ASTOUND Group
ASTOUND Group is a North American experiential design and fabrication studio serving Fortune 500 companies, sports teams, venues, architects, and agencies with end-to-end design, engineering, fabrication, and installation services delivered through in-house production facilities.
- Company typePrivate
- Founded2001
- HeadquartersNorth Las Vegas, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What ASTOUND Group does
ASTOUND Group is an experiential design and fabrication studio founded in 2001 by Dale Morgan in Burlington, Ontario. The company delivers end-to-end custom experiential environments for Fortune 500 companies, sports teams and venues, world-class architects and designers, and marketing agencies, producing tradeshow exhibits, brand activations, retail storefronts, museum installations, mobile tours, and architectural features across approximately 40 countries. Named clients include Nike, Adidas, Chanel, Jordan, Lululemon, Las Vegas Raiders, Toronto Raptors, Allegiant Stadium, Volkswagen, CIBC, Twitch, Boston Dynamics, Coca-Cola, Google, and Facebook.
The company operates two state-of-the-art North American production facilities, in Burlington, Ontario and Sturtevant, Wisconsin, with a third location in Las Vegas, Nevada. Its core technology stack combines CAD, 3D modeling, collaborative 3D printing, robotics, VR prototyping, digital manufacturing, and interactive/LED technology integration to translate ambitious creative concepts into physical installations. Service categories span tradeshow exhibits, events, fabrication and production, immersive experiences, digital and interactive tech, retail activations and popups, mobile tours, sports and venues, architectural services, museums, and design and prototyping. PATIO Interactive, acquired in April 2021, extends capabilities into interactive digital technology.
ASTOUND generates revenue primarily through custom, project-based engagements priced on a quote basis tied to scope, materials, complexity, and timeline, supplemented by multi-year professional services, ongoing client partnerships, project management, and creative/engineering services. GTM is enterprise sales-led via direct relationships, RFP processes, and industry reputation, with a dedicated sports and venue division added in March 2026. The company is privately held and founder-anchored under CEO Dale Morgan, with Tom Wright as Executive Chairman and President (joined April 2021 from UFC) and Heather Clayton appointed CFO in April 2026 to support M&A and owned IP development.
ASTOUND Group firmographics
Firmographics- Name
- ASTOUND Group
- Legal name
- ASTOUND Group
- Website
- https://astoundgroup.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ASTOUND Group is a North American experiential design and fabrication studio serving Fortune 500 companies, sports teams, venues, architects, and agencies with end-to-end design, engineering, fabrication, and installation services delivered through in-house production facilities.
- Ownership category
- akta.pro rank
ASTOUND Group industry classification
Industry- Product category
- Experiential Design & Fabrication Services
- NAICS
- Interior Design Services (54141), Graphic Design Services (54143)
- akta.pro primary industry
- Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)
Keywords
Where ASTOUND Group is headquartered
LocationHeadquarters
- HQ city
- North Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ASTOUND Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Experiential Design & Fabrication Services: ASTOUND generates revenue through custom design, fabrication, and installation of experiential environments, events, tradeshow exhibits, retail activations, and sports/venue installations. Projects are typically one-time custom builds with pricing based on complexity, materials, and scope.
- Professional Services: Additional revenue from project management, strategy, creative development, engineering services, and ongoing client partnerships across multiple projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
ASTOUND Group product offering
Product offeringCore offering
ASTOUND Group is an experience design studio that designs, engineers, fabricates, and installs custom experiential environments for enterprise brands. Core offerings include tradeshow exhibits, events, retail and pop-up activations, sports and venue installations, architectural services, museum installations, mobile tours, immersive and digital experiences, and full in-house production through two North American fabrication facilities. The company delivers these projects end-to-end, from strategy and concept through engineering, manufacturing, and global installation.
Product overview
ASTOUND Group is an experience design studio offering a comprehensive portfolio of services centered on experiential design, custom fabrication, and brand experiences. The core offering spans tradeshow exhibits, events, immersive experiences, digital and interactive technology integration, retail activations and popups, mobile tours, sports and venue services, architectural services, museums, and design and prototyping. The company operates state-of-the-art production facilities in Burlington, Ontario and Las Vegas, Nevada, providing in-house capabilities for architectural metalwork, millwork, composites, digital fabrication, 3D printing, and VR prototyping. Design & Prototyping services include sub-services for research and testing, concept development, material selection, mechanical and electrical engineering, rapid prototyping via 3D printing, virtual reality prototyping, usability testing, cost estimation, 3D modeling and rendering, manufacturability assessment, and design optimization. The company also offers Digital Products including digital theater and hybrid event solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Tradeshow Exhibits Design and fabrication of custom trade show booth environments and exhibition displays for major industry events targeting enterprise brand marketers.
- Events Full-service event design, production, and execution for branded experiences and corporate events for enterprise clients.
- Fabrication & Production Custom fabrication capabilities including architectural metalwork, millwork, composites, and digital manufacturing across North American facilities for enterprise clients.
- Immersive Experiences Creation of fully immersive, digitally-driven brand environments and experiential installations that drive measurable business results for enterprise brands.
- Digital & Interactive Tech Digital integration, interactive technology implementation, and digital theater solutions for experiential environments across brand activations.
- Retail Activations & Popups Temporary and permanent retail space design, pop-up store creation, and brand activation services for retail environments and consumer brands.
- Mobile Tours Design and engineering of traveling exhibitions and mobile brand experiences for multi-venue activations across markets.
- Sports & Venues Sponsorship integration, fan experience design, and venue activation services for sports teams, stadiums, and entertainment venues.
- Architectural Services Architectural design services including façade design, custom storefronts, and architectural element fabrication and installation for architects and brand clients.
- Museums Museum exhibition design, fabrication, and installation including interactive displays and themed environments for cultural institutions.
- Design & Prototyping End-to-end design and prototyping services including research and testing, concept development, 3D modeling, virtual reality prototyping, and rapid prototyping via 3D printing for enterprise product and experience teams.
- Digital Products Digital-first products and experiences including digital theater, hybrid event solutions, and interactive digital activations for brand marketers.
Quantifiable outcome
- 20,000+ attendees engaged at Interac Collision Conference activation, named 'most talk-worthy space' at event
- +3 more outcomes
Companies that use ASTOUND Group
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
ASTOUND Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ASTOUND Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- EDIT: The Expo for Design, Innovation & TechnologycoreASTOUND served as a founding committee member and designed/fabricated curated exhibits and installations for the inaugural EDIT festival held in Toronto. The 150,000 square-foot festival brought together design, innovation and technology solutions. ASTOUND helped bring themes of Shelter/Cities, Care and Educate to life through immersive installations.
- Quadrangle ArchitectsminorPartnership with Quadrangle Architects for Lululemon retail storefront projects across the GTA. ASTOUND facilitated fabrication and installation of custom storefronts while Quadrangle provided architectural design services.
- WesbuiltminorCollaboration with Wesbuilt on multiple challenging projects. Testimonial from Wesbuilt President Donal McIntyre praising ASTOUND's degree of professionalism and enthusiasm in project execution.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
ASTOUND Group competitors and assessment
Company assessmentDirect peers
- 160over90: Creative agency within Stagwell focused on brand storytelling, sports marketing, and experiential work. Comparable on sports/venue, brand activation, and high-end campaign execution for global brands.
- Sparks (a Freeman Company): Global experiential marketing and event design house owned by Freeman; directly comparable to ASTOUND in tradeshow exhibits, brand activations, and custom fabrication. Operates at a larger scale with similar full-service, design-through-install capabilities.
- George P. Johnson Experience Marketing: Large global experiential agency (part of Project Worldwide) focused on brand experiences, trade shows, and events. Closely comparable on the high-end design + build + install value chain, particularly for enterprise tech and automotive clients.
- Mosaic Experiential Marketing: Experiential marketing agency specializing in brand activations, mobile tours, retail pop-ups, and events. Overlaps directly with ASTOUND's mobile tours, retail activation, and brand experience service lines.
- MKG: Independent experiential marketing and event agency serving global brands with strategy, creative, fabrication, and execution. Direct overlap with ASTOUND's mid-to-large enterprise client base and live experience focus.
- ProExhibits: Trade show exhibit design and fabrication house serving enterprise clients with custom exhibit programs. Strong direct comparator to ASTOUND's trade show exhibit line and design-build capabilities.
- Jack Morton Worldwide: Global brand experience agency (IPG) building immersive brand experiences, events, and exhibits. Highly comparable scope: strategy, design, fabrication, and execution for global brand clients across sports, tech, and consumer.
- GES (Global Experience Specialists): Large-scale provider of exhibition, event, and experiential services with in-house fabrication capabilities. Comparable to ASTOUND in trade show exhibits and custom build-to-spec event environments for enterprise clients.
- Derse: Full-service exhibit and experiential marketing company with in-house fabrication. Highly comparable end-to-end model: design, fabrication, and on-site execution for trade shows and brand activations.
- Taylor Group (part of Engine): Brand activation and event marketing group under Engine Group; direct competitor in custom fabrication, event execution, and brand experience work for Fortune 500 clients.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ASTOUND Group social profiles
Digital presenceASTOUND Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASTOUND Group leadership team
Management profileNumber of profiles
Profiles11 records
ASTOUND Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASTOUND Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASTOUND Group
What does ASTOUND Group do?
ASTOUND Group is an experience design studio that designs, engineers, fabricates, and installs custom experiential environments for enterprise brands. Core offerings include tradeshow exhibits, events, retail and pop-up activations, sports and venue installations, architectural services, museum installations, mobile tours, immersive and digital experiences, and full in-house production through two North American fabrication facilities. The company delivers these projects end-to-end, from strategy and concept through engineering, manufacturing, and global installation.
Is ASTOUND Group a public or private company?
ASTOUND Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASTOUND Group founded?
ASTOUND Group was founded in 2001. It employs 251 to 500 people.
Where is ASTOUND Group based?
ASTOUND Group is headquartered in North Las Vegas, United States, in the North America region.
How does ASTOUND Group make money?
Two revenue lines are on record. Experiential Design & Fabrication Services are the primary driver. The others are professional Services.
Who are ASTOUND Group's main competitors?
Direct peers on record are 160over90, Sparks (a Freeman Company), George P. Johnson Experience Marketing, Mosaic Experiential Marketing, MKG, ProExhibits, Jack Morton Worldwide, GES (Global Experience Specialists), Derse and Taylor Group (part of Engine).
Does ASTOUND Group have an API?
No public API is recorded for ASTOUND Group.
What industry is ASTOUND Group in?
ASTOUND Group's product category is Experiential Design & Fabrication Services. Its primary akta.pro industry code is BPAFAGAK, Event Fabrication & Scenic/Set Build (Custom Builds, Installations). Its NAICS code is 54141.