Imaging Associates

What Imaging Associates does

Imaging Associates is an Australian radiologist-owned diagnostic imaging group operating 17+ clinics across Melbourne metropolitan, Gippsland regional Victoria, and Wagga Wagga NSW. The practice delivers the full spectrum of diagnostic imaging services — MRI (including 3T at Carlton and Siemens Magnetom Lumina at Richmond), CT (including Dual-Energy CT for gout diagnosis at Balaclava, Drouin, and Richmond), ultrasound, X-ray, 3D mammography (breast tomosynthesis with Transpara AI and Volpara density software — first site in Australia to offer Transpara), DEXA, fluoroscopy, nuclear medicine, dental/CBCT, lung cancer screening (under the National Lung Cancer Screening Program), and interventional procedures spanning breast biopsy, sports and spinal injections, and pain management. Sub-specialised radiologists lead each site, supported by a sought-after MRI fellowship program, and the practice holds Diagnostic Imaging Accreditation Scheme certification.

The business runs on a fee-for-service model with mixed billing: Medicare bulk-billing is applied for eligible diagnostic scans (CT, ultrasound, X-ray) at most clinic locations, while interventional procedures and obstetric ultrasound typically carry out-of-pocket gap fees, and TAC/WorkCover patients require pre-approval. The go-to-market is referral-led — Imaging Associates accepts all medical imaging referrals regardless of originating radiology provider and supports GP and specialist referrers with electronic requesting, the Visage image-viewing platform, and an education series. Direct-to-patient acquisition is enabled via an online booking system and the IA X-Rays mobile patient portal (iOS and Android). Named institutional partnerships include Carlton Football Club (official imaging provider), Mitcham Private Hospital (co-located breast imaging), and Eastern Health Network (nuclear medicine at Maroondah Hospital).

The clinic network is led by radiologist Executive Director Dr Daniel Lee (Director of Breast Imaging) and Chairperson Dr Chris Holden (Box Hill Clinical Director), with site-level Clinical Directors at each major location. Recent strategic activity shows active network expansion — opening Clyde and Richmond (March 2026), acquiring Baw Baw Radiology Drouin — balanced by consolidation of the Tecoma site in July 2025. Revenue and ownership are not publicly disclosed; the practice operates as a privately held, radiologist-owned group with no identified parent company or institutional investors in the source data.

Name

Imaging Associates

Legal name

Imaging Associates

Website

https://imagingassociates.net.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Imaging Associates is a radiologist-owned Australian diagnostic imaging group operating 17+ clinics across Melbourne, Gippsland VIC, and Wagga Wagga NSW, delivering MRI, CT, mammography, ultrasound, and interventional procedures via a mixed Medicare bulk-billing model to patients referred by GPs and specialists.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

Keywords

• Diagnostic imaging services
• Medical radiology practice
• Interventional radiology
• Breast imaging
• MRI CT scanning

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Diagnostic Imaging Services: Fee-for-service medical imaging examinations including MRI, CT scans, X-rays, ultrasounds, mammography, and interventional procedures. Revenue generated through Medicare rebates, bulk billing arrangements, and patient out-of-pocket payments. Mixed billing practice with bulk billing for eligible Medicare patients and concession card holders.
2. Interventional Procedures: Image-guided interventional radiology procedures including joint injections, pain management procedures, and breast biopsies. Revenue generated through Medicare rebates and patient gap payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Imaging Associates is an independent, radiologist-owned diagnostic imaging group that provides a full range of medical imaging examinations (MRI, CT, ultrasound, X-ray, 3D mammography, DEXA, dental, fluoroscopy, nuclear medicine and CT coronary angiography) and image-guided interventional procedures (breast biopsy, sports, spinal and pain management injections) across 17+ clinics in Victoria and New South Wales. Services are delivered by sub-specialised radiologists using advanced equipment such as 3T MRI, Dual-Energy CT and AI-augmented mammography (Transpara and Volpara), with bulk billing for eligible Medicare patients and patient access through the IA X-Rays portal.

Product overview

Imaging Associates is a radiology group operating as a network of 16 diagnostic imaging clinics across Melbourne and Gippsland VIC and Wagga Wagga NSW. The company's service portfolio centers on medical imaging diagnostics, comprising core imaging modalities (MRI, CT Scan, Ultrasound, Pregnancy Ultrasound, 3D Mammography, X-Ray) and specialized services (Dental X-Ray, DEXA bone density scanning, Fluoroscopy, Nuclear Medicine, CT Coronary Angiogram, CT Calcium Score, Lung Cancer Screening). The company also provides interventional procedures for breast care and sports/spinal/pain management. Patient-facing digital access is delivered through the IA X-Rays platform for online image viewing and sharing. AI technologies including Transpara (breast cancer detection) and Volpara (breast density measurement) are integrated into mammography services, while Dual-Energy CT supports gout diagnosis.

Differentiator

Problem solved

Functional benefit

Brands

• IA X-Rays: Patient image viewing platform offering secure online access to medical imaging scans via computer, tablet, phone, and dedicated mobile apps.

Products and services

• Magnetic Resonance Imaging (MRI) MRI (Magnetic Resonance Imaging) is a non-invasive medical test that uses magnetic fields and radio waves to produce detailed images of organs and structures inside the body without ionizing radiation. It is offered to patients referred by GPs or specialists across the group's Melbourne, Gippsland and Wagga Wagga clinics.
• CT Scan Computed Tomography (CT) scan produces highly detailed images of internal organs and structures using low-dose radiation, helping diagnose and monitor pain or disease and guide treatment. It is offered to referred patients across multiple Imaging Associates clinic locations.
• Ultrasound Ultrasound scan is an imaging technique using sound waves transmitted from a handheld transducer to image most body parts, including abdominal, pelvic, breast, renal, thyroid and musculoskeletal applications. It is offered to referred patients across the group.
• Pregnancy Ultrasound Pregnancy ultrasound scans monitor foetal development and morphology throughout pregnancy, including dating scans, 12-week scans, morphology scans at 20-22 weeks, and third trimester growth scans, offered to expectant mothers referred for obstetric imaging.
• 3D Mammogram (Breast Tomosynthesis) 3D Mammogram (Breast Tomosynthesis) uses high-powered computing to convert digital breast images into thin layers for detailed breast tissue examination, supported by AI technologies Transpara and Volpara for enhanced cancer detection and breast density measurement. Offered to women for breast screening and diagnostic breast imaging.
• X-Ray X-Ray imaging produces images by projecting X-rays through the body to visualise injuries of arms, legs, spine, chest, abdomen, pelvis and other body parts. Offered to referred patients and walk-in patients at select locations.
• Dental X-Ray Dental X-Ray services include Orthopantomogram (OPG), Lateral Cephalogram, and Cone Beam CT (CBCT) for detailed imaging of teeth, jaw, sinuses and facial structures. Offered to patients referred by dentists and dental specialists.
• DEXA Scan DEXA (Dual Energy X-Ray Absorptiometry) or BMD scan uses low-level X-ray imaging to determine bone density and strength, assessing likelihood of fracture or osteoporosis. Offered to referred patients including at Box Hill.
• Fluoroscopy Fluoroscopy is a real-time X-ray used to observe particular functions or guide real-time procedures, including Barium Meal and Barium Swallow examinations. Offered to referred patients.
• Interventional Breast Procedures Comprehensive range of ultrasound and tomosynthesis guided breast biopsy procedures including vacuum assisted breast biopsy (VABB), performed by specialist breast radiologists for patients referred for breast assessment.
• Interventional Radiology: Sports, Spinal and Pain Management Minimally invasive image-guided procedures for spinal, sports and pain management including musculoskeletal injections, PRP injections, radio frequency denervation, facet joint injections and epidurals. Offered to referred patients and elite athletes including AFL clubs.
• Nuclear Medicine Nuclear Medicine scans use radioactive tracer to produce images including bone scans, cardiac scans, gastric emptying scans, lung scans, renal scans and thyroid scans. Offered to patients requiring specialised functional imaging.
• Lung Cancer Screening Lung cancer screening using low-dose CT as part of the Australian Government's National Lung Cancer Screening Program (NLCSP) for early detection in high-risk individuals aged 50-70 who are asymptomatic current or recent smokers with a history of heavy smoking. Offered free of charge to eligible patients.
• CT Coronary Angiogram CT Coronary Angiogram is a non-invasive imaging procedure using computed tomography to view blood supply to the heart, assessing cardiovascular health. Offered to referred patients for cardiac assessment.
• CT Calcium Score Coronary Artery Calcium Scoring uses a specialised CT scan to assess calcified plaque in heart arteries as an indicator of cardiovascular health and heart disease risk. Offered to referred patients for cardiac risk assessment.
• IA X-Rays (Patient Image Access Platform) IA X-Rays is a secure online image viewing platform offering patients access to view, store and share their medical imaging scans via computer, tablet, phone or dedicated apps for Apple and Android devices. Available to patients of Imaging Associates to access their diagnostic images post-scan.

Quantifiable outcome

• 70-80% success rate for autologous blood injection (ABI) and platelet rich plasma (PRP) procedures
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Mitcham Private HospitalcoreStrategic or Co-development PartnerImaging Associates Mitcham is located within Mitcham Private Hospital, a fully accredited 121-bed acute medical, surgical, maternity and mental health facility providing healthcare for Melbourne's outer eastern communities.
• Mitcham BreastCarecoreStrategic or Co-development PartnerRapid referral service partnership between Mitcham Private Hospital, Imaging Associates, and local breast surgeons enabling patients to be seen by a breast surgeon within two working days of referral for expert assessment of breast problems including lumps, pain, nipple discharge, or unexplained changes.
• Carlton Football ClubcoreStrategic or Co-development PartnerImaging Associates Carlton serves as the official imaging provider for the Carlton Football Club, delivering expert sports injury assessment and game day imaging services to elite AFL athletes.
• Eastern Health NetworkminorStrategic or Co-development PartnerNuclear Medicine services offered at Maroondah Hospital within the Eastern Health Network for Victorian patients requiring nuclear medicine imaging.
• Phillip Island Community HospitalminorStrategic or Co-development PartnerImaging Associates Cowes is located within the new Phillip Island Community Hospital, providing vital access to essential health imaging services for the local community.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Qscan Group: Australian radiology group with multi-site clinics across Queensland, NSW, and other states providing MRI, CT, mammography, ultrasound, and interventional radiology. Comparable mid-sized network peer that was acquired by a private equity consortium, reflecting active consolidation in the sector.
• PRP Diagnostic Imaging: Multi-modality Australian radiology group operating across NSW and other states offering MRI, CT, mammography, ultrasound, nuclear medicine, and interventional procedures. Similar scale of clinic network and breadth of modalities as Imaging Associates.
• Lumus Imaging: Major Australian diagnostic imaging network formed from Healius/Primary Health Care's imaging arm, operating a multi-site radiology, mammography, and interventional practice nationwide. Closest direct peer to Imaging Associates in service offering, modality breadth, and bulk-billing positioning.
• I-MED Radiology Network: Australia's largest diagnostic imaging network with 200+ clinics offering MRI, CT, mammography, ultrasound, X-ray, and interventional procedures across all states. Directly comparable to Imaging Associates in modality mix and referral-based model, but with substantially greater geographic reach and scale.
• Specialist Radiology & Nuclear Medicine (MIA): Multi-modality radiology group with Australian clinics offering MRI, CT, mammography, nuclear medicine, and interventional services with sub-specialist radiologists. Similar sub-specialist-led positioning and clinical depth as Imaging Associates.
• Quantem Radiology: Independent Australian radiology group with multiple clinics in Victoria and other states offering diagnostic imaging and interventional procedures. Overlaps with Imaging Associates in Victorian catchment and modality mix.

Regional players

• South Coast Radiology: Queensland and northern NSW radiology network offering MRI, CT, mammography, ultrasound, and interventional procedures. Comparable service portfolio but operates in a different regional catchment than Imaging Associates.
• Radiology Tasmania: Tasmanian-focused radiology group with multi-site clinics offering similar modalities. Comparable in clinical scope but geographically separated from Imaging Associates' Victorian/NSW base.
• Canberra Imaging Group: Independent multi-site diagnostic imaging group operating across ACT and southern NSW with comparable MRI, CT, mammography, ultrasound and interventional offering. Overlap with Imaging Associates' Wagga Wagga catchment and similar private-clinic positioning.

Broad incumbents

• Healius Limited: Large ASX-listed Australian healthcare company with Lumus Imaging as its radiology division alongside pathology (Laverty, QML, Dorevitch). Provides significant incumbent scale and bulk-buying leverage that affects pricing and equipment supply across the diagnostic imaging sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Imaging_Assoc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imaging Associates