The Council on Alcohol

What The Council on Alcohol does

The Council on Alcohol and Drugs, Inc. is a 501(c)(3) nonprofit organization founded in 1969 and headquartered at 270 Peachtree Street NW, Suite 2200, in the Georgia Chamber of Commerce building in Atlanta. The organization operates two principal lines of business. First, it runs the Drug Free Workplace Corporate Membership Program, certifying employers for Georgia's state-mandated 5-10% workers' compensation premium discount; since 1993 it has certified more than 9,044 companies and sustains a 90%+ membership retention rate. Second, it delivers science-based substance abuse prevention programs (alcohol, prescription drug, and marijuana), funded primarily through grants from the Georgia Department of Behavioral Health and Developmental Disabilities (DBHDD) and the federal Substance Abuse and Mental Health Services Administration (SAMHSA), supplemented by donations and membership dues. The prevention portfolio is delivered through sub-brands including StopAlcoholUnder21.org, the GA Prescription Drug Abuse Prevention Initiative, and the GA Marijuana Abuse Prevention Initiative.

The core commercial product is a $165 annual subscription (discounted to $140 for clients referred by insurance agent partners) that includes certification processing, random pool management, drug testing kit access, and free educational materials (DVD, poster), backed by a 100% guarantee or full refund. The go-to-market combines direct website-based registration for self-serve employer sign-up with a channel-led motion built on more than 60 insurance agency partners who refer their commercial clients and receive co-branded membership applications. The organization is governed by a Board of Directors, has 11-50 employees, and reports no parent company, subsidiaries, M&A activity, or external investors. The business has no proprietary technology platform; operations are administrative and service-based.

Name

The Council on Alcohol

Legal name

The Council on Alcohol and Drugs, Inc.

Website

https://livedrugfree.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

The Council on Alcohol and Drugs is a 501(c)(3) nonprofit founded in 1969 that certifies Georgia employers as drug free workplaces for state-mandated workers' compensation discounts and delivers funded substance abuse prevention programs across alcohol, prescription drugs, and marijuana.

Ownership category

akta.pro rank

Product category

Substance Abuse Prevention & Workplace Certification Services

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Substance Use Prevention & Recovery Lifestyle Education (Non-clinical) (EDAAAHAL), Behavioral Health & Substance Use Public Health Programs (BPAIAJAK)

Keywords

• Drug free workplace
• Substance abuse prevention
• Workplace certification services
• Workers compensation discount
• Drug testing programs

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Membership Fees: Annual membership fees charged to businesses for drug free workplace certification services. Standard rate is $165 per year, with discounted rate of $140 for clients referred by insurance agent partners. Membership includes everything needed to achieve and maintain state certification.
2. Prevention Program Funding: Funding from government agencies including Georgia Department of Behavioral Health and Developmental Disabilities, Division of Behavioral Health, Office of Behavioral Health Prevention, and U.S. Substance Abuse and Mental Health Services Administration (SAMHSA) to support statewide prevention programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Council on Alcohol and Drugs is a 501(c)(3) nonprofit that delivers a Drug Free Workplace Corporate Membership Program for businesses seeking state-certified drug-free workplace status and 5-10% workers' compensation premium discounts, alongside science-based substance abuse prevention programs targeting youth, prescription drug abuse, and marijuana abuse. Membership is $165 annually (or $140 for insurance-partner referrals) and includes certification support, random pool management, drug testing kits, and educational materials.

Product overview

The Council on Alcohol and Drugs is a 50-year-old nonprofit organization offering a portfolio of substance abuse prevention and drug-free workplace certification services. The core offerings include the Drug Free Workplace Corporate Membership Program for employer certification, and various prevention initiatives including StopAlcoholUnder21.org, GA Prescription Drug Abuse Prevention Initiative, and GA Marijuana Abuse Prevention Initiative. Additional services include Random Pool Management for drug testing, instant drug testing kits, and free educational materials like DVDs and posters. The organization is funded by the Georgia Department of Behavioral Health and Developmental Disabilities and SAMHSA federal grants.

Differentiator

Problem solved

Functional benefit

Brands

• StopAlcoholUnder21.org: Alcohol & Substance Abuse Prevention Project
• Drugs Don't Work in Georgia
• GA Prescription Drug Abuse Prevention Initiative
• GA Marijuana Abuse Prevention Initiative

Products and services

• Drug Free Workplace Corporate Membership Program Annual membership program (standard $165/yr, $140 for insurance partner referrals) that helps companies achieve and maintain state-certified drug free workplace status, qualifying them for 5-10% workers' compensation premium discounts. Includes application processing, certification support, random pool management, drug testing kits, and a 100% guarantee.
• Substance Abuse Prevention Programs Science-based alcohol and other drug prevention programs delivered at statewide, regional, and local levels, funded by Georgia DBHDD and U.S. SAMHSA. Targeted at youth, families, and the general public.
• Instant Drug Testing Kits On-site instant drug testing kits sold to member companies to support their drug free workplace compliance activities.
• Random Pool Management Administrative service for managing employer random drug testing pools, supporting ongoing compliance with state drug free workplace certification requirements.

Quantifiable outcome

• 5-10% workers' compensation premium discount for certified employers
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• Georgia Department of Behavioral Health and Developmental Disabilities (DBHDD)coreStrategic or Co-development PartnerPrimary state government partner providing funding and oversight for behavioral health prevention programs. The Division of Behavioral Health and Office of Behavioral Health Prevention within DBHDD fund The Council's statewide prevention initiatives including the Drugs Don't Work in Georgia program.
• U.S. Substance Abuse and Mental Health Services Administration (SAMHSA)coreStrategic or Co-development PartnerFederal agency providing grant funding for substance abuse prevention programs. Supports The Council's prevention initiatives at the federal level.
• Georgia Insurance Agents and AgenciesmajorChannel Partner/ Reseller/ DistributorOver 60 insurance agency partners refer their commercial clients to The Council for drug free workplace certification. Agents receive discounted membership pricing ($140 vs standard $165) and co-branded materials. This partnership model serves as both a sales channel and client retention tool for insurance agents.
• Georgia Chamber of CommercemajorStrategic or Co-development PartnerThe Council's headquarters is located within the GA Chamber of Commerce building in Atlanta, indicating a close operational partnership for serving Georgia businesses.
• Georgia State Board of Workers' CompensationcoreStrategic or Co-development PartnerState agency whose 'Pro-Employer' law mandates 5-10% workers' compensation premium discounts for certified drug free workplaces. The Council helps companies meet the state requirements established by this board.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• First Advantage: Publicly-traded provider of employment background screening, drug testing, and identity verification services. Comparable as a broader incumbent in employer drug-free workplace compliance with national reach and integrated technology platforms.
• Sterling (Sterling Talent Solutions): Provider of background screening, identity verification, and drug testing services for employers. Comparable as a broader incumbent offering integrated workforce compliance and drug testing solutions that overlap with The Council's certification value proposition.
• Quest Diagnostics Employer Solutions: Major diagnostic testing company operating one of the largest employer drug testing laboratory networks in the U.S. Comparable as a drug testing infrastructure provider serving employer drug-free workplace programs at nationwide scale.
• eScreen / FormFire: Provider of electronic drug screening, occupational health, and workforce compliance technology used by staffing firms and employers. Comparable as a technology-enabled drug testing and compliance platform serving the same employer drug-free workplace workflow.
• HireRight: Large global employment screening provider offering background checks, drug testing, and workforce compliance solutions to enterprise employers. Comparable as a competing channel for employer drug testing and workplace compliance services, with vastly greater scale and technology investment.

Direct peers

• Partnership to End Addiction: National nonprofit focused on substance use prevention, treatment, and family support, operating a parent-led helpline and prevention programs. Comparable as a substance abuse prevention-focused nonprofit with similar mission and educational programming, though serving families rather than employers.
• National Council on Alcoholism and Drug Dependence (NCADD): Long-standing nonprofit affiliate network addressing alcoholism and drug dependence through public education, prevention programs, and advocacy. Comparable as a 501(c)(3) nonprofit offering substance abuse prevention services with affiliate-driven program delivery.
• Mothers Against Drunk Driving (MADD): National nonprofit dedicated to preventing drunk driving, supporting victims, and pushing for stricter impaired-driving policies. Comparable as a similarly-structured nonprofit combining public prevention campaigns, state-level partnerships, and education-focused programming.
• American Substance Abuse Professionals (ASAP): National association of substance abuse professionals providing credentials, training, and standards for the field. Comparable as a professional body serving the substance abuse prevention and treatment workforce with certification programs and member services.
• National Drug-Free Workplace Alliance: A nonprofit that trains and supports employers in establishing drug-free workplace programs, including training, drug testing, and policy development. Directly comparable as a mission-aligned, membership-based drug-free workplace certification organization serving U.S. employers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-council-on-alcohol-and-drugs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Council on Alcohol