Premierepet

What Premierepet does

PremieRpet is a privately held Brazilian pet food manufacturer founded in 1995 and headquartered in Dourado, São Paulo. The company operates across four countries with 380+ products spanning multiple brands serving the premium and super premium dog and cat food segments, including PremieR® (Super Premium), GoldeN® (Premium Especial), VittA® Natural, and the international Natoo brand. Its portfolio covers dry food, wet food, cookies/snacks, natural, organic, breed-specific, indoor-lifestyle, and clinical nutrition lines distributed through specialty pet retail, veterinary clinics, regional distributors, and online channels across Brazil and select international markets.

The company's technological foundation rests on a 17,000+ m² Centro de Desenvolvimento Nutricional (CDN) research center staffed by veterinarians, zootecnists, and food scientists, housing over 90 dogs and cats for palatability, digestibility, metabolism, and food safety testing. Manufacturing is anchored by four factories in Brazil, including a LEED Gold-certified cookie plant (the first in Latin America's pet food sector) and a 92,000 m² natural-foods facility in Porto Amazonas. All four factories are powered by 100% renewable solar energy generated from the 690-hectare Castilho solar complex (600,000 panels, 120,000 dedicated to factory supply), the only such configuration in Brazil's pet food industry, avoiding approximately 16,000 tons of CO2 annually.

The business model is product sales through a multi-tiered distribution network, with revenue generated via one-time purchases of branded pet food at specialty retail, veterinary prescription channels (PremieRvet program), and e-commerce. The company has been organically funded and grown through reinvestment with no disclosed external institutional investors. Supporting infrastructure includes the non-profit Instituto PremieRpet for research and social initiatives, the PremieRvet veterinary program for clinical nutrition prescriptions, and an active content ecosystem (Blog do Tutor, Vet Responde, PremieRpet Acontece) that drives top-of-funnel consumer education and veterinary community engagement.

Name

Premierepet

Legal name

PremieRpet

Website

https://www.premierpet.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PremieRpet is a privately held Brazilian pet food manufacturer founded in 1995, producing premium and super premium dog and cat nutrition across 380+ products under brands including PremieR®, GoldeN®, VittA®, and Natoo, distributed through specialty pet retail and veterinary channels in four countries.

Ownership category

akta.pro rank

Product category

Pet Food & Pet Nutrition

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Functional & Veterinary Diet Pet Food (CRADAFAF)

akta.pro secondary industries

Life-Stage & Breed/Size-Specific Formulas (CRADAFAG), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Pet Treats & Chews (AFADAFAF), Companion Animal Therapeutic Diets (Prescription Diets) (HLAMAHAA)

Keywords

• Pet food manufacturing
• Super premium pet nutrition
• Veterinary clinical nutrition
• Breed-specific pet food
• Natural pet snacks

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pet Food Products Sales: PremieRpet generates revenue through the sale of premium and super premium pet food products for dogs and cats. The company sells through specialized retail channels, veterinary clinics, and distributors across Brazil and Latin America. Products range from standard premium to clinical nutrition formulas.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

PremieRpet manufactures and sells premium and super premium pet food products for dogs and cats, including dry foods, wet foods, baked cookies/snacks, natural and organic lines, breed-specific formulas, indoor-lifestyle formulas, and a 23-product clinical nutrition line for disease adjuvant treatment. The portfolio spans four brands (PremieR, GoldeN, VittA, Natoo) with 380+ products sold through specialized pet retail, veterinary clinics, online retailers and regional distributors across Brazil and select Latin American markets.

Product overview

PremieRpet® is a Brazilian pet food company operating as a platform of multiple sub-brands and product lines for dogs and cats. The portfolio consists of three main brands: PremieR® (Super Premium), GoldeN® (Premium Especial), and VittA® Natural (Premium Especial), plus the international brand Natoo. Under PremieR®, the company offers diverse product lines including Formula (high-precision nutrition), Nattu (natural ingredients), Raças Específicas (breed-specific), Ambientes Internos (indoor pets), Seleção Natural (Kor chicken), Nutrição Clínica (23 clinical nutrition products for disease support), Gourmet (wet food), Cookie (baked snacks), and Orgânico (organic). GoldeN® includes Premium Especial, Seleção Natural, Gourmet, and Cookie lines. VittA® Natural offers natural ingredients with whole grains. The company also operates research and social initiatives through its Centro de Desenvolvimento Nutricional (CDN), Instituto PremieRpet®, and PremieRvet veterinary program. Products span dry foods, wet foods, cookies/snacks, and clinical nutrition across life stages (puppies, adults, seniors) and target segments (specific breeds, indoor pets, castrated pets, health conditions). The company operates four factories powered by 100% renewable solar energy and holds ISO 9001 and LEED certifications.

Differentiator

Problem solved

Functional benefit

Brands

• PremieR® Formula: High performance dry food supporting optimal satiety, health, energy and vitality for dogs and cats.
• PremieR® Nattu
• PremieR® Raças Específicas
• PremieR® Ambientes Internos
• PremieR® Seleção Natural
• PremieR® Gourmet
• PremieR® Cookie
• PremieR® Nutrição Clínica
• PremieR® Orgânico
• GoldeN® Premium Especial
• GoldeN® Seleção Natural
• GoldeN® Gourmet
• GoldeN® Cookie
• VittA® Natural
• Natoo
• Instituto PremieRpet®

Products and services

• PremieR® Super Premium dry and wet pet food
• PremieR® Raças Específicas (breed-specific dog food)
• PremieR® Ambientes Internos (indoor dog food)
• PremieR® Gatos cat food line
• PremieR® Formula high-precision nutrition line
• PremieR® Nattu natural pet food line
• PremieR® Nattu Bites semi-moist treats
• PremieR® Seleção Natural natural selection line
• PremieR® Nutrição Clínica clinical nutrition line
• PremieR® Gourmet wet food line
• PremieR® Cookie baked pet snacks
• PremieR® Orgânico organic wet food line

Quantifiable outcome

• 16,000 tons of CO2 emissions avoided annually through solar energy usage
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• UFPR (Universidade Federal do Paraná)coreStrategic or Co-development PartnerPartnership with Federal University of Paraná for the Shelter Veterinary Medicine Project. UFPR provides veterinary expertise to support NGO shelters in animal welfare and adoption rate improvement. The project has facilitated 4,578 adoptions since 2019.
• OnçafariflagshipStrategic or Co-development PartnerConservation partnership for the Juntos pelo Pantanal campaign supporting jaguar habitat preservation. PremieRpet contributed resources to 700 hectares under direct influence in the Pantanal region. Recognized in Guia MOL 2025 for conservation efforts.
• Amigo AnimalminorOthersAnimal welfare NGO partner in the Shelter Veterinary Medicine Project providing shelter support.
• APATAminorOthersAnimal welfare NGO partner in the Shelter Veterinary Medicine Project providing shelter support.
• Max MellominorOthersAnimal welfare organization partner in the Shelter Veterinary Medicine Project.
• CatLandminorOthersCat welfare NGO partner in the Shelter Veterinary Medicine Project.
• DNA AnimalminorOthersAnimal welfare NGO partner in the Shelter Veterinary Medicine Project.
• Projeto Segunda ChanceminorOthersAnimal shelter partner in the Shelter Veterinary Medicine Project.

Scale indicators10 records

Recent moves4 records

Direct peers

• Guabi Natural: Guabi is a Brazilian pet food manufacturer with a strong natural and super premium portfolio. It competes directly with PremieRpet's PremieR and GoldeN lines in Brazil's pet specialty channel.
• Hill's Pet Nutrition: Hill's, owned by Colgate-Palmolive, is the global leader in clinical and therapeutic pet nutrition. Its Science Diet and Prescription Diet lines are direct competitors to PremieRpet's 23-product PremieR Nutrição Clínica line and PremieRvet veterinary channel.
• Total Alimentos: Total Alimentos produces the Max and Equilíbrio super premium brands in Brazil. It is a direct domestic competitor to PremieRpet across dry food, wet food, and treats in the super premium tier.
• Diamond Pet Foods: Diamond Pet Foods is a US-based manufacturer of premium and specialty pet food including Taste of the Wild. It is a comparable premium pet food manufacturer competing with PremieRpet in the natural and specialty category globally.
• Champion Petfoods (ACANA, ORIJEN): Champion Petfoods owns ACANA and ORIJEN, premium and biologically appropriate pet food brands. It competes directly with PremieRpet's Nattu natural and Seleção Natural lines in the natural and premium super-premium segment.
• Royal Canin (Mars Petcare): Royal Canin is the global leader in breed-specific and life-stage pet nutrition, owned by Mars. It is the most direct global analog to PremieRpet's PremieR Raças Específicas and Ambientes Internos innovations, competing head-to-head in the super premium tier across Latin America.
• BRF Pet: BRF Pet is the pet food division of Brazilian food giant BRF, producing Gran Plus and Balance brands. It is one of PremieRpet's principal domestic competitors across premium and super premium tiers in Brazil and the broader Latin American market.
• Farmina Pet Foods: Farmina is an Italian-origin natural and grain-free pet food brand with strong presence in Latin America. It is comparable to PremieRpet's natural and Nattu Grain Free lines in the premium natural category.

Broad incumbents

• Nestlé Purina: Nestlé Purina is the world's largest pet care company with a portfolio spanning mass, premium, and super premium tiers (Pro Plan, Royal Canin-adjacent, Friskies, Fancy Feast). It is a broad incumbent competitor to PremieRpet across all price tiers and geographies.
• Mars Petcare: Mars Petcare is one of the two global pet care giants, owning Royal Canin, Pedigree, Whiskas, and many other brands. It is a broad incumbent competitor to PremieRpet across multiple categories and geographies.

Market position

Strengths5 records

Weaknesses4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfmTck4o9gsDJE7kN4VK4Hg
• Facebookfacebook.com/premierpet
• LinkedInlinkedin.com/company/premierpet/mycompany
• Instagraminstagram.com/premierpet
• Xx.com/premierpet

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premierepet