcast
• LinkedInlinkedin.com/company/am-pm-podcast

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AM/PM Podcast