What Above + Beyond does

Above + Beyond is a privately held, Toronto-based management consulting firm founded in 1997 by Andrew Levison, operating with 1–10 employees and serving enterprise clients across North America and globally (Canada and USA). The firm delivers leadership assessment, talent analytics, coaching, targeted development, and culture transformation services to Fortune 500 companies, governments, and non-profits, with named logos including TSYS (fintech), Pattison Food Group, Centerra Gold, Kent, Happy Mammoth, a multinational manufacturer, a large North American retailer, a leading logistics company, and a global payment company.

The core of the offering is the proprietary, trademarked Leadership DNA™ methodology — a "Moneyball for Business" framework that assesses four dimensions (Attitude, Experience, Gene, and Competencies/Behaviours) and applies proprietary algorithms, machine learning, and 35+ years of benchmarked performance data to define role-specific success profiles and surface trainable development gaps. Adjacent offerings include Coaching and the Self-Awareness Process (EQ across six scales: Mood Labelling, Mood Monitoring, Self Control, Managing Emotional Influences, Empathy, Social Judgment), Targeted Development, named workshops (Play to Win, Changing Your Game, Culture Reboot, Dynamic Culture), and Project WOW — a hackathon-style talent sandbox delivered in partnership with Qmarkets' idea/innovation management software. The firm also operates 4Strand, a wholly-owned talent analytics platform subsidiary currently listed as "Coming soon."

Commercially, Above + Beyond generates revenue through bespoke professional services engagements (assessments, coaching, workshops, strategic consulting) sourced via direct enterprise sales, its website contact form, and three channel partners: Headway Group (executive search), Canadian Management Centre (learning solutions), and Qmarkets (innovation software integration). Pricing is not publicly disclosed; the firm is founder-owned and operated, with no institutional funding, acquisitions, or public-market activity recorded, and operates from a single headquarters at 460 College St, Suite 202, Toronto.

Name

Above + Beyond

Legal name

Above + Beyond

Website

https://abovebeyond.ca

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Above + Beyond is a privately held, Toronto-based management consulting firm (founded 1997) that delivers leadership assessment, talent analytics, coaching, and culture transformation services to Fortune 500, government, and non-profit clients using its proprietary Leadership DNA™ methodology and machine-learning-based DNA Process.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Corporate & Leadership Development (BPACANAA), Executive Leadership & C-Suite Development (EDABAAAA), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

Keywords

• Talent analytics consulting
• Leadership assessment services
• Executive coaching solutions
• Organizational development programs
• Performance management consulting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Management Consulting Services: Above + Beyond provides management consulting engagements focused on leadership development, talent analytics, team-building, and organizational change for enterprise clients. Services include assessments, coaching, workshops, and strategic consulting delivered through direct client engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Above + Beyond provides management consulting services centered on its proprietary Leadership DNA™ methodology, a data-driven talent analytics approach that uses advanced assessments, machine learning, and algorithms to help organizations evaluate leadership potential, segment workforces, and define success profiles. Deliverables include assessments, executive and team coaching, targeted development programs, and hackathon-style innovation engagements delivered as bespoke consulting projects to enterprise clients.

Product overview

Above + Beyond is a management consulting firm offering a suite of talent management solutions centered on its proprietary Leadership DNA methodology. The core offering combines assessment tools, proprietary algorithms, and machine learning to help organizations assess, identify, and develop leadership potential. The product portfolio includes Leadership DNA (core analytics platform for talent assessment), Engaged Employees (targeted development solutions), Dynamic Culture (coaching services), and Project WOW (hackathon-style talent sandbox program). Additional programs include Play to Win, Culture Reboot, and Changing Your Game workshops. The company also operates the 4Strand talent assessment platform (forthcoming). Founded in 1997, the company has evolved from experiential learning to talent analytics and ideation solutions.

Differentiator

Problem solved

Functional benefit

Brands

• 4Strand: A talent analytics and assessment platform (under development as of the latest data).
• Leadership DNA™
• Project WOW

Products and services

• Leadership DNA A proprietary "Moneyball for business" talent assessment methodology that uses data-driven insights, machine learning, and advanced analytics to assess and identify leadership potential. Evaluates four dimensions — Attitude (ambition, drive, grit), Experience, Gene (natural hardwiring), and Competencies/Behaviours — and is grounded in 35+ years of benchmarked performance data.
• Project WOW A talent sandbox program where high-potential employees tackle real organizational challenges through hackathon-style engagements. Combines Above + Beyond's Leadership DNA™ approach with Qmarkets collective intelligence tools, providing ROI measurement of how emerging leaders apply their potential to strategic projects.
• Coaching Individual and team coaching services that draw on Leadership DNA™ assessment data to help leaders gain insights into strengths and growth opportunities, supporting holistic personal development plans and team effectiveness.
• Targeted Development Data-driven employee development solutions powered by the DNA methodology that segment employees by potential, identify trainable gaps, and direct development dollars toward the highest-impact areas to maximize return on training investment.
• Play to Win An individual-level workshop focused on driving accountability across the business by adopting a 'Play to Win' versus 'Play Not to Lose' mindset.
• Changing Your Game A functional-level program helping leaders gain a strategic seat at the table and transform their approach to business challenges.
• Culture Reboot An organizational-level program focused on aligning behaviours to organizational values and strategy.
• Dynamic Culture A comprehensive culture assessment and development program helping organizations crystallize their culture and attract, select, develop, promote, reward, and recognize the right people.

Quantifiable outcome

• Leadership turnover reduced from 70% to 30% in first year
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Headway GroupcoreChannel Partner/ Reseller/ Distributor · 27 February 2019Headway Group, an executive search and recruitment research firm based in Toronto, partnered with Above + Beyond to support clients with the Leadership DNA™ methodology. Headway helps organizations hire people with the right combination of experience, skills, and competencies for critical leadership, management, technical, and specialist roles. The partnership adds objective data and benchmark comparisons to Headway's recruitment process, removing bias from hiring decisions.
• QmarketscoreTechnology or Integration · 14 March 2018Qmarkets, a globally recognized market leader in idea and innovation management, partnered with Above + Beyond to offer enhanced services combining collective intelligence solutions with Leadership DNA™ methodology. Qmarkets' software enables Project WOW clients to virtually tackle business challenges including innovation management, process improvement, new product development, talent identification and incubation, and hackathons.
• Canadian Management Centre (CMC)coreGTM or Marketing PartnerPartnership with Canadian Management Centre (CMC) to provide clients with learning solutions aligned with Leadership DNA™ approach. CMC has helped thousands of organizations build leadership capability at all levels over five decades. The partnership integrates data analytics with CMC's learning solutions for highly targeted development that accelerates learning effectiveness.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, talent assessment, and succession planning — directly overlapping with Above + Beyond's Leadership DNA methodology, but at vastly greater scale and with broader service lines including executive search and RPO.
• SHL (now part of Hireology/Cognisess): SHL delivers data-driven talent assessment and people analytics solutions at global enterprise scale — directly comparable methodology to Above + Beyond's predictive talent analytics approach but with much larger data assets and platform capabilities.
• Egon Zehnder: Egon Zehnder is a global executive search and leadership advisory firm that combines assessment, succession planning, and executive coaching — overlapping with Above + Beyond's executive-coaching and succession offerings for enterprise leadership.
• PDI (PDI Talent Development): PDI provides leadership training, assessment, and coaching solutions through technology platforms — addressing the same leadership development and culture transformation use cases as Above + Beyond with broader enterprise reach.
• Spencer Stuart: Spencer Stuart is a global executive search and leadership advisory firm providing assessment, succession, and onboarding services — comparable to Above + Beyond's executive-level leadership development and succession planning offerings.

Direct peers

• DDI (Development Dimensions International): DDI specializes in leadership assessment, leadership development, and succession management for enterprises — closely mirroring Above + Beyond's Talent Analytics, Targeted Development, and Culture Reboot offerings with measurable outcomes for Fortune 500 clients.
• Hogan Assessments: Hogan Assessments provides validated psychometric assessments for leadership potential, derailment risk, and competencies — comparable to Above + Beyond's Leadership DNA assessment across the four dimensions of Attitude, Experience, Gene, and Competencies/Behaviours.
• Center for Creative Leadership (CCL): CCL is a research-driven leadership development provider offering 360 feedback, executive education, and leadership assessments — comparable to Above + Beyond's Leadership DNA assessment and targeted development programs.

Emerging players

• RHR International: RHR International is a boutique leadership advisory firm providing senior team effectiveness, executive coaching, and leadership assessment — closely analogous to Above + Beyond's boutique positioning and C-suite focus.
• Talent Plus: Talent Plus offers validated pre-hire and leadership assessments focused on identifying high performers and leaders — directly comparable to Above + Beyond's data-driven, predictive assessment methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/abovebeyondco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Above + Beyond