What Custom Lighting does

Custom Lighting (legal entity Brightlite Nominees Pty Ltd, ACN 005 137 217) is an Australian designer lighting retailer founded in 1973/1974, operating continuously for over 50 years from its headquarters at 1284 High St, Malvern, Melbourne. The company curates and distributes an 851-product catalog spanning classic and contemporary pendants, architectural downlights, wall and bathroom lighting, exterior fixtures, crystal chandeliers, table and floor lamps, and bespoke collections from Schonbek, Preciosa Lighting, and Brand van Egmond. Underlying technology is predominantly conventional LED lighting hardware across multiple voltage, beam, and IP-rated form factors (e.g., 12V/240V, IP20-IP67, CRI 90-92, C-Bus dimmable), with no proprietary AI/software platform disclosed.

The business model is a hybrid retail and trade distribution operation: one-time hardware sales through a direct e-commerce storefront and the Malvern showroom (redesigned by Flack Studio in 2022), complemented by physical reach through 400+ Beacon Lighting stores across Australia. Pricing spans ~A$39 clearance items to A$1,555+ premium pendants, with bespoke/indent orders requiring a 50% deposit, balance before delivery, quotes valid 28 days, and 8-16 week lead times. Customer segments are primarily individual homeowners, with secondary segments in architects, interior designers, and trade professionals (electricians, builders); go-to-market is sales-led with quote-based inside sales and specialist design advisory. No public revenue, funding rounds, M&A, or parent company are disclosed, and the company is privately held under Brightlite Nominees Pty Ltd.

Name

Custom Lighting

Legal name

Brightlite Nominees Pty Ltd ACN 005 137 217

Website

https://customlighting.com.au

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Lighting is an Australian designer lighting retailer founded in 1973, selling 851+ curated and bespoke lighting products via its Malvern showroom, e-commerce site, and 400+ Beacon Lighting stores, serving homeowners, architects, interior designers, and trade professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Malvern

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sale of lighting fixtures including pendants, chandeliers, wall lights, exterior lighting, table lamps, floor lamps, and LED downlights. Products are sold at various price points from budget ($39) to premium ($1,555+).
2. Clearance Sales: Limited stock lighting pieces offered at exceptional value including final lights from overseas collections and ex-display pieces.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Custom Lighting is an Australian designer lighting retailer that curates and sells premium lighting fixtures — pendants, chandeliers, wall lights, exterior lighting, lamps, and architectural LED downlights — through its Malvern showroom, e-commerce platform, and 400+ Beacon Lighting partner stores. The company offers 851+ curated products spanning exclusive international brands (Schonbek, Preciosa, Brand van Egmond) and a bespoke lighting customization service. It targets homeowners, architects, interior designers, and trade professionals across Australia.

Product overview

Custom Lighting is an Australian lighting retailer based in Melbourne, operating for over 50 years, offering an extensive portfolio of designer lighting products through both their Malvern showroom and online store. The product lineup encompasses multiple categories including ceiling lights (Classic Pendants, Contemporary Pendants, Linear Pendants, Close To Ceiling fixtures, and Architectural Downlights), wall lights (Classic Wall Lights, Contemporary Wall Lights, and Bathroom Vanity Lights), exterior lighting (Outdoor Wall & Ceiling, Hanging, Post Top, and Landscape lights), crystal collections featuring Schonbek and Swarovski chandeliers, lamps (Table Lamps and Floor Lamps), and bespoke luxury lighting from Schonbek, Preciosa Lighting, and Brand van Egmond. The company also offers technical LED products including recessed and surface-mounted LED strips, downlights, spotlights, step lights, and oyster ceiling lights. With 851 products in their catalog, they serve homeowners, architects, interior designers, and trade professionals. The business operates through a flagship Malvern showroom designed by Flack Studio and provides national shipping, quote-based pricing for custom pieces, and a virtual showroom experience with 360-degree tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Pendants Classic pendant lighting fixtures featuring traditional designs suitable for dining rooms, kitchens, and living spaces. Sold to residential customers and design professionals.
• Contemporary Pendants Modern pendant lighting designs featuring contemporary aesthetics for kitchens, dining areas, and living spaces.
• Linear Pendants Linear pendant fixtures ideal for kitchen islands and long dining tables, featuring contemporary designs.
• Close To Ceiling Low-profile ceiling fixtures suitable for rooms with limited ceiling height, providing ambient illumination.
• Downlights | Architectural Recessed architectural LED downlights for targeted illumination in residential and commercial spaces.
• Classic Wall Lights Traditional wall-mounted lighting fixtures including sconces for hallways, bedrooms, and living areas.
• Contemporary Wall Lights Modern wall lighting designs for bathrooms, hallways, and accent lighting applications.
• Bathroom Wall Lights Wall-mounted vanity lighting fixtures designed for bathroom illumination with moisture-resistant features (IP44 rated).
• Outdoor Wall & Ceiling Lighting Weather-resistant exterior lighting for outdoor walls and ceilings including entryways and alfresco areas.
• Hanging Exterior Lights Pendant-style exterior lighting for outdoor entertaining areas and entryways.
• Post Top Lights Garden and pathway lighting featuring post-mounted fixtures for landscape illumination.
• Landscape Lighting Outdoor lighting solutions for gardens, pathways, and landscape features including spike spots and garden lights.
• Crystal Chandeliers Premium crystal chandeliers featuring heirloom-quality crystals from Schonbek and Swarovski, suitable for dining rooms, voids, and living areas.
• Crystal Wall & Ceiling Lighting

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Expansion highlights3 records

Broad incumbents

• Crate & Barrel: Large US/global home furnishings chain carrying an extensive lighting assortment alongside furniture and décor. Comparable on multi-channel designer-leaning home retail, but with far broader category mix and larger scale.
• West Elm (Australia): Williams-Sonoma-owned modern home furnishings retailer operating in Australia. Comparable on premium mid-market lighting assortment and national e-commerce reach, but offers broader home categories rather than specializing in lighting.

Direct peers

• Coco Republic: Australian premium furniture and home furnishings retailer with showrooms and a strong trade/design professional following. Comparable as a curated designer home brand selling premium lighting, furniture, and décor to homeowners, architects, and designers in Australia.
• Visual Comfort & Co. US-based premium lighting designer and retailer offering designer fixtures, bespoke builds, and trade programs. Comparable on curated designer-brand model, AOV range, and architect/interior-designer go-to-market, though operating at much larger scale in North America.
• Lumens: Online premium lighting and home furnishings retailer carrying hundreds of designer brands. Comparable on curated designer-brand assortment and transparent e-commerce pricing model that competes for the same digitally native premium lighting buyer.
• Beacon Lighting: Australia's largest specialty lighting retailer operating 100+ company-owned stores plus the 400+ store network that distributes Custom Lighting. Directly comparable in product range (pendants, downlights, exterior, lamps) and target customers (homeowners and trade) but competes at broader price points with much larger scale.
• Barn Light Electric: US-based designer lighting retailer with strong e-commerce, custom finishes, and trade program. Comparable on direct-to-consumer online model, designer positioning, and made-to-order capability.
• Schoolhouse: US designer lighting and home goods brand with own manufacturing and curated collections. Comparable on designer positioning, bespoke/custom options, and trade program, but operates primarily in North America.
• Lighting Collective: Australian designer lighting retailer carrying premium European and local designer brands. Closely comparable on curated product mix, trade/architect customer focus, and bespoke service orientation in the same Australian market.

Regional players

• MCM House: Australian contemporary furniture and homewares retailer with showrooms and online presence. Comparable on premium designer positioning and trade-customer overlap, with overlapping lighting and pendant offerings even though furniture-led.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Custom_Lighting
• Facebookfacebook.com/169691676386370
• LinkedInlinkedin.com/company/custom-lighting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Lighting