Active Value Advisors
Active Value Advisors is a Milan-based independent operating partner consultancy advising boards and CEOs of Italian listed groups on value creation analysis (EVA, COV/FGV), Long Term Incentive design, Organizational Network Analysis, and OKR strategy execution, with proprietary AI-augmented frameworks and tools.
- Company typePrivate
- Founded2008
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Active Value Advisors does
Active Value Advisors is an Italian management consultancy founded in 2008 by Fabio Fedel and headquartered in Milan. The firm operates as an independent operating partner, providing quantitative value creation analysis to boards and top management of leading listed Italian groups, PE/M&A contexts, and knowledge-intensive companies. Its core methodology centers on Economic Value Added (EVA) decomposition into Current Operations Value (COV) and Future Growth Value (FGV), with extensions into Long Term Incentive (LTI) design, Organizational Network Analysis (ONA), and OKR strategy execution.
The firm's proprietary technology stack includes the EVA People framework, the HOW4 ONA mapping tool (4 questions, 20+ algorithms, following the 'Network First Manifesto'), and the PatPat360 OKR platform (recommended by John Doerr). In 2020, the firm spun off People Yield as a separate entity to house these human capital tools. All analytical offerings are described as AI-augmented, enabling direct senior delivery of work that previously required larger teams.
The business model is bespoke professional services: calibrated engagements priced individually based on the client problem, with no standard sales process, no published pricing, and minimal marketing beyond LinkedIn presence. Distribution is direct through founder-led senior engagement with boards and CEOs. The firm is privately held by its founder with registered share capital of €50,000, no external institutional investment, and no public financial disclosures. It is GDPR compliant and operates exclusively in European markets with Italy as the primary geography.
Active Value Advisors firmographics
Firmographics- Name
- Active Value Advisors
- Legal name
- Active Value Advisors srl
- Website
- https://activevalue.eu
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Value Advisors is a Milan-based independent operating partner consultancy advising boards and CEOs of Italian listed groups on value creation analysis (EVA, COV/FGV), Long Term Incentive design, Organizational Network Analysis, and OKR strategy execution, with proprietary AI-augmented frameworks and tools.
- Ownership category
- akta.pro rank
Active Value Advisors industry classification
Industry- Product category
- Management Consulting — Value Creation Advisory
- NAICS
- Management Consulting Services (54161), Portfolio Management and Investment Advice (523940)
- SIC
- Services-Management Consulting Services (8742), Investment Advice (6282)
- akta.pro primary industry
- Sell-Side M&A Advisory (FSAEAGAA)
- akta.pro secondary industry
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
Keywords
Where Active Value Advisors is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Active Value Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Strategic Advisory Services: Operating partner engagement model providing ongoing advisory to boards and CEOs on value creation, LTI design, organizational analysis, and strategic pricing. Revenue derived from professional advisory fees for calibrated engagements addressing specific client challenges.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Active Value Advisors product offering
Product offeringCore offering
Active Value Advisors is an independent operating partner consultancy that provides value creation analysis to boards and top management of Italian listed groups and PE/M&A contexts. Its core services include reading implicit expectations in company valuation via EVA decomposition into COV and FGV, designing Long Term Incentive (LTI) mechanisms anchored to Economic Profit, Organizational Network Analysis (ONA) via the proprietary HOW4 tool, OKR implementation via the PatPat360 platform, and ongoing strategic advisory. Deliverables are AI-augmented quantitative analyses carried out through direct senior engagement under calibrated engagement models.
Product overview
Active Value Advisors operates as an independent operating partner offering a framework built over twenty years for value creation analysis. The core portfolio includes proprietary methodologies for EVA decomposition (COV, FGV, MVA), Long Term Incentive design, and organizational analysis. In 2020, the company spun off People Yield — a sub-brand encompassing HOW4 (ONA tool using 4 questions and 20+ algorithms) and PatPat360 (OKR platform with integrated performance appraisal and motivational system). The EVA People framework extends Economic Value Added metrics to human capital dimensions. All offerings are AI-augmented analytical services delivered through four engagement models: Value Expectations, Long Term Incentive Design, People & Organisation, and Ongoing Advisory.
Differentiator
Problem solved
Functional benefit
Products and services
- Reading Value Expectations Engagement
Quantifiable outcome
- EVA People formula: (Productivity per Employee − Avg. Cost per Employee) × N° Employees
- +1 more outcomes
Companies that use Active Value Advisors
Customer profileSegments3 records
Ideal customer profiles3 records
Active Value Advisors technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Active Value Advisors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- People YieldcoreSpin-off company from Active Value Advisors launched in 2020. Houses proprietary tools HOW4 (ONA) and PatPat360 (OKR platform). People Yield brings EVA framework to human capital dimension: productivity, labour cost, and organizational sizing as measurable value levers. The Network First Manifesto guides the approach.
Scale indicators4 records
Recent moves3 records
Expansion highlights4 records
Active Value Advisors competitors and assessment
Company assessmentDirect peers
- Marakon Associates: Strategy consulting firm specializing in value creation, Economic Value Added-based performance, and LTI/incentive design for boards and management — directly comparable to Active Value Advisors' flagship Value Expectations and LTI engagements.
- OC&C Strategy Consultants: Value-creation-focused strategy consultancy with emphasis on commercial due diligence and pricing/segment-value diagnostics — closely mirrors Active Value Advisors' Customer Value and M&A outside-in assessments.
- Charles River Associates: Consulting firm providing corporate finance, M&A antitrust, and value-based strategy services, having absorbed Marakon — directly overlaps Active Value Advisors' EVA/COV/FGV analytical framework and PE/M&A client base.
Broad incumbents
- Roland Berger: European-origin strategy consultancy with strong presence in Italy serving corporates on value creation, performance, pricing, and organizational transformation — overlaps with Active Value Advisors across the three value perspectives (shareholder, people, customer).
- Strategy& (PwC): Global strategy consulting arm of PwC; competes with Active Value Advisors for board-level corporate finance and value-based management work, particularly in listed-company and M&A contexts across Europe.
- Kearney: Global management consultancy with dedicated value-based management and organization practice areas — directly comparable to Active Value Advisors across LTI design, EVA application, and operating model work.
- Bain & Company: Global strategy consulting firm with deep practices in private equity due diligence, value creation, organization, and pricing — broad incumbent competing for the same Italian-listed and PE/M&A engagements as Active Value Advisors.
Regional players
- Equita SIM: Independent Italian investment bank providing M&A, equity capital markets, and corporate finance advisory to Italian listed and PE-backed companies — regional peer serving the same Italian corporate boardroom for value/transaction advisory.
Emerging players
- Workboard: SaaS OKR/strategy execution platform used by enterprises to manage goals and continuous performance — comparable to Active Value Advisors' PatPat360 OKR platform product and engagement area.
- Cultivate (Cultivate Labs): Organizational Network Analysis software vendor measuring real organizational networks via employee surveys — overlapping product functionality with Active Value Advisors' HOW4 ONA methodology and tool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Active Value Advisors social profiles
Digital presenceActive Value Advisors compliance and trust
Trust signalCompliance1 record
Active Value Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Value Advisors leadership team
Management profileNumber of profiles
Profiles1 record
Active Value Advisors subsidiaries and ownership
Company hierarchySubsidiaries1 record
Active Value Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Value Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Value Advisors
What does Active Value Advisors do?
Active Value Advisors is an independent operating partner consultancy that provides value creation analysis to boards and top management of Italian listed groups and PE/M&A contexts. Its core services include reading implicit expectations in company valuation via EVA decomposition into COV and FGV, designing Long Term Incentive (LTI) mechanisms anchored to Economic Profit, Organizational Network Analysis (ONA) via the proprietary HOW4 tool, OKR implementation via the PatPat360 platform, and ongoing strategic advisory. Deliverables are AI-augmented quantitative analyses carried out through direct senior engagement under calibrated engagement models.
Is Active Value Advisors a public or private company?
Active Value Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Active Value Advisors founded?
Active Value Advisors was founded in 2008. It employs 11 to 50 people.
Where is Active Value Advisors based?
Active Value Advisors is headquartered in Milano, Italy, in the Europe region.
How does Active Value Advisors make money?
One revenue line is on record: strategic Advisory Services.
Who are Active Value Advisors's main competitors?
Direct peers on record are Marakon Associates, OC&C Strategy Consultants and Charles River Associates. Broad incumbents are Roland Berger, Strategy& (PwC), Kearney and Bain & Company. Equita SIM is listed as a regional player. Emerging players are Workboard and Cultivate (Cultivate Labs).
Does Active Value Advisors have an API?
No public API is recorded for Active Value Advisors.
What industry is Active Value Advisors in?
Active Value Advisors's product category is Management Consulting — Value Creation Advisory. Its primary akta.pro industry code is FSAEAGAA, Sell-Side M&A Advisory, with a secondary code of FSAAABAD, Advisory Portfolio Management (Non-Discretionary). Its NAICS code is 54161 and its SIC code is 8742.