What People Yield does

People Yield Srl is a Milan-based, privately held software company founded in 2020 that builds a unified three-layer management framework for measuring labour productivity, diagnosing organisational networks, and executing strategy. The stack consists of three products: EVA People, a metric that applies Economic Value Added discipline to labour productivity with full capital charges and decomposable across business units, functions, and geographies; HOW4, an Organisational Network Analysis (ONA) diagnostic that uses four survey questions and 20+ behavioural algorithms to map collaboration networks, hubs, bottlenecks, and change agents; and PatPat360, an OKR execution and motivation engine with quarterly cycles, continuous feedback, social recognition, and LTI micro-incentives linked to EVA People metrics. The company is a technology spin-off of Active Value Advisors (AVA), a value-based management consultancy founded in 2008 by CEO Fabio Fedel, a former Stern Stewart Italy (Ambrosetti) executive.

The business operates a SaaS model with two revenue streams: a per-seat PatPat360 subscription priced at €5.80/user/month for the professional tier and custom enterprise contracts for organisations of 200+ users, plus a SaaS Partnership Program through which consulting and advisory firms license and white-label the three platforms as the technology layer of their own client engagements. Go-to-market combines direct enterprise sales targeting CEO, CFO, and HRO buyers in mid-to-large companies, channel sales via consulting partners, and a product-led motion on PatPat360 via Android and iOS apps and public progress tracking. Reported customers include Pirelli, Mediobanca, Chiesi, ERG, Bracco, Hera, Intesa San Paolo, Unipol, KUKA, Nespresso, Parmalat, and Credito Valtellinese, with claimed reach of 10,000+ users across 12+ countries.

The company was funded in 2021–2022 by a non-dilutive grant from Invitalia, the Italian state-owned investment agency, supporting its industrial development plan. Recent product activity includes the 2023 introduction of an LTI module and Pulse & Survey tool on PatPat360 and the 2025 launch of first AI-powered integrations using ChatGPT for real-time feedback. PatPat360 is one of seven OKR platforms featured on John Doerr's WhatMatters.com and holds 4.5-star ratings on Capterra and GetApp; the platform has accumulated 30+ industry awards.

Name

People Yield

Legal name

People Yield Srl

Website

https://people-yield.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

People Yield is a Milan-based SaaS company that offers a unified three-layer management framework — EVA People (labour productivity), HOW4 (organisational network analysis), and PatPat360 (OKR execution and motivation) — to mid-to-large enterprises and consulting firms across 12+ countries.

Ownership category

akta.pro rank

Product category

Performance Management Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

Keywords

• OKR management software
• Performance management
• Organisational network analysis
• Labor productivity measurement
• Employee engagement platforms

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. PatPat360 Software Subscription: Subscription-based SaaS model with per-user pricing. Professional tier at €5.80/user/month with configuration options for teams and employees. Custom enterprise plans for organizations with 200+ users including advanced features and integrations.
2. SaaS Partnership Licensing: Licensing revenue from consulting firms that use the platforms (EVA People, HOW4, PatPat360) as technology infrastructure behind their engagements. Partners license one, two, or all three tools depending on their methodology.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

People Yield provides a unified Measure-Understand-Execute AI software framework for organisational performance, delivered through three integrated products: EVA People (labor productivity measurement applying Economic Value Added methodology), HOW4 (Organisational Network Analysis diagnostic mapping real collaboration networks), and PatPat360 (OKR execution platform with social motivation engine, continuous feedback, and LTI micro-incentives). The company also operates a SaaS Partnership Program enabling consulting firms to license the platforms as white-label technology infrastructure.

Product overview

People Yield offers a unified three-layer management framework — Measure, Understand, Execute — delivered through two integrated SaaS products. EVA People is the measurement metric (applying capital-productivity rigour to labour productivity). HOW4 is the organisational diagnostics layer (ONA-based network analysis). PatPat360 is the execution and motivation engine (quarterly OKRs, continuous feedback, LTI). Used together, they form a closed-loop operating model: EVA People surfaces where value is created or eroded, HOW4 diagnoses why (the network dynamics behind the number), and PatPat360 activates the change. A SaaS Partnership Program allows consulting firms to white-label these tools for their own client engagements.

Differentiator

Problem solved

Functional benefit

Brands

• HOW4: Organisational Network Analysis (ONA) software for fast, quantitative, and repeatable diagnostic that maps real collaboration networks inside companies, revealing what no org chart can show.
• PatPat360
• EVA People

Products and services

• PatPat360 OKR management software with quarterly execution cycles, transparent top-down + bottom-up alignment, continuous feedback, social recognition engine, and LTI/micro-incentives that replaces annual MBO bonus structures. Recognized by John Doerr on WhatMatters.com and rated 4.5 stars on Capterra and GetApp.
• HOW4 Organisational Network Analysis (ONA) diagnostic tool that maps real collaboration networks through 4 survey questions and 20+ behavioural algorithms, revealing hubs, bottlenecks, change agents, and knowledge flows invisible to org charts. Delivers quantitative results at individual, team, and company levels within days.
• EVA People Value-through-people metric applying Economic Value Added methodology to labour productivity: (Productivity per Employee − Average Employee Cost) × Number of Employees, fully decomposable across business units, functions, and geographies with full capital charges for a complete economic measure of labour productivity.

Quantifiable outcome

• Over 90% of companies struggle to turn strategic plans into action - People Yield addresses this core execution gap
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• Active Value AdvisorscoreStrategic or Co-development PartnerPeople Yield was born from the collaboration between Active Value Advisors (management consulting firm founded 2008) and software engineers. AVA brings 30+ years of value-based management methodology. People Yield commercialises HOW4 through agreement with AVA and represents the technology spin-out of the consulting practice.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Culture Amp: Culture Amp is a people and culture platform combining performance, engagement surveys, and development for mid-market and enterprise. It overlaps with both PatPat360's performance/feedback layer and People Yield's broader people-analytics agenda, targeting the same HRO buyer.
• Perceptyx: Perceptyx provides employee listening, engagement surveys, and people analytics for large enterprises. It overlaps with HOW4's organizational diagnostic capability and targets similar enterprise buyers seeking data-driven people insights.
• Leapsome: Leapsome is a people enablement platform combining performance reviews, OKRs, engagement surveys, and learning, serving European mid-market and enterprise. It is one of the closest direct comparables in geography and feature set to PatPat360, and competes for the same European HR executive buyer.
• Lattice: Lattice is a directly comparable OKR and performance management SaaS platform serving mid-market and enterprise customers with goal-setting, reviews, and engagement tools. Both companies compete for the same enterprise buyer seeking strategy execution software, though Lattice has stronger US presence while People Yield is Europe-rooted.
• Betterworks: Betterworks delivers enterprise OKR, goal alignment, and performance management software with an emphasis on continuous feedback and engagement. It competes head-on with PatPat360 for the same mid-to-large enterprise customers and HR executive buyer.
• Weekdone: Weekdone is an OKR and weekly planning tool aimed at mid-market teams. It competes directly with PatPat360 for customers seeking lightweight OKR execution, though typically at smaller scale than People Yield's enterprise focus.
• 15Five: 15Five offers OKR tracking, performance reviews, and continuous feedback for mid-market and enterprise HR teams. It is highly comparable to PatPat360 in both feature set and target buyer (HRO/CEO), making it one of the closest direct competitors in the OKR software category.

Broad incumbents

• Workday: Workday is the dominant enterprise HCM cloud with embedded performance and goals modules. As a broad incumbent, it competes with People Yield's performance/OKR layer for the same enterprise HR budget and CFO/HRO buyer, though it does not specialize in ONA diagnostics.
• Microsoft Viva: Microsoft Viva is an employee experience platform built into Microsoft 365 covering goals, feedback, learning, and engagement. It competes with PatPat360 at the enterprise level, leveraging distribution through the Microsoft 365 install base that People Yield cannot match.
• SAP SuccessFactors: SAP SuccessFactors is an enterprise HCM suite including performance and goals functionality. It overlaps with People Yield's execution layer for large multinational buyers and competes for the same enterprise HR transformation deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/how-4

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Yield