SunSetter Products

What SunSetter Products does

SunSetter Products is a U.S. manufacturer of retractable outdoor shade solutions serving residential homeowners nationwide. Founded in 1985 and headquartered in Middleton, Wisconsin, the company operates as a subsidiary of Spring Window Fashions LLC. SunSetter self-positions as America's #1 best-selling retractable awning brand, with over 1.2 million lifetime customers and nearly 40 years of operating history. The company employs 101-250 people and assembles its products in North American factories.

The company's product portfolio spans three categories: retractable lateral-arm awnings (18 models across the entry-level SunSetter Series with 5-year warranty and the premium Platinum Series with 10-year warranty), EasyScreen retractable screen systems with Zipper-Track and Cable-Guided variants, and EasyShade exterior solar shades in Motorized, Manual, Solar-Powered, and Platinum configurations. Core technology integrates proprietary lateral-arm mechanics with dual stainless steel chains supporting projections up to 13 ft. 1 in., Somfy motorized systems for one-touch automation, full-cassette and semi-cassette aluminum housings, and solution-dyed acrylic fabrics providing 98% UV protection. Wireless wind and rain sensors automatically retract units in adverse conditions, and integration with Somfy's TaHoma smart-home platform enables broader home-automation connectivity.

SunSetter operates a dual-channel go-to-market model combining factory-direct sales (1-800 phone ordering and website with online awning-builder configuration) and a nationwide authorized independent dealer network providing professional measurement, installation, and consultation. The dealer channel is exclusive for higher-complexity products such as EasyScreens and Platinum EasyShades. Revenue is generated almost entirely through one-time product sales, with consumer financing offered via a 0% interest five-payment plan. Pricing is quote-based rather than publicly disclosed, with advertised accessory prices of $156-$376 (Patio Lights, SunSetter Mats) and the Char-Broil 2-Burner Gas Grill at $179. Distribution channels are exclusively domestic (United States).

Name

SunSetter Products

Legal name

Spring Window Fashions LLC

Website

https://sunsetter.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

SunSetter Products manufactures and sells retractable awnings, retractable screens, and exterior solar shades for U.S. residential homeowners through a dual-channel model combining factory-direct sales and an authorized independent dealer network.

Ownership category

akta.pro rank

Product category

Retractable Awnings and Outdoor Shade Products

NAICS

Window Treatment Retailers (449122), Hardware Retailers (44414)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH)

akta.pro secondary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

Keywords

• Retractable awnings
• Outdoor shade products
• Patio awning systems
• Retractable screens
• Exterior solar shades

Headquarters

HQ city

Malden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Awning Product Sales: One-time sale of retractable awnings (SunSetter Series and Platinum Series) with various models, sizes, and configurations. Pricing varies by series, size, fabric choice, and operation type (manual vs. motorized).
2. EasyScreen Retractable Screens: One-time sale of EasyScreen retractable screen systems including Zipper-Track and Cable-Guided models with various fabric options and widths up to 26 ft.
3. EasyShade Solar Shades: One-time sale of exterior solar shades available in standard, Platinum, Motorized, Manual, and Solar-powered models. Blocks up to 95% of UV rays.
4. Outdoor Products: One-time sale of complementary outdoor products including Char-Broil Gas Grills ($179), SunSetter Mats ($241-$376), and Patio Lights ($156).
5. Dealer Installation Services: Authorized independent dealers provide professional measurement, design guidance, and installation services for additional charges. Dealers set their own pricing for installation.
6. Accessories: Sale of awning accessories including LED lights, wind/rain sensors, wireless wall switches, weather panels, hoods, covers, and replacement parts.
7. Fabric Upgrades: Premium fabric options like Sunbrella Performance Fabrics carry additional pricing ($299 upcharge) over standard fabric options.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

SunSetter Products manufactures and sells retractable awnings, retractable screens, and exterior solar shades for residential decks, patios, and porches. The portfolio includes the SunSetter Series entry-level line, the premium Platinum Series with cassette housing, EasyScreen retractable screens, EasyShade solar shades, and complementary outdoor products such as grills, mats, and patio lights. Sales are fulfilled through factory-direct phone/website ordering supported by DIY installation or via a nationwide authorized independent dealer network that handles measurement and professional installation.

Product overview

SunSetter Products is a manufacturer of outdoor shade solutions operating two product lines: retractable awnings and retractable screens/shades. The awning portfolio consists of 18 models across two series: the SunSetter Series (entry-level, 5-year warranty) featuring Motorized, Motorized XL, Pro, Pro XL, Manual, and Oasis Freestanding models; and the Platinum Series (premium, 10-year warranty) offering Platinum, Platinum XL, Platinum Pro, Platinum Pro XL, Platinum Plus, Platinum Plus XL, Platinum Plus Pro, Platinum Plus Pro XL, Platinum Beyond, Platinum Beyond XL, and Platinum Manual models. The retractable screen portfolio includes EasyScreen Zipper-Track and EasyScreen Cable-Guided systems with insect, solar, and privacy screen fabric options. The solar shade portfolio includes EasyShade (Motorized, Manual, Solar-Powered) and Platinum EasyShades with up to 95% UV protection. Outdoor lifestyle products include Char-Broil grills, SunSetter Mats, and Patio Lights. All motorized products integrate with Somfy automation systems including TaHoma smart home platform and wireless environmental sensors.

Differentiator

Problem solved

Functional benefit

Products and services

• SunSetter Motorized Awning Premium motorized retractable lateral-arm awning with remote control operation, available in water-resistant SunSetter Woven Acrylic or waterproof Laminated fabrics for residential decks and patios.
• SunSetter Motorized XL Awning Extended-projection motorized awning delivering up to 13 ft. 1 in. of shade coverage for large residential decks and patios.
• SunSetter Pro Awning Motorized awning with built-in front drop screen (up to 5 ft.) providing extra privacy and protection from sun and wind via hand-crank operation.
• SunSetter Pro XL Awning Extended-projection motorized awning with built-in front drop screen for additional coverage on larger residential outdoor spaces.
• SunSetter Manual Awning Hand-crank-operated retractable awning offering the same custom features as motorized models without a motor, in water-resistant or waterproof fabric options.
• Motorized Oasis Freestanding Awning Freestanding motorized lateral-arm awning that can be placed anywhere outdoors for flexible, portable shade over lawns, decks, or poolside areas.
• Manual Oasis Freestanding Awning Freestanding manual retractable awning with hand-crank operation for flexible shade placement anywhere outdoors.
• Platinum Awning Premium Platinum Series motorized retractable awning featuring SunSetter Performance Acrylic or Sunbrella fabrics with a 10-year warranty.
• Platinum XL Awning Extended-projection Platinum Series motorized awning with up to 13 ft. 1 in. coverage and premium fabric options.
• Platinum Pro Awning Platinum Series awning with built-in WeatherBreaker drop screen blocking 85% of sun and glare, operated via hand crank.
• Platinum Pro XL Awning Extended-projection Platinum Series awning with built-in front drop screen for maximum coverage and sun protection on larger patios.
• Platinum Plus Awning Platinum Series awning with semi-cassette aluminum housing that protects retracted fabric from dirt, wind, and snow year-round.
• Platinum Plus XL Awning Extended-projection Platinum Plus awning with semi-cassette housing, projecting up to 13 ft. 1 in. from the home.
• Platinum Plus Pro Awning Platinum Plus awning with semi-cassette housing and built-in front drop screen blocking 85% of sun and glare for enhanced sun protection.
• Platinum Plus Pro XL Awning Extended-projection Platinum Plus Pro awning with semi-cassette housing, drop screen, and up to 13 ft. 1 in. coverage.
• Platinum Beyond Awning Premium awning with full-cassette housing that completely encloses the fabric and hardware, providing 360-degree protection from elements with a sleek modern profile; sold exclusively through authorized dealers.
• Platinum Beyond XL Awning Extended-coverage Platinum Beyond model with full-cassette housing offering 11 ft. 9 in. of shade protection.
• Platinum Manual Awning Hand-crank-operated Platinum Series awning with the same premium features as motorized models but without the electricity requirement.
• EasyScreen Zipper-Track Premium retractable screen system with commercial-inspired zip-retention side channels creating a bug-proof enclosure with wind resistance up to 60 mph; sold through authorized dealers.
• EasyScreen Cable-Guided Economical retractable screen system using cable guides for sun protection, privacy, and element protection, ideal for gazebos, pergolas, and decks; sold through authorized dealers.
• EasyShade Motorized Exterior solar shade that plugs into an outdoor outlet and operates via remote control, blocking 85% of sun before it heats the home.
• EasyShade Manual Hand-crank-operated exterior solar shade with all benefits of the motorized model but without requiring electricity.
• EasyShade Solar-Powered Solar-powered exterior shade with a built-in battery pack that charges throughout the day, requiring no electricity and ideal for second-floor windows.
• Platinum EasyShades Premium custom-sized exterior solar shades available exclusively through dealers with up to 95% UV protection and an extended 10-year warranty.
• Char-Broil 2-Burner Gas Grill Compact propane grill with 280-square-inch cooking space, 20,000 BTUs, stainless steel burners, and porcelain-coated cooking grate, sold as a complementary outdoor lifestyle product.
• SunSetter Mats Textured deck and patio floor mats that prevent slipping, resist mold and mildew, and protect surfaces, available in 9'x9', 9'x12', and 9'x16' sizes.
• Patio Lights Weatherproof smoke-colored patio string lights with 6 lights, stretch coil cord, and 20 additional feet of cord for residential deck and patio illumination.
• Awning Accessories Awning accessories including LED lights, wireless wind/rain sensors, wireless wall switches, weather panels, hoods, covers, and replacement parts that extend the function of SunSetter awnings, screens, and shades.

Quantifiable outcome

• 98% protection from harmful UVA & UVB rays
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

One partnership is on record.

• SomfycoreTechnology or IntegrationExclusive motor provider for all SunSetter motorized products including awnings, EasyScreens, and EasyShades. Somfy motors are recognized as the industry standard for awning automation for over 50 years. Provides one-touch remote control operation, manual override capability, and smart-home connectivity through TaHoma system. All motorized products include Somfy motors with remote control and manual override.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NuImage Awnings: NuImage Awnings is a manufacturer of retractable and stationary awnings plus canopy products, primarily serving the eastern US through dealers. Comparable lateral-arm retractable awnings product line and dealer-supported go-to-market.
• Coolaroo: Coolaroo specializes in exterior solar shades, retractable screens, and outdoor shade fabrics for residential and commercial use. Directly comparable in EasyShade-equivalent solar shade category and DIY-friendly retail positioning.
• Aristocrat Awnings: Aristocrat (by Carroll Architectural Shade) manufactures retractable awnings and fixed-frame awnings for residential and light-commercial customers in the US. Directly comparable in product category, customization, and dealer-installer channel.
• Awntech: Awntech manufactures fixed and retractable awnings distributed primarily through home improvement retail (Home Depot, Lowe's). Comparable category but lower price tier and more mass-market channel mix.
• Sunair Awnings: Sunair Awnings & Solar Screens manufactures retractable awnings and exterior solar screens for residential and commercial customers with a dealer/installer network. Closely comparable product portfolio including motorized lateral-arm awnings and solar screens.
• Sunesta: Sunesta is a direct competitor manufacturing retractable patio awnings and screen systems for residential customers in the US. Comparable product category (lateral-arm retractable awnings), overlapping dealer/DTC model, and similar target buyer (homeowner seeking deck/patio shade).
• KE Durasol: KE Durasol (by K.E. Enterprises) is a direct peer producing premium retractable awnings and exterior solar screens for residential and commercial customers in North America. Comparable product line, premium positioning, and dealer-supported distribution.

Broad incumbents

• Hunter Douglas: Hunter Douglas is a broad incumbent manufacturer of window treatments (blinds, shades, shutters) under multiple brands, with a sizable dealer network. Comparable as a window-treatment retail/parent brand at scale, but does not specialize in retractable outdoor awnings.

Emerging players

• ShadeMonster: ShadeMonster (by Shade Monster) offers exterior retractable and motorized shade systems for residential outdoor living. Comparable motorized exterior shade category but smaller scale and emerging brand vs. SunSetter's established #1 position.

Others

• Somfy Systems: Somfy is the global leader in motors and home automation for interior window coverings and exterior shading products. SunSetter uses Somfy motors exclusively; comparable as a strategic technology partner and adjacent ecosystem player in motorized awnings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SunSetterProducts
• Facebookfacebook.com/SunSetterProducts
• Instagraminstagram.com/sunsetterproducts
• Pinterestpinterest.com/SunSetterProducts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunSetter Products