St. Johns Country Day School

What St. Johns Country Day School does

St. Johns Country Day School is a 501(c)(3) nonprofit, PreK-12 independent private school located on a 26-acre campus at 3100 Doctors Lake Drive in Orange Park, Florida. Founded in 1953 by Dr. Edwin and Dorothea Heinrich, the school serves families across Northeast Florida with a single vertically integrated campus spanning Lower School (Pre-K3 through Grade 5), Middle School (Grades 6-8), and Upper School (Grades 9-12), supported by 51-100 employees and a Board of Trustees governance structure. The school operates without proprietary technology, instead standardizing on third-party platforms including Veracross for admissions and student information, Clarity for financial aid, SCOIR for college counseling, Global Online Academy for specialized upper-school courses, Nutrislice for menus, LINQ Connect for meal accounts, and Sawyer for Business for summer-camp registration.

The school's revenue model is tuition-led and subscription-style. Annual tuition for the 2026-2027 school year ranges from $14,950 (Pre-K3 & 4) to $25,200 (Grades 6-12), with additional facilities fees, and tuition is stated to cover approximately 85% of the true cost of education. The remaining 15% is bridged by the St. Johns Fund annual giving campaign. Auxiliary recurring streams include bus transportation ($1,250-$2,200 per family annually), before- and after-school extended day care ($700-$2,500 annually), and the on-campus Spirit Store. Discretionary summer revenue is generated through more than 20 specialty, academic, and athletic camps run via Sawyer and priced on a per-camp basis. Florida School Choice Scholarships, Folds of Honor military scholarships, and need-based aid via Clarity broaden access, and the Spartan Commitment tuition-guarantee program locks in the $25,200 rate through graduation for Upper School entrants.

Go-to-market is sales-led and event-driven: families initiate contact through the website or Veracross portal, complete campus tours led by student ambassadors, participate in Spartan Shadow Days, and for Grades 6-12 take ISEE assessments before an admissions committee decision. Community events (Grandparents Day, the Annual Gala, the Spartans Golf Tournament) and parent workshops double as enrollment touchpoints and stewardship for the donor pipeline. The incoming Head of School, Dr. John Murray, will assume the role on July 1, 2026, succeeding Valorie Baker, and the school's recently launched Strategic Plan 2025-2030 frames the next phase of community, programmatic, and operational development.

Name

St. Johns Country Day School

Legal name

St. Johns Country Day School

Website

https://sjcds.net

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

St. Johns Country Day School is a nonprofit, PreK-12 independent private school on a 26-acre campus in Orange Park, Florida, serving Northeast Florida families through tuition-funded college-preparatory academics, 22 athletic teams, arts programs, summer camps, and bus transportation.

Ownership category

akta.pro rank

Product category

Independent Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Day Schools (EDAJABAA)

Keywords

• Private K-12 education
• College preparatory school
• Independent school education
• Summer camp programs
• Student transportation services

Headquarters

HQ city

Orange Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tuition Revenue: The primary revenue stream is tuition payments from enrolled students in Pre-K3 through Grade 12. Tuition ranges from $14,950 to $25,200 annually depending on grade level, plus additional facilities fees. This accounts for approximately 85% of the cost of education.
2. Scholarships and Financial Aid: The school distributes need-based financial aid and merit scholarships funded through the St. Johns Fund annual giving campaign. Scholarships include Merit Scholarships (up to 50% tuition), Step Up Scholarship (average $8,000 for eligible Florida students), and Folds of Honor Scholarship for military families.
3. Transportation Services: Bus transportation is offered to families in surrounding communities including Mandarin, Riverside, Nocatee, and Fruit Cove. Annual round-trip service costs $2,200 or one-way service at $1,250 per year.
4. Extended Day Program: Before and after school care is provided for Lower and Middle School students. Morning care (7:00-7:45 a.m.) costs $700 annually; afternoon care (3:15-5:45 p.m.) costs $2,500 annually for Lower School and $1,200 for Middle School.
5. Summer Camp Programs: More than 20 specialty, academic, and athletic camps are offered during summer months for ages 3-18. Camps run Monday-Friday, 9:00 a.m.-12:00 p.m. with registration through Sawyer for Business platform.
6. Spirit Store and Uniforms: The on-campus Spirit Store sells official Spartan gear, uniforms, and accessories. Uniforms are also available through Lands' End. Store hours are Monday-Friday, 7:30 a.m.-3:30 p.m.
7. Annual Giving (St. Johns Fund): The annual giving campaign bridges the gap between tuition revenue (85%) and the full cost of education. Community giving covers the remaining 15%, supporting programs, facilities, and scholarships.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

St. Johns Country Day School delivers a PreK-12 independent college-preparatory education across three divisions (Lower School Pre-K3–Grade 5, Middle School Grades 6-8, Upper School Grades 9-12) on its 26-acre Orange Park, Florida campus. Core academic programming is augmented by student services (learning support, counseling, security, medical), arts (visual and performing), a 22-team athletics program, extended-day care, bus transportation, summer camps, and college counseling. Tuition, facilities fees, transportation, extended day, summer camps, and Spirit Store sales constitute the primary fee-for-service offerings, with need-based and merit scholarships layered on top.

Product overview

St. Johns Country Day School is a PreK-12 independent private school offering a unified college-preparatory education across three divisions: Lower School (Pre-K3 through Grade 5), Middle School (Grades 6-8), and Upper School (Grades 9-12). The school supplements its core academic programs with integrated support services including College Counseling, Student Services (Learning Services, Counseling, Medical, Security), and Extended Day care. Auxiliary programs include Visual Arts, Performing Arts, Athletics (22 teams), Summer Camps (20+ programs), and Junior Spartans youth athletics. The school accepts Florida School Choice Scholarships and offers Merit Scholarships covering up to 50% of tuition. Transportation services and the Spartan Commitment tuition guarantee program provide additional family support.

Differentiator

Problem solved

Functional benefit

Products and services

• Lower School (Pre-K3 through Grade 5) Foundational education program for students aged 3 through Grade 5, featuring a Caring School Community approach that emphasizes social-emotional development alongside academic skills. Curriculum includes interdisciplinary lessons, expanded literacy blocks, lab-based science, and collaboration opportunities with Middle School.
• Middle School (Grades 6-8) Transition program for Grades 6-8 featuring the Spartan U orientation program, weekly Monday Morning Mash-Up gatherings, competitive Robotics Team, Minterim week-long learning experiences, overnight trips to Washington D.C., Science Olympiad, and House System for building school spirit.
• Upper School (Grades 9-12) College-preparatory program featuring AP courses, Fellowships Program, Global Online Academy access, Winterim capstone experiences, 22 athletic teams, award-winning arts programs, and comprehensive college counseling starting in Grade 8.
• Extended Day Program Before- and after-school care for Lower and Middle School students. Morning Care available 7:00-7:45 a.m.; Afternoon Care from 3:15-5:45 p.m. featuring games, arts, homework time, and outdoor play.
• Summer Camp Programs Summer enrichment programs offering more than 20 specialty, academic, and athletic camps for ages 3-18. Camps run Monday-Friday, 9:00 a.m.-12:00 p.m. across multiple weeks in June and July on the 26-acre campus; registration through Sawyer for Business platform.
• Bus Transportation Round-trip bus transportation serving Mandarin, Riverside, Nocatee, and surrounding communities. Full-year round-trip costs $2,200; one-way transportation available for $1,250.
• Athletics Program Comprehensive athletic program featuring 22 teams across multiple sports with 17 state championships. Includes Brown Gymnasium, Alumni Gymnasium, pool, tennis courts, and multiple athletic fields; affiliated with FHSAA.
• College Counseling Program Four-year college preparation program beginning in Grade 8 with individualized guidance, SCOIR platform access, PSAT/SAT/ACT testing, career assessments, college visits, and financial aid support through graduation.
• Spirit Store and Uniforms On-campus Spirit Store sells official Spartan gear, uniforms, and accessories. Store hours Monday-Friday, 7:30 a.m.-3:30 p.m. Lands' End is the designated uniform provider for school uniforms.
• Merit Scholarship Program Selective merit-based scholarships covering up to 50% of tuition for rising Grade 7 and Grade 9 students demonstrating academic achievement and leadership potential. Requires 3.5-3.6 GPA minimum and ISEE score of 28+.
• Junior Spartans Youth Athletics Lower School athletics program introducing students to teamwork and sportsmanship. Offers competitive teams for Grades 3-6 (basketball, flag football, volleyball) and enrichment camps for Grades K-5 (soccer, dance, tennis, wrestling).
• Campus Rentals Campus facility rentals for outside events including use of the 26-acre Orange Park campus's 600-seat Performing Arts Center, athletic facilities, and other spaces.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• SLA ManagementcoreOthersSLA Management provides nutritious lunch options for students from Preschool through Grade 12. Meals include hot entrées, fresh salads, sandwiches, and vegetarian choices prepared with quality ingredients. Families manage accounts through LINQ Connect platform.
• Global Online Academy (GOA)coreStrategic or Co-development PartnerThrough GOA membership, St. Johns students in grades 10-12 can access specialized courses not typically available in traditional settings, collaborating with peers worldwide and building global perspective.
• ClaritycoreTechnology or IntegrationClarity provides the online financial aid application platform for families seeking need-based assistance. Families submit applications at clarityapp.com with $65 household fee.
• Step Up For StudentscoreStrategic or Co-development PartnerStep Up For Students administers Florida's School Choice Scholarships including the Florida Tax Credit Scholarship and Family Empowerment Scholarship for Educational Options, providing education savings accounts averaging $8,000 for eligible students.
• A.A.A. Scholarship Foundation - FL, LLCsupportingStrategic or Co-development PartnerAlternative scholarship funding organization for Florida's School Choice Scholarship programs, offering families additional options for education savings accounts.
• Folds of HonorsupportingStrategic or Co-development PartnerFolds of Honor scholarship provides educational assistance to spouses and children of fallen or disabled service members. Military families may qualify for educational support.
• VeracrosscoreTechnology or IntegrationVeracross provides the admissions portal, student information management, and parent/student login systems used across campus operations.
• Lands' EndsupportingChannel Partner/ Reseller/ DistributorLands' End is the designated uniform provider for school uniforms, offering branded polo shirts and other dress code items through their school uniform program.
• Florida High School Athletic Association (FHSAA)coreOthersMember of FHSAA governing athletic competition, enabling St. Johns to participate in state-level sports championships across 22 athletic teams with 17 state championships.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Bolles School: Premier PreK-12 independent day and boarding school in Jacksonville, FL, directly competing with St. Johns for Northeast Florida families. Comparable college-prep curriculum, athletic programs (Bolles is nationally renowned for swimming), and tuition pricing tier.
• Episcopal School of Jacksonville: Independent PreK-12 day school in Jacksonville serving the same Northeast Florida market. Offers comparable college-prep academics, athletics, and arts with similar tuition positioning, making it a primary competitor for in-region families.
• Providence School of Jacksonville: Independent Christian day school in Jacksonville serving PreK-12. Direct geographic peer with overlapping mission, similar extracurricular scope, and comparable tuition range targeting the same family demographic.
• Trinity Christian Academy: Independent faith-based K-12 school in Jacksonville, FL, competing for similar Northeast Florida families. Comparable college-prep academic program and tuition pricing, with parallel athletic and arts offerings.
• Bishop Kenny High School: Catholic high school in Jacksonville serving grades 9-12. Competes with St. Johns Upper School for college-prep families seeking faith-based or values-driven education at a similar price point in the same metro.

Regional players

• Berkeley Preparatory School: Independent PreK-12 day school in Tampa, FL, serving a similar Florida family demographic with comparable tuition, athletics, and AP-rich curriculum. Useful comparable for Florida independent school economics even though geographically distinct.
• Palmer Trinity School: Independent 6-12 college-prep day school in Miami with comparable tuition range, AP offerings, and athletic program structure. Provides a Florida independent school benchmark outside the Jacksonville metro.
• Pine Crest School: Large Florida PreK-12 independent day school with multiple campuses (Fort Lauderdale/Boca Raton). Comparable college-prep, AP Honor Roll, and athletic excellence positioning, offering a peer benchmark for premium Florida independent school operations.
• American Heritage School: Large independent PreK-12 day school in Plantation, FL, with comparable college-prep academics, athletics, and arts. Useful comparable for Florida independent school scale and revenue model benchmarking.
• Saint Edward's School: Independent PreK-12 day school on Florida's east coast (Vero Beach) with comparable AP-rich curriculum, athletics, and tuition positioning. Provides another Florida private school benchmark for peer analysis.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stjohnscountrydayschool
• Instagraminstagram.com/stjohnscountrydayschool
• Xx.com/sjcds

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Johns Country Day School