What BAC Sales does

BAC Sales, Inc. is a privately held, family-owned wholesale distributor of hearth and outdoor living products, founded in 1973/1974 and headquartered in Hudson, New York, with a second regional location in Raleigh, North Carolina, operated through its wholly-owned subsidiary Fireside Distributors, Inc. (collectively the BAC Fireside Group). The company sells exclusively B2B to registered fireplace specialty dealers, retailers, and installation contractors across the Northeast and Southeast United States; it does not sell directly to consumers through a public storefront. Pricing is tiered and login-gated, requiring dealer enrollment, and revenue is generated through wholesale markups on a multi-brand product portfolio.

The product assortment spans wood stoves, gas stoves (direct vent, vent-free), pellet stoves, electric stoves, a comprehensive range of fireplaces across venting configurations, fireplace inserts (wood, gas, pellet, electric), gas logs, venting components, replacement parts, and an outdoor category that includes outdoor fireplaces, fire pits, pizza ovens, fire tables, fire-glass, plus Napoleon grills and Big Green Egg kamado grills. The portfolio draws from 60+ manufacturer brands including Enviro, Kingsman/Marquis, Empire Hearth, Majestic, Monessen, Pacific Energy, Superior Fireplaces, Napoleon, Dimplex, and Hearth Products Controls, alongside BAC's own proprietary BAC Fireside Door Collection and BAC Fireside Log Collection sub-brands.

The operational platform is a Magento-based e-commerce site supporting online ordering, quick order, account management, and a dealer resource portal providing price lists, catalogs, enrollment forms, and email communications. The company also offers dedicated sales representatives, technical support, and exclusive dealer programs. Brian Leamy serves in a combined CFO/VP Sales role. The business is funded internally with no disclosed outside investment, no M&A activity on record, and no publicly disclosed revenue figures.

Name

BAC Sales

Legal name

BAC Sales, Inc.

Website

https://bacsales.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

BAC Sales is a privately held, family-owned wholesale distributor of fireplace, hearth, and outdoor living products, selling exclusively to registered dealers across the Northeast and Southeast US from locations in New York and North Carolina.

Ownership category

akta.pro rank

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Distribution: BAC Sales generates revenue by purchasing hearth products (stoves, fireplaces, grills, accessories, parts, venting) from manufacturers at wholesale prices and reselling to registered dealers at margin. The company carries a wide assortment of brands and product categories, enabling dealers to source multiple product lines from a single distributor. Pricing is dealer-tier based and requires account login.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

BAC Sales is a wholesale distributor of hearth and fireplace products, purchasing stoves, fireplaces, inserts, gas logs, outdoor hearth equipment, grills, accessories, venting, and replacement parts from 60+ manufacturers and reselling to registered fireplace specialty dealers, retailers, and installation contractors. The company operates an e-commerce platform where approved dealers log in to access tier-based wholesale pricing, place orders, and download resources such as catalogs and price lists.

Product overview

BAC Sales is a wholesale distributor specializing in hearth products, fireplaces, stoves, and outdoor living equipment for authorized dealers. The company operates as a multi-brand e-commerce platform offering hundreds of products across distinct categories: stoves (wood, gas, pellet, electric), fireplaces (wood-burning, gas in multiple venting configurations, electric), fireplace inserts (wood, gas, pellet, electric), gas logs and accessories, outdoor products (fireplaces, fire pits, grills, pizza ovens), venting components, and replacement parts. The product portfolio spans over 50 major brands including Empire Hearth, Kingsman, Majestic, Superior Fireplaces, Enviro, Napoleon, Big Green Egg, and many others. The platform serves fireplace specialty dealers with features including online ordering, account management, and a dealer resource portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Stoves
• Fireplaces
• Fireplace Inserts
• Gas Logs and Components
• Outdoor Hearth Products
• Grills
• Fireplace and Hearth Accessories
• Venting Products
• Replacement Parts
• BAC Fireside Door Collection

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core and minor.

• EnvirocoreOthersEnviro is a major manufacturer of gas stoves, fireplaces, and pellets. BAC Sales distributes Enviro products including the Berkeley, Cube Series, S Series, Westley Cast Iron, and Westport Direct Vent Gas Stove lines, as well as G Series, Q Series, Urbana Collection, and E Series fireplace inserts.
• Kingsman FireplacescoreOthersKingsman Fireplaces is a leading manufacturer of gas fireplaces, inserts, and stoves. BAC Sales carries extensive Kingsman product lines including the Barbara Jean Collection, Titan Direct Vent Gas Stoves, Vantage/Sentinel Series, Bentley Collection, Solace Series, and Solara Series.
• Empire HearthcoreOthersEmpire Hearth is a major hearth products manufacturer. BAC Sales distributes Empire Hearth products extensively across multiple categories including direct vent gas fireplaces, Tahoe and Rushmore series, vent-free products, and gas logs.
• NapoleoncoreOthersNapoleon is a leading manufacturer of gas grills, charcoal grills, and outdoor hearth products. BAC Sales carries Napoleon BBQ grills including the Prestige Series, Rogue Series, Freestyle Series, Built-In Grill Series, and outdoor fireplaces and heating products.
• Superior FireplacescoreOthersSuperior Fireplaces manufactures a wide range of fireplace and stove products. BAC Sales distributes Superior products including the Linear Collection, DRT and DRC Series direct vent fireplaces, Superior Electric Fireplace Series, and wood-burning fireplaces.
• Pacific EnergycoreOthersPacific Energy is a manufacturer of wood and pellet stoves and fireplaces. BAC Sales carries Pacific Energy products including the Vista Series, Super Series, Summit Series, Alderlea Series, and Neo Series wood stoves.
• MajesticcoreOthersMajestic is a leading hearth products manufacturer. BAC Sales distributes Majestic products across multiple categories including direct vent gas fireplaces, warm majic series, Pioneer series, and wood-burning fireplaces.
• Big Green EggminorOthersBig Green Egg is a premium charcoal grill and outdoor cooking kamado brand. BAC Sales carries Big Green Egg products including eggs (grills), eggcessories, and promotional items.
• MonessenminorOthersMonessen is a manufacturer of gas fireplaces, inserts, and logs. BAC Sales distributes Monessen products including the Aria Series, Symphony Series, Artisan Series vent-free linear gas fireplaces, and Solstice Series inserts.
• Hearth Products ControlsminorOthersHearth Products Controls (HPC) manufactures outdoor fire pit burners and components. BAC Sales carries extensive HPC product lines including electronic ignition burners, manual spark burners, match lit burners, fire rings, and outdoor pizza ovens.
• DimplexminorOthersDimplex is a manufacturer of electric fireplaces and heating solutions. BAC Sales distributes Dimplex electric fireplaces and fireplace accessories.
• IronstrikeminorOthersIronstrike manufactures wood stoves and fireplace inserts. BAC Sales carries Ironstrike products including the Grandview Series, Striker Series, Performer Series, Tahoma Series, Montlake 230, and Madison Park Series.
• Rasmussen Gas Logs and GrillsminorOthersRasmussen is a manufacturer of gas logs and outdoor grilling products. BAC Sales distributes Rasmussen vented and vent-free gas logs.
• Hargrove Premium ProductsminorOthersHargrove Premium Products manufactures gas logs and fireplace accessories. BAC Sales carries Hargrove vented and vent-free gas logs across multiple product lines.
• InvictaminorOthersInvicta is a manufacturer of wood stoves. BAC Sales distributes Invicta Woodstove Collection products.
• AradaminorOthersArada is a manufacturer of woodstoves. BAC Sales distributes Arada Woodstove Collection products.
• Town and Country FireplacesminorOthersTown and Country Fireplaces manufactures linear and multi-sided gas fireplaces. BAC Sales distributes Town and Country products for direct vent linear and outdoor fireplace applications.
• Uptown Luxury FireplacesminorOthersUptown Luxury Fireplaces manufactures electric fireplaces. BAC Sales distributes Uptown Luxury Fireplaces products including electric fireplace inserts.
• Urbana Luxury Fireplaces by EnvirominorOthersUrbana Luxury Fireplaces by Enviro produces premium linear gas fireplaces. BAC Sales distributes Urbana products across direct vent linear and multi-sided categories.
• SimplifireminorOthersSimplifire is a manufacturer of electric fireplaces. BAC Sales distributes Simplifire Series Electric Fireplaces, electric inserts, and outdoor electric fireplaces.
• American FireglassminorOthersAmerican Fireglass manufactures fire-glass and decorative glass products for fire features. BAC Sales carries American Fireglass products including reflective Caribbean blue fireglass and other decorative glass fillers.
• True NorthminorOthersTrue North manufactures wood stoves and heating products. BAC Sales distributes True North Collection products including wood stoves, pellet stoves, and fireplace inserts.
• DuraVentminorOthersDuraVent is a manufacturer of venting products for hearth appliances. BAC Sales distributes DuraVent products including direct vent pipe and related venting components.
• Empire Heating SystemsminorOthersEmpire Heating Systems manufactures gas wall furnaces and wall heaters. BAC Sales distributes Empire Heating Systems products including B-Vent room heaters and wall furnaces.
• Empire StoveminorOthersEmpire Stove manufactures wood stoves and fireplace products. BAC Sales distributes Empire Stove products including Gateway Series wood stoves.
• Hudson River Stove WorksminorOthersHudson River Stove Works manufactures pellet stoves and fireplace inserts. BAC Sales distributes Hudson River products including pellet stove collections.
• Marquis Collection by KingsmanminorOthersMarquis Collection by Kingsman is a brand of premium gas fireplaces and stoves. BAC Sales distributes Marquis products including the Marquis II Collection and Marquis Capella Series.
• Skytech SystemsminorOthersSkytech Systems manufactures remote controls and electronic ignition systems for hearth products. BAC Sales distributes Skytech products including remote controls, gas keys, valves, and accessories.
• Dante ProductsminorOthersDante Products manufactures gas log accessories including flex connectors, gas keys, valves, and log lighters. BAC Sales distributes Dante Products across multiple accessory categories.
• A.W. Perkins Co.minorOthersA.W. Perkins Co. manufactures hearth accessories and maintenance products. BAC Sales distributes A.W. Perkins products as part of their accessories category.
• BAC Fireside Door CollectionminorOthersBAC Fireside Door Collection is BAC Sales' own brand of fireplace glass doors. BAC Sales distributes their proprietary fireplace door products.
• BAC Fireside Log CollectionminorOthersBAC Fireside Log Collection is BAC Sales' own brand of gas logs. BAC Sales distributes their proprietary vented and vent-free gas log products.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Travis Industries: US manufacturer of Lopi, Fireplace Xtrordinair, and DaVinci Custom fireplaces and stoves. Comparable as a producer whose products overlap the wood, gas, and pellet categories that BAC Sales carries, and that competes for dealer shelf space.
• Wayfair: Large online home goods retailer carrying fireplaces, stoves, grills, and outdoor hearth products. Comparable as a competing channel for end consumers and as a potential direct competitor for smaller dealers seeking drop-ship supply.
• Empire Heating Systems / Empire Hearth: US manufacturer of gas fireplaces, stoves, inserts, and wall furnaces. Comparable because Empire is one of BAC Sales' core manufacturer partners and supplies much of its gas hearth catalog, making it a supply-side peer.
• Regency Fireplace Products: Manufacturer of gas, wood, and pellet fireplaces and inserts sold through specialty dealers. Comparable as a competing manufacturer whose products overlap BAC Sales' core categories and that could bypass the distributor with direct dealer programs.
• Tractor Supply Co. National rural-lifestyle retailer carrying stoves, outdoor fire pits, grills, and hearth accessories. Comparable as a competing downstream channel that pulls consumer demand away from the specialty dealers BAC Sales supplies.
• Dimplex: Manufacturer of electric fireplaces and heating solutions distributed in North America. Comparable as a manufacturer partner of BAC Sales whose electric product line competes for the same dealer channel as gas hearth manufacturers.
• Hearth & Home Technologies: Largest US manufacturer of hearth products (Heatilator, Heat & Glo, Quadra-Fire, Majestic, Monessen, Vermont Castings brands). Comparable because it operates in the same fireplace, stove, and insert categories that BAC Sales distributes, and many of its brands appear in BAC's catalog.
• Napoleon Home Comfort: Canadian manufacturer of gas fireplaces, stoves, and outdoor grills — a strategic-tier partner of BAC Sales. Comparable because Napoleon is both a supplier and a potential competing direct channel for the same dealers.

Emerging players

• Big Green Egg: Premium kamado-style charcoal grill brand whose products are distributed by BAC Sales to dealers. Comparable because it is both a supplier and a competing outdoor-cooking brand sold in overlapping dealer showrooms.

Regional players

• S.H. Pierce & Company: Regional multi-brand hearth and outdoor products distributor serving the mid-Atlantic and New England. Comparable because it operates a similar multi-manufacturer B2B wholesale model to specialty hearth dealers, directly competing for the same accounts in adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bacsalesinc
• LinkedInlinkedin.com/company/bacfiresidegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAC Sales