BHS Group

What BHS Group does

BHS Group is a privately held Vietnamese real estate consulting and distribution company founded on July 15, 2019, headquartered in Hanoi. The company operates as an intermediary between property developers and end-buyers/investors, distributing residential and resort projects across Vietnam's three main regions through a network of in-house sales teams and affiliated agents. Its service portfolio spans eight integrated offerings: investment cooperation, BHS R&D (market research), BHS Concept (concept design), business development, MZone (lifestyle/operations), BHS Property (distribution), property management, and financial technology services. The company maintains wholly owned regional entities (BHS Miền Trung in Đà Nẵng and BHS Miền Nam in Ho Chi Minh City) and reports an active project portfolio of approximately 100 developments.

The underlying technology is primarily a domain-specialized real estate market research and distribution platform rather than a software product. BHS R&D publishes quarterly and annual market reports covering macroeconomic analysis, regulatory updates, supply-demand dynamics, and forecasts for the Vietnam property market, including Q3/2025, Q1/2026, and annual reports for 2024 and 2025. The company's go-to-market is sales-led, deploying direct sales teams and a coordinated agent network to serve developer clients (chủ đầu tư) with nationwide coverage. Revenue is generated through two streams: transaction-based sales commissions on distributed projects and professional services fees for consulting and advisory engagements with developer partners. Notable enterprise customers include C-Holdings (The Felix), Tumys Homes (CityMark Residence), MIA Invest (MIA Center Point), Eurowindow (Twin Parks), CEO Group (Sonasea Vân Đồn), and KN Cam Ranh (KN Paradise).

Name

BHS Group

Legal name

Công Ty Cổ Phần Tập Đoàn BHS

Website

https://bhsgroup.vn

Company type

Private

Founded year

2019

Operating status

Operating

Short description

BHS Group is a Vietnamese private real estate consulting and distribution firm that connects property developers with buyers across Vietnam through an integrated ecosystem of market research, sales distribution, consulting, and property management services.

Ownership category

akta.pro rank

Product category

Real Estate Distribution and Consulting

NAICS

Advertising Agencies (541810)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• Real estate distribution
• Property consulting services
• Real estate market research
• Property sales agency
• Real estate advisory

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Distribution & Sales Commission: BHS Group earns commissions by distributing real estate projects on behalf of property developers. The company acts as a strategic sales partner, managing the full distribution lifecycle including agent networks, sales events, and transaction support. Revenue is generated through project-based sales commissions tied to transactions closed.
2. Real Estate Consulting & Advisory Services: Provides consulting services to property developers including business development strategy, product development, pricing strategy, and market analysis. Revenue derived from consulting fees and ongoing advisory retainers with developer partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BHS Group is a Vietnamese real estate consulting and distribution company that operates an integrated ecosystem of 8 services spanning investment cooperation, R&D market research, concept development, business development, property management (MZone), real estate distribution (BHSProperty), asset management/exploitation, and financial technology. The company acts as a strategic sales partner for property developers, deploying direct sales teams and an affiliated agent network to distribute projects across Vietnam's North, Central, and South regions.

Product overview

BHS Group is a Vietnamese real estate consulting and distribution company offering an integrated ecosystem of 8 services spanning investment cooperation, R&D market research, concept development, business development, property management (MZone), real estate distribution (BHS Property), asset management, and financial technology. The company distributes properties across Vietnam including projects in Quảng Ninh (Sonasea Vân Đồn Harbor City, EUROWINDOW Twin Parks), Sơn La (Mộc Châu Central Hill), Vĩnh Phúc (Thung Lũng Thanh Xuân), Khánh Hòa (KN Paradise), Bình Định (Simona Heights), Đà Nẵng (MIA Center Point, Seaview Tower), Bà Rịa - Vũng Tàu (CityMark Residence), and Long An (West Lakes Golf & Villas).

Differentiator

Problem solved

Functional benefit

Brands

• BHS R&D: Research and development division producing market reports and analysis on Vietnam real estate
• BHS Concept
• MZone
• BHSProperty

Products and services

• Hợp tác đầu tư & phát triển (Investment Cooperation & Development) Investment cooperation and development services connecting investors with real estate developers in the Vietnamese market, focused on partnership opportunities in property projects.
• BHS R&D Research and development division providing market analysis, real estate reports, and strategic insights on Vietnam property market trends; publishes quarterly and annual market reports covering macroeconomic analysis, regulatory updates, supply-demand dynamics, and market forecasts.
• BHS Concept Real estate concept development and design consulting services for property projects, supporting developers with concept design and positioning.
• Phát triển kinh doanh (Business Development) Business development services for real estate projects including sales strategy development, market positioning, and pricing strategy support for property developers.
• MZone Property management and operational services for real estate assets, providing lifestyle and operational ecosystem support for property projects.
• Phân phối Bất động sản (BHSProperty) Real estate distribution and sales agency services for property projects across Vietnam's North, Central, and South regions; acts as a strategic sales partner and general sales agent (tổng đại lý) for property developers, managing the full sales distribution lifecycle.
• Quản lý & khai thác (Property Management & Exploitation) Property management and exploitation services for operational real estate assets, supporting developers with ongoing asset management after distribution.
• Công nghệ tài chính (Financial Technology) Financial technology services supporting real estate transactions and investment solutions for buyers and investors in the Vietnamese property market.

Quantifiable outcome

• Q3/2025 market absorption >48% - highest in the year
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• C-HoldingscoreStrategic or Co-development Partner · 18 April 2025C-Holdings is the project developer of The Felix luxury apartment project in Ho Chi Minh City. BHS Group served as the business consulting advisor for the project launch. The partnership was marked by The Visionary Day event with 250++ attendees including bank partners and strategic distributors.
• Công ty Cổ phần Đầu tư T&M Việt Nam (Eurowindow)coreChannel Partner/ Reseller/ Distributor · 20 December 2024BHS Group became the official general sales agent for Eurowindow Twin Parks project in Gia Lâm, Hà Nội. The project was recognized as 'Project Worth Living 2024' and BHS Group signed a strategic cooperation agreement at an event in Hanoi.
• MIA Invest (MIA Center Point)coreStrategic or Co-development Partner · 6 December 2024MIA Invest partnered with BHS Group for the development of MIA Center Point, a premium apartment tower in Da Nang. BHS Group provides distribution and business development services for the project positioned as a residential hub in Da Nang's new economic district.
• Tumys Homes (CityMark Residence)coreStrategic or Co-development Partner · 15 October 2024BHS Group officially partnered with Tumys Homes as a co-developer and business consultant for CityMark Residence - a premium apartment complex in Phú Mỹ, Bà Rịa - Vũng Tàu. The project was later awarded 'Best Apartment in Southern Vietnam' at PropertyGuru Vietnam Property Awards 2024.
• Công ty TNHH Anh Nguyễn (Ancruising)minorStrategic or Co-development Partner · 19 March 2021Công ty TNHH Anh Nguyễn partnered with BHS for the distribution of Ancruising project in Nha Trang, Khánh Hòa. The strategic partnership agreement was signed on 19 March 2021.
• Partner Developer Logos (17 logos)coreOthersBHS Group displays logos of 17 strategic developer and partner companies on its website including unnamed major developers and partners operating in Vietnam's real estate market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vinhomes: Vietnam's largest real estate developer (Vingroup affiliate) with significant in-house sales distribution capabilities across its master-planned communities. Relevant benchmark for BHS as an alternative distribution channel developers may bypass when scaling in-house, and as a potential customer / acquisition target given its developer-side scale.
• Batdongsan.com.vn: Vietnam's dominant online real estate marketplace (operated by PropertyGuru Group), which both distributes listings and connects buyers with agents. Comparable to BHS Group as a national property-matching platform, though BHS is more agency/consultancy-driven and Batdongsan.com.vn is more portal-driven.
• Novaland: Major Vietnamese real estate developer with a national portfolio of residential and mixed-use projects, historically distributing through external agents and consultancies comparable to BHS. It is a comparable go-to distribution-counterparty for BHS and a benchmark for scale of developer that uses outsourced distribution.

Others

• Knight Frank Vietnam: International real-estate consultancy operating in Vietnam, offering research, capital markets, and project advisory. Comparable to BHS Group's consulting/R&D/BD-services bundle as an alternative adjacency in developer-side advisory services.
• CBRE Vietnam: Global real estate services firm with a large Vietnam practice spanning valuation, advisory, property management, and capital markets. Comparable to BHS Group's property-management (MZone, Quản lý & khai thác) and market-research offerings as a broader-services, B2B real estate consultancy peer rather than a direct sales-distribution competitor.

Direct peers

• Hưng Thịnh Land: Distribution and consultancy arm of Hưng Thịnh Group, focused on distributing mid- to high-end residential and mixed-use projects across Vietnam. Similar to BHS in combining developer-side sales mandates with broader business-development services for the parent group's project portfolio and external partners.
• Cen Holdings (formerly Cen Land): Major publicly listed Vietnamese real estate brokerage and distribution company with a multi-thousand-agent network. Directly comparable to BHS Group because both operate as strategic distribution partners for property developers, generating revenue through sales commissions and developer-side advisory.
• Đất Xanh Services: Vietnam's largest publicly listed real estate distribution and brokerage services firm. Most direct comparison to BHS Group because both earn commission-based revenue by distributing developer projects through large agent networks across Vietnam, with similar product (residential, mixed-use, resort) coverage.
• Khải Hoàn Land: Vietnamese real estate distribution and broker-dealer firm operating across residential and resort segments. Directly comparable to BHS Group because both function as outsourced national-scale sales agencies for property developers.
• Era Vietnam: One of the largest real estate brokerage franchise networks in Vietnam, distributing primary and secondary properties through branch and agent networks. Comparable to BHS as a national-scale real estate distribution platform whose core economics depend on developer-buyer matching commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bhsgroup.vn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BHS Group