Apata Group

Name

Apata Group

Legal name

Apata Group Limited

Website

https://apata.co.nz

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Post-Harvest Agricultural Services

NAICS

Fruit and Tree Nut Farming (1113)

SIC

Agricultural Services (700)

akta.pro industry

PRIMARYAFAOAGAA

Fresh Produce Packhouses (Fruits & Vegetables)

Agriculture & Food Production/Post-Harvest Handling & Storage (Grain Elevators, Silos, Cold Storage)/Packhouses & Produce Sorting/Grading Facilities

SECONDARYAFAGACAL

Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation)

Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)

SECONDARYAFAGACAK

Orchard Establishment & Replanting (New Plantings, Rootstock Selection, Trellising Systems)

Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)

Keywords

• Kiwifruit packing services
• Avocado post-harvest
• Orchard management
• Coolstore facilities
• Horticulture services

Headquarters

HQ city

Paengaroa

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Post-harvest processing fees: Apata packs fruit on behalf of Zespri for a fee. Growers pay for packing services including fruit handling, storage, and shipping through coolstore facilities.
2. Orchard management services: Apata GROW provides on-orchard and technical services to kiwifruit growers. Services range from manual labor hire to complete hands-free orchard operation management.
3. Avocado processing: As New Zealand's largest avocado harvester and packer, Apata processes avocados for export through AVOCO partnership with Team Avocado and Primor.
4. Shareholding investments: Apata Group Limited holds shareholding in Primor Produce (AVOCO for avocados) and Team Kiwi (Australian kiwifruit marketing), generating returns through these partnerships.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Apata Group provides post-harvest fruit handling, packing, coolstore storage, and shipping services for kiwifruit and avocado growers in New Zealand, operating three packhouse/coolstore facilities in the Bay of Plenty. The company also offers on-orchard management (Apata GROW), orchard development, laboratory maturity testing, and technical advisory services to maximize Orchard Gate Returns (OGR) for its grower customers.

Product overview

Apata Group is a post-harvest services provider for kiwifruit and avocado growers in New Zealand, operating three packhouse/coolstore facilities in the Bay of Plenty (Katikati, Te Puke, and Paengaroa). The core product portfolio centers on packing services for both kiwifruit (conventional and organic) and avocados, with complementary offerings including Apata GROW (orchard management), Laboratory Services (maturity testing and post-harvest analysis), Orchard Development, and Grower Support. Apata Group is the largest avocado processor in New Zealand and works with Zespri for kiwifruit marketing. The company also has shareholdings in Primor Produce (forming AVOCO for avocado exports) and Team Kiwi (marketing class 2 kiwifruit to Australia).

Differentiator

Problem solved

Functional benefit

Brands

• Apata GROW: Orchard management team providing on-orchard and technical services to maximize crop performance for kiwifruit growers.

Products and services

• Packing Services

Quantifiable outcome

• Multiple Apata staff have won New Zealand's Young Grower of the Year award in recent years
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• ZespricoreStrategic or Co-development PartnerZespri is the legislatively-protected marketer of New Zealand Kiwifruit with a 'single-desk' export model. Apata packs fruit on behalf of Zespri and pays a fee for this service. The partnership ensures market access and maximizes financial returns for growers.
• AVOCO (Team Avocado and Primor)coreStrategic or Co-development PartnerApata has shareholding in Primor Produce who, with Team Avocado, form AVOCO - the largest exporter of avocados in New Zealand. This partnership markets avocados to domestic and international retail markets.
• Team KiwicoreStrategic or Co-development PartnerApata has shareholding in Team Kiwi who, along with three other post harvest facilities, markets class 2 kiwifruit into Australia.
• Paengaroa North K TrustcoreStrategic or Co-development PartnerLong-term partnership between Apata and Paengaroa North K Trust for kiwifruit orchard operations. Apata's board chairman Mark Mayston helped steer the trust in a new direction, and Apata provides ongoing post-harvest services for the trust's 60ha kiwifruit block.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zespri Group Limited: Legislatively-protected single-desk exporter of New Zealand kiwifruit and Apata's primary channel partner. Comparable in industry context as the dominant node above post-harvest in the NZ kiwifruit value chain.
• AVOCO (Team Avocado / Primor Produce): Largest New Zealand avocado export marketing company, formed by Primor Produce and Team Avocado. Apata is both a shareholder in Primor and AVOCO's main packer; comparable as a downstream avocado market counterpart.

Direct peers

• Punchbowl Packcool: Bay of Plenty kiwifruit packhouse and coolstore operator. Direct competitor for grower post-harvest contracts in the same regional cluster as Apata.
• Satara Co-operative Group: New Zealand kiwifruit and avocado post-harvest cooperative providing packing, coolstorage and orchard services. Direct peer in both core product categories.
• EastPack Limited: Large kiwifruit grower-owned post-harvest cooperative operating packhouse and coolstore facilities in the Bay of Plenty. Directly competes with Apata for grower volumes in the same region.
• DMS Progrowers: New Zealand kiwifruit grower and post-harvest service provider offering packing, storage and marketing support to grower-shareholders. Directly comparable in service mix and target customer.
• Trevelyan's Pack and Cool: Bay of Plenty-based kiwifruit post-harvest packhouse and coolstore operator. Competes directly with Apata for kiwifruit packing volume in the Te Puke / Bay of Plenty corridor.
• Seeka Limited: NZX-listed New Zealand post-harvest operator providing kiwifruit and avocado packing, coolstorage and orchard management services. Closest direct competitor to Apata across both core crops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ApataGroupLimited
• Instagraminstagram.com/apata_group_ltd/?hl=en
• Xx.com/apatalimited
• LinkedInlinkedin.com/company/apata-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apata Group