SoundFox
- Company typePrivate
- Founded2009
- HeadquartersWest Chester, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
SoundFox firmographics
Firmographics- Name
- SoundFox
- Legal name
- SoundFox
- Website
- https://soundfox.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SoundFox industry classification
Industry- Product category
- In-Store Audio Marketing and Branded Messaging
- NAICS
- Other Sound Recording Industries (51229), Other Sound Recording Industries (512290), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Advertising Agencies (7311), Computer Communications Equipment (3576)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industries
- Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI), Music & Audio Streaming Platforms (BPAMAJAC)
Keywords
Where SoundFox is headquartered
LocationHeadquarters
- HQ city
- West Chester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SoundFox business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription-based Audio Service: Ongoing subscription service for custom music and branded messaging. Clients receive FoxWare hardware player, industry-specific content library access, strategy sessions, and continuous support. Multiple testimonials mention 12+ year relationships indicating long-term recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SoundFox product offering
Product offeringCore offering
SoundFox provides subscription-based commercial audio marketing for businesses, combining the proprietary FoxWare plug-and-play music player hardware with a web and mobile control platform and industry-specific licensed content libraries. The service delivers custom-curated background music, branded messaging, multi-zone audio control, day-parting scheduling, and real-time remote management to enterprise clients in automotive, retail, quick-service restaurant, and hospitality sectors. Pricing is quote-based on a monthly subscription, with clients including Jaguar Land Rover, Nissan, Stellantis brands, McDonald's, Adidas, Hilton, and others across 24 countries.
Product overview
SoundFox operates under the Sensory360 brand and offers a unified audio marketing platform consisting of the FoxWare hardware music player and a companion Web & Mobile Control application. The FoxWare device is a plug-and-play hardware unit that delivers custom music and branded messaging to businesses, while the control application provides browser-based management including music mixing, content scheduling, and multi-zone control. Additional offerings include industry-specific content libraries and pre-built sound sample categories such as branded radio, seasonal content, and vehicle maintenance messaging. The platform also features local player storage for offline playback during power or internet outages.
Differentiator
Problem solved
Functional benefit
Products and services
- Sensory360 Audio Marketing Subscription Service Subscription-based audio marketing service for enterprise clients, bundling custom music programming, branded messaging, strategy sessions, and ongoing support. Sold on a monthly recurring basis with quote-based pricing, deployed to clients across automotive, retail, QSR, and hospitality sectors.
- FoxWare Music Player Hardware
- SoundFox Web and Mobile Control Platform
Quantifiable outcome
- Increase in purchase & upsell opportunities by up to 41%
Companies that use SoundFox
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
SoundFox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SoundFox partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- StellantisflagshipPreferred vendor since 2011, with SoundFox services featured on Stellantis MarketCenter. Supporting brands including Chrysler, Dodge, Jeep, Ram, Fiat, and Alfa Romeo, delivering OEM-approved sensory solutions including branded music and messaging to maintain brand consistency across dealership network.
- Jaguar Land RoverflagshipOEM-approved programming as preferred vendor. Delivering branded music playlists and customized messaging to ensure each dealership reflects JLR's luxury standards while enhancing overall customer experience across locations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SoundFox competitors and assessment
Company assessmentRegional players
- Mood (Pandora for Business, legacy): Historically a US-focused commercial music streaming service for businesses using Pandora's catalog. Overlaps with SoundFox on licensed streaming for retail and hospitality in the US market.
Direct peers
- PlayNetwork (legacy Mood Media asset): Historically a direct competitor providing custom music and media for retail and hospitality; now part of Mood Media. Comparable in OEM/retail in-store audio deployments to SoundFox.
- Mood Media: Largest direct competitor in commercial in-store music and messaging, offering curated playlists, branded audio, and digital signage to global retail, automotive, and QSR chains. Highly comparable to SoundFox on customer verticals (automotive dealerships, QSR, retail) and the integrated music-plus-messaging value proposition.
- Soundtrack Your Brand: Cloud-delivered commercial music streaming service targeting retail, restaurants, and hotels. Directly comparable as a software-only alternative to SoundFox's hardware-plus-cloud model for branded in-store audio.
- Cloud Cover Music: Subscription-based commercial music streaming for businesses with licensing compliance built in. Competes with SoundFox on the small-to-mid-market end for fully licensed in-store audio.
- Rockbot: In-store music and customer engagement platform for restaurants, retail, and hospitality with multi-zone control. Comparable in multi-zone audio capability and target verticals to SoundFox's customer base.
- Stingray Business (Stingray Digital): Commercial music and digital signage business unit of Stingray Digital serving retail and hospitality. Comparable offering to SoundFox across curated in-store audio and on-premise visual messaging.
Emerging players
- BrandTrack: Cloud-native branded audio and messaging platform for retail and QSR with programmatic in-store messaging. Comparable as a more modern, software-only challenger targeting SoundFox's branded messaging use cases.
Others
- Sensory360: Parent company that bundles SoundFox with visual, scent, and holographic marketing solutions to the same enterprise accounts. Comparable as the broader platform in which SoundFox sits and whose multi-sensory contracts SoundFox can ride into.
Broad incumbents
- Spotify for Business: Consumer-streaming giant's commercial offering provides licensed background music for businesses. Overlaps with SoundFox on commercial audio licensing and playlist curation, but lacks the dedicated OEM messaging and multi-zone hardware integration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SoundFox social profiles
Digital presenceSoundFox financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoundFox leadership team
Management profileNumber of profiles
SoundFox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoundFox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoundFox
What does SoundFox do?
SoundFox provides subscription-based commercial audio marketing for businesses, combining the proprietary FoxWare plug-and-play music player hardware with a web and mobile control platform and industry-specific licensed content libraries. The service delivers custom-curated background music, branded messaging, multi-zone audio control, day-parting scheduling, and real-time remote management to enterprise clients in automotive, retail, quick-service restaurant, and hospitality sectors. Pricing is quote-based on a monthly subscription, with clients including Jaguar Land Rover, Nissan, Stellantis brands, McDonald's, Adidas, Hilton, and others across 24 countries.
Is SoundFox a public or private company?
SoundFox is a private company. It is classified as corporate owned and is currently operating.
When was SoundFox founded?
SoundFox was founded in 2009. It employs 11 to 50 people.
Where is SoundFox based?
SoundFox is headquartered in West Chester, United States, in the North America region.
How does SoundFox make money?
One revenue line is on record: subscription-based Audio Service.
Who are SoundFox's main competitors?
Mood (Pandora for Business, legacy) is listed as a regional player. Direct peers are PlayNetwork (legacy Mood Media asset), Mood Media, Soundtrack Your Brand, Cloud Cover Music, Rockbot and Stingray Business (Stingray Digital). BrandTrack is listed as an emerging player. Sensory360 is listed as an others. Spotify for Business is listed as a broad incumbent.
Does SoundFox have an API?
No public API is recorded for SoundFox.
What industry is SoundFox in?
SoundFox's product category is In-Store Audio Marketing and Branded Messaging. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of MPAIADAI, Enterprise Audio Publishing & Private Podcast Platforms. Its NAICS code is 51229 and its SIC code is 7311.