Donna Lawrence Productions

What Donna Lawrence Productions does

Donna Lawrence Productions (DLP) is a privately held, founder-led creative production company headquartered in Louisville, Kentucky, that designs and produces immersive media attractions for museums, historical parks, visitor centers, theme parks, and select brand clients. The company describes itself as a "creative workshop" and operates with a small team (1–10 employees). Its portfolio spans signature films, multi-screen and 4D installations, 360-degree theatrical productions, sound and light shows, and documentary films, combining film, theatrical lighting, scenic design, original music, and physical effects such as wind, snow, and fire. Notable work includes headline attractions at the Statue of Liberty Museum (with Walt Disney Imagineering and ABC News Lincoln Square), the National Constitution Center's theater-in-the-round 'Freedom Rising,' the National Infantry Museum's 'The Last 100 Yards,' and the Kentucky Derby Museum's 'The Greatest Race,' which the company positions as the world's first 360 seamless production.

DLP's underlying technology is built around immersive media production combining multi-screen video projection (up to 100-foot theatrical layouts), 4D environmental effects, 360-degree wrap-around screens, theatrical lighting, scenic projections, soundscapes, and original scores. The model is fundamentally human-creative and physical, with no disclosed AI or algorithmic components, delivered as custom installations fabricated with exhibit designers, architects, fabricators, and systems engineers.

The business operates on a project-based professional services model: each engagement is a contracted, custom build for an institutional client. DLP earns revenue by winning and delivering individual headline attractions for museums and cultural institutions, working through high-trust partnerships with elite exhibition design firms (Gallagher & Associates, Ralph Appelbaum Associates, HealyKohler Design, Christopher Chadbourne & Associates, ESI) and, on flagship projects, major co-producers such as Walt Disney Imagineering, ABC News Lincoln Square, and IMG. Pricing is not publicly disclosed and marketing is driven primarily by industry award recognition (THEA Awards, Sundance, New York Festivals, Cine Golden Eagle, AAM Muse) and a portfolio of high-profile institutional projects rather than traditional channels.

Name

Donna Lawrence Productions

Legal name

Donna Lawrence Productions

Website

https://dlproductions.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Donna Lawrence Productions is a Louisville-based creative workshop that designs and produces immersive signature films, 4D installations, 360-degree theatrical experiences, and sound-and-light shows for museums, visitor centers, theme parks, and select brand clients across the U.S. and internationally.

Ownership category

akta.pro rank

Product category

Museum and Visitor Attraction Media Production

NAICS

Theater Companies and Dinner Theaters (71111)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO)

akta.pro secondary industries

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Immersive media production
• Museum film production
• Signature film attractions
• Multi-screen installations
• Visitor experience design

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Project-Based Media Production: Custom media production projects for museums, historical parks, visitor centers, and themed attractions. Projects include signature films, immersive installations, theatrical experiences, and sound and light shows delivered as contracted engagements for institutional clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Donna Lawrence Productions is a creative workshop that produces signature films, multi-screen and 4D installations, 360-degree theatrical productions, documentary films, sound and light shows, and other immersive media attractions for museums, historical parks, visitor centers, and theme parks. The company delivers custom commissioned projects that serve as headline attractions for institutional clients, combining theatrical film, lighting, scenic design, original music, and 4D effects.

Product overview

Donna Lawrence Productions is a creative workshop producing special format media attractions and experiences for museums, theme parks, visitor centers, and cultural institutions. Their portfolio includes signature films, multi-screen and 4D installations, documentary films, theatrical experiences, sound and light shows, and 360-degree immersive experiences. The company works with exhibition design partners to deliver headline attractions including National Infantry Museum's 'The Last 100 Yards' (THEA Award recipient), National Constitution Center's 'Freedom Rising' (THEA Award recipient), Kentucky Derby Museum's 'The Greatest Race' (first 360 seamless production in the world), and Statue of Liberty Museum's 3-theater walk-through experience. Their work appears in theaters, museums, theme parks, and visitor centers throughout the U.S. and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Film Production
• Multi-Screen and 4D Installations
• 360-Degree Theatrical Productions
• Sound and Light Shows
• Documentary Films
• Immersive Theater Experiences

Quantifiable outcome

• 35% increase in ticket sales in first year for Kentucky Derby Museum after new production of 'The Greatest Race' opened
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• Christopher Chadbourne & AssociatescoreStrategic or Co-development PartnerExhibition design partner for National Infantry Museum project, providing architectural and design expertise for immersive experience development.
• Ralph Appelbaum AssociatescoreStrategic or Co-development PartnerExhibition design partner for The Motown Sound project, collaborating on exhibit design and visitor experience development.
• Hilferty Museum Planning & Exhibit DesigncoreStrategic or Co-development PartnerExhibition design partner for Dickson Mounds Museum, providing museum planning and exhibit design expertise.
• HealyKohler DesigncoreStrategic or Co-development PartnerExhibition design partner for Museum of the American Revolution, collaborating on immersive theatrical environments and visitor experience.
• Evidence DesigncoreStrategic or Co-development PartnerExhibition design partner for Museum of Science and Industry Future Energy exhibit, collaborating on participatory experience design.
• Gallagher & AssociatescoreStrategic or Co-development PartnerExhibition design partner for The World of Coca-Cola, collaborating on immersive experience and secret formula vault reveal.
• Second Story Interactive StudioscoreTechnology or IntegrationInteractive studios partner for The World of Coca-Cola experience, contributing to interactive media development.
• ESI (Exhibition Services Inc.)coreStrategic or Co-development PartnerExhibition design partner for Statue of Liberty Museum immersive 3-theater walk-through experience.
• IMGcoreStrategic or Co-development PartnerProducer of the King Tut: Treasures of the Golden Pharaoh international traveling exhibition, featuring over 60 artifacts touring 10 cities on 5 continents.
• ABC News Lincoln Square ProductionsmajorStrategic or Co-development PartnerCo-producer of Statue of Liberty Museum experience, contributing news production expertise and archival footage.
• Walt Disney ImagineeringmajorStrategic or Co-development PartnerCo-producer of Statue of Liberty Museum experience, providing themed entertainment and immersive experience design expertise.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BRC Imagination Arts: BRC Imagination Arts is a global experience design and production firm specializing in branded attractions, museums, and cultural destinations. It is a direct peer to DLP because both firms produce large-scale immersive media, signature films, and themed experiences for museum and visitor attraction clients worldwide.
• ESI Design: ESI Design is an experience design firm producing immersive exhibits, interactive media, and digital environments for museums, visitor centers, and corporate clients. It is a direct peer to DLP, and a listed DLP project partner (Statue of Liberty Museum), with overlapping capabilities in exhibit media production.
• Ideum: Ideum designs and fabricates interactive exhibit hardware and software for museums, visitor centers, and cultural institutions. It is a direct peer to DLP because both firms deliver immersive media and exhibit experiences for the same institutional client base, with Ideum leaning more toward touch-based interactives.
• Batwin + Robin Productions: Batwin + Robin Productions creates immersive media experiences, films, and interactive environments for museums, aquariums, zoos, and visitor centers. It is a direct peer to DLP given its similar focus on signature films, multi-screen presentations, and 4D effects for cultural institutions.
• Ralph Appelbaum Associates: Ralph Appelbaum Associates is a global exhibit design firm producing interpretive environments and immersive experiences for museums and cultural institutions. It is a direct peer to DLP and a listed project partner (The Motown Sound), often co-developing the type of headline attractions DLP produces.
• Cortina Productions: Cortina Productions produces immersive films, media experiences, and digital interactives for museums, visitor centers, and cultural institutions. It is one of the closest direct peers to Donna Lawrence Productions in the museum-grade immersive media niche, serving the same types of clients (history museums, presidential libraries, science centers) with multi-screen and 4D theatrical experiences.
• Mather & Co: Mather & Co produces films, interactive media, and immersive experiences for visitor attractions, museums, and heritage sites. It is a direct peer to DLP given its comparable specialization in signature films and themed media for cultural and tourism clients.
• Second Story Interactive Studios: Second Story designs and produces interactive media, exhibits, and immersive experiences for museums, brand environments, and cultural institutions. It is both a direct peer and a listed DLP project partner (e.g., World of Coca-Cola), making it highly comparable in terms of offerings and client base.
• Gallagher & Associates: Gallagher & Associates is a museum planning and exhibit design firm producing immersive experiences for cultural institutions globally. It is both a direct peer and a listed DLP project partner (World of Coca-Cola), collaborating on integrated media and exhibit delivery.

Broad incumbents

• Walt Disney Imagineering: Walt Disney Imagineering is the themed entertainment design and engineering arm of Disney, producing world-class immersive attractions for theme parks, cruise ships, and cultural venues. It is both a broader incumbent and a listed DLP project partner (Statue of Liberty Museum), with significantly greater scale and resources than DLP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/donna-lawrence-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donna Lawrence Productions