PHX Architecture

What PHX Architecture does

PHX Architecture (legal entity Peterson Architecture, LLC) is a privately held, founder-controlled luxury architecture firm founded in 2002 by Erik Peterson and headquartered in Scottsdale, Arizona, with a second office in Beverly Hills, California. The firm operates with approximately 30 employees across three primary service verticals: luxury residential architecture (custom homes in communities such as Silverleaf, Desert Mountain, and Arcadia), golf clubhouse architecture (private clubs including The Estancia Club, Pebble Beach, and PGA West), and boutique hospitality architecture (projects at Arizona Biltmore, Miraval, Sanctuary, The Maybourne Beverly Hills, Casa Del Mar, and Shutters on the Beach).

The firm delivers projects using industry-standard architectural software (Revit, AutoCAD, SketchUp, Bluebeam, Photoshop) supplemented by hand-rendered sketches, professional renderings, 3D models and CAD drawings; there is no proprietary technology platform. Services span the full project lifecycle from site selection and feasibility programming through architectural design, space planning, architectural interiors, renderings, consultant coordination, and construction administration. Erik Peterson's multi-state licensure across 12 states plus NCARB certification enables the firm to deliver commissions across the Western US and selectively in Western Canada and Mexico.

Revenue is generated through project-based architectural design fees, billed per engagement with pricing driven by scope, complexity and square footage; standard pricing is not publicly disclosed. The firm pursues clients through direct enterprise field sales combined with luxury lifestyle publication features (LUXE, Architectural Digest, Modern Luxury), industry awards (BALA, NATIONALS, Golf Inc.), referral partnerships with custom home builders and interior designers (Salcito Custom Homes, Sommer Custom Homes, Ownby Design), and trade partnerships (SubZero Wolf, Sienna, Pella Windows Design Council). No external equity, debt, or institutional funding is evidenced; PHX Architecture is operationally a 24-year-old, owner-led professional services boutique with no disclosed annual revenue.

Name

PHX Architecture

Legal name

Peterson Architecture, LLC

Website

https://phxarch.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

PHX Architecture is a privately held, founder-led luxury architecture firm (Peterson Architecture, LLC) with ~30 employees in Scottsdale and Beverly Hills, designing custom residences, golf clubhouses and boutique hospitality projects for high-net-worth clients across the Western US.

Ownership category

akta.pro rank

Product category

Architecture Services

NAICS

Architectural Services (54131), Interior Design Services (54141)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Luxury residential architecture
• Golf clubhouse design
• Hospitality architecture services
• Custom home design
• Boutique resort architecture

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Design Services: PHX ARCHITECTURE generates revenue through custom architectural design fees for luxury residential homes, golf clubhouses, and hospitality projects. Projects are billed on a per-engagement basis with fees based on project scope, complexity, and square footage. The firm collaborates closely with clients from concept through construction administration.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

PHX Architecture provides custom architectural design services for luxury residential homes, private golf clubhouses, and boutique hospitality projects. The firm delivers end-to-end design services from site selection through construction administration, including programming, space planning, interior design, consultant coordination, and 3D renderings. Projects are billed on a per-engagement basis with fees based on scope, complexity, and square footage, primarily serving affluent homeowners, private golf clubs, and luxury hospitality groups in the Scottsdale and Los Angeles markets.

Product overview

PHX ARCHITECTURE is an architecture firm offering a comprehensive suite of design services rather than a software product. The core offerings include three main service categories: Residential Architecture (luxury custom homes), Clubhouse Architecture (golf clubhouses and private clubs), and Hospitality Architecture (boutique resorts and restaurants). These are supported by ancillary services including Site Selection, Architectural Design, Consultant Coordination, Renderings/Models/3D/CAD, Space Planning, Architectural Interiors, Programming, and Construction Administration. Together, these services form a complete architectural project lifecycle from initial site selection through construction completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Architecture
• Clubhouse Architecture Golf clubhouse and private club architecture design, creating unique and innovative spaces for members. Includes member facilities, dining venues, fitness centers, spas, and pro shops for private golf clubs and country clubs.
• Hospitality Architecture Boutique resort and hospitality space design that enforces brand identity with stunning and memorable architecture. Serves luxury hotel groups, boutique resort operators, and destination restaurant clients.
• Site Selection Services
• Architectural Design Services Full-service architectural design specialization in luxury residences, private clubhouses, and bespoke hospitality spaces, with collaboration from concept through construction administration.
• Construction Administration Oversight during construction phase including sample review, progress assessment, and site observations to ensure design intent is realized.
• Architectural Interiors Interior design services creating enjoyable spaces that match client aesthetic preferences and integrate with the overall architectural design.
• Programming and Feasibility Studies Comprehensive feasibility studies combining research, planning, and project analysis with financial projections for client decision-making.

Quantifiable outcome

• NATIONALS Silver Award for Best Outdoor Living Space of a Home - Whitefish Treehouse, Montana
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• The Lyle Anderson Company, Inc.coreStrategic or Co-development PartnerPHX ARCHITECTURE has worked with The Lyle Anderson Company on innovative village center developments for large properties. The Lyle Anderson Company is a prominent real estate developer known for planned communities and luxury developments. Erik Peterson has performed outstanding services for their companies including work on plans for an innovative village center for a 10,000-acre property.
• The Boos Group, LLCcoreStrategic or Co-development PartnerLong-standing partnership with Tom Boos and The Boos Group, a general contracting firm. The firm has completed numerous projects with PHX Architecture over the years, with clients and staff consistently happy with the process, information, and attention to projects.
• SubZero WolfminorStrategic or Co-development PartnerTrade partnership supporting SubZero Wolf appliance brands. As a trade partner, PHX Architecture specifies SubZero Wolf products, markets together with the brand, and supports each other on residential projects.
• Sienna Custom Window & Door, LLCminorStrategic or Co-development PartnerTrade partnership with Sienna Custom Window & Door. The PHX Architecture team is described as unmatched with a great group of people who care about fine architecture. They have worked together on many previous projects from residential to commercial.
• Pella Windows Design CouncilminorStrategic or Co-development PartnerErik Peterson is a member of the Pella Windows Design Council, a network of architects and designers who work with Pella on product development and design standards.
• Taliesin FellowscoreStrategic or Co-development PartnerErik Peterson is an Honorary Member of Taliesin Fellows and serves on the Taliesin Preservation Board. This connects to his early career at Taliesin Architects (Frank Lloyd Wright's firm) and ongoing commitment to organic architecture principles.
• Frank Lloyd Wright FoundationcoreStrategic or Co-development PartnerErik Peterson serves on the Frank Lloyd Wright Foundation Board of Trustees and is a member of the Frank Lloyd Wright Conservancy. This connection to Wright's legacy influences PHX Architecture's design philosophy of organic architecture.
• Scottsdale ArtsminorStrategic or Co-development PartnerErik Peterson serves on the Board of Directors of Scottsdale Arts, supporting the arts community in the Phoenix metropolitan area.
• American Institute of Architects (AIA)coreStrategic or Co-development PartnerErik Peterson holds AIA membership and received the American Institute of Architects Young Gun Award. The firm participates in AIA programs and initiatives.
• Salcito Custom HomescoreChannel Partner/ Reseller/ DistributorFrequent collaboration with Salcito Custom Homes on luxury residential projects including The Salcito Residence (featured in LUXE Magazine 2026) and other custom homes. PHX Architecture serves as architect while Salcito Custom Homes serves as builder.
• Ownby DesigncoreChannel Partner/ Reseller/ DistributorInterior design partnership with Ownby Design on luxury residential projects including the 112th Street home in Silverleaf. Claire Ownby recommends PHX Architecture as one of the most professional architecture groups in the valley.
• Berghoff Design GroupminorChannel Partner/ Reseller/ DistributorDesign collaboration with Berghoff Design Group on residential projects including The Salcito Residence.
• Sommer Custom HomescoreChannel Partner/ Reseller/ DistributorPartnership with Sommer Custom Homes on custom residential projects including the 112th Street home in Silverleaf's Upper Canyon.
• Weber ConstructionminorChannel Partner/ Reseller/ DistributorConstruction partnership with Weber Construction on the Casper Hill project, a 5-lot mountain development in Scottsdale.
• CMAA (Club Managers Association of America)coreStrategic or Co-development PartnerErik Peterson is a CMAA Golden State Chapter Partner and Greater Southwest Chapter Partner, connecting with club management professionals and golf club operators.
• Design Leadership Network (DLN)minorStrategic or Co-development PartnerErik Peterson is a member of the Design Leadership Network, a professional network of design firm leaders.
• ASU President's Circle and Architecture Partners ProgramminorStrategic or Co-development PartnerErik Peterson is a member of ASU President's Circle and Architecture Partners Program, maintaining connections with Arizona State University's architecture school.
• Institute of Classic Architecture & Art of Southern California (ICAA)minorStrategic or Co-development PartnerErik Peterson is a member of ICAA, supporting classic architecture principles and education in Southern California.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HKS, Inc. National architecture firm with significant hospitality, golf, and clubhouse practice; competes for the same luxury hospitality and country club commissions as PHX and is one of the few architects with a documented clubhouse design specialty.
• Olson Kundig: Larger, internationally recognized US architecture practice led by a named principal with deep custom residential and hospitality work — overlaps with PHX in client caliber and bespoke homes, but operates at greater scale and geographic reach.
• Robert A.M. Stern Architects: Large, established US architecture firm with a robust residential, hospitality, and clubhouse portfolio serving elite clients — broader scope than PHX, but overlapping on hospitality and high-end residential commissions.

Direct peers

• JBCH Architecture: Arizona-based luxury residential architecture firm with overlapping coverage in Scottsdale and Paradise Valley; competes for the same custom-home client base in PHX's home market.
• Aidlin Darling Design: San Francisco Bay Area residential and hospitality architecture firm of similar scale producing award-winning custom homes and hospitality venues on the West Coast; directly comparable to PHX's high-end residential focus.
• Studio William Hefner: Beverly Hills-based luxury residential and hospitality architecture studio with a comparable boutique size, similar high-net-worth client base, and overlapping bespoke design approach — directly comparable to PHX Architecture's Beverly Hills operations.
• Ken Fulk Studio: Award-winning design studio covering luxury residential, hospitality, and clubhouse interiors and architecture in major US luxury markets — direct competitor for the same elite hospitality and private-club clients.
• Ferguson & Shamamian Architects: New York-based architecture firm specializing in luxury residential, hospitality, and clubhouse design with a similarly award-heavy portfolio; comparable to PHX for craft-driven, traditional-leaning luxury residences and estate work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/phxarch
• Xx.com/PHXArchitecture
• Facebookfacebook.com/phxarch
• LinkedInlinkedin.com/company/phx-architecture

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHX Architecture