EarthWerks
EarthWerks is a Houston-based, privately held US flooring manufacturer specializing in luxury vinyl tile and plank (LVT/LVP) plus engineered hardwood, sold through an authorized dealer network to residential homeowners and multi-family/light-commercial developers.
- Company typePrivate
- Founded1998
- HeadquartersHouston, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What EarthWerks does
EarthWerks is a US-based, privately held flooring manufacturer and wholesaler headquartered in Houston, Texas, founded in 1998. The company specializes in Luxury Vinyl Tile (LVT) and Luxury Vinyl Plank (LVP) flooring, with an additional engineered hardwood line, serving two primary customer segments: residential homeowners seeking durable, stylish flooring, and multi-family and light-commercial developers requiring high-performance products with reliable availability. Core product technology centers on LVT/LVP constructions in both glue-down and rigid click formats, with Stone Plastic Composite (SPC) options including ABA co-extruded variants up to 5mm x 20mil, layered with the proprietary Tuff Shield enhanced wear-protection coating across a multi-tier wear-layer assortment (6mil, 12mil, 20mil).
EarthWerks firmographics
Firmographics- Name
- EarthWerks
- Legal name
- Earthwerks
- Website
- https://earthwerks.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EarthWerks is a Houston-based, privately held US flooring manufacturer specializing in luxury vinyl tile and plank (LVT/LVP) plus engineered hardwood, sold through an authorized dealer network to residential homeowners and multi-family/light-commercial developers.
- Ownership category
- akta.pro rank
EarthWerks industry classification
Industry- Product category
- Luxury Vinyl Flooring
- SIC
- Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821)
- akta.pro primary industry
- Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)
- akta.pro secondary industries
- Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
Keywords
Where EarthWerks is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Markets served
EarthWerks business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Flooring Product Sales: Direct sales of luxury vinyl flooring (LVT/LVP) and engineered hardwood products to consumers through dealer network and samples directly. Products sold in various thicknesses and wear layers targeting residential and light commercial applications.
- Sample Sales: Direct-to-consumer sample sales at $3.00 per sample, allowing customers to evaluate products before purchasing full flooring quantities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry Level - 2mm x 6mil |
| Unit Pricing | Pay-as-you-go | Mid-Range - 2mm x 12mil / 3mm x 20mil |
| Unit Pricing | Pay-as-you-go | Premium - 4.5mm x 12mil / 5mm x 20mil SPC |
| Unit Pricing | Pay-as-you-go | Sample Size |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
EarthWerks product offering
Product offeringCore offering
EarthWerks manufactures and supplies luxury vinyl tile (LVT), luxury vinyl plank (LVP), and engineered hardwood flooring products. The company offers multiple product collections including Chassis, Reposado, Pavilion, Devan, and Escalera, featuring proprietary Tuff Shield wear protection and SPC core options for residential and light commercial applications.
Product overview
EarthWerks is a flooring company offering two main product categories: Luxury Vinyl Flooring (LVT/LVP) and Hardwood Flooring. The luxury vinyl portfolio includes multiple product collections: Reposado (7" x 48" planks with Tuff Shield Coating in 8 colors), Pavilion (high-design colors in 5 colorways), Devan (2mm glue down planks for multi-family in 4 colors), Chassis Collection (5-tier assortment with glue down and SPC click options in 8 colors with varying wear layers), and Escalera Collection. Products are positioned for both residential and commercial applications, emphasizing durability, scratch resistance, stain resistance, and performance under heavy foot traffic.
Differentiator
Problem solved
Functional benefit
Brands
- Chassis Collection: A 5-tier assortment of luxury vinyl flooring offering the same plank patterns in glue down and SPC click installations with 6mil, 12mil and 20 mil wear layer options, featuring Tuff Shield enhanced wear protection for multifamily flooring needs
- Reposado
- Pavilion
- Devan
- Escalera Collection
Products and services
- Luxury Vinyl Flooring (LVT/LVP) EarthWerks luxury vinyl flooring products including LVT planks and tiles engineered for residential and commercial applications. These products feature resistance to scratches, stains, and wear and tear, designed to withstand heavy foot traffic.
- Hardwood Flooring EarthWerks engineered hardwood flooring products for residential applications, providing natural wood aesthetics with engineered durability.
- Chassis Collection 5-tier luxury vinyl collection offering the same plank patterns in glue down and SPC click installations with 6mil, 12mil and 20mil wear layer options. Available in 8 colors. Options range from entry level 2mm x 6mil to 5mm x 20mil ABA Co-extruded SPC. Features Tuff Shield enhanced wear protection for multifamily flooring applications.
- Reposado Luxury vinyl plank collection featuring 7" x 48" x 2mm x 8mil planks with Tuff Shield Coating. Available in 8 colors, designed for multi-family living. Also available in 2.5mm x 20mil and 3.5mm x 12mil with cushion backing options.
- Pavilion Luxury vinyl flooring collection featuring high-design colors that fit any décor with easy installation and long-lasting durability. Available in 5 colorways, designed for value and performance.
- Devan 2mm glue down luxury vinyl plank designed for multi-family development. Available in 4 colorways with proven style, performance and availability.
- Escalera Collection Luxury vinyl collection named after Escalera Ranch, featuring unique style and detail inspired by nature.
Quantifiable outcome
- Engineered to withstand heavy foot traffic for residential and commercial applications
Companies that use EarthWerks
Customer profileSegments3 records
Ideal customer profiles3 records
EarthWerks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EarthWerks partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
EarthWerks competitors and assessment
Company assessmentDirect peers
- COREtec (USFloors / Shaw Industries): COREtec is the most recognized LVT/LVP specialty brand in the U.S., now owned by Shaw Industries. It competes head-to-head with EarthWerks in rigid core and traditional LVT across residential and multi-family channels.
- Karndean Designflooring: Karndean is a global LVT/LVP specialist focused on design-forward luxury vinyl. It targets similar dealer and multi-family/specification accounts as EarthWerks with comparable tiered product assortments.
- MSI (M S International): MSI is a large surfacing products distributor with a rapidly expanded LVT/LVP flooring offering. It competes on price, availability, and breadth within the same dealer and home-center channels EarthWerks serves.
- Provenza Floors: Provenza is a U.S. specialty LVT/hardwood brand focused on design-led products sold through independent dealers. It overlaps with EarthWerks' Reposado, Pavilion, and Escalera aesthetic positioning.
- Beauflor: Beauflor is a European resilient flooring manufacturer with a growing U.S. LVT/SPC offering. It overlaps with EarthWerks in glue-down and click LVT categories and in multi-family specifications.
Broad incumbents
- Shaw Industries: Shaw is one of the largest U.S. flooring manufacturers, with an extensive resilient portfolio including COREtec. EarthWerks competes for the same dealer and multi-family specification slots against Shaw's broader, better-capitalized offering.
- Mohawk Industries: Mohawk is a global flooring giant with significant LVT manufacturing capacity and strong retail relationships. Its scale and private-label programs overlap directly with EarthWerks' product and channel strategy.
- Mannington Mills: Mannington is a U.S. manufacturer of residential and commercial resilient flooring, including LVT and sheet vinyl. It competes with EarthWerks across dealer and multi-family channels with comparable product breadth.
- Armstrong Flooring: Armstrong Flooring is a long-established resilient flooring manufacturer with vinyl tile and plank products. It overlaps with EarthWerks in LVT/LVP at both residential and commercial tiers.
Emerging players
- CFL Flooring: CFL Flooring (FirmFit, Novocore) is an LVT/rigid core specialist with strong North American distribution growth. It targets the same multi-family and dealer channels with a comparable SPC focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EarthWerks social profiles
Digital presenceEarthWerks financial estimates
Financial estimateRevenue estimate
Valuation estimate
EarthWerks leadership team
Management profileNumber of profiles
EarthWerks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EarthWerks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EarthWerks
What does EarthWerks do?
EarthWerks manufactures and supplies luxury vinyl tile (LVT), luxury vinyl plank (LVP), and engineered hardwood flooring products. The company offers multiple product collections including Chassis, Reposado, Pavilion, Devan, and Escalera, featuring proprietary Tuff Shield wear protection and SPC core options for residential and light commercial applications.
Is EarthWerks a public or private company?
EarthWerks is a private company. It is classified as unknown and is currently operating.
When was EarthWerks founded?
EarthWerks was founded in 1998. It employs 101 to 250 people.
Where is EarthWerks based?
EarthWerks is headquartered in Houston, United States, in the North America region.
How does EarthWerks make money?
Two revenue lines are on record. Flooring Product Sales are the primary driver. The others are sample Sales.
Who are EarthWerks's main competitors?
Direct peers on record are COREtec (USFloors / Shaw Industries), Karndean Designflooring, MSI (M S International), Provenza Floors and Beauflor. Broad incumbents are Shaw Industries, Mohawk Industries, Mannington Mills and Armstrong Flooring. CFL Flooring is listed as an emerging player.
Does EarthWerks have an API?
No public API is recorded for EarthWerks.
What industry is EarthWerks in?
EarthWerks's product category is Luxury Vinyl Flooring. Its primary akta.pro industry code is IMADAJAA, Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber), with a secondary code of IMAOAJAH, Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork). Its SIC code is 2821.