Haisley Funeral and Cremation Service

What Haisley Funeral and Cremation Service does

Haisley Funeral and Cremation Service is a privately held, family-owned funeral home founded in 1973 and headquartered at 3015 Okeechobee Road, Fort Pierce, Florida. The firm operates four physical sites across Fort Pierce and Port St. Lucie serving the Treasure Coast/Tri-County area: the main funeral home, the Tribute Center, the Reception Center, and a dedicated pet loss facility, plus the affiliated Riverview Memorial Park Cemetery. Its service portfolio spans traditional funerals, cremation (including water cremation via Gentle Water Cremation partnership), green burial, scattering at sea, veteran services with VA benefit assistance, merchandise, and pet loss cremation and burial. The business is family-operated across generations — Richard F. Haisley (CEO since 1973), his wife Jimmie Anne Haisley (co-owner), and daughters Quinn Haisley-Wheeler (President/Funeral Director) and Lee Anne Haisley Bolonka (CAO) — alongside roughly 12 staff including licensed funeral directors, embalmers, a Licensed Mental Health Counselor serving as aftercare coordinator, and pre-need insurance agents.

Revenue derives from per-case professional service fees, merchandise sales (caskets, urns), pre-need funding contracts, and pet loss packages (starting at $795). Go-to-market is direct, sales-led through the four physical locations with 24/7 phone availability for immediate need and on-site pre-planning consultations; the company website and obituary notifications email list serve as primary marketing channels. Adjacent operations include Haisley Pet Loss Services and Healing Hoofs Therapy Horses, a not-for-profit grief-support program using certified mini ponies. Distribution is regional and concentrated in St. Lucie County; the firm is a member of the Green Burial Council (one of the first in Florida) and partners with GriefShare for post-sale grief support referrals.

Name

Haisley Funeral and Cremation Service

Legal name

Haisley Funeral and Cremation Service

Website

https://haisleyfuneralhome.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Haisley Funeral and Cremation Service is a family-owned, four-location funeral home in Fort Pierce and Port St. Lucie, Florida, serving Treasure Coast families with traditional funerals, cremation, green and water cremation, veteran services, pre-planning, and pet loss services.

Ownership category

akta.pro rank

Product category

Funeral and Cremation Services

NAICS

Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (812220)

SIC

Services-Health Services (8000)

akta.pro primary industry

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

akta.pro secondary industries

End-of-Life Care (Hospice & In-Home Euthanasia) (HLAMAAAL), Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

Keywords

• Funeral services
• Cremation services
• Pet loss services
• Green burial
• Pre-planning funerals

Headquarters

HQ city

Fort Pierce

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Funeral and Cremation Services: Core revenue from providing funeral services (traditional, cremation, burial), memorial services, and related death care services. Services include visitation, funeral services, cremation, burial, personalization options, veteran services, and pet loss services.
2. Pet Loss Services: Specialized pet cremation and burial services with guaranteed 72-hour turnaround. Packages include simple cremation, deluxe cremation, and pet burial options.
3. Water Cremation Services: Partnership-based water cremation (alkaline hydrolysis) services through Gentle Water Cremation facility in Florida.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Haisley Funeral and Cremation Service provides comprehensive death care services across four locations in the Florida Treasure Coast, including traditional funeral services, cremation (including water cremation via Gentle Water Cremation partnership), green burial, scattering at sea, and specialized pet loss services. The company also offers veteran benefits assistance, personalization options (tribute videos, webcasting), online pre-planning tools, and a Reception Center for post-service gatherings. Additional grief support includes the Healing Hoofs therapy horse program.

Product overview

Haisley Funeral & Cremation Service is a locally-owned funeral home offering a comprehensive portfolio of death care services across the Treasure Coast of Florida. The core offerings span traditional funeral services (visitation and ceremony), cremation services (including water cremation via partnership with Gentle Water Cremation), green burial options, and pet loss services. Supporting services include veteran benefits assistance, scattering at sea, personalization features (tribute videos, webcasting), and specialized facilities including a Reception Center, Tribute Center, and cemetery. The company also provides online pre-planning tools and grief support programs including the Healing Hoofs therapy horse initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Funeral Services
• Cremation Services
• Water Cremation
• Green Burial
• Personalization Services
• Veteran Services
• Scattering at Sea
• Pet Loss Services
• Online Pre-Planning
• Funeral Merchandise
• Healing Hoofs Therapy Horses
• Reception Center
• Tribute Center
• Riverview Memorial Park Cemetery

Quantifiable outcome

• 72-hour guaranteed pet cremation turnaround
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gentle Water CremationcoreTechnology or IntegrationWater cremation services offered through partnership with Gentle Water Cremation, Florida's dedicated water cremation facility. Families work with Haisley for arrangements and care while the actual water cremation (alkaline hydrolysis) process is performed at the Gentle Water facility in West Palm Beach.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Everstory Partners: PE-backed (TPG) funeral home and cemetery operator with a decentralized, locally branded model that closely resembles Haisley's community-embedded positioning. A potential roll-up acquirer of regional operators like Haisley.
• Foundation Partners Group: PE-backed (American Securities) funeral and cremation operator aggregating independent funeral homes. Operates with the same multi-brand, locally rooted strategy Haisley follows and is a logical acquirer of independent regional operators.
• Lap of Love: Nation's largest network of in-home pet hospice and euthanasia veterinarians. Comparable adjacency to Haisley's pet loss services and grief support (Healing Hoofs) within the broader pet end-of-life care ecosystem.

Broad incumbents

• Carriage Services: Publicly traded provider of funeral and cemetery services with a portfolio model similar in spirit to Haisley's multi-location, locally branded approach. Operates at significantly greater scale and offers a useful benchmark for multi-site death care economics.
• StoneMor Partners: Cemetery and funeral home operator with a portfolio spanning both product lines, mirroring Haisley's combination of funeral home operations with the affiliated Riverview Memorial Park Cemetery.
• Dignity Memorial: Service Corporation International's consumer-facing brand offering full-service funeral, cremation, and bereavement services. Comparable on service breadth (funeral, cremation, personalization, veteran programs) though operating at much larger scale.
• Service Corporation International: The largest funeral, cremation, and cemetery operator in North America (Dignity Memorial brand). Comparable as a full-service death care provider, but with national scale, proprietary pre-need infrastructure, and a vastly larger footprint than Haisley's regional presence.

Direct peers

• Pets in Peace: Pet cremation and burial provider offering packages, urns, and grief support — directly comparable to Haisley Pet Loss Services, including similar package structures and the pet-only crematory positioning.
• Neptune Society: Direct cremation specialist operating a national prepaid cremation network. Comparable to Haisley's cremation and pre-planning offerings, particularly relevant given the rising cremation rate and Haisley's water cremation partnership.

Regional players

• Aycock Funeral Homes: Family-owned Florida funeral home group operating multiple Treasure Coast / South Florida locations. A regional competitor with comparable local-brand, multi-site, family-owned positioning within the same Florida geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/healinghoofstherapy
• LinkedInlinkedin.com/company/haisley-funeral-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haisley Funeral and Cremation Service