What PRD Group does

PRD Group (legal entity: The PRD Group, LLC) is a privately-held, Virginia-domiciled professional services firm founded in 1988/1989 that delivers full-service exhibit design for museums, cultural institutions, and government agencies. The firm's core offering is the design of transformative physical visitor experiences — spanning stakeholder workshops, master and interpretive planning, fundraising support, storyline development, content research, exhibit and media scripting, environmental graphic design, 3D rendering and modeling, fabrication oversight, and installation. Project sizes range from ~400 sq.ft. site installations to large 100,000 sq.ft. museum programs. Notable delivered projects include the Museum of the Bible in Washington, D.C. (PRD served as overall exhibit coordinator and developed the 30,000 sq.ft. History of the Bible exhibit), the George W. Bush Presidential Center, the Eisenhower Presidential Museum "Heart of America" renewal, Alabama Voices at the Museum of Alabama, and the DEA Museum.

The business operates as a B2B enterprise field sales / professional services consultancy. Revenue is generated through project-based contracts on milestone-based billing, typically spanning multi-year timelines and structured around the three service phases of Planning/Research, Content Development, and Design/Fabrication Oversight. Pricing is quote-based and project-specific (not publicly disclosed), varying with scope, square footage, timeline, and complexity. The firm targets three primary vertical segments: museums and cultural institutions, government agencies and archives (federal, state, local), and religious/memorial institutions. It pursues clients through relationship-driven outreach and competitive bidding for institutional and government RFPs, with a documented pattern of multi-phase repeat engagement (e.g., Alabama Department of Archives and History) and long-term institutional partnerships. Geographic reach is primarily United States, with a targeted international portfolio that includes Ghana (National Cathedral), South Africa (Apartheid Museum / Kennedy Center touring exhibition), and Iceland (Arni Magnusson Institute).

The operating model is built around an integrator role: PRD acts as the lead interpretive/content/design firm on large projects, coordinating multi-firm teams that include dedicated fabrication partners (1220 Exhibits, Design and Production Inc., Hadley Exhibits, Explus, kubik maltbie, Capitol Museum Services) and media production partners (Cortina Productions, Richard Lewis Media Group, Donna Lawrence Productions, Trivium Interactive, Pyramid Studios / BRC Imagination Arts). The firm maintains offices in Fairfax, VA (headquarters at 2677 Prosperity Ave, Suite 450) and Washington, D.C. (740 7th Street SE), and is led by Principals Bill Lazenby and Philip Brady with a multi-disciplinary team of designers, public historians, content developers, and project managers. The firm carries no disclosed outside investment, no parent company, and no documented M&A or external funding events, indicating founder/management ownership.

Name

PRD Group

Legal name

The PRD Group, LLC

Website

https://theprdgroup.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The PRD Group is a Virginia-based, full-service exhibit design firm founded in 1988 that creates transformative visitor experiences for museums, cultural institutions, and government agencies — covering planning, content development, environmental graphic design, and fabrication oversight across projects ranging from 400 to 100,000 sq.ft.

Ownership category

akta.pro rank

Product category

Museum Exhibit Design Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Exhibit design services
• Museum planning consulting
• Interpretive planning
• Visitor experience design
• Cultural institution consulting

Headquarters

HQ city

Chantilly

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Museum and Cultural Institution Exhibit Design Services: PRD Group generates revenue through project-based professional services contracts with museums, historical institutions, cultural organizations, and government agencies. Services include project visioning and strategy, master and interpretive planning, stakeholder workshops, fundraising support, architecture and engineering coordination, scheduling, budgeting, and contracting, comprehensive project management, storyline development, content research, exhibit and media scripting, design development, fabrication oversight, and installation. Revenue is earned through milestone-based billing on long-term project contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PRD Group provides comprehensive exhibit design services for museums, cultural institutions, government agencies, and religious heritage sites, delivering planning, research, content development, and design and fabrication oversight. Their work spans projects ranging from 400 sq.ft. to 100,000 sq.ft., creating immersive, story-driven visitor experiences through stakeholder collaboration and inclusive storytelling. Revenue is earned through project-based professional services contracts with milestone-based billing on multi-year engagements.

Product overview

PRD Group is an exhibit design firm offering comprehensive services for museums and cultural institutions. Their core offering is exhibit design services encompassing planning, research, content development, environmental graphic design, and project management. The company works on physical exhibit projects of varying sizes—from small 400 sq.ft. installations to large 100,000 sq.ft. museum exhibitions. Notable named projects include the History of the Bible exhibit (30,000 sq.ft.), Our Commonwealth (5,500 sq.ft.), Alabama Voices (10,068 sq.ft.), Children's Gallery (1,567 sq.ft.), The Heart of America (20,500 sq.ft.), Seton Shrine Museum (6,000 sq.ft.), York County History Center (16,000 sq.ft.), and DEA Museum (4,500 sq.ft.). Services are organized around three phases: Planning/Research, Content Development, and Design/Fabrication Oversight. The company does not offer a software product but rather provides professional services as a consultancy.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibit Design Services Comprehensive exhibit design services for museums and cultural institutions, including stakeholder collaboration, storyline development, content research, environmental graphic design, and exhibit fabrication oversight to create transformative visitor experiences across project sizes from 400 sq.ft. to 100,000 sq.ft.
• Master and Interpretive Planning Strategic planning services for museum and cultural institution projects, including project visioning, stakeholder workshops, fundraising support, architecture and engineering coordination, scheduling, budgeting, and contracting.
• Content Development Storyline development, content research, audience and market evaluation, collaboration with subject-matter experts, collections analysis and development, and exhibit and media scripting services for museum and cultural institution clients.
• Design and Fabrication Oversight Exhibit, graphic, and media concepting, rendering, modeling and prototyping, custom illustration and cartography, design development, technical design, construction, fabrication, and installation oversight for museum and cultural institution projects.

Quantifiable outcome

• York County History Center voted USA Today 10 Best 2025
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Museum of the BiblecoreStrategic or Co-development Partner · 1 November 2017PRD played two central roles in Museum of the Bible development: overall project coordination for all exhibit teams and content/design development of the 30,000 sq.ft. History of the Bible exhibit. PRD principals led a team of a dozen creative firms in developing 100,000 sq.ft. of exhibitions.
• Richard Lewis Media GroupcoreTechnology or IntegrationMedia production partner for Museum of the Bible History of the Bible exhibit, collaborating on interactive storytelling and media experiences.
• 1220 Exhibits, Inc.coreImplementation/ SI/ Consulting PartnerExhibit fabrication partner for York County History Center (16,000 sq.ft.), Eisenhower Presidential Museum (20,500 sq.ft.), Children's Gallery, and Alabama Voices Phase 3.
• Design and Production Inc.coreImplementation/ SI/ Consulting PartnerExhibit fabrication partner for Museum of the Bible History of the Bible exhibit (30,000 sq.ft.) and George W. Bush Presidential Center (14,000 sq.ft.).
• Cortina ProductionscoreTechnology or IntegrationMedia production partner for Seton Shrine Museum (6,000 sq.ft.) and George W. Bush Presidential Center, developing interactive media and theatrical experiences.
• Hadley ExhibitsminorImplementation/ SI/ Consulting PartnerExhibit fabrication partner for DEA Museum (4,500 sq.ft.).
• Donna Lawrence Productions / VideoBredcoreTechnology or IntegrationMedia production partner for Alabama Voices (Phase 1 & 2, 10,068 sq.ft.) and Virginia Museum of History and Culture Our Commonwealth exhibit.
• Explus, Inc.minorImplementation/ SI/ Consulting PartnerExhibit fabrication partner for Voices of Duty and Devotion (20,000 sq.ft.) and Lockkeeper's House (400 sq.ft.).
• Pyramid Studios / BRC Imagination ArtscoreTechnology or IntegrationMedia production partner for Texas State History Museum (35,000 sq.ft.), providing immersive and interactive theater programs.
• kubik maltbieminorImplementation/ SI/ Consulting PartnerExhibit fabrication partner for Global Water Center Mobile Discovery Center (24,888 sq.ft. traveling exhibit).
• Capitol Museum ServicesminorImplementation/ SI/ Consulting PartnerExhibit fabrication partner for Women Artists from Antwerp to Amsterdam (5,900 sq.ft.) and Seton Shrine Museum.
• Israel Antiquities AuthoritycoreStrategic or Co-development PartnerPRD worked closely with curators from the Israel Antiquities Authority to design 'The People of the Land' (4,000 sq.ft.) and 'The New Discoveries Gallery' (1,500 sq.ft.) special exhibitions for Museum of the Bible.
• Adjaye AssociatescoreStrategic or Co-development PartnerCoordination with Ghanaian architecture firm on space planning and exhibit infrastructure integration with overall architectural design of The National Cathedral of Ghana for Africa and the Bible project.
• Apartheid Museum & The Kennedy CentercoreStrategic or Co-development Partner'America's Voices Against Apartheid' traveling exhibition opened at Apartheid Museum in Soweto (Spring 2023) and The Kennedy Center's Hall of Nations in Washington, DC (Fall 2023), with planned opening at Baltimore City Hall (May-Aug 2024).

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ESI Design: ESI Design is a larger, established experience design firm with broader portfolio spanning museums, corporate, retail, and public spaces. Overlaps with PRD on cultural institution work but operates at broader scale with more diverse client base.

Direct peers

• C&G Partners: C&G Partners is a design firm specializing in exhibits, wayfinding, and brand environments for cultural and civic institutions. Overlaps with PRD on museum exhibition design and interpretive planning.
• Haley Sharpe Design: Haley Sharpe Design is a UK-based exhibition and interpretive design firm serving museums, heritage sites, and visitor centers with comparable full-service capabilities. Acts as a regional/international peer with similar end-client types.
• Hilbring Design: Hilbring Design is an exhibit design firm providing planning, design, and project management for museums and visitor centers, with comparable institutional client focus and project-scale range.
• Luci Creative: Luci Creative is a museum and brand exhibit design firm with comparable service scope (planning, content, design, fabrication) and focus on storytelling-driven visitor experiences for cultural institutions.
• MFM Design: MFM Design is an exhibit and graphic design firm with comparable services for museums, corporate clients, and cultural institutions, including content development and environmental graphic design.
• HealyKohler Design: HealyKohler Design is an exhibit design firm serving museums, visitor centers, and corporate clients with integrated planning, design, and project management services comparable to PRD's offering.
• Solid Light: Solid Light is an exhibit design and fabrication firm specializing in immersive experiences for museums, cultural attractions, and brand environments. Comparable in scale, service offering (planning through fabrication), and target institutional clients.
• Gallagher & Associates: Gallagher & Associates is a leading museum and cultural institution exhibit design firm with comparable scope (planning, content, design, fabrication oversight) and similar marquee client base including presidential libraries and national museums. Most direct competitor in the cultural-institution exhibit design niche.
• Roto Design: Roto is an exhibit and experience design firm serving museums, visitor centers, and brand destinations with similar full-service capabilities including content development, interactive media, and fabrication oversight.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRD Group