What Setsquare Creative does

Setsquare Creative Limited is a UK-based, privately held full-service physical manufacturer and set builder headquartered in Waterlooville, Hampshire. The company designs, fabricates, and installs bespoke exhibition stands, retail window displays, TV and film sets, experiential event installations, architectural installations, museum exhibitions, and container conversions for creative agencies and luxury/premium brand end-clients. Core end-markets served include automotive (McLaren, Jaguar Land Rover, Ford), luxury fashion (Louis Vuitton, Cartier, Coach, Ralph & Russo), sportswear (Nike, PUMA, HOKA), media and broadcasting (BBC, Sky, Netflix, Apple TV+, Paramount+), gaming (PlayStation, Candy Crush, Games Global), beverages (Guinness, Aperol, Wolf Blass), insurance and financial services (Hiscox, Barclaycard, Compare the Market), real estate (Wardian, Embassy Gardens), and entertainment IP holders (Pink Floyd, Squid Game, Dexter).

The company's technical backbone is an in-house workshop operating under a single roof with capabilities spanning carpentry and joinery, CNC precision machining, metal fabrication (cutting, casting, welding, stamping), model making with 3D printing and laser cutting, scenic painting, and automated lighting and control systems. Production is supported by a dedicated pre-build and testing workflow designed to de-risk time-critical event delivery, and the operation carries ISO 9001, ISO 14001, and ISO 45001 (in progress) management certifications alongside CHAS Standard and Elite/SSIP accreditation. Notable technical outputs include a Guinness World Record 13-metre LEGO Tower Bridge built from 5,805,846 pieces for Jaguar Land Rover, 100+ bespoke security display cases for Cartier, and the 70,000 sq ft Sky Innovation Centre delivered over a 12-month build programme.

Setsquare Creative monetises exclusively through project-based, quote-driven B2B contracts with no public pricing, recurring SaaS-like component, or standardised product catalogue. Its go-to-market is direct enterprise engagement with creative/experiential agencies and brand owners, supported by a portfolio-led marketing approach (website showcase, LinkedIn, Instagram, Vimeo) and direct phone/email enquiry channels. The firm self-describes as "award-winning" and "one of the leading production facilities in the UK," with installations delivered across the UK, continental Europe (Paris, Lisbon, Chamonix), and the United States (Los Angeles, New York, Hollywood). Customer concentration risk is partially mitigated by a horizontal spread of named enterprise logos across at least 10 distinct industry verticals, although repeat business with marquee accounts (e.g., Louis Vuitton, Nike, PUMA) is evident. No external funding, ownership transactions, or leadership changes are disclosed in available data.

Name

Setsquare Creative

Legal name

Setsquare Creative Limited

Website

https://setsquarecreative.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Setsquare Creative Limited is a Hampshire, UK-based full-service manufacturer designing and building bespoke exhibition stands, retail displays, TV sets, and experiential installations for creative agencies and luxury brands across automotive, fashion, media, and entertainment.

Ownership category

akta.pro rank

Headquarters

HQ city

Waterlooville

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Set Building and Manufacturing: Project-based custom manufacturing for exhibitions, events, retail displays, TV sets, and experiential installations. Revenue is generated through bespoke fabrication projects contracted directly with agencies and brands.
2. On-Site Installation Services: Complete installation and logistics services for set builds and experiential installations at client venues worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Setsquare Creative is a full-service manufacturer and set builder that designs, fabricates, and installs bespoke exhibition stands, TV and film sets, retail window displays, architectural installations, experiential event sets, museum exhibitions, and container conversions for creative agencies and luxury brands. Operating from a single Hampshire workshop, the company delivers projects end-to-end with in-house capabilities spanning carpentry, CNC machining, metal fabrication, model making, scenic painting, and lighting and automation, and provides worldwide on-site installation and logistics support.

Product overview

Setsquare Creative is an award-winning manufacturer and set builder offering a comprehensive suite of physical production services. The company operates as a single unified manufacturing operation with in-house capabilities spanning Carpentry & Joinery Workshop, Bespoke Furniture, CNC Machining, Metal Workshop, Model Making, Paint Workshop, Test & Pre-build, and Lighting & Automation. These specialized workshop services combine to deliver end-to-end project solutions including Exhibition Stands, Set Building, Retail Window Displays, Architectural Installations, Experiential Event Sets, Container Conversions, Theming and Props, TV Sets, Visual Merchandising, and Museum Exhibitions. The company works with agencies and luxury brands to create unique and immersive environments, operating from their Hampshire workshop and providing on-site installation worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpentry & Joinery Workshop Bespoke carpentry and joinery service constructing custom furniture, set building, scenery, props and specialist construction projects for retail, branding, exhibitions and event industries.
• Bespoke Furniture Design, build and fabrication of bespoke furniture combining expertise in metalwork, carpentry, upholstery, and 3D printing for exhibitions, experiential events, product launches and TV set designs.
• CNC Machining Precision cutting and manufacturing service using state-of-the-art CNC machines enabling complex designs to be produced with reduced time and unrivalled accuracy.
• Metal Workshop Full metal fabrication service including cutting, casting, moulding, forging, welding, stamping and CNC machining for unique builds, components and installations.
• Model Making Design and build service for exhibition, event, PR launch and retail display models using sculpture design, 3D printing, laser cutting, CNC cutting and graphics.
• Paint Workshop Scenic painting and decorative effects using acrylic, enamel, lacquer and latex paint for finishing touches to models, props and set builds.
• Test & Pre-build Pre-testing of all manufactured products and set builds before site delivery to ensure all elements are at full potential and built to client specifications.
• Lighting & Automation Lighting and automation integration for TV sets, exhibition stands, fan zones and experiential events, including mood lighting, day-to-evening set changes and smart lighting systems.
• Exhibition Stands Design, manufacture and construction of exhibition stands for trade shows and events.
• Set Building End-to-end set construction services for TV, film, theatrical productions and live events.
• Retail Window Displays Design and installation of luxury retail window displays for luxury brands, including seasonal campaigns and brand activations.
• Architectural Installations Design and build of architectural installations for commercial spaces, marketing suites and experiential environments.
• Experiential Event Sets Creation of immersive experiential environments and brand activations for events, product launches and promotional activities.
• Container Conversions Conversion of shipping containers into branded experiential spaces, wine tasting experiences, and mobile activations.
• Theming and Props Design and manufacture of themed environments and custom props for events, exhibitions and retail activations.
• TV Sets Construction of TV sets for broadcast productions, including BBC shows and streaming platform content.
• Museum Exhibitions Design and build of immersive museum exhibitions and gallery installations.
• Visual Merchandising Visual merchandising services for retail environments including product displays, fixtures and in-store brand experiences.

Quantifiable outcome

• Guinness World Record for largest LEGO structure - 13 meter high Tower Bridge using 5,805,846 LEGO pieces
• +2 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• The CultivatorscoreStrategic or Co-development PartnerCollaborated with The Cultivators on the Candy Crush All-Stars Final 2025 in Los Angeles, where Setsquare Creative project managed all scenic elements for the live event.
• Wonderland CommscoreStrategic or Co-development PartnerCollaborated with Wonderland Comms and The Cultivators on Compare the Market's Hollywood Sign installation celebrating 10 years of 2-for-1 cinema tickets.
• INCA ProductionscoreStrategic or Co-development PartnerWorked with INCA Productions on Netflix Squid Game 2 season launch at Drumsheds, creating immersive sets and the animatronic Young-hee doll.
• Stellar LondoncoreStrategic or Co-development PartnerPartnered with Stellar London on Apple TV+ Slow Horses Season 3 PR launch, bringing their creative manufacturing expertise to life for the unique river barge activation.
• The PersuaderscoreStrategic or Co-development PartnerOngoing partnership with experiential design agency The Persuaders on projects including Aperol Spritz Italian beach activation and Virgin Red floating ice cream van.
• The Persuaders (Wolf Blass)coreStrategic or Co-development PartnerCollaborated with The Persuaders on Wolf Blass container conversion project featuring sensory wine tasting experiences.
• Billie AchilleosminorStrategic or Co-development PartnerCollaborated with artist Billie Achilleos on Coach International's Rexy the Dinosaur sculpture, designed by Billie Achilleos and realized by Setsquare Creative.
• WaterBearminorStrategic or Co-development PartnerCollaboration with streaming platform WaterBear on Messy the COP Ness Monster sculpture built from 800 repurposed jeans for COP26 awareness campaign.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency producing immersive experiences, exhibits, and events for the world's leading brands. Comparable client roster (luxury, automotive, entertainment) but operates at significantly larger scale as a full-service agency rather than specialist fabricator.
• ASTOUND Group: Large North American experiential fabrication and brand experience agency with end-to-end design, fabrication, and installation capabilities. Comparable to Setsquare in custom-built brand activations but at much larger scale and global enterprise footprint.
• GL events: French-headquartered global events and exhibitions services group providing venue management, exhibition services, and bespoke stand builds. Comparable in exhibition stand fabrication and event services but operating as a large public-listed incumbent with extensive venue infrastructure.
• Sparks: Global experiential marketing agency with in-house fabrication and production teams delivering brand experiences, exhibits, and events for major brands. Overlaps with Setsquare on experiential activations but offers a broader integrated agency-plus-build service.
• George P Johnson Experience Marketing: Large global experiential marketing agency delivering brand experiences, exhibits, and events with integrated production capabilities. Highly comparable in client base and event/exhibition activation work but with substantially broader agency service offering.

Direct peers

• Oram: UK scenic fabrication house producing props, sets, and installations for film, television, and live events. Shares Setsquare's multi-material workshop model (carpentry, sculpting, paint) and broadcast/entertainment client base (BBC, streaming platforms).
• Mather & Co: Award-winning UK design and build studio specialising in museums, visitor attractions, and brand experiences. Comparable to Setsquare on exhibition-grade custom build delivery and high-end creative agency/luxury brand client overlap.
• Stage One Creative Services: UK-based scenic construction and set building company delivering bespoke sets for theatre, live events, exhibitions, and TV productions. Closest direct peer to Setsquare in terms of turnkey scenic fabrication, carpentry-led workshop model, and UK enterprise client base.

Regional players

• Pico Group: Asia-headquartered total experiential marketing group with global exhibition, event, and interior build services. Comparable in custom exhibition stand and event build delivery but primarily serves Asia-Pacific rather than the UK/European luxury and entertainment market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user131229370
• LinkedInlinkedin.com/company/setsquare-creative
• Instagraminstagram.com/setsquarecreative

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setsquare Creative