Reefer Sales

What Reefer Sales does

Reefer Sales & Service (Toronto) Inc. is a privately held Canadian distributor and service provider specializing in temperature-controlled transport equipment, headquartered in Brampton, Ontario. Founded in 1989, the company operates six owned service branches across Ontario and the Maritimes — Brampton (HQ), Puslinch/Guelph, Oshawa, Cornwall, Moncton, and Paradise (Newfoundland) — supported by four authorized associate-dealer locations, 45+ mobile service trucks, 70,000 sq ft of shop space, and 80–85+ certified technicians. Reefer Sales holds the exclusive Carrier Transicold distribution franchise for Ontario and the Maritime Provinces and is the exclusive dealer for CIMC Vanguard truck bodies across Ontario, Quebec, and the Maritimes. The company is a three-time Carrier North American Dealer of the Year (1991, 2017, 2022) and a perennial Carrier Platinum Dealer.

Its core offering is the full Carrier Transicold product family, distributed and serviced — not manufactured — by Reefer Sales: trailer refrigeration (X4 7500/7700, Vector 8500/8700/8600MT/8611MT/8800MT/8811MT), the Solara APX heater, rail units (X4 7500R, Vector 8500R, PrimeLINE) and PowerLINE UG15/RG15 gensets, diesel and direct-drive truck/van units (Supra S6–S10, Supra 950MT, Neos 100S, 20X/30S/35X/40X/50X), ComfortPro and Aspen APUs, container reefers (ThinLINE, NaturaLINE CO2, EliteLINE), and the Lynx Fleet telematics platform. Vanguard truck bodies (Polar Globe refrigerated; Lightweight Honey Comb, Heavy Duty Plate, Aluminium Sheet & Post dry bodies) round out the equipment portfolio, with large-format digital printing and fleet wraps handled in-house via the TDI Imaging subsidiary acquired in 2022.

Revenue is generated across five streams: (1) new equipment sales of Carrier Transicold units and Vanguard truck bodies, (2) recurring fleet maintenance and service contracts (4,000+ units on contract at one flat monthly rate), (3) OEM parts and accessories sales (claim: largest Carrier Parts Inventory in North America), (4) Lynx Fleet telematics subscriptions (10,000+ units online), and (5) installation, custom wraps, and professional services. Customers are commercial trucking and logistics fleets, rail/intermodal and container/marine operators, owner-operators, and truck body buyers across Eastern Canada, with North American service-dispatch coverage for fleet customers beyond the core territory. Pricing is quote-based with no published list prices.

Name

Reefer Sales

Legal name

Reefer Sales & Service (Toronto) Inc.

Website

https://reefersales.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Reefer Sales & Service is a privately held Canadian distributor of Carrier Transicold transport refrigeration and CIMC Vanguard truck bodies, serving commercial fleets across Ontario, Quebec, and Atlantic Canada via six service branches, mobile trucks, and recurring maintenance contracts.

Ownership category

akta.pro rank

Product category

Transport Refrigeration Equipment

NAICS

Support Activities for Water Transportation (4883), Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Reefer Truckload (TL) Carriers (TLADAHAA)

akta.pro secondary industries

Reefer/Temperature-Controlled Ocean Forwarding (TLACABAI), Refrigerated Ocean Shipping (Reefer Containers & Specialized Reefer Vessels) (TLADAHAD)

Keywords

• Transport refrigeration equipment
• Commercial truck bodies
• Fleet maintenance services
• Cold chain telematics
• Reefer parts distribution

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment sales (new units): Sale of Carrier Transicold trailer, truck, rail, container, and APU refrigeration units plus Vanguard / CIMC Vanguard truck bodies across Ontario, Quebec, and the Maritimes. One-time hardware sale.
2. Fleet maintenance & service contracts: Recurring "worry-free fleet maintenance" contracts (4,000+ units on contract) with one flat monthly rate, centralized billing, yard inspections, shop service across 70,000 sq ft and 50+ bays, and mobile service from 45+ trucks.
3. Parts & accessories sales: Genuine Carrier parts plus performance accessories (solar panels, anti-theft brackets, doors/grills, bulkheads, fuel sensors, etc.) sold across the GTA and via online request form; backed by OEM full-service warranty.
4. Telematics subscriptions (Lynx Fleet): Lynx Fleet telematics service with 10,000+ units online, providing remote reefer/heater monitoring and GPS data hosted in Carrier-approved data centers.
5. Installation, custom wraps & professional services: Reefer/truck-body installation, large-format digital printing and wraps (via TDI Imaging), and over-the-road on-site service. Professional services revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Reefer Sales distributes Carrier Transicold transport refrigeration units and Vanguard/CIMC truck bodies across Ontario, Quebec, and the Maritimes, while operating 6 service branches with 80+ certified technicians and 45+ mobile service trucks. The company also sells OEM Carrier parts, Lynx Fleet telematics subscriptions, and fleet maintenance contracts at one flat monthly rate, complemented by in-house large-format graphics and decaling through its TDI Imaging subsidiary.

Product overview

Reefer Sales & Service Inc. is a Carrier Transicold distributor (Ontario and Maritimes) and exclusive Vanguard (CIMC Vanguard) truck body dealer (Ontario, Quebec, Maritimes) that delivers a portfolio of transport refrigeration and cold-chain products rather than a single unified SaaS product. The offering is organized as a multi-category product portfolio plus associated services: trailer refrigeration units (X4 7500, X4 7700, Vector 8500, Vector 8700 single-temp; Vector 8600MT, 8611MT, 8800MT, 8811MT multi-temp), the Solara APX heater, rail units (X4 7500R, Vector 8500R, PrimeLINE) and gen sets (PowerLine UG15, PowerLine RG15), the all-electric Vector 8100 stationary cold-storage unit, truck/van refrigeration (Supra S6/S7/S8/S9/S10 diesel single-temp, Supra 950MT multi-temp, and direct-drive 20X/30S/35X/40X/50X/Neos 100S), driver-comfort APUs (Comfort Pro Diesel, Comfort Pro Electric, Comfort Pro Lithium Ion, Aspen Diesel), the Lynx Fleet telematics platform for reefer/heater monitoring and GPS, container reefers (ThinLINE, NaturaLINE, EliteLINE), Vanguard truck bodies (Polar Globe refrigerated; Lightweight Honey Comb, Heavy Duty Plate, and Aluminium Sheet and Post dry bodies), plus service/maintenance plans, OEM parts & accessories, and TDI Imaging fleet wraps/decaling.

Differentiator

Problem solved

Functional benefit

Products and services

• Carrier X4 and Vector Trailer Refrigeration Units Single-temp and multi-temp trailer refrigeration units sold to commercial fleets transporting perishable and frozen cargo, with EPA Tier 4 and CARB compliance options.
• Carrier Rail Refrigeration Units and Generator Sets Rail-edition Carrier refrigeration units and gen sets for intermodal/rail operators requiring unattended durability and emissions compliance.
• Carrier Supra and Neos Truck & Van Refrigeration Units Diesel and direct-drive truck and van refrigeration units for fresh and frozen transport, sized for small delivery vehicles through large trucks.
• Carrier Comfort Pro and Aspen Auxiliary Power Units Auxiliary power units providing cab air conditioning, heating, and electrical power for long-haul truck drivers during rest periods, reducing engine idling.
• Lynx Fleet Telematics Refrigeration unit telematics and GPS monitoring platform providing cold-chain visibility and remote reefer/heater management for commercial fleets.
• Carrier Container Refrigeration Units ISO container refrigeration units with sustainability and durability features for marine shipping and intermodal operators.
• Vanguard / CIMC Truck Bodies Refrigerated and dry freight truck bodies distributed exclusively for Ontario, Quebec, and the Maritimes, designed for weight-sensitive, heavy-duty, and economical applications.
• Solara APX Heater Heating unit for trailer and rail applications transporting temperature-sensitive cargo in extreme low-ambient conditions.
• Vector 8100 Stationary Cold-Storage Unit All-electric stationary cold-storage refrigeration unit for grid-friendly operation in cold storage facilities.
• Reefer Sales Worry-Free Fleet Maintenance Service Plans Subscription-based fleet maintenance contracts covering inspection, repair, mobile service, and centralized billing for refrigerated transport fleets.
• Carrier OEM Parts and Accessories Genuine Carrier parts and performance accessories for transport refrigeration units, supported by Carrier OEM warranty and the largest Carrier parts inventory in North America.
• TDI Imaging Fleet Graphics and Wraps Custom large-format digital printing, wraps, and decaling for trucks, trailers, and reefers, provided in-house through the TDI Imaging subsidiary.

Quantifiable outcome

• 20% better fuel economy than its standard counterpart on the X4 7700 vs prior X4 units
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

15 partnerships are on record, tiered flagship / core strategic partner, core strategic partner, core in-house partner, minor channel partner, industry association partner and minor corporate affiliate.

• Carrier Transicoldflagship / core strategic partnerOEM/ Whitelabel/ Licensing PartnerReefer Sales & Service is the exclusive Carrier Transicold distributor for Ontario and the Maritimes, selling the full Carrier Transicold product family (X4 trailer units, Vector hybrid-electric platform, Supra diesel truck series, Neos/20X/30S/35X/40X/50X direct-drive units, ComfortPro diesel/electric/lithium-ion APUs, PowerLINE UG15/RG15 gensets, PrimeLINE, ThinLINE, NaturaLINE CO2 unit, EliteLINE container refrigeration, and Lynx Fleet telematics). Reefer Sales has achieved Carrier's Platinum Dealer status perennially and was named Carrier North American Dealer of the Year in 1991, 2017, and 2022.
• Vanguard Truck Bodies (CIMC Vanguard)core strategic partnerChannel Partner/ Reseller/ DistributorReefer Sales is the licensed dealer for Vanguard (CIMC) truck bodies in Ontario, Quebec, and the Maritime Provinces, offering the full Vanguard dry and refrigerated truck body line including Lightweight Honey Comb, Heavy Duty Plate, Aluminium Sheet & Post, and Polar Globe refrigerated bodies built exclusively for the Canadian market. Customers can now bundle truck body, reefer, and graphics from one vendor.
• TDI Imagingcore in-house partnerStrategic or Co-development PartnerTDI was welcomed into the Reefer Sales family to provide in-house fleet and reefer decaling; together Reefer Sales and TDI Imaging offer custom large-format digital printing and wraps for trucks, trailers, and reefers, with installation available at any Reefer Sales branch or at TDI Imaging.
• ATCminor channel partnerChannel Partner/ Reseller/ DistributorATC logo appears on the homepage Authorized Distribution Partner wall as one of Reefer Sales' authorized distribution partners.
• FGEminor channel partnerChannel Partner/ Reseller/ DistributorFGE logo appears on the homepage Authorized Distribution Partner wall as one of Reefer Sales' authorized distribution partners.
• Webastominor channel partnerChannel Partner/ Reseller/ DistributorWebasto logo appears on the homepage and Parts page Authorized Distribution Partner wall, indicating Reefer Sales is an authorized distribution partner for Webasto products (heating/cooling components).
• Go Powerminor channel partnerChannel Partner/ Reseller/ DistributorGo Power logo appears on the homepage Authorized Distribution Partner wall as one of Reefer Sales' authorized distribution partners for solar / power products.
• Insulated Transport Equipment Council / Insulated Transportindustry association partnerOthersInsulated Transport logo appears on the homepage Authorized Distribution Partner wall, signaling Reefer Sales' affiliation with the insulated transport industry body.
• Roshelminor channel partnerChannel Partner/ Reseller/ DistributorRoshel logo appears on the homepage Authorized Distribution Partner wall as one of Reefer Sales' authorized distribution partners (specialty vehicles/upfitting).
• Safe Fleetminor channel partnerChannel Partner/ Reseller/ DistributorSafe Fleet logo appears on the homepage Authorized Distribution Partner wall as one of Reefer Sales' authorized distribution partners for fleet safety products.
• Decosta Inc.minor corporate affiliateStrategic or Co-development PartnerDecosta Inc.'s logo is displayed in the Reefer Sales homepage footer, with a link to decostainc.com, indicating a corporate affiliate / sister-company relationship with Reefer Sales & Service.
• Southwest Dieselminor channel partnerChannel Partner/ Reseller/ DistributorAssociate dealer location in Ruthven, ON (1554 County Rd 34, (519) 326-1943) extending Reefer Sales' reach into southwestern Ontario.
• Evolution (Niagara Falls)minor channel partnerChannel Partner/ Reseller/ DistributorAssociate dealer location in Niagara Falls, ON (1900 Stanley Ave, (905) 262-5852).
• Lewis Motors (Barrie)minor channel partnerChannel Partner/ Reseller/ DistributorAssociate dealer location in Barrie, ON (76 Mapleview Drive West, (705) 728-3026).
• Rush Truck Centre (Sudbury)minor channel partnerChannel Partner/ Reseller/ DistributorAssociate dealer location in Sudbury, ON (1035 Falconbridge Road, (705) 560-6625).

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Thermo King (Trane Technologies): Thermo King is the primary competing transport-refrigeration OEM brand and the direct arch-competitor to Carrier Transicold across trailer, truck, rail, and container refrigeration. Both brands sell through similar exclusive/dealership distribution models and compete for the same commercial fleet customers that Reefer Sales serves in Eastern Canada.
• Carrier Transicold (Carrier Global Corporation): Carrier Transicold is Reefer Sales' flagship OEM partner and the broader brand whose full product family (Vector, X4, Supra, NaturaLINE, ComfortPro, Lynx Fleet) Reefer Sales distributes. It is a comparable incumbent in the same industry, but Reefer Sales is a downstream exclusive dealer rather than a direct competitor.
• Rush Enterprises (Rush Truck Centres): Rush Enterprises is one of North America's largest commercial truck dealer networks and is even an associate dealer for Reefer Sales in Sudbury. It is a broad incumbent in commercial vehicle sales, service, and parts that competes for overlapping fleet customer relationships across the same geography.
• Premier Truck Group: Premier Truck Group is a large multi-brand commercial truck dealer group with extensive service, parts, and body shop capabilities that compete for the same temperature-controlled fleet customers. Its full-service dealer model mirrors Reefer Sales' bundled reefer + body + service offering.
• Velocity Vehicle Group: Velocity Vehicle Group is a Daimler Truck dealer group operating commercial truck sales, service, and parts locations across the western U.S. Its full-service dealership and body shop capabilities make it a comparable broad incumbent competing for over-the-road fleet reefer, truck body, and service business.
• Morgan Truck Body: Morgan Truck Body is one of North America's largest manufacturers of dry freight and refrigerated truck bodies, directly competing with the Vanguard/CIMC refrigerated and dry body lines that Reefer Sales distributes. It targets the same Eastern Canadian fleet body-buyer segment.
• Great Dane Trailers: Great Dane is a major manufacturer of refrigerated and dry van trailers whose products are paired with Carrier Transicold and Thermo King reefers sold by dealers like Reefer Sales. It is a broad incumbent on the trailer side of the same cold-chain equipment ecosystem Reefer Sales serves.
• Wabash National Corporation: Wabash National is a major North American trailer and truck body manufacturer with a meaningful presence in refrigerated transport equipment. It supplies fleets in similar temperature-controlled end markets and competes for the same truck body and trailer capex dollars that Reefer Sales helps spec and service.

Others

• CIMC Holdings (parent of CIMC Vanguard): CIMC is the parent manufacturer of the Vanguard truck bodies Reefer Sales distributes exclusively in Eastern Canada. As the OEM upstream of Reefer Sales' body business, CIMC is the principal supplier counterpart and a key ecosystem peer in the same commercial body market.

Emerging players

• Reading Truck Body: Reading Truck Body is a U.S.-focused commercial truck body upfitter with growing refrigerated and specialty body capabilities. It is a smaller but adjacent peer competing for fleet body and equipment work in North American temperature-controlled transport, the same vertical Reefer Sales addresses through Vanguard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/reefersalesinc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reefer Sales