Studio100

What Studio100 does

Studio 100 NV is a Belgian family entertainment company founded in 1996 and headquartered in Schelle, Belgium. The company produces and operates a portfolio of children's entertainment properties built around character franchises including K3, Samson & Marie, Bumba, and Maya de Bij, and serves families with young children across Belgium, the Netherlands, and Germany. Its core activity is live theatrical entertainment: recurring seasonal shows such as De Grote Sinterklaasshow, Samson & Marie Zomershow, and Samson & Marie Kerstshow are performed at venues including AFAS Dome Antwerpen and the company's wholly-owned Plopsaland Belgium theme park. Complementary revenue lines include the K3 RUN&FUN day-event format, character-based merchandise sold through the owned e-commerce shop, and artist booking and IP licensing to third-party operators. The company also operates adjacent digital surfaces — a Fun content section, a Win contest platform, a weekly email newsletter, and active social media — that support show attendance and merchandise conversion.

The business is structured as a privately held Belgian naamloze vennootschap (public limited company) with no public listing or disclosed institutional shareholders. Studio 100's wholly-owned subsidiary Plopsa operates the theme park estate that hosts Studio 100's live shows, creating a vertically integrated live-entertainment and venue business. In December 2017 the company acquired U.S.-based Little Airplane Productions, an animation and IP development studio, extending its content production footprint. Distribution is primarily regional and direct-to-consumer through studio100.com, venue box offices, theme park gates, and the e-commerce storefront, with localized sites in Dutch, French, and German. The company marked its 30th anniversary in 2026 with a dedicated brand campaign.

Revenue mechanics combine one-time ticket sales for live performances, direct merchandise transactions, and recurring licensing/royalty income from artist bookings and character IP licensed to external operators. No public pricing, revenue figures, or financial guidance are disclosed; the 1–10 employee figure in the source data is inconsistent with the visible operational footprint and is treated as a data quality issue. No AI, software platform, API, or proprietary technology product is associated with the business.

Name

Studio100

Legal name

Studio 100 NV

Website

https://studio100.be

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio 100 NV is a privately held Belgian family entertainment company (founded 1996) that produces live theatrical shows, manages children's character IPs such as K3, Samson & Marie, and Bumba, and operates the Plopsa theme park subsidiary across Belgium, the Netherlands, and Germany.

Ownership category

akta.pro rank

Product category

Family Entertainment

NAICS

Other Performing Arts Companies (711190), Musical Groups and Artists (71113), Performing Arts Companies (7111)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYTHAHABAC

Consumer & Public Shows (B2C) Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYMPAFAAAI

Educational Games & Kids/Families Game Studios

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

Keywords

• Family entertainment
• Children's live shows
• Branded merchandise
• Theme park operations
• Character licensing

Headquarters

HQ city

Schelle

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Live Show Tickets: Revenue from ticket sales for live theatrical performances including K3 RUN&FUN, De Grote Sinterklaasshow, Samson & Marie shows at various venues across Belgium.
2. Merchandise Sales: Revenue from the Studio 100 online shop selling branded merchandise, toys, and collectibles featuring their characters including Bumba, K3, Maya de Bij, and Samson & Marie.
3. Artist Booking & Licensing: Revenue from booking artists and characters for appearances, events, and third-party licensing of their entertainment properties to other operators.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Studio 100 is a Belgian family entertainment company that produces, markets, and presents live theatrical shows built around its owned children's character franchises (K3, Samson & Marie, Bumba, Maya de Bij, De Grote Sinterklaasshow), performed at venues and Plopsa theme parks across Belgium and the Netherlands. It complements the live shows with an online branded merchandise shop, a digital engagement and contests platform, and an artist booking/licensing service for character appearances and third-party use of its IP.

Product overview

Studio 100 is a Belgian entertainment company operating a multi-product portfolio centered around live theatrical shows, television characters, and family entertainment. The core offering includes live performance shows (such as De Grote Sinterklaasshow, Samson & Marie shows, and K3 RUN&FUN events) presented at venues across Belgium and at Plopsaland theme parks. Supporting the shows, Studio 100 operates complementary platforms: a Fun section for interactive content, a Shop for merchandise, and a Win platform for contests. The company celebrates its 30th anniversary in 2026, positioning its stars and characters (K3, Samson & Marie, and others) as the central figures across its entertainment ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• K3: A popular Belgian pop group featured in Studio 100 shows and events.
• Samson & Marie
• De Grote Sinterklaasshow
• Plopsa

Products and services

• K3 RUN&FUN A day-long sports and music event featuring the K3 artists and their friends, combining athletic activities, music performances, and family entertainment at Sport Vlaanderen Hofstade, targeted at families with young children.
• De Grote Sinterklaasshow 2026 An annual Sinterklaas (Saint Nicholas) themed theatrical show performance scheduled for November 28, 2026 at AFAS Dome in Antwerpen, targeted at Belgian families with young children.
• Samson & Marie Zomershow A summer live show featuring the Samson & Marie characters running from July 13 to August 14, 2026 at Plopsaland Belgium, targeted at families visiting the theme park.
• Samson & Marie Kerstshow: Het sprookjesboek A Christmas-themed live show featuring Samson & Marie in a fairy tale book setting, scheduled for December 19-22, 2026 at Plopsaland Belgium, targeted at families visiting the theme park during the holiday season.
• Studio 100 Online Shop An e-commerce storefront selling Studio 100 branded products and character merchandise including toys, clothing, and collectibles featuring the company's owned characters.
• Artist Booking Service (Artiesten boeken) An artist and character booking service that supplies Studio 100 artists and characters for corporate events, private bookings, and third-party appearances, and licenses Studio 100 entertainment properties to other operators.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• PlopsacoreStrategic or Co-development PartnerPlopsa is the theme park subsidiary of Studio 100, operating multiple family theme parks across Belgium and the Netherlands. Shows like Samson & Marie Zomershow and Kerstshow are presented at Plopsaland Belgium, creating an integrated entertainment and theme park experience.
• AFAS Dome AntwerpenminorChannel Partner/ Reseller/ DistributorAFAS Dome in Antwerp is a venue partner hosting Studio 100 shows including De Grote Sinterklaasshow 2026.
• Sport Vlaanderen HofstademinorChannel Partner/ Reseller/ DistributorSports venue hosting the K3 RUN&FUN event featuring sports, music and entertainment activities for families.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• 9 Story Media Group: 9 Story Media Group is a Canadian kids' and family content producer and licensor (Blue's Clues & You, Clifford the Big Red Dog) operating across animation, consumer products, and content distribution — comparable to Studio 100's children entertainment IP and licensing activities.
• WildBrain: WildBrain is a Canadian kids entertainment and licensing company managing iconic brands (Peanuts, Strawberry Shortcake, Caillou) and YouTube distribution. Comparable as a character IP licensing, content production, and consumer products operator focused on kids/family.
• Aardman Animations: Aardman is a UK-based stop-motion animation studio known for Wallace & Gromit, Shaun the Sheep, and Morph. Comparable as a character-IP-driven kids entertainment business with content, licensing, and consumer products — including Shaun the Sheep-themed attractions at UK theme parks.
• Mondo TV Group: Mondo TV Group is a European (Italy-based) kids and family entertainment company producing animated series (Sylvanian Families, Heidi, Winx) and distributing them globally. Comparable as a European peer with a similar character-IP-driven kids content and licensing model.
• Sanrio: Sanrio (Hello Kitty, My Melody, Aggretsuko) monetises a portfolio of owned character IP through licensing, merchandise, and themed experiences including Sanrio Puroland and Harmonyland theme parks in Japan — directly comparable to Studio 100's franchise IP + theme park + merchandise model.
• Efteling: Efteling is the Netherlands' largest theme park, family-owned (similar to Studio 100 NV), featuring its own fairy tale characters (Efteling Forest, Pardoes), live shows, and substantial merchandise. Directly comparable as a Benelux family entertainment brand combining original character IP with theme park and live performance revenue.
• Spin Master: Spin Master is a Canadian global children's entertainment company that owns and develops character-driven IP (Paw Patrol, PJ Masks, Bakugan) and monetises through toys, TV/streaming, and licensing — directly comparable to Studio 100's character-IP + merchandise + live show model.

Broad incumbents

• Mattel: Mattel is a global toy and family entertainment company behind Barbie, Hot Wheels, and Thomas & Friends, with film/TV content and theme park initiatives (Mattel Adventure Park). Comparable as a broader incumbent with multi-format monetisation of owned IP across toys, content, and experiences.
• Hasbro: Hasbro is a large US toy and entertainment company owning Peppa Pig, My Little Pony, Transformers, and Play-Doh; it acquired Entertainment One for kids IP. Comparable as a broader incumbent in character-driven family entertainment with toys, licensed consumer products, and content production.
• Nickelodeon (Paramount Global): Nickelodeon is a leading global kids entertainment network (SpongeBob SquarePants, PAW Patrol, Dora) and a core pillar of Paramount Global. Comparable as a broad incumbent in kids entertainment spanning television, streaming, consumer products, and theme park partnerships, including PAW Patrol attractions at various parks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Studio100
• Facebookfacebook.com/Studio100

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio100