Majestic
Majestic is a UK-based link intelligence platform providing backlink analysis and SEO tools via subscription SaaS (Lite, Pro, API) and an enterprise analytics product, serving SEO professionals, digital marketing agencies, and developer integrations globally with proprietary Trust Flow and Citation Flow metrics.
- Company typePrivate
- Founded2004
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Majestic does
Majestic, legally Majestic-12 Ltd, is a UK-based link intelligence platform founded in 2004 and headquartered in Birmingham with a London office. The company operates the world's largest commercial link map, maintaining two proprietary web-crawled datasets: a Fresh Index covering 227+ trillion crawled URLs from the prior 120 days and a Historic Index containing 4.5+ trillion URLs spanning 15+ years of backlink history back to June 2006. Its product portfolio is anchored by the Site Explorer backlink analysis tool and differentiated by trademarked proprietary metrics — Trust Flow, Citation Flow, Topical Trust Flow (covering 800+ categories), and Visibility Flow — alongside visualization features (Link Graph), contextual analysis (Link Context, N-grams Near Links), and the recently launched Author Explorer for entity-level intelligence. Distribution is self-serve via a global website localized into 10 languages, with enterprise buyers served through a separate Majestic Analytics property and developers reached via an API plan plus GitHub-hosted connector libraries.
The business model is a tiered SaaS subscription structure with Lite ($49.99/month), Pro ($99.99/month) and API ($399.99/month) plans, complemented by an enterprise channel through Majestic Analytics and a freemium layer (Free Backlink Checker, Browser Plugins, Google Sheets Add-on, Majestic Million) that feeds the top of funnel. The go-to-market motion is product-led growth combined with an API-first developer strategy; the company has no disclosed funding rounds and appears to be founder/management-controlled and self-sustaining after 20+ years of operation. Customer segments are primarily SEO professionals and small-to-mid-sized digital marketing agencies, with secondary use cases among domainers, enterprise SEO teams and small business owners. The company has earned a Queen's Award for Enterprise Innovation (2017) and two Princess Royal Training Awards (2018 and 2021/2022), and continues to ship product updates through 2026, including the TLD Checker (February 2026) and Author Explorer (April 2026).
Majestic firmographics
Firmographics- Name
- Majestic
- Legal name
- Majestic-12 Ltd
- Website
- https://majestic.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Majestic is a UK-based link intelligence platform providing backlink analysis and SEO tools via subscription SaaS (Lite, Pro, API) and an enterprise analytics product, serving SEO professionals, digital marketing agencies, and developer integrations globally with proprietary Trust Flow and Citation Flow metrics.
- Ownership category
- akta.pro rank
Majestic industry classification
Industry- Product category
- SEO Backlink Intelligence Software
- NAICS
- Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Majestic is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Majestic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Lite: Entry-level subscription providing Fresh Index access and Site Explorer. Designed for light users and domainers. Includes 5,000 Site Explorer data rows, 60 report units per month, and 1 million analysis units.
- SaaS Subscription - Pro: Professional subscription including Historic Index and all web tools. Includes 30,000 Site Explorer data rows, 300 report units per month, and 20 million analysis units. Also includes Search Explorer, Link Graph, and comparison suite.
- SaaS Subscription - API: Full API access for integrating Majestic data with internal dashboards and tools. Includes 50,000 Site Explorer data rows, 950+ report units per month, and 100 million analysis units. Available in regular, large, or extra large resource volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite - Entry level for light users and domainers |
| Subscription | Monthly | Pro - For professionals and small agencies |
| Subscription | Monthly | API - Full API access for developers and agencies |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Majestic product offering
Product offeringCore offering
Majestic sells a subscription SaaS link-intelligence platform that crawls the web to build and continuously update the world's largest commercial backlink map. Customers use Site Explorer, Search Explorer, Bulk Backlink Checker, Author Explorer and the Majestic API to analyse backlink profiles, evaluate link quality via proprietary metrics (Trust Flow, Citation Flow, Topical Trust Flow), research keywords, monitor competitors and build link strategies. The platform is offered in Lite, Pro and API subscription tiers, with a separate Majestic Analytics enterprise product and a free tier of SEO tools.
Product overview
Majestic is a link intelligence platform specializing in backlink analysis and SEO tools, established in 2004. The platform offers a comprehensive suite of products centered around its core backlink analysis engine (Site Explorer) enhanced by proprietary metrics including Trust Flow, Citation Flow, Topical Trust Flow, and Visibility Flow. The product portfolio includes multiple subscription tiers (LITE, PRO, API) ranging from entry-level backlink checking to full API access, plus the enterprise Majestic Analytics product. Key features include Link Graph visualization, Link Context, Author Explorer, Search Explorer (keyword analysis), N-grams Near Links, and experimental tools like Index Merger and TLD Checker. The platform provides both paid subscription plans and free tools including the Backlink Checker, Browser Plugins, Google Sheets Add-on, and Majestic Million ranking. Majestic also produces educational content through its annual SEO book/podcast series (SEO in 2022-2026) and maintains an OpenApps directory for third-party integrations. The company operates two main data indexes: the Fresh Index (last 120 days of backlink data) and the Historic Index (15+ years of historical data dating back to June 2006).
Differentiator
Problem solved
Functional benefit
Products and services
- Site Explorer Main backlink analysis report of the Majestic platform providing comprehensive analysis including Summary, Ref Domains, Backlinks, New/Lost links, Context, Anchor Text, Pages, Topics, Link Graph and Related Sites data, used by SEO professionals, agencies and enterprise marketing teams.
- Search Explorer Keyword-based view of the web examining URLs, domain names and anchor text, presenting a granular view of Keyword Difficulty with a Search Score broken down into inTitle, inAnchor and inURL categories.
- Majestic API Developer API that empowers agencies, SEO specialists and consultancies to build bespoke apps on top of Majestic's backlink datasets, with multiple API key management, search-by-keyword via Search Explorer, and an SDK connector library on GitHub.
- Majestic Analytics Enterprise-level analytics product for large-scale backlink analysis needs, distributed separately at majesticanalytics.com for organizations requiring comprehensive SEO solutions.
- Bulk Backlink Checker Tool that allows uploading up to 1 million websites at once and exports key Majestic metrics to Excel, CSV and TSV formats for high-volume backlink auditing.
- Author Explorer Exclusive Majestic feature for discovering and inspecting web authors, showing their authored content, authority and relevance, backlinks to authored content, and a Twitter/X content timeline.
- Free Backlink Checker Free version of the Majestic backlink checker accessible without a subscription, providing quick backlink insights to non-subscribers and driving top-of-funnel acquisition.
- Majestic Million Free public listing showing the top one million websites ranked by Majestic backlink data.
- Majestic Browser Plugins Free SEO browser plugins that deliver backlink data and send page domains and URLs directly to Majestic for further analysis.
- Google Sheets Add-on Data augmentation plugin that imports Majestic search results directly into Google Sheets.
- Post Popularity Free Majestic tool for checking the social media popularity of content.
- Social Explorer Free Majestic tool for exploring social media presence and connections.
- Link Graph Visualization tool that displays link networks so users can see connections between sites, presented as a more digestible alternative to large lists of sites and pages.
- Link Context Majestic analysis tool for finding editorial-style links rather than directory-style links by inspecting the context around backlinks.
- TLD Checker Majestic experimental tool for checking Top-Level Domain variations associated with a domain's backlink profile.
- Typo Domain Majestic experimental tool for identifying typo-squatted domains associated with a brand or URL.
- N-grams Near Links Majestic tool that identifies recurring phrases in the context surrounding backlinks, revealing common anchor and co-mention patterns.
Quantifiable outcome
- 227+ trillion unique URLs crawled in Fresh Index
- +2 more outcomes
Companies that use Majestic
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Majestic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature10 records
Majestic partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Majestic competitors and assessment
Company assessmentDirect peers
- Linkody: Backlink monitoring and management tool focused on continuous backlink tracking, disavow management, and reporting. Direct niche competitor on the backlink monitoring use case Majestic supports.
- SE Ranking: All-in-one SEO platform with backlink monitoring, keyword rank tracking, and competitor analysis. Competes for the same SMB and agency buyer persona as Majestic at similar price points.
- Moz (Moz Pro): Long-established SEO software platform and creator of Domain Authority and Page Authority, the historical rival metric system to Majestic's Trust Flow/Citation Flow. Directly comparable on backlink analysis and rank tracking for SEO professionals.
- Ahrefs: Singapore-headquartered SEO toolset specializing in backlink analysis, keyword research, and site audits. Closest direct competitor to Majestic on backlink intelligence, with overlapping feature set (Site Explorer, keyword difficulty, content tools).
- SISTRIX: Germany-based SEO toolset offering backlink analysis, visibility index, and keyword tracking. Comparable European-headquartered specialist competitor with similar mid-market positioning to Majestic.
- Mangools: Suite of SEO tools (KWFinder, LinkMiner, Majestic-comparable backlink checker, SERPWatcher) aimed at bloggers and small businesses. Competes for entry-tier SEO practitioners on backlink checking and keyword research.
- CognitiveSEO: Backlink analysis and content optimization suite targeted at SEO agencies and in-house teams. Closely comparable feature set to Majestic's Site Explorer including link quality assessment and competitor link audits.
Broad incumbents
- SimilarWeb: Public digital intelligence platform providing traffic, engagement, and SEO/keyword analytics overlapping with parts of Majestic's organic-search intelligence. Operates at much larger scale across digital marketing intelligence.
- BrightEdge: Enterprise SEO and content performance platform serving large brands. Competes with Majestic Analytics at the enterprise end of the market with deeper field-sales and integrated content-marketing capabilities.
- Semrush: Large, publicly listed SEO/SaaS platform with a much broader marketing toolkit spanning SEO, content, advertising, and social. Competes with Majestic in backlink analytics but as part of a much wider enterprise platform offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Majestic social profiles
Digital presenceMajestic compliance and trust
Trust signalCompliance2 records
Majestic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Majestic leadership team
Management profileNumber of profiles
Profiles4 records
Majestic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Majestic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Majestic
What does Majestic do?
Majestic sells a subscription SaaS link-intelligence platform that crawls the web to build and continuously update the world's largest commercial backlink map. Customers use Site Explorer, Search Explorer, Bulk Backlink Checker, Author Explorer and the Majestic API to analyse backlink profiles, evaluate link quality via proprietary metrics (Trust Flow, Citation Flow, Topical Trust Flow), research keywords, monitor competitors and build link strategies. The platform is offered in Lite, Pro and API subscription tiers, with a separate Majestic Analytics enterprise product and a free tier of SEO tools.
Is Majestic a public or private company?
Majestic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Majestic founded?
Majestic was founded in 2004. It employs 11 to 50 people.
Where is Majestic based?
Majestic is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Majestic make money?
Three revenue lines are on record. SaaS Subscription - Lite is the primary driver. The others are saaS Subscription - Pro and saaS Subscription - API.
Who are Majestic's main competitors?
Direct peers on record are Linkody, SE Ranking, Moz (Moz Pro), Ahrefs, SISTRIX, Mangools and CognitiveSEO. Broad incumbents are SimilarWeb, BrightEdge and Semrush.
Does Majestic have an API?
Yes. The Majestic API empowers agencies, SEO specialists and consultancies to build time-saving bespoke apps. It provides access to massive backlink datasets with tools to generate, manage and remove multiple API keys for security control. Available through API plan tier with connectors library on Github. The API supports search-by-keyword functionality through Search Explorer. Developer documentation is at developer-support.majestic.com/api.
What industry is Majestic in?
Majestic's product category is SEO Backlink Intelligence Software. Its primary akta.pro industry code is BPAFAJAB, On-Page SEO (Content Optimization, Internal Linking), with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 519290.