Smart Automotive

What Smart Automotive does

Smart Automotive of Davenport is a privately held, multi-brand franchised car dealership group headquartered at 3700 N Harrison St in Davenport, Iowa, serving the Quad Cities region and select Iowa markets including Des Moines and Altoona. The group consolidates nine franchised new-vehicle dealerships under the Smart Automotive umbrella: Smart Toyota, Smart Honda (Davenport and Des Moines), Honda of Altoona, Smart Hyundai, Smart Kia, Smart Lexus, Volkswagen of Quad Cities, Mercedes-Benz of Quad Cities, and Audi Quad Cities, supplemented by Smart Body Shop of Quad Cities for collision repair.

The company's product surface spans the full vehicle ownership lifecycle: new vehicle sales across eight manufacturers, used vehicle sales with a Certified Pre-Owned program carrying 145+ units and manufacturer-backed warranties, an in-house Finance Department working with a network of third-party lenders (including subprime/no-credit options), a Service Department staffed by certified technicians handling routine maintenance through complex diagnostics, and a Parts Department stocking genuine OEM components with online ordering. Digital retailing tools (online inventory browsing, service scheduling, trade-in valuation, financing applications, online parts ordering) are deployed alongside the physical showroom at 3700 N Harrison St. Pricing varies widely by make, model, and trim, with vehicles ranging from under $15,000 for older used units to over $160,000 for luxury CPO models, plus a standard $180 dealer documentation fee.

The business operates on a direct-to-consumer retail model targeting individual buyers in the Quad Cities region, with revenue generated through one-time vehicle sales transactions, service labor (professional services), OEM parts sales, and financing transaction fees. The customer base is exclusively retail consumers with no disclosed commercial or fleet accounts, and the geographic footprint is regionally concentrated in Iowa with no international or national expansion indicated. Smart Automotive is privately held with no parent company, funding rounds, or public listing identified in the source data, and no management team, founding date, or M&A history was disclosed.

Name

Smart Automotive

Legal name

Smart Automotive of Davenport

Website

https://smartautoqc.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Automotive of Davenport is a privately held multi-brand franchised car dealership group operating nine new-vehicle franchises (Toyota, Honda, Kia, Hyundai, Lexus, Volkswagen, Mercedes-Benz, Audi) plus a body shop across the Quad Cities and Des Moines Iowa markets. It serves individual retail consumers with new, used, and CPO vehicle sales, financing, service, and OEM parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Davenport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. New Vehicle Sales: Sales of brand-new vehicles from multiple manufacturers including Toyota, Kia, Honda, Mercedes-Benz, Volkswagen, Hyundai, Audi, and Lexus
2. Used Vehicle Sales: Sales of pre-owned vehicles including sedans, SUVs, trucks with inventory priced under $15k and higher-end models
3. Certified Pre-Owned (CPO) Vehicle Sales: Sales of CPO vehicles backed by manufacturer warranties and quality inspections, offering 145+ CPO vehicles in inventory across all vehicle types
4. Service and Repair: Maintenance and repair services including oil changes, tire services, transmission service, brake systems, and warranty repairs performed by certified technicians
5. Parts Sales: Sales of genuine OEM parts and components for all major brands carried at the dealership
6. Financing Services: Auto financing and leasing services including loans, refinancing options, and working with multiple lenders to secure competitive rates

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Smart Automotive of Davenport is a multi-brand franchised car dealership group operating from a single showroom at 3700 N Harrison St, Davenport, IA, serving the Quad Cities region. It sells new, used, and Certified Pre-Owned vehicles from eight manufacturers (Toyota, Kia, Honda, Mercedes-Benz, Volkswagen, Hyundai, Audi, and Lexus) and operates full-service Finance, Service, and OEM Parts departments under one retail roof.

Product overview

Smart Automotive of Davenport is a multi-brand new and used car dealership operating in the Quad Cities region (Davenport, IA). The company offers a unified automotive retail and service experience through its core product lines: new vehicle sales from numerous manufacturers (Toyota, Kia, Honda, Mercedes-Benz, Volkswagen, Hyundai, Audi, Lexus), an extensive used and Certified Pre-Owned (CPO) vehicle inventory with 145+ CPO vehicles, integrated financing solutions, full-service maintenance and repair, and genuine OEM parts. The dealership serves as a one-stop destination for vehicle acquisition, ownership care, and ongoing support.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Unmatched used and CPO inventory in the Quad Cities region

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• ToyotacoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealership offering new, used, and CPO Toyota vehicles including Camry, Corolla, RAV4, 4Runner, Tacoma, Sequoia, and Sienna. Part of Smart Toyota of Quad Cities dealer group.
• KiacoreChannel Partner/ Reseller/ DistributorAuthorized Kia dealership (Smart Kia of Davenport) offering new, used, and CPO Kia vehicles including Sportage, Telluride, Sorento, Seltos, Soul, K4, and K5.
• HondacoreChannel Partner/ Reseller/ DistributorAuthorized Honda dealership (Smart Honda of Davenport) offering new, used, and CPO Honda vehicles including Civic, Accord, CR-V, Pilot, HR-V, Passport, and Ridgeline.
• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorMercedes-Benz of Quad Cities offering Mercedes-Benz vehicles including GLC, G-Class, and S-Class. Part of the Smart Automotive dealer group.
• VolkswagencoreChannel Partner/ Reseller/ DistributorVolkswagen of Quad Cities offering new, used, and CPO Volkswagen vehicles including Tiguan, Taos, Atlas, and Atlas Cross Sport.
• HyundaicoreChannel Partner/ Reseller/ DistributorSmart Hyundai of Davenport offering new, used, and CPO Hyundai vehicles including Elantra, Santa Fe, Tucson, Venue, and Santa Cruz.
• AudicoreChannel Partner/ Reseller/ DistributorAudi Quad Cities offering Audi vehicles including A6, Q3, Q7, Q8, and S3 as part of the Smart Automotive dealer group.
• LexuscoreChannel Partner/ Reseller/ DistributorLexus of Quad Cities offering Lexus vehicles including ES, RX, NX, and TX as part of the Smart Automotive dealer group.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Holman Automotive: Holman Automotive is a privately held, family-owned dealership group with multiple franchised stores, fleet services, and parts operations across the U.S. Its mix of franchised retail dealerships, service, and parts aligns with Smart Automotive's full-service retail model, and its privately held status makes it a closer structural analog than the public peers.
• Sonic Automotive: Sonic Automotive operates franchised dealerships and the EchoPark used-vehicle standalone brand across the U.S. Its mix of franchised new-vehicle stores, certified pre-owned, F&I, and service is highly comparable to Smart Automotive, with the added dimension of a used-only retail concept that Smart could potentially emulate.
• Asbury Automotive Group: Asbury Automotive Group is a large publicly traded multi-franchise auto dealership group operating across the U.S. Sun Belt and other regions. It shares Smart Automotive's core model of multi-brand franchised sales, F&I, service, and parts, but at much greater scale and geographic breadth — a useful reference for what an expanded, mature version of Smart Automotive could look like.
• AutoNation: AutoNation is the largest U.S. franchised auto retailer, with stores across 20+ states spanning mass-market and premium brands similar to Smart Automotive's portfolio. It shares the new/used/CPO/service/parts business model and offers a national reference point for omnichannel retailing scale.
• Hendrick Automotive Group: Hendrick Automotive Group is a privately held multi-franchise dealer group operating across the U.S. Southeast and other markets with premium-brand emphasis. Closely comparable on the privately held multi-franchise structure and service/parts depth, serving as a useful analog for what Smart Automotive could become with regional expansion.
• Ken Garff Automotive Group: Ken Garff Automotive Group is a privately held, family-owned dealership group operating across the Western U.S. with mass-market and premium franchises. Its privately held, multi-brand franchise model and emphasis on service/parts make it a structural and scale analog to Smart Automotive.
• Group 1 Automotive: Group 1 Automotive is a publicly traded multi-franchise dealership group with operations across the U.S. and U.K., selling new and used vehicles across many of the same OEM brands as Smart Automotive (Toyota, Honda, BMW, Audi, Mercedes-Benz). It is comparable on brand portfolio breadth and the new/used/CPO/service mix.
• Penske Automotive Group: Penske Automotive Group is a publicly traded, internationally diversified dealership group with premium-brand emphasis (Mercedes-Benz, Audi, Porsche, BMW) and a commercial truck division. Comparable to Smart Automotive on premium franchised retail and full service/parts operations, though at materially greater scale.
• Berkshire Hathaway Automotive: Berkshire Hathaway Automotive is the dealership arm of Berkshire Hathaway, operating franchised dealerships across multiple U.S. states with a brand mix that overlaps Smart Automotive's portfolio (Mercedes-Benz, Honda, Toyota, Audi, Lexus, Volkswagen). It is comparable on franchised multi-brand retail with a full F&I/service/parts ecosystem.
• Lithia Motors: Lithia Motors is one of the largest U.S. dealership groups, operating hundreds of franchised stores across many of the same brands as Smart Automotive plus a robust digital retail platform (Driveway). Comparable on the multi-brand franchised dealership and service-and-parts business model, but with national scale and a more developed digital layer.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/smartautoqc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Automotive