TakeTours.com

What TakeTours.com does

TakeTours.com is a private, direct-to-consumer online travel agency (OTA) founded in 2011 and headquartered in Rosemead, California (operating address 8811 Garvey Ave; phone +1-617-500-7002), selling guided multi-day and one-day sightseeing tours and vacation packages to budget-conscious individual travelers, families, and small groups across more than 2,000 global destinations in North America, Europe, Latin America, Asia, Africa, and Oceania. Its core product is an aggregation marketplace of 7,000+ tour SKUs sourced from multiple operators, supplemented by structured SKUs in small-group (12-16 passengers), private, and flexible-independent formats, plus add-on services such as Europe circular tours, hotels, travel insurance, "Things to Do" experiences, and 2026 international soccer match tickets. The platform is operated alongside sibling brand GotoBus.com for intercity bus tickets, holds California Seller of Travel certification CST# 2116219-40, and carries a 4.6 Google Review rating.

The technology foundation is a standard e-commerce OTA stack: a web storefront (taketours.com) plus native iOS and Android applications (App Store id 930785774; Google Play com.taketours.main), a multi-currency pricing system covering USD, CAD, EUR, INR, and RMB, and a bilingual English/Simplified-Chinese interface backed by a separate Chinese-language site (taketours.cn). There is no disclosed AI/ML capability, public API/SDK, or proprietary model. Distribution is direct-to-consumer via owned web/app channels plus phone-based inside sales, with marketing driven by SEO on destination-specific landing pages, paid search, email newsletters, an affiliate program, and a loyalty program.

Monetization is a transaction-based model: TakeTours.com earns a commission on each guided-tour or vacation-package booking, with per-person pricing ranging roughly $128 to $1,472 depending on destination, duration, and group size, and a heavy reliance on promotional discounting (5-20% off, Buy 2 Get 2 Free, Buy 3 Get 1 Free, early-bird specials). The company is privately held with no disclosed funding, ownership, or management team beyond Jimmy Chen (Founder and CEO), and operates with a 51-100 employee footprint. Revenue, transaction volume, and investor information are not publicly disclosed.

Name

TakeTours.com

Legal name

TakeTours.com

Website

http://www.TakeTours.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

TakeTours.com is a private US-based online travel agency that aggregates and sells 7,000+ guided multi-day and one-day tours across 2,000+ global destinations to budget-conscious individual travelers, families, and small groups via its website and mobile apps, taking a commission on each booking.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Travel Ancillary & Add-on Booking Platforms (Insurance/Baggage/Seat/Upgrades) (BPAMAIAN)

Keywords

• Guided tour booking
• Vacation packages
• Online travel agency
• Sightseeing tours
• Multi-day tours

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Tour package bookings: TakeTours.com acts as an online travel agency earning commissions on guided tour and vacation package bookings. Customers pay for tours upfront, with the company retaining a margin on each transaction. The platform offers various pricing tiers and group discounts (e.g., Buy 2 Get 2 Free, Buy 3 Get 1 Free).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TakeTours.com operates an online travel agency platform aggregating 7,000+ guided tours and vacation packages across 2,000+ global destinations. The platform enables individual travelers to browse, compare, and book multi-day sightseeing tours, small group tours, private tours, flexible independent tours, and Europe circular tours, earning commissions on each booking. It supports multi-currency pricing (USD, CAD, EUR, INR, RMB) and bilingual interface (English, Simplified Chinese) to serve international travelers.

Product overview

TakeTours.com is an online travel booking marketplace offering a unified platform for affordable guided tours and vacation packages. The core product portfolio includes Guided Tours & Vacation Packages (7,000+ tours across 2,000+ destinations), Small Group Tours, Private Tours, Flexible Independent Tours, and Europe Circular Tours. These are complemented by add-on services including Bus Tickets (via GotoBus.com), 2026 International Soccer Match Tickets, Things to Do experiences, Travel Insurance, Hotels booking, and a Loyalty Program. The platform also provides a dedicated mobile app for iOS and Android. The service covers major regions including North America (US National Parks, East/West Coast), Europe, Canada, Latin America, Asia (China, Japan), Africa, and Oceania, with departure cities such as New York, Las Vegas, Vancouver, Los Angeles, San Francisco, Boston, Paris, and Calgary.

Differentiator

Problem solved

Functional benefit

Brands

• GotoBus.com: Bus ticket booking platform operated by the company

Products and services

• Guided Tours & Vacation Packages Core offering of affordable guided tours and vacation packages covering 7,000+ tours across 2,000+ global destinations including North America, Europe, Latin America, Asia, Africa, and Oceania. Aimed at budget-conscious individual travelers, couples, families, and small groups seeking structured travel experiences with professional guides.
• Small Group Tours Intimate group travel experiences with like-minded travelers, typically 12-16 passengers, featuring destinations like Canadian Rockies, Yellowstone, Grand Canyon, and European multi-country tours. Premium pricing reflects smaller group size and personalized service.
• Private Tours Customized private tour experiences allowing travelers to explore destinations with personalized itineraries, dedicated guide, and vehicle. Higher per-person or flat-rate pricing.
• Flexible Independent Tours Travel packages that include airport transfer, hotels, and additional excursions with flexible scheduling and independent exploration options. Starting from $128 for Europe circular tours.
• Europe Circular Tours Multi-country European odysseys offering seamless circular travel routes through Western, Southern, Eastern, and Northern Europe starting from $128. Includes transportation and accommodations across multiple countries.
• Bus Tickets Intercity bus ticket booking service powered by GotoBus.com, offering bus travel across various North American routes. Operated as a related sibling brand expanding the company's transportation offerings beyond guided tours.
• 2026 International Soccer Match Tickets Specialty ticket booking service for 2026 international soccer matches, allowing fans to book tickets alongside travel packages.
• Things to Do Curated experiences and activities available as add-ons to tour packages or as standalone bookings at destinations worldwide.
• Travel Insurance Travel insurance protection plans available for purchase alongside tour bookings.
• Hotels Hotel accommodation booking service integrated with tour packages for comprehensive travel planning.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GotoBus.comminorOthersGotoBus.com is listed as a related site operated by TakeTours.com. It appears to be a separate platform focused on bus ticket booking, expanding the company's transportation offerings beyond guided tours.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Viator: A Tripadvisor-owned tours, activities, and experiences marketplace. Viator is the closest direct competitor, offering a global catalog of bookable tours and attractions with a similar aggregator-led business model targeting leisure travelers.
• GetYourGuide: Berlin-based online marketplace for tours, activities, and attractions worldwide. Directly comparable in product, target customer, and commission-based model, with broader brand recognition and venture backing.
• Klook: Asia-headquartered travel activities and services booking platform. Comparable as a tours-and-experiences marketplace with strong multi-currency and Asian-language capabilities that overlap with TakeTours.com's internationalization approach.
• TourRadar: Multi-day guided tour marketplace aggregating operator inventory. Closely comparable to TakeTours.com's core multi-day tour focus (Niagara, Yellowstone, European circuits), serving budget-conscious guided-tour travelers globally.
• G Adventures: Small-group adventure tour operator. Comparable in the small-group guided tour category, particularly for international multi-day itineraries, though G Adventures operates its own tours rather than aggregating third parties.
• Intrepid Travel: Globally recognized small-group guided tour operator. Comparable as a multi-day guided tour provider across Europe, Asia, and the Americas, with overlapping target customers (budget-conscious experiential travelers).

Broad incumbents

• Tripadvisor: Largest travel review and metasearch platform, parent of Viator. Overlaps with TakeTours.com through Viator's experience-booking marketplace and through organic travel-discovery traffic for tours and attractions.
• Expedia Group: Major online travel agency offering flights, hotels, packages, and activities. Comparable as a broad travel marketplace that increasingly bundles activities, putting it in partial competition with TakeTours.com's tour packages.
• Booking.com: Largest global accommodation platform that has expanded into attractions and experiences. Comparable as a broad incumbent that competes for the same traveler's wallet on multi-destination trips.

Emerging players

• Headout: Curated tours, attractions, and experiences marketplace focused on major urban destinations. Comparable in product category (bookable experiences) and target customer, but with a stronger urban/same-day orientation than TakeTours.com's multi-day focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TakeTours
• Facebookfacebook.com/TakeTours

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TakeTours.com