The Event Helper

Name

The Event Helper

Legal name

The Event Helper, Inc.

Website

https://theeventhelper.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Event Cancellation & Contingency (FSAJAGAN)

Keywords

• Event liability insurance
• Wedding insurance
• Vendor insurance
• Event cancellation insurance
• Insurance brokerage

Headquarters

HQ city

Grass Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Special Event Insurance Policies: One-time insurance policy sales for special events including weddings, trade shows, concerts, and sporting events. Policies are priced based on event type, attendance, and coverage limits. Host liquor liability included by default.
2. Wedding Cancellation Insurance: Optional add-on cancellation coverage for weddings, priced based on coverage amount selected. Non-refundable once purchased.
3. Additional Coverage Endorsements: Optional add-ons including participant injury coverage, active assailant coverage, Sexual Abuse and Molestation (SAM) coverage, waiver of subrogation, hired and non-owned auto, and increased MedPay limits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Event Helper is an insurance brokerage that sells short-term event liability, wedding, and vendor insurance policies through a self-service online platform. The company distributes its AM Best A-rated coverage directly to event hosts and via a Venue Partner Program and a Broker Program that pays a 10% commission to referring venues and licensed insurance brokers. It also operates a Custom Products Division that builds tailored coverage for brokers and program administrators.

Product overview

The Event Helper is a special event insurance brokerage offering a portfolio of liability and protection products. The core offering consists of Special Event General Liability Insurance (starting at $66) and Wedding Insurance as primary products. Additional protection products include Sports Insurance, Host Liquor Liability (included by default), Retail Liquor Liability (optional), Wedding Cancellation Insurance ($7,500-$100,000 coverage), MedPay ($5,000-$10,000), SAM Coverage, and Active Assailant Coverage as endorsement options. The company operates through a web-based platform with venue and broker partner programs. In 2025-2026, the company expanded into new event categories including political events, Greek-affiliated events, and specialty events through its Custom Products Division.

Differentiator

Problem solved

Functional benefit

Products and services

• Special Event General Liability Insurance Short-term general liability coverage for one-day or multi-day events, sold to event hosts, venues, and vendors.
• Wedding Insurance Liability and event coverage tailored for weddings, marketed to engaged couples and wedding planners.
• Sports Insurance General liability coverage for amateur and youth sports tournaments, leagues, and athletic events.
• Host Liquor Liability Insurance Liquor liability coverage for non-licensed event hosts serving alcohol at private events.
• Retail Liquor Liability Insurance Liquor liability coverage for licensed businesses such as restaurants, bars, brewpubs, and retailers selling or serving alcohol.
• Wedding Cancellation Insurance Coverage that reimburses couples for non-refundable wedding deposits and expenses if the event must be cancelled or postponed.
• MedPay Coverage Optional medical payments coverage that pays minor medical expenses for guests injured at a covered event.
• SAM Coverage Severe Acute Malnutrition (SAM) and related event-specific coverage offered as an add-on to event liability policies.
• Active Assailant Coverage Coverage for events and venues against losses arising from active assailant incidents, available as an endorsement.
• Custom Products Division Bespoke event insurance program design and underwriting support for brokers, MGAs, and program administrators with niche or large-scale event risks.
• Venue Partner Program Distribution program that allows event venues to offer The Event Helper policies to their clients and earn commission on each policy sold.
• Broker Program Wholesale distribution program for licensed insurance brokers that pays a 10% commission on event policies sold through the platform.

Quantifiable outcome

• 99.5% venue acceptance rate with refund if rejected
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Merrill HerzogminorStrategic or Co-development Partner · 23 September 2025Crisis response firm providing active assailant coverage endorsement. Provides pre-event planning/training, threat assessment, emergency coordination, and post-incident support through respected partners.
• Venue PartnerscoreChannel Partner/ Reseller/ Distributor · 9 January 2024Venue Partner Program with dedicated portal for venues to manage insurance requirements and provide unique links to their event organizers. Venues can contact [email protected].
• Insurance Brokers NetworkcoreChannel Partner/ Reseller/ DistributorInsurance broker program where licensed brokers can sell Event Helper policies and earn 10% commission. Brokers can contact [email protected] to get started.
• TravelInsurance.comminorGTM or Marketing PartnerPartnered with TravelInsurance.com for travel insurance referrals for destination weddings. The Event Helper refers customers needing travel insurance to TravelInsurance.com.
• Various Surplus Lines CarrierscoreOthersVarious surplus lines insurance carriers rated AM Best A (Excellent) or better. The options selected during application determine the specific carrier.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• K&K Insurance Group: K&K Insurance (now part of Aon) is a specialty broker that underwrites and distributes event, sports, and entertainment insurance programs. It is a much larger incumbent but covers substantially overlapping event liability, participant accident, and sports-event risk.
• Hiscox: Hiscox is a specialty insurer with a strong small-business and event liability book in the US, distributing both direct-to-consumer and through brokers. It competes for the same event organizer and small-event customer but offers a much broader product portfolio.
• ACT Insurance (parent of TULIP): ACT Insurance, acquired by Allianz, owns the TULIP event insurance brand and operates adjacent wedding/special-event products. It is a broader incumbent in the same niche and represents the kind of scaled, carrier-backed competitor that could pressure Event Helper's market position.
• Markel: Markel is a specialty insurer offering event, entertainment, and sports liability products as part of a much broader commercial portfolio. It serves similar end customers but typically through brokers and for larger, more complex risks than Event Helper's SMB focus.

Direct peers

• Thimble: Thimble sells short-term, on-demand general liability insurance to freelancers, vendors, and small event organizers via an app and online. Its product mechanics (instant, short-duration GL policies) are a close functional match to Event Helper's event liability model.
• WedSafe: WedSafe specializes in wedding liability and cancellation insurance sold online to engaged couples. It competes head-to-head with Event Helper's Wedding Insurance and Wedding Cancellation products and targets the same venue-driven, one-time-purchase customer.
• TULIP (by ACT Insurance / Allianz): TULIP (now part of ACT Insurance, owned by Allianz) is one of the most recognized direct online event and wedding insurance products in the US, offering one-time special event liability policies. It overlaps almost identically with Event Helper's wedding and event GL offerings.
• Eventsured: Eventsured is a direct competitor in online special event liability insurance, offering instant online quotes for weddings, parties, and corporate events. It targets the same customer segment (event organizers needing venue-acceptable liability coverage) with a comparable self-service model.

Emerging players

• CoverWallet: CoverWallet (now part of Aon) is a digital insurance brokerage for small businesses, offering event and general liability among many other lines. It competes at the SMB broker layer with a tech-led model similar in spirit to Event Helper's online self-service approach.
• Simply Business: Simply Business is an online insurance marketplace that connects small businesses with multiple carriers, including event and vendor liability coverage. It competes indirectly by offering event organizers a comparison-shopping alternative to Event Helper's single-product experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheEventHelper
• Xx.com/theeventhelper

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Event Helper