Hưng Thịnh Land
Hung Thinh Land (Hưng Thịnh Land) develops, markets, and distributes apartments, landed housing, villas, shophouses, and condotels to owner-occupiers and real-estate investors across Ho Chi Minh City and multiple Vietnamese provinces through trading floors and digital consultation channels.
- Company typePrivate
- Founded2002
- HeadquartersDistrict 3, Ho Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hưng Thịnh Land does
Hung Thinh Land (Hưng Thịnh Land) is a privately held Vietnamese real estate development, marketing, and distribution company operating as a member of Hung Thinh Corporation (Tập đoàn Hưng Thịnh). It serves owner-occupiers and property investors through apartments, landed housing, shophouses, villas, and condotels in Ho Chi Minh City and multiple provinces. The portfolio also includes mixed-use and tourism-resort developments, and the company reports supplying more than 8,000 products to the market annually.
Commercially, the company sells individual units through project-specific prices rather than a recurring subscription or contract model. Its MT Eastmark City offering lists apartments at VND 52–55 million per square meter, officetels at VND 40 million per square meter, and shophouses at VND 68 million per square meter. It reaches buyers through eight trading floors, a project website, telephone and Zalo consultation, and outreach to households outside Ho Chi Minh City. No proprietary software, patents, or AI systems are disclosed; the operating infrastructure consists of project assets, legal documentation, approximately 1,200 personnel, and a nationwide distribution network.
Hưng Thịnh Land firmographics
Firmographics- Name
- Hưng Thịnh Land
- Legal name
- Công ty Cổ phần Đầu tư Kinh doanh Địa ốc Hưng Thịnh
- Website
- https://batdongsanhungthinh.com.vn
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hung Thinh Land (Hưng Thịnh Land) develops, markets, and distributes apartments, landed housing, villas, shophouses, and condotels to owner-occupiers and real-estate investors across Ho Chi Minh City and multiple Vietnamese provinces through trading floors and digital consultation channels.
- Ownership category
- akta.pro rank
Hưng Thịnh Land industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Hưng Thịnh Land is headquartered
LocationHeadquarters
- HQ city
- District 3, Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
Hưng Thịnh Land business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Phân phối bất động sản: Hoạt động tiếp thị và phân phối bất động sản thông qua hệ thống sàn giao dịch quy mô, cung ứng ra thị trường khoảng hơn 8.000 sản phẩm từ trung cấp đến cao cấp hằng năm.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MT Eastmark City - Căn hộ có sổ hồng |
| Unit Pricing | Pay-as-you-go | New Galaxy Bình Dương - Căn hộ cao cấp |
| Unit Pricing | Pay-as-you-go | Condotel Quy Nhơn Melody |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Hưng Thịnh Land product offering
Product offeringCore offering
Hưng Thịnh Land develops, markets, and distributes residential real estate projects — including apartments, landed property plots, townhouses, beach villas, condotels, and shophouses — through its 8 trading floors and own e-commerce site across Ho Chi Minh City and provinces nationwide. The company supplies approximately 8,000+ residential units per year spanning mid-range to premium segments, with flexible bank-financing arrangements and full legal documentation (sổ hồng) on flagship projects.
Product overview
Hưng Thịnh Land (Bất động sản Hưng Thịnh) is a real estate development and marketing company operating as a member unit of Hung Thinh Group. The company operates a multi-category portfolio spanning residential apartments (căn hộ), landed properties (đất nền, nhà phố), beach villas (biệt thự biển), resort/tourist properties (condotel, nghỉ dưỡng), and shophouses across Ho Chi Minh City and multiple provinces. The portfolio includes flagship projects such as: (1) MT Eastmark City — completed apartment project on Vành Đai 3 with 100% individual land titles; (2) Golden Bay Cam Ranh — a 60–79 ha model urban resort project at North Cam Ranh Peninsula with themed sub-zones; (3) Q7 Saigon Riverside Complex — award-winning premium apartment complex; (4) MerryLand Quy Nhơn — a large-scale tourism-resort project; and (5) Biên Hòa Universe Complex — the group's first smart apartment project. Additional projects span District 12 (Pi City), District 5 (Charmington Dragonic), Bình Dương (New Galaxy, Lavita Thuận An), Bà Rịa – Vũng Tàu (Hồ Tràm Complex, Bà Rịa City Gate), Quy Nhơn (Grand Center, Richmond Quy Nhơn, Quy Nhơn Melody, MerryLand), Đà Lạt, Vĩnh Long, and Lâm Đồng. The company distributes through its Sàn Giao Dịch Hưng Thịnh network of 8 trading floors with ~1,200 staff across TP.HCM and provinces.
Differentiator
Problem solved
Functional benefit
Products and services
- Bất động sản Hưng Thịnh (Hưng Thịnh Land) — Residential Real Estate Portfolio
- MT Eastmark City
Companies that use Hưng Thịnh Land
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Hưng Thịnh Land technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hưng Thịnh Land partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tập đoàn Hưng ThịnhcoreBất động sản Hưng Thịnh là đơn vị thành viên của Tập đoàn Hưng Thịnh - Tập đoàn đầu tư kinh doanh và phát triển bất động sản lớn mạnh hàng đầu trên thị trường. Tiếp nối sứ mệnh cùng tầm nhìn chiến lược của Tập đoàn, công ty tiếp tục mang đến những sản phẩm chất lượng cho thị trường.
Scale indicators5 records
Recent moves3 records
Expansion highlights5 records
Hưng Thịnh Land competitors and assessment
Company assessmentDirect peers
- Novaland: One of Vietnam's largest real estate developers, focused on residential apartments, landed housing, and integrated townships primarily in HCMC and southern Vietnam. Competes directly with Hung Thinh in the same geographies, price tiers, and product segments.
- Empire Group: Vietnamese real estate developer named alongside Hung Thinh in the BCI Asia Top 10 Developers. Develops residential and mixed-use projects in HCMC, directly comparable in tier, product, and competitive positioning.
- Đất Xanh Group: Vietnamese real estate developer and brokerage with a similar integrated developer-distributor model. Operates a nationwide sales network and develops residential projects in southern Vietnam — closely analogous business model to Hung Thinh Land.
- Nam Long Group: Vietnamese real estate developer with Ehome, A-share, and Flora branded product lines spanning apartments, townhouses, and villas. Operates across multiple provinces with a horizontal segmentation strategy similar to Hung Thinh Land.
- Vinhomes: Real estate development subsidiary of Vingroup, Vietnam's largest conglomerate. Develops and sells residential apartments, villas, and mixed-use projects across Vietnam with strong brand recognition — directly comparable to Hung Thinh Land in primary market, product mix, and target customers.
- Phát Đạt Corporation: Vietnamese real estate developer active in HCMC and key provinces with residential and mixed-use projects. Comparable geographic footprint and target customer base, competing in similar mid-to-premium tiers.
- Hưng Lộc Phát Group: Vietnamese real estate developer active in HCMC and surrounding provinces with residential and township projects. Comparable in scale, geographic focus, and product positioning to Hung Thinh Land.
- Khang Điền House: Vietnamese real estate developer focused on landed housing and townhouses in HCMC and surrounding provinces. Directly comparable in product mix (residential landed) and target customer segments (mid-to-high end HCMC buyers).
Emerging players
- BIM Group: Vietnamese conglomerate with significant resort real estate exposure (e.g., InterContinental Phú Quốc, Wyndham Grand). Overlaps with Hung Thinh in the resort/villa segment though smaller in scale and focused on hospitality-branded projects.
Broad incumbents
- Sun Group: Major Vietnamese conglomerate with significant resort and tourism real estate (Sun World, Sun Group resorts). Overlaps with Hung Thinh in the resort/villa segment but is broader in scope including entertainment, infrastructure, and energy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hưng Thịnh Land social profiles
Digital presenceHưng Thịnh Land financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hưng Thịnh Land leadership team
Management profileNumber of profiles
Profiles4 records
Hưng Thịnh Land subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hưng Thịnh Land funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hưng Thịnh Land M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hưng Thịnh Land
What does Hưng Thịnh Land do?
Hưng Thịnh Land develops, markets, and distributes residential real estate projects — including apartments, landed property plots, townhouses, beach villas, condotels, and shophouses — through its 8 trading floors and own e-commerce site across Ho Chi Minh City and provinces nationwide. The company supplies approximately 8,000+ residential units per year spanning mid-range to premium segments, with flexible bank-financing arrangements and full legal documentation (sổ hồng) on flagship projects.
Is Hưng Thịnh Land a public or private company?
Hưng Thịnh Land is a private company. It is classified as corporate owned and is currently operating.
When was Hưng Thịnh Land founded?
Hưng Thịnh Land was founded in 2002. It employs 11 to 50 people.
Where is Hưng Thịnh Land based?
Hưng Thịnh Land is headquartered in District 3, Ho Chi Minh City, Vietnam, in the Asia region.
How does Hưng Thịnh Land make money?
One revenue line is on record: phân phối bất động sản.
Who are Hưng Thịnh Land's main competitors?
Direct peers on record are Novaland, Empire Group, Đất Xanh Group, Nam Long Group, Vinhomes, Phát Đạt Corporation, Hưng Lộc Phát Group and Khang Điền House. BIM Group is listed as an emerging player. Sun Group is listed as a broad incumbent.
Does Hưng Thịnh Land have an API?
No public API is recorded for Hưng Thịnh Land.
What industry is Hưng Thịnh Land in?
Hưng Thịnh Land's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 6552.