Pixel True
Pixel True is a bootstrapped, founder-led design-as-a-service company offering unlimited graphic, UI, and illustration design via monthly subscriptions ($449-$599/month) to startups, SMBs, and agencies, complemented by a marketplace of 1,000+ premium themed illustration packs and free design tools.
- Company typePrivate
- Founded2015
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pixel True does
Pixel True is a privately held, founder-led design-as-a-service company that sells unlimited graphic, UI, and illustration design on a monthly subscription basis. Its core offering, "Pixel True Unlimited," assigns each customer a dedicated team comprising a UI Designer, Graphic Designer, Illustrator, and Project Manager who deliver design requests with an average turnaround of 2-3 business days for complex tasks and 24 hours for simpler ones, with unlimited revisions and a 14-day money-back guarantee. Pricing for the unlimited subscription ranges from $449-$599 per month, positioning the service as a cost-effective alternative to in-house design hires, freelancers (Fiverr, Upwork), and traditional agencies (99designs).
The company operates a secondary product line consisting of a marketplace of premium themed illustration packs (80+ packs, 1,000+ illustrations across categories including Crypto, Metaverse, Healthcare, Gaming, Mental Health, and ESG-adjacent themes) sold as one-time purchases ($9-$299.99), a monthly illustration subscription at $13/month for 25 downloads, and lifetime access bundles. Free tools — including 500+ free vector illustrations, free UI kits for Sketch/Adobe XD/Figma, a Mockup Generator, and a Website & App Design Cost Calculator — function as top-of-funnel lead capture. Distribution is primarily direct through pixeltrue.com, supplemented by a Gumroad marketplace presence, an affiliate program paying 15% lifetime commission, and seven social media channels.
Pixel True is incorporated as MMIB VENTURES INC. in British Columbia, Canada (the governing entity), with a second entity PIXEL TRUE STUDIO PTE. LTD registered in Singapore, serving a global customer base of 100+ brands primarily composed of startups and SMBs alongside select agencies and enterprise clients. The company is bootstrapped with no disclosed external funding, led by founder Andy Dao, and operates with a core team of 9 employees.
Pixel True firmographics
Firmographics- Name
- Pixel True
- Legal name
- MMIB VENTURES INC.
- Website
- https://pixeltrue.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pixel True is a bootstrapped, founder-led design-as-a-service company offering unlimited graphic, UI, and illustration design via monthly subscriptions ($449-$599/month) to startups, SMBs, and agencies, complemented by a marketplace of 1,000+ premium themed illustration packs and free design tools.
- Ownership category
- akta.pro rank
Pixel True industry classification
Industry- Product category
- Design Services
- NAICS
- Graphic Design Services (541430)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Pixel True is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Pixel True business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Unlimited Design Subscriptions: Monthly or annual subscription plans providing unlimited design requests with a dedicated team including UI Designer, Graphic Designer, Illustrator, and Project Manager. Customers receive designs in 2-3 business days on average with unlimited revisions.
- Illustration Packs: One-time purchase or subscription for pre-made illustration packs. Individual illustrations available for $9, complete packs for $59-299.99. Subscription model includes 25 downloads per month with $0.8 per illustration after.
- UI Kit Products: Free and premium UI kits available. Premium kits offered as lifetime access purchases or subscriptions.
- Affiliate Program: 15% commission on all sales for life paid to affiliates who promote Pixel True products and subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited design service with dedicated team access |
| Subscription | Annual | Unlimited subscriptions range from $449-$599 |
| Subscription | Monthly | Illustration subscription - 25 downloads/month |
| One time/ perpetual license | Pay-as-you-go | Single illustration purchase |
| One time/ perpetual license | Pay-as-you-go | Minimalistic Illustration Pack - 80+ illustrations |
| One time/ perpetual license | Pay-as-you-go | Lifetime access to all packs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels12 records
Pixel True product offering
Product offeringCore offering
Pixel True provides a subscription-based custom design service called Pixel True Unlimited that assigns each customer a dedicated design team (UI Designer, Graphic Designer, Illustrator, and Project Manager) for unlimited design requests and revisions at fixed monthly pricing. The company also sells premium themed illustration packs, free illustrations, free UI kits, and standalone design tools (Mockup Generator, Design Cost Calculator) through its own website and the Gumroad marketplace.
Product overview
Pixel True operates as a design studio platform offering two primary service lines: (1) Pixel True Unlimited — a subscription-based custom design service providing a dedicated full design team (UI Designer, Graphic Designer, Illustrator, Project Manager) for unlimited design requests and revisions at fixed monthly pricing, backed by a 14-day money-back guarantee; and (2) a marketplace of illustration products and tools including Free Illustrations (500+ royalty-free vectors), Premium Illustration Packs (themed packs like Minimalistic, Modern, Adventure, Gaming, Crypto, etc. with static and animated formats), Free UI Kits for Sketch/Adobe XD/Figma, a Mockup Generator tool, a Website & App Design Cost Calculator, and an Affiliate Program. All plans are supported by a platform for job management, direct designer communication, and file delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Pixel True Unlimited: Subscription-based design service providing dedicated design team access with unlimited requests and revisions
- Pixel True Affiliate Program
- Mockup Generator
Products and services
- Pixel True Unlimited (Custom Design Subscription) Subscription-based custom design service that assigns each customer a dedicated team (UI Designer, Graphic Designer, Illustrator, Project Manager) for unlimited design requests and revisions, with average delivery in 2-3 business days on complex designs and 24 hours on simple tasks, fixed monthly pricing between $449-$599, no contracts, and 14-day money-back guarantee. Targeted at startups, SMBs, agencies, and marketing teams that need ongoing design output.
- Premium Illustration Packs Marketplace of themed premium illustration packs available for one-time purchase, including static and Lottie-animated illustrations delivered in GIF, JSON, After Effects, SVG, large PNG, PSD, and AI formats. Individual illustrations are sold for $9, complete packs range from $59 (commercial license) to $299.99 (full commercial license). Used by developers, designers, and marketers for websites, blogs, landing pages, newsletters, and presentations.
- Free Illustrations Library of over 500 free vector illustrations and animations (SVG, PNG) available for personal and commercial use without attribution. Targets developers and small businesses looking for quick-to-implement visual assets.
- Free UI Kits Free downloadable UI kits for Sketch, Adobe XD, and Figma, including pre-made screens and components for apps in categories such as crypto, fitness, habit-building, food delivery, and social media. Targeted at designers and developers building app prototypes and products.
- Mockup Generator Free online tool that allows users to create product mockups in a few clicks using device templates, hosted at mockups.pixeltrue.com. Targeted at designers, developers, and marketers who need quick device mockups without specialized software.
- Website & App Design Cost Calculator Free online calculator that estimates website and app design project costs and compares Pixel True's subscription pricing against freelancer and agency alternatives such as Fiverr, Upwork, and 99designs. Targeted at businesses evaluating design sourcing options.
- Lifetime Access Illustration Subscription Subscription that provides 25 illustration downloads per month from the full Pixel True illustration library, with rollover capability and the ability to add additional illustrations at $0.80 each, priced at $13/month. Targets developers, indie hackers, and small businesses that need ongoing access to a wide illustration library.
Quantifiable outcome
- Trusted by 100+ brands worldwide
- +3 more outcomes
Companies that use Pixel True
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Pixel True technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pixel True partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pixel True competitors and assessment
Company assessmentDirect peers
- DesignPickle: DesignPickle is a subscription-based unlimited graphic design service offering a dedicated designer for a flat monthly fee — the same core model and target customer (SMBs/startups needing outsourced design capacity) as Pixel True Unlimited.
- ManyPixels: ManyPixels provides unlimited graphic design subscriptions with a dedicated design team and a-la-carte illustration services. Its product mix of subscription + illustration packs directly mirrors Pixel True Unlimited and Pixel True's illustration marketplace.
- Kimp: Kimp offers unlimited graphic design, video, and motion-graphics subscriptions with a dedicated design team on flat monthly pricing. It competes for the same "fractional design team" budget Pixel True targets among SMBs and marketing teams.
- Penji: Penji is an unlimited design subscription service delivering graphic, UI/UX, branding, and illustration work via a project dashboard. Comparable to Pixel True on subscription model, UI design emphasis, and target market of startups and marketing teams.
Broad incumbents
- Superside: Superside is a larger, well-funded design-as-a-service provider offering scalable design subscriptions (graphic, motion, UI/UX) for mid-market and enterprise. It competes with Pixel True in the design subscription category but at significantly greater scale and with broader service breadth.
- Fiverr: Fiverr is a global freelance marketplace where startups and SMBs purchase design and illustration services. While not a subscription studio, Fiverr is a primary alternative buying destination for the same customers Pixel True targets with its Unlimited plan.
- 99designs by Vista: 99designs (owned by Vista/Crello parent) runs crowdsourced graphic design and logo contests plus direct designer matching. It competes with Pixel True's logo, branding, and custom design offerings for the same SMB buyer.
- Designhill: Designhill is a graphic design marketplace offering contests, freelance matching, and a print-on-demand store, plus an AI logo maker. It overlaps with Pixel True across custom design, logo work, and the marketplace for illustrations.
Emerging players
- Looka: Looka is an AI-assisted logo and brand identity generator that produces quick, low-cost brand assets. It represents an emerging productized, automated alternative to Pixel True's custom branding service, attractive to the most price-sensitive startups in Pixel True's funnel.
Others
- Adobe Express: Adobe Express (formerly Adobe Spark) is a consumer/SMB design and template platform with AI features, large template libraries, and integration with Creative Cloud. It is an adjacent, downstream productization of design that competes for attention and budget at the very bottom of Pixel True's funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pixel True social profiles
Digital presencePixel True financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixel True leadership team
Management profileNumber of profiles
Profiles1 record
Pixel True funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixel True M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixel True
What does Pixel True do?
Pixel True provides a subscription-based custom design service called Pixel True Unlimited that assigns each customer a dedicated design team (UI Designer, Graphic Designer, Illustrator, and Project Manager) for unlimited design requests and revisions at fixed monthly pricing. The company also sells premium themed illustration packs, free illustrations, free UI kits, and standalone design tools (Mockup Generator, Design Cost Calculator) through its own website and the Gumroad marketplace.
Is Pixel True a public or private company?
Pixel True is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pixel True founded?
Pixel True was founded in 2015. It employs 1 to 10 people.
Where is Pixel True based?
Pixel True is headquartered in Vancouver, Canada, in the North America region.
How does Pixel True make money?
Four revenue lines are on record. Unlimited Design Subscriptions are the primary driver. The others are illustration Packs, UI Kit Products and affiliate Program.
Who are Pixel True's main competitors?
Direct peers on record are DesignPickle, ManyPixels, Kimp and Penji. Broad incumbents are Superside, Fiverr, 99designs by Vista and Designhill. Looka is listed as an emerging player. Adobe Express is listed as an others.
Does Pixel True have an API?
No public API is recorded for Pixel True.
What industry is Pixel True in?
Pixel True's product category is Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430.